Travel Agent Toolkit. shearings.com

Transcription

1 2018 Travel Agent Toolkit shearings.com

2 Welcome... At Shearings, we know good holiday planning starts with a little inspiration, which is why we ve created this dedicated travel trade toolkit for you to share some fantastic 2018 holiday ideas with your customers in an easy yet engaging way. We value our travel trade partners immensely, and we hope this toolkit helps towards a very successful peak booking period. Happy New Year! Your dedicated travel trade team Mike National Sales Manager Claire Key Account Manager Debbie Sales Support Hellen Sales Support michael.bowers@shearings.com claire.dutton@shearings.com debbie.sharples@shearings.com hellen.fenton@shearings.com facebook.com/groups/shearingstradeteam Need to talk to us online visit shearingsagent.com and talk to us via webchat

3 Real Value These customers are real people who have saved on their 2018 holiday by booking early, compared to the same holiday taken in With their permission, we are sharing these real savings to show the benefits of booking early, so that you may share with your customers too. By booking early for 2018, Charles from Winchester has saved over 300 on his holiday to Tossa de Mar in September. Jean from Darlington has saved 150 on her holiday to Bournemouth in August, simply by booking early. YOUR CUSTOMERS TOO CAN SAVE WHEN THEY BOOK NOW! Why choose Shearings? The UK s largest escorted tour operator Over 100 years experience Flexible travel options, by coach, car, air, river or rail Low deposits, from 5pp* Over 200 destinations worldwide Trusted hotels in excellent locations Over 800 pickup points nationwide Up to 20kg luggage included in the price Luggage handling service on most holidays Great value transport, meals and excursions included on most holidays * 5 deposit is per person, on 2- day UK & Europe coach breaks only. 20kg luggage applies to coach holidays only, airlines may vary. Award-winning holidays GOLD AWARD 2017 COACH TRAVEL PROGRAMME

4 your invitation... We know how important it is to have a secure online social media space that allows you to interact with other travel professionals, which is why we ve created our brand new Shearings Travel Trade closed user group. Join today for: First-look at new products Exclusive competitions Opportunities to take a Shearings fam trip Latest offers & updates Invitations to exclusive agent events Useful information and content Click here to join today > Online Training... Trade Support... Join hundreds of other agents and complete our fantastic training modules and become a Shearings Expert. To request any of our brand new brochures or for sales support call or Visit to start your training today. We re always happy to discuss joint promotional ideas to help increase your Shearings business. sales.support@shearings.com We are a member of TIPTO, a group of independent tour operators providing training, marketing support and events to UK travel agents. We are at a host of roadshows around the UK in 2018, so come along and meet us at an event near you!

5 your Toolkit A round-up of must-book holidays across the UK, Europe and beyond for 2018, handpicked by our experts. Over the next few pages, you ll find a series of assets which are at your disposal to help you promote Shearings products. First-up, our leading campaign mini-brochure This is 2018, which has been white-labelled for agent use. You can choose from three regional versions, North & West Midlands, South and Yorkshire & East Midlands. Click to download this as a PDF for your own customer communications, or share one of the links below for online use. North & West Midlands Yorkshire & East Midlands South At Shearings, we know good holiday planning starts with a little inspiration, which is why we ve handpicked holidays from around the world that we think your customers will love. From ever-popular UK resorts to the lakes and mountains of Italy, from cruising the scenic Danube to a Stateside adventure this is their go-to guide of destinations to consider for In partnership with Shearings Holidays Click here to download a whitelabel copy of our This is 2018 mini-brochure >

6 your Toolkit... We know one of the most effective ways to promote to customers is online and via social media. Our expert digital team have created six different banners for you to use online, as well as via Facebook and Twitter, and they have drafted some sample tweets and Facebook posts for you use. We know one of the most effective ways to promote to customers is online and via social media. Our expert digital team have created six different banners for you to use online, as well as via Facebook and Twitter, and they have drafted some sample tweets and Facebook posts for you use. Discover the Best Places at the Best Prices will be a year to remember. BOOK NOW to make your dreams come true Discover the Best Places at the Best Prices. #discover #newplaces #thisis2018 Enjoy, comfort, luxury and relaxation. Discover new destinations, beautiful places and fascinating scenery. Experience great food, fantastic company and flexible travel options. This is Your Year. Let us take you. BOOK NOW - #Enjoy #Discover #Experience #Luxury. Relax, in beautiful places with great food & flexible travel options. #Thisis2018 BOOK NOW It s time to get away. With our fantastic Easter Breaks, you ll enjoy the perfect holiday, with prices starting from as little **** What better way to say hello to spring It s time to get away, with our fantastic Easter Breaks. BOOK NOW *Some content & prices have been left blank so you can feature holidays of your choice Click here to download your online banners sized for use on Facebook, Twitter & Online >

