BRAND-OGRAPHY. Katarina Baumann

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2 BIRD ISLAND PELICAN POINT POWER STATION OUTER HARBOR NORTH HAVEN BIODIVERSITY PARK MUTTON COVE ADELAIDE LEFEVRE PENINSULA Scale 1:25000 NORTH HAVEN MARINA TAPEROO FORMER PENRICE FACTORY SITE TORRENS ISLAND km

3 CRUISING TOURISM IN SA 32 RECORD NUMBER OF CRUISE SHIPS IN SA DURING SEASON 38 SHIPS BOOKED TO VISIT NEXT SEASON 43 TARGET VISITS TO SA PORTS BY 2020 USA, UK, GERMANY MOST COMMON NATIONALITY OF CRUISERS (According to 2003 survey) CBD, MT LOFTY, ADELAIDE HILLS, WINE REGIONS MOST COMMONLY VISITED PLACES BY CRUISERS

4 OUTER HARBOR FLINDERS ADELAIDE CONTAINER TERMINAL CAR IMPORT YARDS PORT ADELAIDE PASSENGER TERMINAL OUTER HARBOR RAILWAY STATION LADY RUTHVEN RESERVE Scale 1: m From Outer Harbor all are we, South Australia s front door key.

5 FLINDERS ADELAIDE CONTAINER TERMINAL

6 IMPORT CAR YARD PORT ADELAIDE PASSENGER TERMINAL LADY RUTHVEN RESERVE PORT ADELAIDE PASSENGER TERMINAL ADJACENT TO IMPORT CAR YARDS

7 INTER TIDAL MARINE TERRESTRIAL HABITATS FAUNA BIRDS CRUSTACEANS MUDFLATS SALT MARSH MANGROVES LEFEVRE PENINSULA ECOLOGY FISH SEALS SHARKS DOLPHINS SEAGRASS BEDS HUMANS LIZARDS BIRDS SAND DUNES

8 BIRD ISLAND Nesting Ground Adelaide International Bird Sanctuary 1. BIRD ISLAND MANGROVES MUTTON COVE Last remaining salt marsh 2. MUTTON COVE NORTHERN BREAKWATER Seal colony moved in during the last 10 years 3. NORTHERN BREAKWATER NORTH HAVEN BEACH Seagrass accumulations (wrack) on beaches reduce amenity and smell due to aerobic decomposition 4. NORTH HAVEN BEACH LEFEVRE PENINSULA ECOLOGY Scale 1: km

9 AIMS 1. Develop an Eco-tourism project on the Lefevre Peninsula 2. Design a new gateway to South Australia 3. Turn the Lefevre Peninsula into a destination

10 backwater noun a part of a river not reached by the current, where the water is stagnant. the eels inhabit backwaters an isolated or peaceful place. nothing spoils the tranquility of this quiet backwater a place or situation in which no development or progress is taking place. the country remained an economic backwater 1 CONCEPT DEVELOPMENT USING HUMOR AND SA BRANDING

11 CONCEPT DEVELOPMENT USING HUMOR AND SA BRANDING

12 CONCEPT DEVELOPMENT USING HUMOR AND SA BRANDING

13 + + = 1. ISLAND PARADISE 2. EARTH ART 3. ABALONE SEAWEED FARMING CONCEPT DEVELOPMENT RECIPE

14 1 WHAT MAKES A GOOD BEACH? Clean water Good quality sand Safe swimming environment Amenity Places for recreation to happen Places to exercise Access CONCEPT DEVELOPMENT Island Paradise STRUCTURES TO PREVENT ISLAND FROM ERODING

15 MATERIAL SOURCE CURRENT TO FLUSH LAGOON COAST FACES AGAINST MEAN WAVE DIRECTION CONCEPT DEVELOPMENT Island Paradise

16 My own experience is that the best sites for earth art are sites that have been disrupted by industry, reckless urbanisation, or nature s own devastation. Robert Smithson CONCEPT DEVELOPMENT Earth Art THE BROKEN CIRCLE AND SPIRAL HILL Robert Smithson

17 CONCEPT DEVELOPMENT Earth Art

18 3. ABALONE 875 TONNES PRODUCED IN SA PER YEAR GREEN LIP, BLACKLIP COMMONLY FARMED SPECIES IN SA ROE S ABALONE NATIVE TO SA BUT FARMED IN WA MACROALGAE FOOD SOURCE INTER-TIDAL REEFS, OXYGENATED WATER STABLE TEMPERATURE HABITAT REQUIREMENTS OF ROE S ABALONE CONCEPT DEVELOPMENT Abalone ROE S ABALONE SHELL GROWS UP TO 12.5cm ACROSS UNDERSIDE

19 MACROALGAE (SEAWEED) WRACK THE WORD USED TO DESCRIBE...BEACH CAST SEAGRASS AND SEAWEED ACCUMULATIONS... RED MACROALGAE PREFERRED FOOD FOR MOST ABALONE SPECIES Gracilaria cliftonii - CULTIVATION SUITABILITY: VERY GOOD - OTHER USES: FOOD PRODUCTION - BENEFITS: ONE OF THE MORE PALATABLE MACROALGAES FOR ABALONE Gracilaria sp. Ulva sp. SPECIES ENDEMIC TO LEFEVRE PENINSULA ALSO SUITABLE FOR ABALONE FEED PORT LINCOLN SITE OF CULTIVATION TRIAL OF MACROALGAE FARMING IN SA CONCEPT DEVELOPMENT Macroalgae Ulva sp. - HABITAT: TIDAL ZONES AND REEFS - CULTIVATION SUITABILITY: GOOD - OTHER USES: FOOD PRODUCTION - BENEFITS: THRIVES IN NUTRIENT RICH WATER ACTING AS A WATER FILTER

