MEDIA KIT 2019 GREAT LAKES SCUTTLEBUTT IS A COMPANY OF KYLEMEDIA

Transcription

1 MEDIA KIT 2019 GREAT S SCUTTLEBUTT IS A COMPANY OF KYLEMEDIA

2 2019 EDITORIAL CALENDAR ISSUE EDITORIAL FEATURES GREAT S DESTINATIONS NATIONAL BOAT SHOWS SPACE RESERVATION MATERIALS DUE Winter January February New Boat Models After-Market Upgrades SUPERIOR Rossport Islands/Nipigon Bay, ON MICHIGAN Saugatuck/Douglas, MI Grand Bend, ON ERIE/ ST. CLAIR Detroit, MI ONTARIO/ SIMCOE Hamilton, ON Lansing Boat Show Chicago Boat, RV Sail Show Minneapolis Boat Show Toronto International Boat Show Mid-America Boat Show (Cleveland) Milwaukee Boat Show Duluth Boat, Sports, Travel RV Show Grand Rapids Boat Show Fort Wayne Boat Show Miami International Boat Show Spring Fishing Boat Show (Mississauga, ON) Detroit Boat Show Western New York Boat Show (Buffalo) London Boat, Fishing Leisure Show Hamilton Boat Show Northern Illinois Boat Show 11/30/18 12/07/18 12/31/18 through 03/15/19 Spring March April Women in Boating SUPERIOR Batchawana Bay, ON MICHIGAN Green Bay, WI North Channel/Manitoulin Island, ON ERIE/ ST. CLAIR Erie Canal/The Tonawandas, NY ONTARIO/ SIMCOE Niagara River Region, NY Milwaukee Sports Show Novi Boat Show Palm Beach International Boat Show 1000 Islands-Clayton Spring Boat Show Traverse City Boat Show Annapolis Spring Boat Show 02/05/19 02/12/19 03/05/19 through 05/15/19 Launch May June Safety, Preparedness, Basic Boating Law SUPERIOR Minneapolis, MN MICHIGAN Chain O Lakes, WI Mackinaw City, MI ERIE/ ST. CLAIR Catawba Island, OH ONTARIO/ SIMCOE Rochester, NY Catawba Island Boat Show Great Lakes Boating Festival (Grosse Pointe, MI) Bay Harbor In-Water Boat Show HarborFest Boat Show Music Festival (Chicago) 03/29/19 04/05/19 04/24/19 (Prior to Memorial Day weekend) through 07/15/19 Summer July August Environmental Impact of Boating SUPERIOR Apostle Islands, WI MICHIGAN Manitowoc, WI City of Owen Sound, ON ERIE/ ST. CLAIR Dunkirk/Chautauqua County, NY ONTARIO/ SIMCOE Peterborough The Kawarthas, ON Clayton Antique Boat Show Port Sanilac Antique Boat Vintage Show North American Demo Boat Show (Cedar Point) Port Credit In-Water Boat Show Toledo Antique Classic Boat Show 05/30/19 06/06/19 06/27/19 (Prior to July 4th weekend) through 09/15/19 Fall September October Year End November December It s What s Inside A look at boating interiors and décor New Products for 2020 Boating Apparel Accessories SUPERIOR Hancock, MI MICHIGAN Northport, MI Port Austin, MI ERIE/ ST. CLAIR Algonac, MI ONTARIO/ SIMCOE Sackets Harbor, NY 2018 BUYER S GUIDE Metro Boat Show Newport International Boat Show TrawlerFest Bay Bridge Int l Boatbuilders Exhibition Conference (IBEX) United States Sailboat Show United States Powerboat Show Fort Lauderdale International Boat Show 35+ BOAT SHOWS IN 2019! 08/01/19 08/08/19 08/27/19 through 11/15/19 10/04/19 10/11/19 10/30/19 and throughout 2020

