Tourism & Economic Development Department
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2 Grey County Council Planning & Community Development Committee CAO Kim Wingrove Tourism & Economic Development Department Clerk/Director of Council Services Sharon Vokes Manager of Econonmic Development & Tourism Bryan Plumstead Assistant to the Manager Mary Jane Hills Tourism Advisory Committee New Position Tourism Specialist Heather Aljoe Tourism Specialist Amanda Pausner Economic Development Officer Meredith Bowers Economic Development Officer - Local Food Philly Markowitz 2 Summer Students
3 2015 Tourism & Economic Development Staff Amanda Pausner Tourism Specialist Bryan Plumstead Manager of Ec D & T Mary Jane Avery Student Philly Bryan Meredith Amanda Erin - Allison Student Davies Allison Tourism Specialist Kennedy Davies Another Day at the Office..
4 Grey County Corporate Strategic Plan Vison To be the place where people feel genuinely at home and naturally inspired enjoying an excep.onal blend of ac.ve and healthy living, and economic opportunity. Goal 3 Securing our place as Ontario s recrea:on jewel Support and promote the excep.onal natural assets that make Grey County a four season recrea.on des.na.on for residents and visitors alike. Goal 1 Expanding the Prosperity Base Enhance and diversify economic opportuni.es within the county, by becoming investment-ready and insuring the founda.on is in place for sustained success. 4
5 GC Tourism Destination Development Action Plan (DDAP) Refresh PF project with RTO7 Build on 2010 plan new approaches -Engagement (R&R) -Des.na.on Management (demand generators, brand, market readiness) -Market Research - GC Tourism Resources Mid-January survey & interviews 5
6 Tourism: Tourism: A Team A Team Sport Sport Des:na:on Canada OTMPC MTCS External Stakeholders Markets Georgian Bay Des:na:on Development Partnership Long Haul BruceGreySimcoe RTO7 Grey County BMVA GTTA Owen Sound Municipality BIA s & Chambers Municipality Mid Haul Short Haul Economic Impact Increases Operators Partners Internal Stakeholders Local/VFR 6
7 Regional Partnerships Georgian Bay Destination Development Partnership RTO7 Bruce GreySimcoe RTMP wound up in some projects continued by each county -some projects moved to Bruce Grey Simcoe 7
8 Welcome Andrew Seigwart!
9 New Website - May Architecture & Navigation 2. Mobile & Tablet-friendly 3. Site Build 4. Content 5. Social Media integration
10 2015 Media Fam Tours February Snowgoer Canada Magazine Intrepid Snowmobiler/ Snowmoblier TV -3 New loops based out of Owen Sound June Travel Media Assoc. of Canada AGM October Grey County Fall Campaign -Ayngelina Brogan - Bacon is Magic -Agatha Podgorski - OCTA
11 Grey County Tourism Vehicle Summer Patrol events - 6,900 maps/brochures 38,00 maps/brochures to 16 Regional Racks in Grey County 39,200 to businesses, chambers, tourist offices
12 Marketing Bucket List
13 Marketing Bucket List
14 Facebook Campaign Summer: Waterfalls, Paddling, Cycling Facebook ads, posts, blogs 14
15 Facebook Campaign Fall Campaign - Fall colour touring, harvest Facebook ads, posts, blogs 15
16 Facebook Campaign Fall Campaign - Apple Pie Trail, Owen Sound Salmon Tour Facebook ads, posts, blogs 16
17 Facebook campaign Facebook Campaign Fall Campaign - Festivals, Saints & Sinners 17
18 Fall Campaign - Contest Facebook Campaign Muliti-day trip ($3,000 value) as prize 18
19 Facebook Campaign Results 19
20 Facebook Campaign Results 20
21 Facebook Campaign Results Did you visit Grey County this fall? n= % 80% 60% 40% 20% 0% Yes No 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% How much time did you spend visiting the area? n=237 One Day Two Days Three or more Days 21
22 Facebook Campaign Results 22
23 Demand Generators Cycling Development Working with GC Transportation Services & local municipalities to map all roads, prioritize investments in 23 cycling infrastructure
24 Grey County Information & Tourism Signage Criteria Partnership Funding project with RTO7 Final Draft plan received Staff review Consultation with municipalities 24
25 Waterfall & Trailhead Signage Kiosks Partnership Funding project with RTO7 6 sign kiosks Waterfalls & trailhead locations Kiosks built by Grey Highlands Secondary School 25
26 Saints & Sinners: Bootleggers Run Grow awareness of the region as a producer of high quality beer, wine and cider Promote experiential agri-culinary tourism opportunities Create awareness of the region s rich history; Temperance movement, Prohibition and bootlegging through partnership with cultural institutions: SUMAC, Grey Roots Museum and Archives 26
27 Saints & Sinners: Bootleggers Run 70K pocket maps produced 17 producer members, 8 municipal partners, 3 event organizers and two advertisers Very successful to date Phase II 2016 PF with RTO7: major events, pop-up tastings, coordinated tours, new cultural partners, mobile app. 27
28 Made in Grey Economic Development Strategy Becoming more businessfriendly & Investment Ready Support for broadband Workforce Development/Youth Retention Tourism Recognized as a key sector Grey County hosts breakfast mixers, networking events Regional Career Fair Oct. 28 Newsletters 28
29 Farewell Don
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