Dr SACHA CODY Visiting Sessional Lecturer, School of Culture, History & Language, Australian National University
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1 Dr SACHA CODY ACADEMIC APPOINTMENTS 2018 Visiting Sessional Lecturer, School of Culture, History & Language, Australian National University 2018 Visiting Sessional Lecturer, School of Archaeology & Anthropology, Australian National University 2018 Sessional Tutor, Department of Marketing, New York University Shanghai 2014 Visiting Sessional Lecturer, Department of Sociology, Fudan University EDUCATION 2016 PhD, Anthropology, Australian National University 2012 Post-Graduate Diploma of Arts (Research), Monash University, Australia 2002 Bachelor of Commerce (Finance), Monash University, Australia 2002 Bachelor of Arts (Chinese Languages), Monash University, Australia OTHER EDUCATION 2002 China Business, University of International Business & Economics, China 2000 Chinese Languages, Nanjing Normal University, China TEACHING EXPERIENCE 2018 Convener, Lecturer & Tutor, Australian National University, School of Culture, History & Language Culture and Modernity in Asia: anthropological perspectives (undergraduate) 2018 Convener & Lecturer, Australian National University, School of Archeology & Anthropology Global Citizen: culture, development and inequality (undergraduate) 2018 Lecturer & Tutor (module), New York University Shanghai, Department of Marketing Marketing and Consumer Culture in China (undergraduate) 2014 Convener & Lecturer, Fudan University, China, Department of Sociology The Chinese Marketplace: globalization & local transformation (undergraduate) Convener & Trainer, WPP Advertising Academy RESEARCH FOCUS Food Studies and Alternative Food Movements Globalization of Chinese Organizations Media and Technology Page 1 of 7
2 Modernity, Consumer Culture and Identity Urban-Rural Relations, Space and Social Relations of Production I investigate how globalization, modernity and consumption shape new forms of identity and communities. My extant research focuses on the formation of alternative food movements in China and how new economic classes attempt to reconfigure social and cultural landscapes. My new research focuses on the globalization of Chinese enterprises and evolving notions and interpretations of China in the World. PUBLICATIONS Books Exemplary Agriculture: independent organic farming in contemporary China. Palgrave MacMillan (under contract, expected in 2019) Journal Articles 2018 Contending the Rural: food commodities and regimes of value in contemporary China. Gastronomica: the journal of critical food studies 18(3): 1 12 (in press) 2017 Borrowing from the Rural to Help the Urban: organic farming exemplars in postsocialist China. The Asia Pacific Journal of Anthropology 19(1): (Nadel Essay Prize Winner) 2014 Exemplary Agriculture: the origins of independent organic farming in China. Student Anthropologist 4(1): Can Young Chinese Farm? the future of sustainable farming in China. The China Story Journal July 2011 Can a Single Ad Work Across China? WARC (co-author) Book Chapters 2018 The Wealthy and Evolving Tuhao. Tom Nunlist (ed) China s Evolving Consumers: eight intimate portraits. Hong Kong: Earnshaw Books: 9 29 Book Reviews 2018 Reporting for China: how Chinese correspondents work with the world, by Pál Nyíri. Anthropology of Work Review (in press) 2018 On Feeding the Masses: an anatomy of regulatory failure in China, by John Yasuda. NewBooks.Asia (in press) 2015 China s Fashion Industry: an ethnographic approach, by Jianhua Zhao. The Asia Pacific Journal of Anthropology 16(1): Other Projects 2018 The Bianlun (co-founder and editor). Fortnightly analysis of Chinese debate surrounding technology, business & society Journalistic & Shorter Pieces 2018 International Chinese Enterprises: is reputation management a silver bullet? Research Brief, Centre for Contemporary Chinese Studies, University of Melbourne (in press) Page 2 of 7
3 2018 Just how different are domestic and international Chinese firms corporate culture? China Economic Review 9 July 2018 ZTE and Corporate Cultural Fever in China. TechNode 7 May 2017 A New Brand of Chinese Soft Power? East Asia Forum 12 August 2014 Blowing the lid off food safety in China. East Asia Forum 28 August 2013 China still feeling for stones in new free trade zone. East Asia Forum 13 November 2013 Safer food in China means a healthier economy. East Asia Forum 1 October Thesis and Dissertation 2016 Exemplary Agriculture: organic farming and urban/rural space in China, PhD dissertation. Canberra: The Australian National University (embargoed) 2012 Digital Media and the Changing Chinese Consumer. Honours thesis. Victoria: Monash University Under Review & Revision Let s Build a New Consciousness of the Countryside : intellectuals and affective citizenship in urban China. Journal article under revision for Asian Anthropology In Progress Emotional Work: brand building inside a Chinese multinational corporation journal article Chinese are Materialistic (working title) Tsai, Frank (ed) Misconceptions about China. Hong Kong: Earnshaw book chapter The Peasant is Dead (working title) Tsai, Frank (ed) Misconceptions about China. Hong Kong: Earnshaw book chapter AWARDS 2017 Nadel Essay Prize Winner, The Asia Pacific Journal of Anthropology 2015 Postgraduate Student Forum on Asian Anthropology Grant, The Chinese University of Hong Kong 2012 Most Creative Research Award, PepsiCo 2005 Study Scholarship, Millward Brown Asia & Africa 2002 Australia-China Young Business Scholar, Department of Foreign Affairs & Trade, Australia 1999 Asian Language Award for Chinese, Australian Asian Association of Victoria, Australia CONFERENCE & SEMINAR ACTIVITY Panels & Workshops 2018 Suzhou in Transition Workshop Discussant, Xi an Jiaotong Liverpool University, Department of China Studies, 26 May Page 3 of 7
4 Conference & Seminar Papers Presented 2018 Winning the Hearts and Minds of the Other: materiality and myth-making amongst Chinese expatriates. Asian Studies Association of Australia, Sydney 2 5 July 2018 Engineering Narratives: myth and method in international Chinese enterprises, Nanjing University, Institute of Advanced Studies, 5 June 2018 When Techno-nationalism Meets the West: inside a Chinese multinational corporation building a global brand, Xi an Jiaotong Liverpool University, Department of China Studies seminar series, 25 April 2017 Strategies from Above & Counter Strategies from Below: the regulatory state, food commodities and independent organic farmers in China. Australian Anthropological Society, Adelaide December 2016 Exemplary Agriculture: organic farming and urban/rural space in China, Australian National University, Centre for China in the World, 24 March 2015 Class Relations in Organic Farming in China, Nanjing University, 21 May 2015 Independent Small-scale Organic Farming in China, The Chinese University of Hong Kong, Postgraduate Student Forum January 2014 Exemplary Agriculture in and Around Shanghai, East China Normal University, 28 April Invited Lectures & Talks 2018 Small Steps, Run Fast: global Chinese brands and how they engage with the world, China Crossroads and The ESSCA School of Management Shanghai, 31 March 2018 International Chinese Organizations: an introduction to working with them, New York University Shanghai, Center for Business Education and Research, 28 February 2017 Risk and Consumer Culture, New York University Shanghai, Center for Business Education and Research, 25 October 2017 The Politics of Food Safety in China, East China Normal University, School of Communication, 16 October 2013 Food, Culture & Consumption, China Food Story Talks Series Shanghai, 14 November 2013 Chinese Businesses Going Global, Fudan University, School of Management, 9 September 2012 Culture and Advertising in Asia, Fudan University, School of Management, 4 April LANGUAGES English (Native), Chinese Mandarin (Fluent), German (Basic) PROFESSIONAL SERVICES Peer Reviewer Journal of Consumer Culture Page 4 of 7