3 Kerrick Cumberland Iowa Falls Owatonna IOWA Rochester Winona Dubuque La Crosse Cadott Holcombe MARINAS YACHT CLUBS MARINE STORES MARINE BUSINESSES OVER MARINE DISTRIBUTION LOCATIONS 1500 FREE COPIES ARE PROVIDED AT Lake Crystal Elko Minneapolis Hayward Port Wing Grand Marais Grand Portage Rossport, ON Green Bay, WI Ontonagon Marquette Schreiber Terrace Bay Beaver Island Goulais River Mackinaw City DeTour Village Drummond Hessel Cedarville Island St. Ignace Mackinac Island Traverse City Little Current Spanish HURON Blind River Manitoulin Island in North Channel, ON CANADA Sault Ste. Marie Sault Ste. Marie Echo Bay Brimley Marietta Desbarats Bruce Mines Barbeau Richards Landing Wawa GEORGIAN BAY Lion s Head Tobermory Killarney 1,274,296 PACIFIC 9.7% SOUTH ATLANTIC 17.9% 1,149,997 GULF COAST 10.6% 1,078,920 N. ATLANTIC 9.1% MID ATLANTIC 6.7% 788,962 Carling Toronto 2,126,515 SOURCE: USCG, US CENSUS BUREAU The Great Lakes region accounted for 26.8% of boats registered by the states in The region also had the most boats per capita with one registered boat for every 6.4 households. REGIONAL BOAT REGISTRATIONS ONTARIO 2,232,954 INLAND 18.8% 3,179,916 GREAT S 26.8% U.S. TERRITORIES 0.3% 30,251 OUR COVERAGE AREA DISTRIBUTION LOCATIONS Cheboygan Pellston Mullet Lake Brutus Topinabee Alanson Rogers City Harbor Springs Oden Bay Harbor Petoskey Indian River Cedar River Washington Island Presque Isle Walloon Lake Ellison Bay Gills Rock Charlevoix Boyne City Sister Bay Alpena Northport East Jordan Boyne Falls Menominee Ephraim Torch Lake Gaylord Leland Marinette Fish Creek Baileys Harbor Bellaire Suttons Bay Peshtigo Rapid City Egg Harbor Glen Arbor Elk Rapids Oconto Acme Sturgeon Bay Harrisville Kalkasaka Grayling Interlochen Frankfort Suamico Elberta Oscoda Luxemburg Green Bay Higgins Lake Arcadia Algoma De Pere East Tawas Onekama Tawas City Kewaunee Houghton Lake Kipling Rapid River Gladstone Garden Escanaba Manistique Ford River MICHIGAN Baraga L Anse Big Bay Copper Harbor SUPERIOR Gay Hancock Houghton Thunder Bay Manotick Ottawa QUEBEC ILLINOIS O WISCONSIN Chicago Peru INDIANA MICHIGAN Milwaukee Celina OHIO MICHIGAN Put-in-Bay Detroit Cleveland ERIE ONTARIO Pittsburgh Latrobe PENNSYLVANIA Dunkirk, NY NEW YORK Buffalo Tiny Port Severn Coldwater Rockport Penetanguishene Lansdowne Cumberland Beach Midland Sackets Harbor, NY Gananoque Victoria Harbour Wiarton Kirkfield Alexandria Bay Orillia Ramara Holton Meaford Wausau Brechin Wasaga Kingston Hawkestone Clayton Fishers Thornbury Landing Beach Oro Station Owen Sound Hastings Deseronto Bath Barrie SIMCOE Beaverton Lakefield Collingwood Cape Vincent Belleville Three Mile Bay Chaumont Pefferlaw Belle Ewart Georgina Port Elgin Peterborough Trenton Innisfil Lefroy Watertown Keswick Sutton Picton Sackets Harbor Gilford Queensville Brighton Port Austin, MI Bradford Holland Landing Cobourg Henderson Newmarket Clarington Kincardine Harbor King Port Hope Oshawa Newcastle River Drive Park Manistee Appleton Port Austin Pickering Bowmanville Menasha Grind Stone City AuGres Neehah Two Rivers Scarobough Whitby Standish Oswego Caseville Manitowoc Port Hope Sterling Central Square Ludington Oshkosh Bay Port Goderich Etobicoke