Let s make 2015 the Year of Cruise

Transcription

1 Januay 2015 CLIA UK & Ieland Infome YEAR O T H E F CRUIS E 2015 #YEA ise u c f o Yea R OF CRU ISE #YEAR RUI OF C SE Let s make 2015 the Yea of Cuise CLIA Cuise Foum A few photos fom the Event...moe on Flick! Consume & Tavel Law Update Join us on Januay 15th fo fee event Cuise Excellence Awads 2014 The Winnes of 2014 Pete s Taining How To Suvive As A Tavel Agent In The Digital Wold Welcome to 2015! Welcome to you Januay 2015 Infome a new yea and a whole new oppotunity fo cuise holidays pomises to be an incedibly exciting yea fo the cuise industy with new ship launches, new ships sailing fom the UK, and continued gowth in the numbe of people choosing to take thei fist cuise holiday. Want to make the most of these new oppotunities? Then make a new yea s esolution to embace the UK & Ieland Cuise Community enthusiastically and fully and the best way to do so is to put CLIA at the heat of you stategy. We have the industy taining and acceditation, unique esouces, netwoking oppotunities, and some awesome events including ou Januay Tavel Law Semina, and ou flagship Selling Cuise Confeence. We hope to see moe of you this yea online o in peson! Have a geat Andy Hame Diecto

2 Ou CLIA Cuise Foum Galley... Fo moe photos, please check out ou Flick Galley CliaUkIeland

3 CLIA UK & Ieland Infome Consume & Tavel Law Update Thusday 15 Januay London - Venue TBC This new event on the CLIA calenda has a wide ange of infomative & insightful sessions un by a senio membe of the Holiday & Tavel Law community. FREE EVENT The sessions will advise you on the most ecent legislation & cases in the UK and Aboad. Included within this ae the latest updates on: Package Tavel Diective including Dynamic Packaging and Assisted Tavel Aangements Consume Rights Diective Flight Plus Law aound social media Law aound Guide Pices Handling cuise complaints Euopean & Intenational Laws and Conventions 2015 Yea of cuise # YEAR OF CRUISE We ae delighted to announce that booking is now open. Attendance is fee and available to all: The Ealy Bid Rate fo CLIA Tavel Agent Membes ( 50+VAT) can t last foeve. Head to - ou dedicated mobile site fo the latest info!

4 CLIA UK & Ieland Infome Cuise agents who have shown innovation, expetise and have contibuted to the success of cuising wee honoued at the CLIA UK & Ieland Cuise Excellence Awads 2014 on boad Fed. Olsen Cuise Line s Black Watch in Tilbuy (Wednesday 17 Decembe). The awads ecognise those who have demonstated exceptional levels of knowledge, leadeship and inspiation. The Rising Sta awad was a new enty fo 2014 and was pesented to Cuise Nation which demonstated its ability to innovate and adapt to the changing scene within the cuise maket and showed ambition, expetise and leadeship. The Innovation in Cuise awad was pesented to The Cuise Village which has invested in its business by stengthening its team with home-wokes, has encouaged staff to boaden thei knowledge though active taining and has banched out into othe aeas including ive cuising. Homewoke of the Yea went to Matin Hay of GoCuise. Matin was identified as an individual who has not only been successful selling cuise holidays but has been a geat advocate fo the industy. He has shown an appetite to continually enhance his knowledge and constantly looks fo oppotunities within all sectos of the industy. Young Tavel Agent of the Yea went to Katy Pote of Wold Tavel Holdings who at just 23 yeas old has aleady become a million pound selle and one of the company s top pefomes. She is committed to selling cuise and the sevice she povides is eflected in the exceptional feedback eceived fom customes. The Online Cuise Agency of the Yea awad was pesented fo the thid yea unning to Iglu and eflected the continued gowth and innovation shown by the company. Iglu fully utilises all aspects of ecommece while ensuing staff ae continually tained and updated on what s new within the cuise industy. High Steet Cuise Agency of the Yea went to Tailfindes. Despite cuise having a elatively small shae of thei oveall business, the company demonstated a positive attitude to cuise holidays having inceased thei ange of poducts and having a dedicated team leading thei gowth in cuise. Tavel Agent Business of the Yea was awaded to Wold Tavel Holdings, a elatively new business but one which demonstated apid gowth acoss multiple bands using diffeent platfoms. The CLIA UK & Ieland Awad fo Outstanding Contibution to the UK & Ieland Cuise Community was jointly pesented to Michael English of Celebity Cuises and Angela Flynn fom Fed. Olsen Cuise Lines fo thei significant contibution to the success of UK cuising. Both Michael and Angela have committed themselves to woking tielessly with the tavel tade, encouaging geate engagement to the benefit of the industy, and they have shown themselves as tue ambassados fo cuising. CLIA UK & Ieland diecto Andy Hame said: I m delighted we have been able to ecognise some tuly outstanding people and companies who have gone ove and above expectations in pomoting and selling cuise holidays.

5 CLIA Taining Page How to suvive as a Tavel Agent in the Digital Wold By Pete Kolla, CLIA Austalasia Thee have been many symposiums ove the past couple of yeas addessing the issue of Tavel Agent suvival given that online booking platfoms ae becoming moe abundant. The consensus fom these foums addessed by key industy figues is that the Tavel Agent is still needed. But how can you ensue you success? The fist thing that you need to establish is Value Ceation. In othe wods: You have to identify what people don t have enough of, then find a way to povide it fo them. In the wold of cuise booking platfoms, an agent will always have pesonability and sevice AHEAD of intenet booking, so assess youself to find ways you can futhe develop this stength. What is it about you o you business that esonates with you custome? What doi they value? How can you bette this? Let s not foget value has a diffeent meaning to diffeent people, it s not always about money. If it IS pice and if you e someone that has cheap deals to offe to the maket you have to make sue that not only is you sevice geat but you administation and pocedues ae seemless, because it is this type of booking that competes stongest against intenet bookings. This still woks, because you ae still identifying what people don t have enough of (cheap deals), but still poviding it fo them, but you pocesses and sevices must be exceptional too. Much eseach point to Cuise Tavel Agent evolution likely to move towads focusing on specialised bookings, mainly complex itineaies o niche poducts. This is whee the geneal public stuggle to make bookings independently, and you ae poviding it fo them. It tends to be a toughe and moe time consuming booking, but highe potential magins se i u c f o Yea #YEAR RUI OF C You will find the est of this aticle online at in the Membes Hub (afte log-in). SE YEAR O T H E F CRUIS E #YEA R OF CRU ISE