walking holidays in scotland

Transcription

1 the definitive guide to walking holidays in scotland Do you want more from the Walking Holiday market next year?

2 The Facts Fact 1 Walking is the most popular nature-based activity for UK residents holidaying in Scotland and is worth nearly 40% of all tourism spend Fact 2 UK-based walkers make 4.8 million trips to Scotland and spent 23 million bed-nights in the country Source: Source: GBTS 2011 Fact 3 Walkers made 20 million day trips within Scotland last year Fact 4 The total spend by walkers on day visits in Scotland in a single year is 1.3 billion Source: GBDVS 2011 Source: ^ 2011

3 What is walking in scotland? Walk in Scotland 2017 will provide a single definitive print source of inspiration and information for anybody anywhere who is considering planning a walking break in Scotland This A4, full colour guide is split into fifteen, concise geographical regions for ease of use It covers the key long distance and many shorter routes as well as listing walking festivals and events The guide will provide an ideal platform for any business planning to target the growing walking holiday market RIGHT AT THE PLANNING STAGE The guide will also contain an easy to use ACCOMMODATION SECTION

4 who uses walking in scotland? Anyone planning a walking break in Scotland from absolute beginners who just want to enjoy a gentle ramble, to hard-core dedicated long-distance trekkers Anyone who is keen to add an element of walking to their short break or holiday These readers will spend 23 million bed-nights in the country, contributing to the Scottish tourism industry There will be 50,000 copies of the guide printed and distributed free-of-charge to these visitors Walkers planning their break also use the interactive online version of the guide which features on the VisitScotland website

5 Don't miss out on this opportunity How to get involved There are four easy ways to book your advertising space and guarantee your inclusion for 2017, or just to get some more information Please remember that advertising space in this annual guide is strictly limited and must be allocated on a first-come, first-served basis, so if you decide that you want to get involved, please contact the team as soon as you possibly can to avoid disappointment. FAX Complete the form on the next page of this booklet and fax it to or TELEPHONE S imply call the sales team on or Send us a message to: walk@psp.uk.net or ONLINE Click and complete the booking/enquiry form on

6 media information Book your space Set Template Advert for Accommodation Providers Rates *All prices subject to VAT CALL US, , BOOK ONLINE, OR COMPLETE AND FAX BACK THE FORM BELOW TO BOOK YOUR SPACE Please book the following advert space for me in Walk in Scotland 2017 EDINBURGH Actual size Eighth Page * 90mm (w) x 66mm (d) 1/8 page [Template] Accommodation Providers only * o 1/8 page [Display] * o Quarter Page * 1/4 page [Display] * o 1/2 page [Display] * o 90mm (w) x 135mm (d) Full Page [Front Section] * o HHHH HOTEL Prices from 100 pppn Dalmahoy, Marriott Hotel & Country Club Once a baronial manor, Dalmahoy is now a luxury Edinburgh hotel, set on 1,000 acres of beautiful parkland with two 18-hole golf courses on-site - the Championship East Course and Resort West Course, offering breathtaking views from every vantage point. Make yourself at home in our luxury hotel rooms and suites, effortlessly blending traditional grandeur with modern amenities. Half Page * 183mm (w) x 135mm (d) Full Page (Front Section) * Bleed: 216mm (w) x 303mm (d) Type: 183mm (w) x 273mm (d) DPS * Bleed: 426mm (w) x 303mm (d) Type: 393mm (w) x 273mm (d) DPS [Display] * o Or contact me to discuss a space o Please write clearly for faxing purposes Name Company Address Postcode Local Courses: Dalmahoy East and Dalmahoy West 1/8th Accommodation * Tel Fax T: E: countryclub.reservations.uki@marriott.com Kirknewton, Edinburgh, Scotland EH27 8EB The guide includes a dedicated accommodation section containing easyreference set-template 1/8th page adverts. Each of these will include the standard VisitScotland quality assurance symbols Premium Positions Inside Back * Inside Front * * Outside Back * *All prices subject to VAT Sponsorship P.O.A Signature* Your VisitScotland Reference Number [if applicable] *This signature confirms the above is authorised to book on behalf of the company and accepts the terms and conditions set by PSP Media Group Ltd. For more info log onto: