WEED MAN USA: $100 Million Press Pack

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Melina Baldwin
6 years ago
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1 WEED MAN USA: $100 Million Press Pack

Our History It all started with an Irish immigrant with an entrepreneurial spirit, determined to make a comfortable living in his new home of Canada.

Armed with a single pickup truck and a passion for creating healthy outdoor spaces, Des soon became known by neighborhood children as the.

2 Our History It all started with an Irish immigrant with an entrepreneurial spirit, determined to make a comfortable living in his new home of Canada. In 1970, the late Desmond Rice launched Lawn Care with his wife, Brenda, to meet the rising demand for professional lawn care, weed control, and pest management services. Armed with a single pickup truck and a passion for creating healthy outdoor spaces, Des soon became known by neighborhood children as the. It wasn t long before Des and Brenda managed to turn into Canada s premier lawn care company, and, in 1976, the two began extending the brand s reach by franchising the concept nationwide. Twenty years later, entered the U.S. market thanks to an inspired idea by USA s C.E.O., Roger Mongeon. Now sold out in Canada, is rapidly growing across the United States and features over 520 unit territories servicing more than 235,000 customers in the U.S. alone. Built on core values of amazing service, integrity, passion, and innovation, it s no wonder Weed Man has become North America s fastest-growing franchise lawn care business, earning recognition from some of the biggest names in the industry including Forbes, Lawn & Landscape, Landscape Management, Turf Magazine, CNBC, Entrepreneur, and Franchise Business Review. Significant Milestones Founded by Des & Brenda Rice 1976 Sold Out in Canada 16 Expands into the UK 2010 USA Hits the $100 Million Mark! 1970 Starts Franchising in Canada 12 Expands into the US 2006 Celebrates its 40 th Anniversary 2017

200 License Agreements 520+ Territories 9 9 235,000 Customers (U.S.

3 Our Franchise Locations USA at a Glance: 131 Locations in the U.S. 200 License Agreements 520+ Territories ,000 Customers (U.S. Only) Ann Arbor, MI Annapolis, MD Arkansas NW, AR Arlington Heights, IL Aurora, CO Aurora, IL Austin, TX Bergen County, NJ Bethesda, MD Billings, MT Bloomington, IL Boise, ID Bucks County, PA Buffalo East & West, NY Buffalo South, NY Cape Cod, MA Carbondale, IL Carlisle, PA Cary, NC Cedar Rapids, IA Central New Jersey, NJ Champaign, IL Charleston, SC Chattanooga, TN Cherry Hill, NJ Chester, MD Chico, CA Cincinnati, OH Cleveland, OH (Lake County) Cleveland East, OH Coastal Georgia, GA Columbia, MO Columbus NW, OH Columbus Southeast, OH Corpus Christi, TX Coweta-Fayette County, GA Crawfordsville, IN Denver, CO Des Moines, IA Dothan, AL East Wake/Johnston/Franklin, NC Eastern Kentucky, KY Elgin, IL Erie-Ashtabula, OH Evansville, IN Farmington Hills, MI Ferndale, MI Flower Mound, TX (NDFW) Fort Collins, CO Fort Mill, SC Fort Worth South, TX Fresno, CA Grand Island, NE Green Bay, WI Greenville, SC Gwinnett County, GA Houston, TX Indianapolis, IN Jacksonville South, FL Jenison, MI Jersey Shore, NJ Kalamazoo, MI Kansas City North, MO Kansas City, MO Katy, TX Knoxville, TN Lafayette, IN Lake Norman, NC Lancaster, PA Lansing, MI Lexington, KY Libertyville, IL Lincoln, NE Loudoun Fairfax, VA Louisville, KY Madera County, CA Madison, WI Main Line, PA Merced, CA Midland, MI Milwaukee, WI Minneapolis, MN Montgomery County, PA Montgomery, AL Murfreesboro, TN Muskegon, MI Myrtle Beach, SC Nashville, TN North Shore, MA North Utah, UT Norwalk, OH Oklahoma Central, OK Oklahoma City NW, OK Orem, UT (Utah County) Orlando SW, FL Owensboro, KY Paducah, KY Pittsburgh South Hills, PA Pocatello, ID Portland West, OR Prince William, VA Raleigh, NC Rexburg, ID Richmond, VA Rockford, IL Roswell, GA Russellville, AR Sacramento South, CA Salisbury, NC Salt Lake City, UT San Antonio North, TX Shreveport, LA Spencer, MA Springfield, MA Springfield, MO St Clair County, MI St. Louis, MO Stark County, OH Teays Valley, WV Toledo, OH Traverse City, MI Tulsa, OK Tyler, TX Vienna, VA Virginia Beach, VA Warner Robins, GA Weatherford, TX Westport, CT Wilmington, NC Winchester, VA Winston-Salem, NC

