APS Group Make more possible

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1 Make more possible

2 Presented by Contents _ Who are APS Creative? _ What makes us different? _ Our creative process _ Creative folio _ Q&A

3 Presented by Who are APS Creative? Awards: D&AD DesignWeek Scottish Creative Awards Roses Scottish Design Awards CLIO s Graphis Art Directors Club of NY Donside Paper Awards Chip Shop Awards CIPR Pride Awards Marketing Society Awards Purple Apple Retail Awards Cream Awards GO Awards _ Led by two former Scottish Designer of the Year winners - Michael Fraser (Creative Director) and Graham Walker (Deputy Creative Director) _ Highly creative team with lengthy experience in the Scottish and UK markets _ Collectively, around 100 national and international awards for creative and effectiveness _ Analytical approach to problem solving _ Work collaboratively with clients with a realistic understanding of their priorities, goals and limitations _ Passionate and driven to deliver effective, surprising creative solutions _ Our approach is It may not be easy, but it should be simple

4 Presented by Multi-channel capabilities Sectors: Public Third Financial Retail Drinks Sports Leisure Arts Property Energy _ Brand and corporate communications _ Brand identity _ Annual and corporate reporting _ Online websites, microsites, marketing, online publications, e-books _ Social media content _ Exhibitions _ Packaging _ Direct Marketing

5 Presented by What makes us different? _ A dedicated Agency team structure and processes _ Supported by a wider Account Management team of 14 ADs, SAMs and AMs _ Access to a Scottish Government Framework of services provided by a team who not only understands the Scottish Public Sector but have a broad collective experience of the private sector and multi-channel marketing _ Cost effective contract rates defined and agreed for the Framework

6 Presented by Our creative process A simple graphic overview of our creative process from idea generation to delivery. Discuss Brief Concepts Budgets Develop Deliver & timings Measure

7 Corporate Reporting

8 Food Standards Scotland Annual Report

9 Food Standards Scotland Annual Report

10 Food Standards Scotland Annual Report

11 Food Standards Scotland Annual Report

12 NHS Scotland Chief Executive s Annual Report

13 NHS Scotland Chief Executive s Annual Report

14 NHS Scotland Chief Executive s Annual Report

15 NHS Scotland Chief Executive s Annual Report Click here to view the animation

16 NHS Scotland Chief Executive s Annual Report Click here to view the animation

17 Brand creation

18 Isle of Harris Distillery

19 Isle of Harris Distillery

20 Isle of Harris Distillery

21 Isle of Harris Distillery

22 Isle of Harris Distillery

23 Isle of Harris Distillery

24 Isle of Harris Distillery

25 Isle of Harris Distillery

26 Isle of Harris Distillery

27 Marketing Collateral

28 Livingston Designer Outlet Mirror Mirror Campaign

29 Livingston Designer Outlet Mirror Mirror Campaign

30 Livingston Designer Outlet Mirror Mirror Campaign

31 Livingston Designer Outlet Mirror Mirror Campaign

32 National Library of Scotland Behind the lines Exhibition

33 National Library of Scotland Behind the lines Exhibition

34 National Library of Scotland You are here Map Exhibition

35 National Library of Scotland You are here Map Exhibition

36 National Library of Scotland Plague! Exhibition

37 National Library of Scotland Plague! Exhibition

38 Brand identity

39 Vets Now Make a difference awards

40 Vets Now Make a difference awards

41 Vets Now Make a difference awards

42 Primary Care Division Primary Care Division

43 Primary Care Division

44 Primary Care Division

45 North Highland Initiative

46 North Highland Initiative

47 North Highland Initiative

48 North Highland Initiative Tourism

49 North Highland Initiative Built Environment

50 North Highland Initiative Product

51 North Highland Initiative

52 North Highland Initiative

53 Cycle Scotland Bikeweek Everyday cycling for everyone June 2017

54 Cycle Scotland Bikeweek

55 Cycle Scotland Bikeweek

56 Cycle Scotland Bikeweek

57 Cycle Scotland Bikeweek

58 Cycle Scotland Bikeweek

59 Exhibitions

60 Energy Saving Trust

61 Energy Saving Trust

62 Energy Saving Trust

63 Scottish Scenic Routes

64 Scottish Scenic Routes

65 NHS Tayside

66 Scotland NHS Tayside

67 Thank you

Visit West Lothian Strategic Action Plan

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