Marketing CALENDAR. Marketing Solutions In-Home Dates Ad Deadlines Holidays
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1 2018 Marketing CALENDAR Marketing Solutions In-Home Dates Ad Deadlines Holidays
2 GET IN YOUR CUSTOMER S CUSTOMERS MAILBOX for LESS! INSERTS Spectrum Monthly can get your next promotional next promotional flyer flyer into into the the mailbox of mailboxes thousands of thousands of local households of local for households less. Spectrum for less. Monthly Ride inside can the get your Spectrum next Monthly promotional publication flyer and into benefit from an extended shelf-life the mailbox of thousands of local that is significantly longer than households traditional newspapers. for less. Spectrum Oversized Monthly inserts can can also get allow your next promotional your piece to flyer burst into out the and mailbox grab of thousands the attention of of local every households recipient. for less. More space, more homes, more RESPONSE!
3 JANUARY 2018 DECEMBER Sun Mon Tue Wed Thur Fri Sat January - Week FEBRUARY Martin Luther King, Jr. Day February - Week February - Week DIRECT MARKETING PUBLICATIONS PRINTING SIGNAGE GRAPHIC DESIGN BRANDED APPAREL PROMOTIONAL PRODUCTS February - Week February - Week 1 February - Week WEEK 1 PUBLICATIONS: Manchester, Concord, Nashua, Derry-Londonderry, Hudson-Pelham-Litchfield-Windham, Hopkinton, Bedford, Hooksett, Merrimack WEEK 2 PUBLICATIONS: Salem-Methuen, N. Andover-Andover, Plaistow-Haverhill, Hampstead-Atkinson, Reading-Wilmington-Tewksbury
4 WHEN DESIGNING YOUR NEXT DIRECT MAIL PROGRAM BE UNIQUE Consumers receive dozens of pieces of direct mail every month. You must create a unique impression that captures their attention immediately. Spectrum knows how to make the most of every MAIL MOMENT. From special die-cut shapes and scratch-off seals to oversized mailers that can t be ignored, Spectrum will capture your market s attention and capture more sales for your business. DARE TO BE DIFFERENT!
5 FEBRUARY Sun Mon Tue Wed Thur Fri Sat 2018 JANUARY February - Week Groundhog Day MARCH DIRECT MARKETING PUBLICATIONS PRINTING SIGNAGE GRAPHIC DESIGN BRANDED APPAREL PROMOTIONAL PRODUCTS March - Week 1 Presidents' Day March - Week March - Week 1 March - Week 1 March - Week Chinese New Year WEEK 1 PUBLICATIONS: Manchester, Concord, Nashua, Derry-Londonderry, Hudson-Pelham-Litchfield-Windham, Hopkinton, Bedford, Hooksett, Merrimack WEEK 2 PUBLICATIONS: Salem-Methuen, N. Andover-Andover, Plaistow-Haverhill, Hampstead-Atkinson, Reading-Wilmington-Tewksbury
6 DRIVE YOUR BUSINESS WITH DIRECT MAIL Direct mail has proven to be one of the most effective forms of marketing to drive immediate response and measurable results. Spectrum understands that direct mail is part art and part science. Our team of graphic designers handle the artistic elements and can create a piece that represents your business and products or services effectively. Spectrum s marketing professionals can help you refine your offers to ensure the best response and identify the right prospects and lists to deliver RESULTS.
7 MARCH Sun Mon Tue Wed Thur Fri Sat 2018 FEBRUARY APRIL DIRECT MARKETING PUBLICATIONS PRINTING SIGNAGE GRAPHIC DESIGN BRANDED APPAREL PROMOTIONAL PRODUCTS 11 Daylight Savings STARTS April - Week 1 April - Week 2 March - Week Palm Sunday 1st Day of Spring April - Week 1 April - Week 1 April - Week Good Friday 31 St. Patrick s Day WEEK 1 PUBLICATIONS: Manchester, Concord, Nashua, Derry-Londonderry, Hudson-Pelham-Litchfield-Windham, Hopkinton, Bedford, Hooksett, Merrimack WEEK 2 PUBLICATIONS: Salem-Methuen, N. Andover-Andover, Plaistow-Haverhill, Hampstead-Atkinson, Reading-Wilmington-Tewksbury
8 CAPTURE YOUR LOCAL MARKET WITH SPECTRUM MONTHLY Keep your business at the fingertips of your local market with Spectrum Monthly s powerful geographically zoned publications. No other form of media has the shelf-life of Spectrum Monthly, which consumers retain as a resource ALL MONTH LONG. Include coupons to generate measurable response, links to your web site for those looking for more information and offers that position you ahead of the competition. ONLINE & MOBILE:
9 APRIL Sun Mon Tue Wed Thur Fri Sat 2018 MARCH April - Week MAY DIRECT MARKETING PUBLICATIONS PRINTING SIGNAGE GRAPHIC DESIGN BRANDED APPAREL PROMOTIONAL PRODUCTS 22 Earth Day May - Week May - Week 2 Tax Day May - Week 1 May - Week WEEK 1 PUBLICATIONS: Manchester, Concord, Nashua, Derry-Londonderry, Hudson-Pelham-Litchfield-Windham, Hopkinton, Bedford, Hooksett, Merrimack WEEK 2 PUBLICATIONS: Salem-Methuen, N. Andover-Andover, Plaistow-Haverhill, Hampstead-Atkinson, Reading-Wilmington-Tewksbury
10 *Limited 4G LTE availability in select markets. 4G speeds delivered by LTE, or HSPA+ with enhanced backhaul, where available. Deployment ongoing. Compatible device and data plan required. LTE is a trademark of ETSI. Learn more at att.com/network. Limited time offer. $50 credit available only to new AT&T customers porting a number into AT&T and requires purchase of any Windows phone with a new 2-yr wireless agreement with voice (min $39.99/mo) and min monthly data plan ($20/mo). Credit will appear on the customer s bill within 60 days of activation of new service. Nokia Lumina 900 offer requires a new 2-yr wireless agreement with voice (min $39.99/mo) and min monthly data plan ($20/mo). Subject to Wireless Customer Agreement. Credit approval required. Activation fee $36/line. Geographic, usage and other terms, conditions and restrictions apply, and may result in svc termination. Coverage and services not available everywhere. Taxes and other charges apply. Data (att.com/dataplans): If usage exceeds your monthly data allowance, you will automatically be charged overage for additional data provided. Early Termination Fee (att.com/equipmentetf): After 30 days, ETF up to $325. Restocking fee up to $35. Other Monthly Charges/line may include a Regulatory Cost Recovery Charge (up to $1.25), a gross receipts surcharge, federal and state universal service charges, fees and charges for other government assessments. These are not taxes or government required charges. Visit a store or att.com/wireless to learn more about wireless devices and services from AT&T. All marks used herein are the property of their respective owners AT&T Intellectual Property. THE POWER OF HIGH IMPACT SIGNAGE Signs are one of the most powerful communication tools available. Nothing communicates what s important to a business more than the effective use of signs. Whether you re communicating internally to your employees or supporting your current promotion on a showroom floor, signs can improve your results. Don t just scatter a few posters that blend into the background, IMMERSE your business in the messages you want to communicate. Let Spectrum s sign specialists help you start making more IMPACT WWW. KIMACNH.COM Special Introductory Offer Nokia Lumia 900 Get a $ 50 start-up credit when you switch to AT&T and activate new service on a Windows Phone device.