4 Support Team: Corporate Staff Roger Mongeon Jennifer Lemcke Chief Executive Officer, Chief Operating Officer, Mike Richard Chris Lemcke Laurie Young Greg Cupples National Marketing Director National Technical Director National Administrative Director Marketing Coordinator Erica Knapp Tawnya Pappin Arnab Biswas Akeena Eailey Communications & Digital Director Communications Coordinator Digital Coordinator Franchise Development Coordinator

5 Support Team: s Steve Russell Chuck Russell Terry Kurth Andy Kurth MI, IN, KY, TN, Southern IL MI, IN, KY, TN, Southern IL WI, MN, ND, SD, Northern IL WI, MN, ND, SD, Northern IL Ken Heltemes NC, GA John Sanders NJ, Eastern NY, Eastern PA Phil Fogarty OH, Western NY, Western PA Jon Cundiff MO, KS, IA, NE, AR, OK, Northern TX Bruce Sheppard VA, WV, MD, DC, DE, SC, LA, MS, AL, Northern FL Brandon Sheppard VA, WV, MD, DC, DE, SC, LA, MS, AL, Northern FL

Key Players in Our Success Stephen, Seth, & Chase Hillenmeyer Lexington, KY / Nashville,

business by investing in a franchise Over $4.

Husband/wife team 2016 Award of Excellence winners Over $2.

WI / Elgin, IL / Denver, CO / Austin, TX Father/son team s largest multi-unit franchisees

3 million in net annual sales Jim McClure & Kevin Adan Roswell, GA / Kennesaw, GA /

6 Key Players in Our Success Stephen, Seth, & Chase Hillenmeyer Lexington, KY / Nashville, TN / Murfreesboro, TN Father and two sons Diversified established family landscape business by investing in a franchise Over $4.5 million in net annual sales Corbin & Audrey Schlatter Columbus, OH / Dayton, OH Husband/wife team 2016 Award of Excellence winners Over $2.6 million in net annual sales Terry & Andy Kurth Madison, WI / Milwaukee, WI / Green Bay, WI / Elgin, IL / Denver, CO / Austin, TX Father/son team s largest multi-unit franchisees Over $8.3 million in net annual sales Jim McClure & Kevin Adan Roswell, GA / Kennesaw, GA / Gwinnett County, GA Our largest franchise 10,000 lawn care customers Over $5.5 million in net annual sales Brandon Burns Arlington Heights, IL Previous golf course superintendent who transitioned into lawn care franchise ownership Over $2.5 million in net annual sales

This brings in recurring revenues and allows the franchisee to focus marketing efforts on net growth

Every franchisee is supported by a strong network of experienced lawn care experts and our corporate

of the way to ensure your complete, long-term success. Comprehensive Training.

business operations, including administration, technical, marketing, business planning and budgeting.

In everything we do, there are systems that have been conceived, tested, refined and ultimately

By taking the time to create standardized procedures, we ensure the ability to duplicate our

helps you create and implement a comprehensive business plan to improve market presence and grow

Your business plan becomes your road map to success, and gives you all the answers you will need

Lawn care is a small slice of the consumer s disposable income and one of the last budget items to

Lawn care is perceived as a valuable, low-cost service that enhances both property value and pride

7 Key Differentiators Recurring Revenues. A well-run lawn care company can count on the vast majority of its customers renewing each year. This brings in recurring revenues and allows the franchisee to focus marketing efforts on net growth rather than repeat sales. Unparalleled Support. Every franchisee is supported by a strong network of experienced lawn care experts and our corporate team. Our personal consultants provide guidance and encouragement and will work with you every step of the way to ensure your complete, long-term success. Comprehensive Training. Our initial 10-day training at the corporate office in Toronto, Canada addresses all aspects of business operations, including administration, technical, marketing, business planning and budgeting. Ongoing digital and telephone training sessions are also readily available. Systems. In everything we do, there are systems that have been conceived, tested, refined and ultimately proven to increase efficiency and profitability. By taking the time to create standardized procedures, we ensure the ability to duplicate our successes throughout the network. Extensive Business Planning. helps you create and implement a comprehensive business plan to improve market presence and grow your company. Your business plan becomes your road map to success, and gives you all the answers you will need throughout the year. Economically Stable Business Model. Lawn care is a small slice of the consumer s disposable income and one of the last budget items to be cut when belt-tightening is necessary. Lawn care is perceived as a valuable, low-cost service that enhances both property value and pride of ownership. Satisfaction. Owning a franchise gives you the satisfaction and enjoyment of creating beautiful green spaces that act as the setting for many great family and neighborhood memories. Green spaces provide environmental, economic and lifestyle benefits to adults, children and pets alike. Branding. The brand has grown and prospered through small businesses that are locally owned and operated. Homeowners place a high value on trust, and backs its services through dependable ownership, recognizable brand attributes, and top-notch customer service.

8 Awards & Accolades

Lower Income Journey to Work Market Share From American Community Survey

Lower Income Journey to Work Market Share From American Community Survey 2006-2010 Table 1: Overall National Data Table 2: Car, Truck or Van Table 3: Transit Table 4: Metrics Table 1 Work Trip Market Share: