Attraction Parks in Australia

Transcription

1 Attraction Parks in Australia Results of a National Visitation Survey - April

2 Methodology Sample Conducted nationally among 1203 people aged Interviews Conducted online over the period 13 March 16 March Weighting To help reflect the overall population distribution, results were post-weighted to Australian Bureau of Statistics data on age, highest level of schooling completed, sex and area. Questions Which of the following Australian parks or attractions have you ever visited? (Select all that apply, in a list of 20 parks) Which of the following Australian parks or attractions are you planning to visit in the next 2 years? (Select all that apply) This study was carried out in compliance with ISO Market, Social and Opinion Research. 2

3 Parks: Past visitation (ever visited) Top 4 Sea World Dreamworld Taronga Zoo in Sydney Warner Bros. Movie World Luna Park Sydney Wet'n'Wild Gold Coast Melbourne Zoo Sovereign Hill in Ballarat Luna Park Melbourne Sea Life aquarium in Sydney Western Plains Zoo in Dubbo Australia Zoo in Queensland Sea Life aquarium in Melbourne Kuranda Skyrail & Scenic Railway near Cairns Scenic World in the Blue Mountains White Water World Jamberoo Action Park Aussie World in Queensland Adventure Park in Geelong Wet'n'Wild Sydney None of these 32% 2 25% 24% 23% 20% 16% 14% 13% 13% 11% 7% 5% 9% 37% 37% 37% 51% 47% 46% 56% Top 4 in Queensland : Sea World 77% Dreamworld 75% Warner Bros. Movie World 60% Australia Zoo 53% Top 4 in NSW/ACT : Taronga zoo 77% Luna Park Sydney 69% Seaworld 52% DreamWorld 46% Top 4 in Victoria: Melbourne Zoo 86% Luna Park Melbourne 67% Sovereign Hill in Ballarat 66% Seaworld 60% Base: Total sample (N= 1203) 3

4 Parks: intention to visit (in the next 2 years) Top 3 Dreamworld Sea World Warner Bros. Movie World Wet'n'Wild Gold Coast Taronga Zoo in Sydney Melbourne Zoo Australia Zoo in Queensland Wet'n'Wild Sydney Luna Park Sydney Sovereign Hill in Ballarat Western Plains Zoo in Dubbo Sea Life aquarium in Melbourne White Water World Luna Park Melbourne Adventure Park in Geelong Scenic World in the Blue Mountains Kuranda Skyrail & Scenic Railway near Cairns Sea Life aquarium in Sydney Aussie World in Queensland Jamberoo Action Park None of these 23% 21% 21% 17% 16% 15% 13% 11% 20% in NSW 9% 9% 6% 6% 41% Base: Total sample (N= 1203) 4

5 Intention to visit in the next 2 years: first timers or repeat visitors Base: Total sample (N= 1203) First timers Repeat visitors Total intenders Dreamworld 9% 14% 23% Sea World 7% 14% 21% Warner Bros. Movie World 7% 13% 21% Wet'n'Wild Gold Coast 7% 11% 17% Taronga Zoo in Sydney 6% 16% Melbourne Zoo 5% 11% 15% Australia Zoo in Queensland 7% 6% 13% Wet'n'Wild Sydney 9% 2% 11% Luna Park Sydney 5% 5% Sovereign Hill in Ballarat 5% 5% Western Plains Zoo in Dubbo 5% 4% Sea Life aquarium in Melbourne 5% 5% White Water World 6% 4% 9% Luna Park Melbourne 4% 5% 9% Adventure Park in Geelong 5% 3% Scenic World in the Blue Mountains 5% 3% Kuranda Skyrail & Scenic Railway near Cairns 5% 3% Sea Life aquarium in Sydney 5% 4% Aussie World in Queensland 4% 2% 6% Jamberoo Action Park 2% 4% 6% 5

6 In summary Nine in ten Adults Australians aged 18 to 64 have ever visited at least one of the 20 largest attraction parks located in Australia, all located in Queensland (8), NSW (7) or Victoria (5). Sea World is the most visited park (56%) with over 8 million adults 18 to 64 who have ever visited the park located north of Surfers Paradise on Queensland's Gold Coast vs 7.3 million for Dreamworld and 6.7 million for Warner Bros. Movie World. Taronga zoo is the only attraction that reaches similar visitation numbers (6.8 million). Interestingly major animal parks and zoos are often the top destination when analysed by state (Taronga Zoo is the most visited park in NSW/ACT, and Melbourne Zoo is number one in Victoria). Australia Zoo, located on the sunshine Coast, is in 4 th position in Queensland, the state with the largest park offer in Australia. Wet n Wild Sydney opened to the public in December 2013 in Western Sydney, and it is already in the consideration set of 11% of adults overall. 20% of adults living in NSW/ACT are planning a visit to Wet n Wild Sydney in the next 2 years (compared with the 14% intenders in NSW who are considering Jamberoo Action Park). For more information, please contact at Newspoll: Frederic Anne - T: ( 02) / f.anne@newspoll.com.au 6