Fair Haven Harbor Beach Arkdale Brewerton Kiel Cleveland Mississauga/Port Credit Point Breeze Linwood Green Lake Red Creek Edenville Sebwaing Clay Bayfield New Lisbon Sodus Point Pentwater Kent Oakville Wilson Olcott Cicero Essexville Wolcott Forestville Sheboygan Unionville Irondequoit North Rose Burlington Niagara on the Lake Fairgrove Stanwood Midland Bay City Hamilton St. Catharines Youngstown Rochester Port Washington Stoney Creek Grimsby Carsonville Port Sanilac Seneca Falls Winona Saginaw Montague Thorold Niagara Falls Grand Bend Waterloo Cayuga Jordan Station Grand Island North Tonawanda Croswell Lexington Whitehall Union Springs Tonawanda Rio Geneva Grafton Fort Erie Fayette Amherst Dunnville Monona Jackson Port Muskegon Port Colborne North Shores Huron Point Edward Simcoe Hagersville Goodells Sarnia Lackawanna Ferrysburg Oconomowoc Nashotah Aylmer Kimball Port Dover Flint Spring Lake Derby Delafield Ithaca Turkey Point New St. Clair Fenton Grand Haven Fitchburg Madison Hartland Pewaulkee New Berlin Port Bruce Port Burwell St. Williams Grand Rapids Watkins Glen Auburn Hills Baltimore Marine City Oregon White Lake Greenfield Port Rowan Hudsonville Haven Montour Falls Fort Atkinson Chesterfield Twp Ira/Fair Macatawa Port Stanley Port Lambton Dunkirk Commerce Twp Franklin Long Point Holland Clinton Twp Algonac Wallaceburg Lansing Is. Dover Centre Howell Troy Harrison Twp Harsens Sturtevant Racine Saugatuck Brighton Novi Westfield Mitchell s Bay Livonia Redford St. Clair Shores Williams Bay Kenosha Douglas ST. CLAIR Chatham Grosse Pointe/Farms Pleasant Prairie Fontana-On-Geneva Lake Eastpointe Lincoln Park Erie North East Tilbury Winthrop Harbor Belle River Pointe Aux Roches Ecorse Fox Lake Millcreek Romulus Taylor Wyandotte Windsor Tecumseh Ingleside Fairview South Haven Waukegan Riverview/Trenton Lake City LaSalle Kingsville Belleville Gurnee Rockwood Highland Park Conneaut Gibraltar Amherstburg Wheatley Ashtabula Harrow Winnetka/Wilmette Benton Harbor Newport Belle Isle Evanston St. Joseph Leamington Geneva Monroe/Bolles Harbor Grosse Ile LaSalle Arlington Heights Fairport Harbor Grand River Pelee Island Luna Pier Mentor New Buffalo Elmhurst Painesville Temperance Erie Eastlake Willoughby Toledo Catawba Island Kelleys Island Bratenahl Rochester, NY Mishawaka Oregon Rocky River Saugatuck, MI Marblehead Chicago Michigan Rossford Curtice Lorain Dolton East City PortClinton Syracuse Parma Portage Bedford Heights Calumet Gary Oak Harbor Vermillion Sandusky North Brook Park Huron Lakewood Riverdale Hammond Olmsted Catawba Is. OH Ottawa Clyde Oberlin Brunswick Freeport Galena Boardman Bayfield La Pointe Washburn Bessemer Ashland Saxon Cable Silver Bay Knife River Cornucopia Superior Balsam Lake Forest Lake McGregor Duluth Ham Monticello Ramsey Lake Anoka Albertville Rogers Roseville Stillwater Independence New Richmond Spring Park Wayzata St. Paul Oak Park Hts. Prairie Farm Bayport Lakeland Minnetonka St. Bonifacius Excelsior Afton Hudson Tonka Bay Lester Bloomington St. Paul Prescott Park Prairie Shakopee Hastings Hutchinson Red Wing Sauk Rapids St. Cloud Nisswa Crosslake Brainerd Longville Apostle Islands, WI MINNESOTA M NNESOT Crane Lake Rossport

