SMALL BUSINESS MARKETING CALENDAR HOLIDAYS, IDEAS AND MARKETING TIPS TO MAKE 2019 YOUR BEST YEAR EVER.

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1 2019 SMALL BUSINESS MARKETING CALENDAR HOLIDAYS, IDEAS AND MARKETING TIPS TO MAKE 2019 YOUR BEST YEAR EVER.

2 JANUARY New Year s Day Personal Trainer Awareness Day Dress Up Your Pet Day Get to Know Your Customers Day (1 of 4) Popcorn Day Martin Luther King, Jr. Day Pie Day Compliment Day Have Fun at Work Day Plan for Vacation Day PRO TIP: Not every holiday on this calendar will work for your business. Choose the ones that are a good fit for you, and have some fun with them!

3 FEBRUARY 2019 BLACK HISTORY MONTH HEART MONTH CHILDREN S DENTAL HEALTH MONTH 1 2 Wear Red Day Groundhog Day Super Bowl Sunday Pizza Day Make a Friend Day Valentine s Day Random Acts of Kindness Day Presidents Day Love Your Pet Day Margarita Day PRO TIP: Promoting your business during slower seasons keeps you front of mind with potential customers. When they re ready to buy, you ll be at the top of their list.

4 MARCH 2019 WOMEN S HEALTH MONTH NATIONAL NUTRITION MONTH 1 2 Employee Appreciation Day Fat Tuesday Dentists Day International Women s Day Daylight Saving Time Pi Day St. Patrick s Day First Day of Spring Mom and Pop Business Owners Day Doctors Day 31 PRO TIP: March marks the end of Q1. Take some time to review your numbers and analyze your marketing ROI. Don t forget: Mother s Day and Father s Day are coming up.

5 APRIL 2019 LAWN AND GARDEN MONTH STRESS AWARENESS MONTH April Fools Day Beer Day Pet Day Get to Know Your Customers Day (2 of 4) Tax Day High-Five Day Hug a Plumber Day Easter Earth Day Administrative Professionals Day Take Your Children to Work Day Independent Bookstore Day Hairstylist Appreciation Day PRO TIP: Hashtags will elevate your social media reach and engagement. Do some research on the most popular hashtags before you post your message to make sure you re part of the conversation.

6 MAY 2019 MENTAL HEALTH AWARENESS MONTH DENTAL CARE AWARENESS MONTH WATER SAFETY MONTH Star Wars Day Kentucky Derby Cinco de Mayo Small Business Week (5-11) Receptionists Day Stamp Out Hunger Food Drive Mother s Day Bike to Work Day Waitstaff Day Wine Day Memorial Day Hamburger Day PRO TIP: If summer is a slower season for you, spend some time evaluating your year-to-date results vs. spend and adjust where needed. Boost your summer sales with a creative 4th of July promotion.

7 JUNE 2019 LGBT PRIDE MONTH MEN S HEALTH MONTH 1 Nail Polish Day Cancer Survivors Day Running Day Doughnut Day Call Your Doctor Day Flag Day Father s Day Selfie Day HVAC First Day of Summer Tech Day Sunglasses Day Insurance Awareness Day 30 PRO TIP: It s never too early to plan ahead. Take time this month to start thinking about your back-to-school marketing campaign.

8 JULY 2019 NATIONAL INDEPENDENT RETAILER MONTH NATIONAL GRILLING MONTH Independence Day Fried Chicken Day Give Something Away Day World Emoji Day Get to Know Your Customers Day (3 of 4) Tequila Day Refreshment Day Lipstick Day Avocado Day PRO TIP: Get ready, Halloween is creeping up. Capitalize on this popular holiday by promoting your products and services early and consistently.

9 AUGUST 2019 NATIONAL WELLNESS MONTH NATIONAL GOLF MONTH Ice Cream Sandwich Day IPA Day Friendship Day Dollar Day Book Lovers Day Relaxation Day Tell a Joke Day Waffle Day Women s Equality Day Bow Tie Day PRO TIP: Small Business Saturday is a really big deal! Now s the time to start putting together your Shop Small marketing campaign.

10 SEPTEMBER 2019 HISPANIC HERITAGE MONTH SELF-IMPROVEMENT MONTH Labor Day International Day of Charity Tailgating Day Swap Ideas Day Day of Encouragement Cheeseburger Day Tradesmen Day American Business Women s Day First Day of Fall Tune-Up Day Good Neighbor Day Coffee Day PRO TIP: Even if the holidays are traditionally a slower season for your business, you should still be planning a holiday message or promotion for your loyal customers.

11 OCTOBER 2019 BREAST CANCER AWARENESS MONTH Taco Day Cake Decorating Day Handbag Day Savings Day Boss s Day Dessert Day Support Your Local Chamber of Commerce Day Get to Know Your Customers Day (4 of 4) Sweetest Day Pumpkin Day Make a Difference Day Chocolate Day Halloween PRO TIP: Don t wait until the end of the year to think about Start planning your New Year s and Valentine s Day promotions now, before the holiday rush begins.

12 NOVEMBER Sandwich Day Daylight Saving Time Ends Stress Awareness Day Veterans Day World Kindness Day Fast Food Day Thanksgiving Day Black Friday Small Business Saturday PRO TIP: Take some time to thank your customers this month with a social media giveaway. Ask your fans to like, comment or share a post for a chance to win a great prize.

13 DECEMBER Cyber Monday Giving Tuesday Cookie Day Pearl Harbor Day Poinsettia Day Salesperson Day Ugly Sweater Day First Day of Winter Christmas Eve Christmas Day New Year s Eve PRO TIP: 2019 was a great year, but how can you make 2020 even better? Take a look at your year-to-date sales and build out your marketing plan for the coming year.

14 NEED SOME HELP? For over 50 years, Valpak has been helping businesses grow with innovative marketing strategies. Visit valpak.com/advertise or contact your local Valpak representative for more marketing ideas.