11 2018 APRIL MAY Sun Mon Tue Wed Thur Fri Sat May - Week Cinco de Mayo May - Week 2 JUNE DIRECT MARKETING PUBLICATIONS PRINTING SIGNAGE GRAPHIC DESIGN BRANDED APPAREL PROMOTIONAL PRODUCTS June - Week 1 June - Week 2 Memorial Day ek June - Week 1 31 June - Week 1 June - Week WEEK 1 PUBLICATIONS: Manchester, Concord, Nashua, Derry-Londonderry, Hudson-Pelham-Litchfield-Windham, Hopkinton, Bedford, Hooksett, Merrimack WEEK 2 PUBLICATIONS: Salem-Methuen, N. Andover-Andover, Plaistow-Haverhill, Hampstead-Atkinson, Reading-Wilmington-Tewksbury
12 TELL YOUR CUSTOMERS WHAT S NEW WITH NEWSLETTERS Newsletters can help create a deeper relationship with your existing customers or clients by providing relevant and timely information. More than a sales tool, newsletters can promote your business as well as position your company as a valuable resource. Spectrum can help you develop a strategy to generate more sales, increase exposure and develop the relationships that will make your business MORE SUCCESSFUL. Design, writing copy, and mailing... we ll help you do it all. WALK AGAINST HUNGER SUNDAY, MAY 21, 2017 Join the many people committed to ending hunger and homelessness in our community! Our 5K walk begins at noon and registration and t-shirt pick-up begin at 11 a.m. There are many ways to participate: Organize a walk team. Walk. Become a sponsor: $5,000, 1,000 and $500. Or make a donation. Awards will be given to the walker or team who raises the most money in these award categories: Angie s Team Business Team Family Team Individual School Team Walking Team (churches, groups, non-profits) SOUP KITCHEN - FOOD PANTRY EMERGENCY SHELTER CASE MANAGEMENT REFERRAL SERVICE ANGIE S FOR WOMEN MARCH 2017 Be sure to include your company match to double or even triple your contribution. All donations can be counted only once toward the award category of your choice. Deadline to submit donations and pledges is May 21st at noon. Winners will be announced at the conclusion of the walk. To help kick off the walk - we are available to come to your school, work or organization to make a presentation about New Horizons and this worthwhile event. Register or donate today at or the day of the event! see you there!
13 JUNE Sun Mon Tue Wed Thur Fri Sat 2018 MAY JULY June - Week July - Week 1 Flag Day July - Week DIRECT MARKETING PUBLICATIONS PRINTING SIGNAGE GRAPHIC DESIGN BRANDED APPAREL PROMOTIONAL PRODUCTS st Day of Summer July - Week July - Week 1 July - Week WEEK 1 PUBLICATIONS: Manchester, Concord, Nashua, Derry-Londonderry, Hudson-Pelham-Litchfield-Windham, Hopkinton, Bedford, Hooksett, Merrimack WEEK 2 PUBLICATIONS: Salem-Methuen, N. Andover-Andover, Plaistow-Haverhill, Hampstead-Atkinson, Reading-Wilmington-Tewksbury
14 GET UNMATCHED EXPOSURE WITH OUTSERTS Place your company s message in front of thousands of prospective customers and make an impression for an entire month. With a Spectrum Monthly outsert, you ll hold one of the most valuable positions available. Wrapped on the front and back covers of your selected zones, consumers see your message repeatedly throughout the month. This type of repetition is the key to success in any form of advertising and will help build your sales and brand awareness DAY AFTER DAY.
