poncecitymarket.com COMING FALL 2014

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1 poncecitymarket.com COMING FALL 2014

2 Atlanta's most iconic redevelopment Ponce City Market will restore 1.1 million square feet of the historic Sears, Roebuck & Company building a major landmark with a rich and cherished heritage. This comprehensive redevelopment will combine 300,000 square feet of retail and restaurants, 450,000 square feet of office space and nearly 260 residential units to create a vibrant urban centerpiece. The evolution of Ponce City Market coincides with the thriving resurgence of the surrounding community. The recently completed BeltLine trail project, city parks and pedestrian network have effectively linked and invigorated several dynamic in-town neighborhoods. By becoming a part of the Ponce City Market project, you will be further enhancing this vibrant community by providing the convenience of highly desirable retail and dining, adding the comfort of exceptional residences and driving commerce with class-a office space. 1 Kristen morris Kristen.morris@jamestownlp.com

3 NOTE PCM is the largest adaptive reuse project in Atlanta s history. poncecitymarket.com 2

a landmark opportunity No other address in Atlanta has deeper retail roots than 675 Ponce de Leon Avenue. DEC. 1925 AUG. 1926 1930s 1940s Sears, Roebuck announces plans for the site.

4 a landmark opportunity No other address in Atlanta has deeper retail roots than 675 Ponce de Leon Avenue. DEC AUG s 1940s Sears, Roebuck announces plans for the site. 30,000 people braved drenching rains to visit the Grand Opening. The massive facility bustles as retail store, regional warehouse and catalog distribution center. Sears expands facility which serves as a hub for downtown commerce. 3 Kristen morris Kristen.morris@jamestownlp.com

1960s 1980s JUNE - JULY 2011 OCT. 2012 Sears expands the building yet again as southeast continues to grow. City of Atlanta purchases the building and converts to City Hall East.

5 1960s 1980s JUNE - JULY 2011 OCT Sears expands the building yet again as southeast continues to grow. City of Atlanta purchases the building and converts to City Hall East. Historic Fourth Ward Park opens adjacent to property. Jamestown Properties purchases the site and begins redevelopment of Ponce City Market. The Atlanta Beltline Eastside Trail opens alongside Ponce City Market. NOTE All existing architectural elements and found relics from the building are being recycled and used in the new development. poncecitymarket.com 4

Buckhead (3 Mi) arc li f f Rd.N E ta ve. on m ed Atlanta Botanical Garden Bri Pi 75/85 Peachtree St. NE N E Morningside-Lenox Park ab e e ltlin Midtown nt la At Mon roe Dr.

6 Buckhead (3 Mi) arc li f f Rd.N E ta ve. on m ed Atlanta Botanical Garden Bri Pi 75/85 Peachtree St. NE N E Morningside-Lenox Park ab e e ltlin Midtown nt la At Mon roe Dr. Piedmont Park Virginia Highland Old Four th Ward Park Old Fourth Ward Freedom Park The Carter Center wy. Moreland Ave. Pk om d e Fre Poncey Highland Inman Park 5 Creating a distinctly urban focus at the nexus of established Atlanta neighborhoods, Ponce City Market is both a community unto itself and the emerging centerpiece of the city s east side. Recent developments in the area not only enhance quality of life, they have also linked neighborhoods, spurred pedestrian activity and invigorated the marketplace. North Ave. Hwy. Access 1 Mi. nnial c Park Druid Hills COMMUNITY Candler Park Atlanta BeltLine This network of public parks, multi-use trails and transit re-uses 22 miles of historic railroad corridors circling downtown and connecting 45 neighborhoods directly to each other. Candler Park Memorial Dr. SE Kristen morris Kristen.morris@jamestownlp.com

FOURTH WARD PARK n 31-acre active park n amphitheater & event lawn n 2-acre stormwater reservoir n

7 ATLANTA BELTLINE n 33 miles of multi-use trails n 1,300 acres of parks n 1,100 acres of brownfields remediated n 6,259 new households added on the Eastside trail since 2005 n Historic preservation OLD FOURTH WARD PARK n 31-acre active park n amphitheater & event lawn n 2-acre stormwater reservoir n multi-use fields n pop-up water park & playground n community garden n dog park n 15,000 sf skate park Poncecitymarket.com 6

Your neighbors Trade Area shoppers prefer experiential retail over standard places to shop.

recreation. The project is perfectly positioned to serve Atlanta s most established neighborhoods.

The neighborhood is experiencing an intense period of renaissance and rebirth. Loft and condo development have attracted major retailers to the neighborhood including The Home Depot, T.J.

8 Your neighbors Trade Area shoppers prefer experiential retail over standard places to shop. Ponce City Market will act as a thriving and focused commercial center for the surrounding communities, a living and breathing destination that will become the regional hub of shopping, dining and recreation. The project is perfectly positioned to serve Atlanta s most established neighborhoods. OLD FOURTH WARD inman PARK Poncey highland A diverse mix of young residents are being drawn in by the area s in-town location, energetic vibe and historical significance. The neighborhood is experiencing an intense period of renaissance and rebirth. Loft and condo development have attracted major retailers to the neighborhood including The Home Depot, T.J. Maxx and Whole Foods as well as a variety of restaurants along Ponce de Leon Avenue. Widely regarded as Atlanta s first suburb, this tree-lined neighborhood is filled with gorgeously renovated Victorian homes, including those built by Coca-Cola magnates Asa Candler and Ernest Woodruff. The affluent residents take great pride in the area s heritage, beauty, charm and family-friendly atmosphere. Named for the intersection of Ponce de Leon Ave. and North Highland Ave., Poncey- Highland connects Midtown and Virginia- Highland and provides a perfect blend of both these distinct neighborhoods. Manuel s Tavern is a presidential favorite and Atlanta s quintessential neighborhood bar. 7 Kristen morris Kristen.morris@jamestownlp.com

Virginia highland Midtown Druid hills Candler park Virginia-Highland is for people who don t stop being hip and cool just because they start a family.

It s charming mix of renovated 1920s bungalows, cottages and four-square houses, has earned Virginia-Highland s reputation as one of the most livable urban

The stylish and ambitious crowd filling Peachtree Street on any given evening gives proof that not all young people have turned into hipsters.

9 Virginia highland Midtown Druid hills Candler park Virginia-Highland is for people who don t stop being hip and cool just because they start a family. Known for shopping, friendly pubs, local restaurants, tree-lined streets, parks and homes with character. It s charming mix of renovated 1920s bungalows, cottages and four-square houses, has earned Virginia-Highland s reputation as one of the most livable urban communities in America. The stylish and ambitious crowd filling Peachtree Street on any given evening gives proof that not all young people have turned into hipsters. Midtown s skyline rivals downtown as prominent hotels such as the Four Seasons, Loews Hotel and W Hotel stand side-by-side with the regional headquarters of such giants as IBM and BellSouth. One of Atlanta s most elite neighborhoods, Druid Hills was planned in 1893 by famous landscape designer Frederick Law Olmsted, as a tree-shaded enclave of winding streets and small parks. Elegant homes share the lush parklike setting and curving streets with Emory University as well as The Fernbank Museum of National History and the Fernbank Science Center, which are nestled just off Ponce de Leon Ave., the neighborhood s main thoroughfare. An eclectic mix of families and young singles enjoy the laid-back feel and pedestrian friendly setting. Likewise, locally owned restaurants and shops now coexist with many chain offerings at nearby Edgewood retail district. New homes, whether rehabbed lofts or freshly built town homes, spring up regularly. NOTE trade area shoppers spend avg. $600/month on non-gr0cery purchases Poncecitymarket.com 8