7 your Toolkit... We know one of the most effective ways to promote to customers is online and via social media. Our expert digital team have created six different banners for you to use online, as well as via Facebook and Twitter, and they have drafted some sample tweets and Facebook posts for you use. We know one of the most effective ways to promote to customers is online and via social media. Our expert digital team have created six different banners for you to use online, as well as via Facebook and Twitter, and they have drafted some sample tweets and Facebook posts for you use. Sunshine will soon be here. If not, let s find it! 2018 Summer holidays start from as little as *** Flexible travel options including coach, air, rail, river & self-drive Summer holidays start from as little as *** Travel your way. #2018summerholidays #letustakeyouthere Warm nights, great company, fantastic food and wonderful stays. Make the most of the season. Warm nights, great company, fantastic food and wonderful stays. Make the most of the season. #winterbreaks Looking for the perfect last minute get away? Enjoy *** for as little as *** or discover *** for *** CLICK HERE FOR MORE INFORMATION Looking for the perfect last minute get away #getaway #lastminute CLICK HERE *Some content & prices have been left blank so you can feature holidays of your choice Click here to download your online banners sized for use on Facebook, Twitter & Online >

8 Poster & Window Displays Traditional forms of advertising are still impactful, and are perfect for promoting individual tours. We have prepared a range of posters and window displays, which you can print at either A3 or A. Don t forget, our dedicated team can send you Top Offers and New Product point of sale throughout the year, if you are interested in receiving this, please sales.support@shearings.com 2018 LakTeheCD om a o bEev sents 1 u 0 n 2 a D e h T ITIES T CRC R EouARIV G stb ER & UISE rne Ea l Tennis Internationa M 10 DAYS FRO A L L I NGCR LEUAS nube s TIV CEI T I E S RIVER CRUIS E 1,239PP 31 9 DAYS FROM 10 DAYS FROPP M 1,239PP Departing: 8 25th June 201 M 5 DAYS FRO 309 PP rand The British G Prix Departing: 8 7th July 201 M 2 DAYS FRO Click to Download Window Displays > Click to Download Posters > PP Low deposits from 5pp wer Chelsea Flo Show Departing: 8 21st May ic city the romant Explore Key highli town of Budapest Admire the ting tour of e Abbey a fascina Benedictin na Take ous for its city of Vien lk, fam ey PP incredible majestic Me Wachau Vall the r e Visit squ ove italfrom ture Disc cap in the pic YS 5 sda va, Slovakia Durnstein, of Bratisla ghts: s r the best price Book nowefo tails tails 38 re d re de rm deo for mofo sidaell fo insi ore details Call inc ll inside r m Ca Low depo sits from 5 pp BooKeky hig nohligwhts:for the best prices Call insid Call insid e for more Call inside fo e for mo re details details r more deta ils Experience Discover the incredib le city of Vien of Bratislava, Key highlig na Take Slovakia the beauty of hts : a fascinating tour Lake Como s capital Visit ma of Budapest jestic Melk, Relax in a cha Explore the Explore the famous for Durnrmin resort of Cad side setti steing, lake romantic city Benedictine in the ng with aitsscen enabbia Brow Abbey Adm ic mountain se Como Mar picturesque Wac ire the town hau Valle backdrop ket Discover y of the city of Berg amo Our dedicated team can send you Top Offers and New Product Point of Sale throughout the year, if you are interested in receiving this, please sales.support@shearings.com

9 Useful Content... Good visuals sell holidays, and our team have collated some great photographs and video content that you can use across your channels. We hope to build on this library over the year - be sure to join our Facebook group to be the first to hear about additional content. Click to download images > Share or embed our videos > Videos and images for you to share which will bring our holidays to life...

10 For more information about our 2018 holidays Visit shearings.com/thisis2018 Holidays are operated by Shearings Holidays Ltd and are subject to availability, amendment charges and terms and conditions of Shearings Trading Charter. All prices are from prices and are per person, per stay based on two people sharing a standard room/cabin. Additional supplements will be advised at the time of booking. Prices & details correct as at 30/11/2017. Insurance not included. E&OE.