4 ONLINE ADVANTAGES WEBSITE DIGITAL EDITION Featured News Stories Video Gallery All websites on ads and articles link directly to your site. Great Lakes News by Lake Region Tall Pages increase content space that is navigated vertically. ALSO AVAILABLE Interstitial Page Margin Ads Gallery Slide Show Play buttons indicate a video has been added to your ad or article. Reader Resources SCUTTLEBITTS Our weekly enewsletter is sent to over 35,000 subscribers We offer a variety of locations and sizes for your ad to reach boaters and businesses. Call for rates. SOCIAL MEDIA We can promote your message with a social media push Our networks are increasing every day! Call for rates. 6,600+ Likes 1,550+ Followers 525+ Subscribers Over 463,000 Views 540+ Followers

5 DIGITAL ADDED-VALUE EXPOSURE FREE with multi-issue print ad contract DIGITAL ADVERTISING CAMPAIGNS When you run your print ad in a minimum of 3 issues you will receive 10,000 free impressions of your banner ads through our sister company, Marine Ad Network. MARINE AD NETWORK CAMPAIGNS CAN RUN ONE OF TWO WAYS: Retargeting We follow visitors from your website and feed them your digital ads on other websites they visit, including social media sites. Display Marine related sites only. BANNER AD PLACEMENT With your print ad, you will receive complimentary banner ad space on Great Lakes Scuttlebutt s website that links directly to your site or a specific landing page. FREE with print ad The client-supplied 468x60 pixel banner ad will rotate on a variety of pages for the duration of the advertising schedule you purchased. BROKERAGE LISTINGS SECTION Are you a boat broker? With your print ad, you receive free listings to get the boats you have for sale noticed. Plus, those listings, powered by YachtWorld, appear on our website at no additional cost. 3D IMAGING - VIRTUAL TOURS Let potential buyers or members explore your boat or marina with a complete virtual tour created with our 3D imaging technology. All tours include a QR code to share. Drone Video and Audio options are also available. Starting at $ FREE with print ad Each issue your print ad runs, we send you a form to update your listings. 25 Listings Allowed for 1/8 Page Ad Purchases 50 Listings Allowed for 1/4 Page Ad Purchases 100 Listings Allowed for 1/2 Page Ad Purchases 200 Listings Allowed for Full Page Ad Purchases To see a sample, use your smartphone s camera to scan this QR code:

6 2019 PRINT RATES SPECIFICATIONS ABOUT THE MAGAZINE GREAT S SCUTTLEBUTT DELIVERS A DESIRABLE, VALUABLE MAGAZINE WITH A LONG SHELF LIFE Our free bi-monthly magazine is full gloss and expertly designed. Within every issue, readers find content related to boating products, services, events, destinations, and more, all tailored to favor the largest boating audience in the US. Reaching over 100,000 boaters across the Great Lakes and beyond, GLS is the ideal environment for your marketing message. All issues are reproduced in a digital format with additional features and are available for free indefinitely. THE PURCHASE OF A PRINT AD IN GREAT S SCUTTLEBUTT UNLOCKS ACCESS TO ADDITIONAL ADVERTISING BENEFITS. Placement within digital magazine 10,000 impressions on boating websites (with 3x or more purchase) Rotating 468x60 banner on website Advertising exposure at 35+ boat shows Editorial/press release opportunities Inclusion within Scuttlebitts weekly newsletter Social media exposure on our platforms Brokerage listings within the magazine Access to 3D imaging / virtual tour creation at a reduced rate Giveaway campaigns for additional exposure MECHANICAL REQUIREMENTS PUBLICATION SIZE Publication trim size...8.5" x " Bleed size " x " Keep live content.25" from trim AD SUBMISSION GUIDELINES: Print Ready Ads: Ads must be in PDF, TIF, or JPEG format and sized correctly: 300dpi at 100% size. Submit to design@kylemediainc.com. Need help designing your ad? Ad design and production assistance is available at reasonable rates. For questions about pricing, reserving space, and more, call For questions about art and production, call Ext PREMIUM RATES (color included) Front back covers $6500 Front cover $4000 Back cover $3500 Inside front cover $3500 Inside back cover $3000 Center spread $4500 Two page spread $4000 DISPLAY RATES (front half) 1x 3x 6x 4 color Full page $3000 $2600 $2200 +$400 1/2 page $1600 $1400 $1200 +$200 1/4 page $800 $700 $600 +$100 1/8 page Not available in display section MARKETPLACE RATES (back half) 1x 3x 6x 4 color Full page $2600 $2200 $2000 +$400 1/2 page $1400 $1200 $1000 +$200 1/4 page $700 $600 $500 +$100 1/8 page $350 $300 $250 +$50 Custom ad sizes available upon request. DISCOUNTS Discounts may be applicable with multi-issue prepaid contracts. Call our office at Ext. 100 to see if you qualify. The link to the auto-pay form is: Full page (with bleed) PREFERRED 8.75" x " Full page (without bleed) 7.5" x 10" ½ page vertical 3.75" x 10" ½ page 7.5" x 5" ¼ page 3.75" x 5" 1/8 page 3.75" x 2.5"

7 CONTACT US: 7862 West Central Ave., Suite F Toledo, Ohio greatlakesscuttlebutt.com OFFICE info@kylemediainc.com PUBLISHER Erik Kyle erik@kylemediainc.com CONTENT Ext. 500 editorial@kylemediainc.com DESIGN Ext. 400 design@kylemediainc.com KM KYLEMEDIA To provide an effective meeting place for marine businesses to connect to boaters using the most productive combination of print and digital platforms. MARINE AD NETWORK marineadnetwork.net attheboatshow.com