10 ALL-ACCESS PASS n One mile from I-75/I-85 connector n Connected via the BeltLine to Atlanta s Fox Theater E.N Druid Hills 1 Poncey Highland Old Fo ourth urr th h Par arrkh Ward Pa a Future Downtown Streetcar and Light Rail m do Pk. wy The Carter Center e Fre Old Fourth Ward Georgia State University Downtown arc liff Bri 2 Virginia Highland North Ave. Hwy. Access 1 Mi. Centennial Olympic Park Rd E N ta ve. on m ed Pi Midtown two largest parks - Piedmont Park and Freedom Park n Piedmont Park Inman Park Freedom Park Candler Park Moreland Ave. Adjacent to new 4th Ward Park 5 Atlanta Botanical Garden e n Georgia Institute of Technology Morningside-Lenox Park Mon roe Dr. 3 Bordered by Ponce de Leon Avenue, North Avenue, Glen Iris Drive and The BeltLine East Side Trail Peachtree St. NE Northside Dr. 75/85 MARTA n 4 Emory University in ltl Be Atlanta As the anchor point for this thriving community, Ponce City Market is easily accessible to motorists, pedestrians, cyclists and mass transit. Buckhead (3 Mi) Candler Park 6 Airport (13 Mi) Memorial Dr. SE 9 Kristen morris Kristen.morris@jamestownlp.com

retail within two miles 1 2 3 4 MIDTOWN PLACE Whole Foods The Home Depot PetSmart Staples

TECHNOLOGY SQUARE Barnes & Noble ANSLEY MALL LA Fitness Publix Intaglia Furniture Pier 1

RETAIL DISTRICT Barnes & Noble Bed Bath & Beyond Best Buy Kroger Lowes Office Depot Ross

11 retail within two miles MIDTOWN PLACE Whole Foods The Home Depot PetSmart Staples Starbucks MIDTOWN PROMENADE Landmark Theater Trader Joe's Tuesday Morning Starbucks TECHNOLOGY SQUARE Barnes & Noble ANSLEY MALL LA Fitness Publix Intaglia Furniture Pier 1 Imports Cook's Warehouse 5 6 VIRGINIA HIGHLAND Specialty Retail/ Restaurants EDGEWOOD RETAIL DISTRICT Barnes & Noble Bed Bath & Beyond Best Buy Kroger Lowes Office Depot Ross Dress for Less Target NOTE The average HHI for Midtown Place shoppers is $116,021 poncecitymarket.com 10

30080 30327 30342 30341 30340 Trade area and Market data 30082 30339 30326 30319 30345 30084 The Ponce City Market area

well-educated, urban and hip thinkers who delight in being on the cutting edge of every new trend, and on frequenting

30168 30336 30331 285 30311 285 30344 30318 30314 30310 30330 30363 30308 30303 30312 30315 30322 30079 30306 30030

12 Trade area and Market data The Ponce City Market area is home to a diverse consumer base that is young, welltraveled, well-educated, urban and hip thinkers who delight in being on the cutting edge of every new trend, and on frequenting businesses that cater to their personalities and interests MILES PRIMARY TRADE AREA SECONDARY TRADE AREA MILES 11 Kristen morris Kristen.morris@jamestownlp.com

Total trade area Primary trade area 2010 Population 563,877 213,062 2010 Households 224,676 91,796 Average Age 33.7 33.

78,406 students within three miles: Emory University, SCAD, Georgia State, Georgia Tech, Clark Atlanta, Morehouse College and Spellman Annual

13 Total trade area Primary trade area 2010 Population 563, , Households 224,676 91,796 Average Age Average HH Income $68,317 $84,388 Median HH income $46,712 $56,581 College degree or higher 42% 50% Visitors: 28 million annually Students: 78,406 students within three miles: Emory University, SCAD, Georgia State, Georgia Tech, Clark Atlanta, Morehouse College and Spellman Annual retail spending: $484,060,222 per year DAYTIME POPULATION n 186,000 employees n Spends $1,257,360,000/year n spends $604,573,000 annually on goods/services Poncecitymarket.com 12