20 SITE AERIAL

21 HEAPS GOOD ISLAND NORTH HAVEN LAGOON ABALONE & SEAWEED CULTIVATION PORT ADELAIDE PASSENGER TERMINAL SITE AERIAL NEW PEDESTRIAN AND TRAFFIC CONNECTIONS

22 NEW CONNECTION TO TERMINAL

23 WASTE WATER FROM BOLIVAR WWTP OLD DREDGING SPOIL GROUND DREDGING SPOIL GROUND SAND SPILLAGE SHALLOW BEACH LITTORAL SAND DRIFT SAND MOVEMENT AND WATER Scale 1: km

24 COAST FACES AGAINST MEAN WAVE DIRECTION STRUCTURE OF ISLAND CONSTRUCTION OF TIDAL GATES TO FLUSH LAGOON

25 Calsilt geopolymer concrete (lighter in colour for boundary of island). Calsilt sources from former Penrice site Rocks Dredged material Calsilt geopolymer concrete with rocks (Darker colour for earth art) Dredged material Rocks ANTI-EROSION STRUCTURES STRUCTURE OF ISLAND BOUNDARY STRUCTURE SECTION INTERNAL BREAKWATERS SECTION

26 STRUCTURE OF ISLAND Island Build Up

27 STRUCTURE OF ISLAND Island Build Up

28 CAR PARK 1 DUNE HILL BUSH TRACK LAGOON LOOKOUT EQUIPMENT HIRE LOOP TRAIL HEAPS GOOD ISLAND PLAN Scale 1:5000 BEACH PARK CAR PARK m

29 BEACH EXERCISE DUNE BUGGY SAND BOARDING DIRT BIKES SAND 4WD ISLAND PROGRAM

30 HEAPS GOOD ISLAND FROM NORTH HAVEN BEACH

31 VIEW FROM AN AEROPLANE

32 VIEW FROM ARRIVING CRUISE SHIP

33 VIEW FROM ARRIVING CRUISE SHIP

34 VIEW FROM ARRIVING CRUISE SHIP

35 ALGAE CUTTINGS FROM WILD GRAFTED TO ROPE WATER DEPTH: 0.1-2m OXYGENATES AND REMOVES NUTRIENTS FROM THE WATER SEAWEED FARMING ELEVATION SCALE 1.50 RECYCLED HDPE PLATFORM RECYCLED HDPE BLOWN CONTAINERS FOR BUOYANCY HANGING NURSERY BOXES HATCHERY TANK WATER DEPTH: 1-4m FLOATING ABALONE HATCHERY & NURSERY ELEVATION SCALE 1:50 MOVE ABALONE TO RANCHING REEFS AT 2.5YEARS WATER DEPTH: 1-4m CAN FIT 400 ANIMALS PER SQUARE METER ABALONE RANCHING SECTION SCALE 1:50 RECYCLED CONCRETE PIPE MAN-MADE REEF m

36 FLOATING ABALONE HATCHERY & NURSERY SEAWEED CULTIVATION SEAWEED CULTIVATION ABALONE RANCHING GOOD ABALONE PLAN Scale 1: m

37 SEAWEED CULTIVATION

38 ABALONE RANCHING

39 IMAGE CREDITS Page 1: Heaps Good. (2015). [image] Available at: [Accessed 10 Aug. 2015]. Page 10: Backwater. (2015). [image] Available at: =backwater&rlz=1c1kmzb_enau588au594&espv=2&biw=1366&bih=667&source=lnms&tbm=isch&sa=x&ved=0cayq_ AUoAWoVChMIp8uJ3PqhxwIVZS6mCh211QNL [Accessed 15 Oct. 2015]. Page 11: Heaps Good. (2015). [image] Available at: [Accessed 10 Aug. 2015]. Page 12: PIRSA, (2015). Premium Food and Wine From Our Clean Environment. [image] Available at: [Accessed 15 Oct. 2015]. Australia in 2 Minutes. (2015). [image] Available at: [Accessed 10 Aug. 2015]. Page 13: PIRSA, (2015). Premium Food and Wine From Our Clean Environment. [image] Available at: [Accessed 15 Oct. 2015]. Heaps Good. (2015). [image] Available at: [Accessed 10 Aug. 2015]. Backwater. (2015). [image] Available at: AUoAWoVChMIp8uJ3PqhxwIVZS6mCh211QNL [Accessed 15 Oct. 2015]. Page 14: Landezine, (2013). Amager Beach PArk Aerial. [image] Available at: [Accessed 26 Aug. 2015]. Page 16: Broken Circle and Spiral Hill. (2015). [image] Available at: [Accessed 24 Aug. 2014]. Page 18: ROES ABALONE. (2015). [image] Available at: [Accessed 13 Oct. 2015]. Page 29: People Running. (2015). [image] Available at: [Accessed 1 Nov. 2015]. Sand Boarding. (2015). [image] Available at: [Accessed 18 Oct. 2015]. Sunbathers. (2015). [image] Available at: [Accessed 1 Nov. 2015]. Dune Buggy. (2015). [image] Available at: [Accessed 1 Nov. 2015]. REFERENCES 1. Google.com.au, (2015). backwater - Google Search. [online] Available at: [Accessed 10 Aug. 2015].

40 HEAPS GOOD ISLAND NORTH HAVEN LAGOON ABALONE & SEAWEED CULTIVATION PORT ADELAIDE PASSENGER TERMINAL SITE AERIAL NEW PEDESTRIAN AND TRAFFIC CONNECTIONS