5 The Asia Pacific Journal of Anthropology ANU Undergraduate Research Journal Ethnographic and Anthropological Consultancy ABC News, Australia Control Risks, China Ernst & Young, Asia International bakery, Europe Leadstar Consulting, USA Morris Garages, United Kingdom Parsons New School for Design, USA MEMBERSHIP OF PROFESSIONAL ASSOCIATIONS American Anthropological Association (AAA): Professional Member Asian Studies Association of Australia (ASAA): Member Association for Asian Studies (AAS): Member Australian Anthropological Society (AAS): Fellow Australian Marketing Institute (AMI): Member Australian Market & Social Research Society (AMSRS): Member China Studies Association of Australia (CSAA): Member INDUSTRY & OTHER EXPERIENCE (the following industry roles are all research-based consultancy roles) Global Account Director, Kantar Group Account Director ~ Head of Client Solutions, Millward Brown Greater China Research Director, Ipsos Greater China Associate Manager ~ Account Director, Millward Brown Australia & Greater China Research Executive, ACNielsen International Research Hong Kong Research Manager, Dezan Shira China 2002 Project Lead: Australian Universities in China, Australian Chamber of Commerce, China 2002 Graduate Recruit, Victorian Public Service Australia 1997 Camp Councilor, Camp Watitoh USA AFS Intercultural Exchanges, Jamaica Page 5 of 7
6 ADDITIONAL PROFESSIONAL TRAINING & EDUCATION 2013 Maestro Executive Leadership, WPP 2005 Certificate of Marketing Research, University of Georgia AWARDS 2006, 2010 Employee of the Year, Millward Brown Asia & Africa INDUSTRY PUBLICATIONS & ACTIVITY Articles 2014 Dreaming of the Good Life. Insight: the Journal of the American Chamber of Commerce in Shanghai January / February (co-author) 2014 E-commerce: A Convenient and Hassle-free Environment is a Good Start for an Online Brand Experience. WPP BrandZ Top 50 Most Valuable Chinese Brands (co-author) 2013 Differentiation: Coherent Ideas Builds Brands. WPP BrandZ Top 50 Most Valuable Chinese Brands 2012 Laugh with China s Losers. China Youthology 29 th October (co-author) 2008 Beijing 2008 Olympics Project, Ogilvy Public Relations Worldwide 2004 So Many Interesting People. Beijing Review December 2003 Guidebook to Selling Construction Materials to China. Kuala Lumpur: Malaysia External Trade Development Corporation (MATRADE) China s New Compulsory Quality Certification Certificate. China Briefing. Hong Kong: China Briefing Media Ltd.: October 2003 The Fruit & Vegetable Industry in China. China Briefing. Hong Kong: China Briefing Media Ltd.: September (co-author) 2003 China s Trade with Central Asia. China Briefing. Hong Kong: China Briefing Media Ltd.: July / August 2003 China s Pharmaceutical Industry. China Briefing. Hong Kong: China Briefing Media Ltd.: June (coauthor) 2003 An Overview of the Automobile Industry in China. China Briefing. Hong Kong: China Briefing Media Ltd.: April (co-author) 2003 Shanghai s Development Zones. China Briefing. Hong Kong: China Briefing Media Ltd.: March (coauthor) 2003 Islamic Business in China. China Briefing. Hong Kong: China Briefing Media Ltd.: January / February (co-author) Events 2018 China s Evolving Consumers: eight intimate portraits Book Launch, M Restaurants Glam, Shanghai 20 May 2017 Connecting to Your Consumers Along the Belt & Road Routes, Kantar 1 November Page 6 of 7
7 2013 Go Global Think London: a China Business Summit, Chinese Brands Positioning in the UK/European Market Workshop, Shanghai October 2013 Keynote Presentation: Facial Coding for Advertising Research. Marcus Evans Marketing Effectiveness Seminar, Shanghai 27 March Research & Expert Advice Contributions 2013 Festival of Asian Marketing Effectiveness, Shanghai 2013 WPP. The Chinese New Year in the Next Growth Cities: Holiday Unlocks Year Round Brand & Retailer Opportunities. London: WPP 2003 China Briefing. Business Guide to the Greater Pearl River Delta. Hong Kong: China Briefing Media Ltd Page 7 of 7
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