TOTAL RETAIL PARKING: ±1,044 spaces TOTAL OFFICE: 441,000 sf TOTAL

14 Stacking plan 140 Retail OFFICE Restaurant Recreational RESIDENTIAL/office Parking EXHIBITION TOTAL RETAIL: 304,863 sf TOTAL RETAIL PARKING: ±1,044 spaces TOTAL OFFICE: 441,000 sf TOTAL RESIDENTIAL: 260 units 13 Kristen morris

15 west wing retail Poncecitymarket.com 14

MARKET HALL SPECIAL COMMON AREA Inspired by Jamestown s

Market s central food hall will include national and

include both indoor and outdoor dining options for

16 MARKET HALL SPECIAL COMMON AREA Inspired by Jamestown s highly successful Chelsea Market in NYC, Ponce City Market s central food hall will include national and local restaurants, specialty foods, a gourmet market and prepared foods. Designed to be the central gathering place, it will include both indoor and outdoor dining options for shoppers, office workers and the surrounding neighbors. 15 Kristen morris Kristen.morris@jamestownlp.com

17 c o u rt ya r d Poncecitymarket.com 16

18 leasing plans LEVEL ONE Retail/parking plan level 1 Retail: ±183,439 sf Retail Customer parking: ±379 spaces ANCHOR RETAIL SERVICE In-line retail RESTAURANT flex/event space ENTERTAINMENT RETAIL ENTRANCES RETAIL VERTICAL RESIDENTIAL VERTICAL office VERTICAL RETAIL & office VERTICAL 17 Kristen morris Kristen.morris@jamestownlp.com

19 LEVEL TWO leasing plans Retail/parking plan level 2 Retail: 113,626 sf Retail customer parking: 36 spaces Retail employee parking: 199 spaces ANCHOR RETAIL SERVICE In-line retail Child daycare Center RETAIL VERTICAL RETAIL ENTRANCES Office VERTICAL RESIDENTIAL VERTICAL RETAIL & office VERTICAL Poncecitymarket.com 18

20 leasing plans BASEMENT FLOOR parking plan/basement level Commissary 4,966 sf Restaurant storage 2,832 sf retail parking: 629 spaces office VERTICAL RESIDENTIAL VERTICAL RETAIL VERTICAL In-line retail SERVICE RESTAURANT 19 Kristen morris

21 LEVEL THREE leasing plans retail/parking plan level 3 retail: 3,750 sf In-line retail SERVICE office VERTICAL RETAIL VERTICAL child daycare center RESIDENTIAL VERTICAL RETAIL ENTRANCES Poncecitymarket.com 20

22 leasing plans SERVICE BUILDING LEVEL 1 entertainment In-line retail RETAIL VERTICAL SERVICE RETAIL ENTRANCES NORTH AVENUE 21 Kristen morris Kristen.morris@jamestownlp.com

23 glen iris dr leasing plans SERVICE BUILDING LEVEL 2 In-line retail SERVICE NORTH AVENUE RETAIL VERTICAL child daycare center RETAIL ENTRANCES Poncecitymarket.com 22

PRESS HIGHLIGHTS July 11, 2011 July 11, 2011 August 17, 2011 March 7, 2012 PLANS FOR CITY HALL EAST SITE CALL FOR FOODIE MARKET, GREEN ROOF We only occupied a tiny portion of this great structure.

He [Reed] expects $1 billion in positive economic impact over two years.

This project will have $1 billion in positive economic development for the city of Atlanta, Reed said.

24 PRESS HIGHLIGHTS July 11, 2011 July 11, 2011 August 17, 2011 March 7, 2012 PLANS FOR CITY HALL EAST SITE CALL FOR FOODIE MARKET, GREEN ROOF We only occupied a tiny portion of this great structure. And the renaissance of City Hall East never really came. Now 20 years later, it s time to let private enterprise reclaim this glorious building. He [Reed] expects $1 billion in positive economic impact over two years. JAMESTOWN BUYS CITY HALL EAST FOR $27M City political and economic officials think Ponce City Market can become a catalyst for job creation and urban renewal. This project will have $1 billion in positive economic development for the city of Atlanta, Reed said. AMBITIOUS PLANS FOR A BUILDING WHERE SEARS SERVED ATLANTA The city is so invested in the outcome that Mayor Reed spoke at the purchase ceremony, predicting that a successful development could have a $1 billion economic impact... We see this as being transformational for that area of Atlanta, said Ernestine Garey, the executive vice president and chief operating officer for the Atlanta Development Authority. It is a huge, huge Recycling History at Old City Hall East Such imagination is key since they intend to recycle, either in-house or off-site, 95% of this 10-story complex s former materials in this ambitions renovation that will include office space, retail, apartments and even a linear park that will connect to the BeltLine which runs along the building s east side. opportunity. 23 Kristen morris Kristen.morris@jamestownlp.com

25 September 26, 2012 November 5, 2012 July 23, 2012 October 4, 2012 ATLANTA S OLD FOURTH WARD - THE ONCE SLEEPY AREA JUST SOUTH OF MIDTOWN IS ATLANTA S LATEST PLACE FOO COLD DAYTIME TREATS AND HOT NIGHTLIFE. "After declining in the 1960's when many of its inhabitants moved to the suburbs, Old Fourth Ward (or "O4W" to locals) is buzzing again. With the opening of the roughly $50 million historic Fourth Ward Park last summer and a planned $180 million project that will turn the Ponce City Market info a mixed-use area (expected to be completed by 2014), there's no question the legendary neighborhood birthplace of Martin Luther King, Jr. and Margaret Mitchell has made a comeback." BELTLINE FAST-TRACKS EASTSIDE TRAIL PROJECTS AT HISTORIC 4TH WARD PARK, BIKE/PED PLAZA AT PONCE CITY MARKET "In a request for proposals that are due Wednesday, the Atlanta BeltLine has spelled out an aggressive schedule for building a link from the newly opened Eastside Trail to the Ponce City Market project. The winning vendor is to start work in December and the project is to be let for construction by May The bike/ped project may be ready for use when Ponce City Market throws its doors open to Ponce de Leon Avenue in 2014 as a vibrant livework-play development in a resurrected Sears, Roebuck warehouse that s said to be the largest brick building in the South." PONCE CITY MARKET WINS GROUNDBREAKER AWARD: Meet the inaugural class of Atlanta Magazine Groundbreakers people and projects shaping the future of the city and tackling our future challenges. All of the Groundbreakers represent works in progress: smart ideas that are under way but still have years in at least one case, a couple of decades to go before their potentials are fully realized. That may sound idealistic, but we selected these Groundbreakers out of dozens of candidates because they combine imagination with pragmatism" Recycling History at Old City Hall East The part of town Poncey-Highland and Old Fourth Ward between Ponce de Leon Avenue and Ralph McGill Boulevard will, in my opinion, in the next few years become one of the most bustling parts of Atlanta. The extensive transformation of City Hall East into Ponce City Market, a planned retail, restaurant, commercial, and residential mega-development that could become the new hub of northeast Atlanta, is well underway. At least four other residential developments, that we know of, have been proposed nearby. Poncecitymarket.com 24

The Atlanta BeltLine. & Sustainable Development GAFM Conferance. // March 25, 2014

The Atlanta BeltLine. & Sustainable Development GAFM Conferance. // March 25, 2014 The Atlanta BeltLine & Sustainable Development GAFM Conferance // March 25, 2014 04/22/2014 Atlanta BeltLine // 2013 Page 1 // Organizational Structure Project Owner and Sponsor Redevelopment Authority