15 JULY 2018 JUNE Sun Mon Tue Wed Thur Fri Sat July - Week 2 4 4th of July 5 4th of July AUGUST August - Week 1 August - Week DIRECT MARKETING PUBLICATIONS PRINTING SIGNAGE GRAPHIC DESIGN BRANDED APPAREL PROMOTIONAL PRODUCTS August - Week August - Week WEEK 1 PUBLICATIONS: Manchester, Concord, Nashua, Derry-Londonderry, Hudson-Pelham-Litchfield-Windham, Hopkinton, Bedford, Hooksett, Merrimack WEEK 2 PUBLICATIONS: Salem-Methuen, N. Andover-Andover, Plaistow-Haverhill, Hampstead-Atkinson, Reading-Wilmington-Tewksbury
16 REINFORCE YOUR COMPANY S BRAND ON ALL OF YOUR STATIONERY and FORMS Your basic business communication forms are as important to your image as any other form of advertising. Spectrum s printing and graphic design services can help manage your brand and keep all of your printing and communication materials CONSISTENT. Office of University Advancement and Alumni Relations 420 South Main Street Nashua, NH
17 AUGUST 2018 JULY Sun Mon Tue Wed Thur Fri Sat August - Week August - Week 2 SEPTEMBER DIRECT MARKETING PUBLICATIONS PRINTING SIGNAGE GRAPHIC DESIGN BRANDED APPAREL PROMOTIONAL PRODUCTS September - Week 1 September - Week September - Week 1 September - Week 1 September - Week WEEK 1 PUBLICATIONS: Manchester, Concord, Nashua, Derry-Londonderry, Hudson-Pelham-Litchfield-Windham, Hopkinton, Bedford, Hooksett, Merrimack WEEK 2 PUBLICATIONS: Salem-Methuen, N. Andover-Andover, Plaistow-Haverhill, Hampstead-Atkinson, Reading-Wilmington-Tewksbury
18 PROMOTE YOUR PRODUCTS AND SERVICES WITH Brochures, Flyers, Menus & Booklets The marketing collateral and promotional materials you produce to represent your business can make or break a significant portion of your sales. Spectrum can help you create effective materials designed to achieve your specific objectives. DON T SETTLE for anything less than the best.
19 SEPTEMBER Sun Mon Tue Wed Thur Fri Sat 2018 AUGUST Labor Day OCTOBER Rosh Hashanah Patriot Day September - Week DIRECT MARKETING PUBLICATIONS PRINTING SIGNAGE GRAPHIC DESIGN BRANDED APPAREL PROMOTIONAL PRODUCTS st Day of Autumn 30 October - Week 1 October - Week 2 18 Yom Kippur October - Week 1 October - Week WEEK 1 PUBLICATIONS: Manchester, Concord, Nashua, Derry-Londonderry, Hudson-Pelham-Litchfield-Windham, Hopkinton, Bedford, Hooksett, Merrimack WEEK 2 PUBLICATIONS: Salem-Methuen, N. Andover-Andover, Plaistow-Haverhill, Hampstead-Atkinson, Reading-Wilmington-Tewksbury
20 WHEN COMMUNICATING WITH YOUR CUSTOMERS, GET PERSONAL Personalizing direct mail raises response rates and increases your return on investment. Use information in your customer files to personalize your next campaign with information that is more relevant and more powerful. Spectrum can help design HIGHLY PERSONALIZED mailings driven by variable data that gets you the results you need.
21 OCTOBER Sun Mon Tue Wed Thur Fri Sat 2018 SEPTEMBER October - Week 1 October - Week NOVEMBER DIRECT MARKETING PUBLICATIONS PRINTING SIGNAGE GRAPHIC DESIGN BRANDED APPAREL PROMOTIONAL PRODUCTS November - Week 1 November - Week Boss's Day Halloween November - Week 1 November - Week 1 November - Week WEEK 1 PUBLICATIONS: Manchester, Concord, Nashua, Derry-Londonderry, Hudson-Pelham-Litchfield-Windham, Hopkinton, Bedford, Hooksett, Merrimack WEEK 2 PUBLICATIONS: Salem-Methuen, N. Andover-Andover, Plaistow-Haverhill, Hampstead-Atkinson, Reading-Wilmington-Tewksbury
22 TAKE ADVANTAGE OF THE BEST KEPT SECRET IN DIRECT MAIL THE DAC Detached Address Cards (DACs) enter the mailbox as a separate mail piece and hold the resident addressing for delivering our publications. This leaves the rest open for advertising any message you wish. The best part of all is the cost per piece is significantly less than any other solo-mailing available. Get in front of more consumers and take advantage of this POWERFUL MARKETING TOOL.
23 NOVEMBER Sun Mon Tue Wed Thur Fri Sat OCTOBER DECEMBER DIRECT MARKETING PUBLICATIONS PRINTING SIGNAGE GRAPHIC DESIGN BRANDED APPAREL PROMOTIONAL PRODUCTS 1 Daylight Savings ENDS December - Week 1 December - Week 2 Cyber Monday November - Week Holiday Shopper December - Week December - Week December - Week DEADLINE Holiday Shopper Black Friday 24 WEEK 1 PUBLICATIONS: Manchester, Concord, Nashua, Derry-Londonderry, Hudson-Pelham-Litchfield-Windham, Hopkinton, Bedford, Hooksett, Merrimack WEEK 2 PUBLICATIONS: Salem-Methuen, N. Andover-Andover, Plaistow-Haverhill, Hampstead-Atkinson, Reading-Wilmington-Tewksbury
24 EXTEND YOUR CORPORATE IMAGE BRAND IT Promotional products and branded apparel can help your business maintain top-of-mind awareness with your valued customers. Choose from over 700,000 items and let our product specialists come up with creative ways to help your company stand out in the crowd. From corporate apparel and uniforms to trade show giveaways and promotional incentives, Spectrum has all the solutions you ll ever need. Give them something they ll love and REMEMBER!
25 2018 DECEMBER Sun Mon Tue Wed Thur Fri Sat 1 NOVEMBER S M T W TH F 1 2 S JANUARY 2019 M T W TH F S January - Week 1 January - Week December - Week 2 Chanukah Begins S DIRECT MARKETING PUBLICATIONS PRINTING SIGNAGE GRAPHIC DESIGN BRANDED APPAREL PROMOTIONAL PRODUCTS January - Week 2 January - Week Christmas Eve New Year s Eve st Day of Winter January - Week 1 WEEK 1 PUBLICATIONS: Manchester, Concord, Nashua, Derry-Londonderry, Hudson-Pelham-Litchfield-Windham, Hopkinton, Bedford, Hooksett, Merrimack WEEK 2 PUBLICATIONS: Salem-Methuen, N. Andover-Andover, Plaistow-Haverhill, Hampstead-Atkinson, Reading-Wilmington-Tewksbury
26 USE OVERSIZED DIRECT MAIL PIECES TO STAND OUT Your direct mail campaigns compete with every other piece of mail in the mailbox. Don t get lost along with the ordinary. Stand out with oversized direct mail pieces up to 11 X 14 DELIVERED FLAT. Nothing will grab a consumer s attention like one of our GIANT mailers when they arrive. Carry more offers, more information and deliver it all with more IMPACT. Oversized mailers are one of the best kept secrets in direct mail.
27 JANUARY 2019 DECEMBER Sun Mon Tue Wed Thur Fri Sat 1 2 January - Week FEBRUARY DIRECT MARKETING PUBLICATIONS PRINTING SIGNAGE GRAPHIC DESIGN BRANDED APPAREL PROMOTIONAL PRODUCTS Martin Luther King, Jr. Day WEEK 1 PUBLICATIONS: Manchester, Concord, Nashua, Derry-Londonderry, Hudson-Pelham-Litchfield-Windham, Hopkinton, Bedford, Hooksett, Merrimack WEEK 2 PUBLICATIONS: Salem-Methuen, N. Andover-Andover, Plaistow-Haverhill, Hampstead-Atkinson, Reading-Wilmington-Tewksbury
28 Penacook/Concord Hopkinton/ Contoocook Concord the power OF VERTICAL INTEGRATION Bow The Spectrum Marketing Companies are a vertically integrated organization providing marketing support services to customers across the United States. Hooksett With in-house design services, full commercial printing, direct mail facilities, large format sign production, promotional products and branded apparel, Spectrum can react faster to the demanding markets our clients face. Bedford Manchester Our Spectrum Monthly publication is now in its 27th year of distribution and has a current circulation of nearly 300,000 per month. We are dedicated to being the vendor and Merrimack Litchfield Londonderry Derry Hampstead Atkinson Plaistow marketing communications partner of choice for companies of all sizes. Amherst Windham Hudson Salem Haverhill Nashua Pelham Methuen West Methuen East Andover North Andover 95 Eddy Road, Suite 102 Manchester, NH Tewksbury 95 Eddy Road, Suite 101 Manchester, NH Wilmington North Reading Reading 97 Eddy Road, Suite 4 Manchester, NH
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