MEDIA KIT 2018 GREAT LAKES SCUTTLEBUTT IS A COMPANY OF KYLEMEDIA

Transcription

1 MEDIA KIT 2018 GREAT S SCUTTLEBUTT IS A COMPANY OF KYLEMEDIA

2 WHAT MAKES BETTER? GLS is a FREE magazine both in print and online. This high circulation allows for more boaters to see advertiser messages across multiple platforms. We have targeted distribution at only marine-based locations to reach the right boaters in the right spots at the right time resulting in zero waste. A high-quality, bi-monthly publication with long term retention value keeps advertiser messages in the field for a full 2 months per issue. Multiple online platforms offer quantifiable results from FREE banner ads, content, e-marketing, and the digital version of every issue. Featured geographic and engaging editorial sections offer readers exactly what they re looking for. Take advantage of over 25 years of experience in the marine industry, connecting boaters to boating businesses! We feature a destination for each Great Lake every issue! Your ad can be placed in a section specific to your region.

3 2018 EDITORIAL CALENDAR ISSUE EDITORIAL FEATURES GREAT S DESTINATIONS SPACE RESERVATION MATERIALS DUE Waukegan, IL Winter January February New Boats Welcome New Boaters Need-to-know topics Engine Maintenance Geneva, OH Afton, MN Whitby, ON Sarnia, ON 12/08/17 12/15/17 Spring March April Boating with Pets and Kids Trailer Maintenance Washington Is., WI Harrison Twp., MI Superior, WI Union Springs, NY / Finger Lakes Tawas/East Tawas, MI 02/08/18 02/15/18 Launch May June Vacation Planning Such as Travel Agencies, Charters Rentals, Waterfront Cabins Rental Homes Window and Canvas Maintenance New Buffalo, MI Grand Island, NY Copper, MI Alexandria Bay, NY Collingwood, ON 04/05/18 04/12/18 Beaver Island, MI Summer July August Water Toys Personal Watercrafts, Canoes, Kayaks, SUPs Bilge Pump Maintenance Toledo, OH Minnetonka, MN Lefroy, ON Mackinac Island, MI 06/07/18 06/14/18 Fall September October Choose Where You Belong Such as Marinas, Yacht Club Membership, Boat Clubs Winterizing and Storage Prep Ludington, MI Chatham, ON Grand Marais, MN Sodus Point, NY Bay City, MI 08/09/18 08/16/18 Year End November December 2019 New Products Expand Your Horizons Learn to boat or sail, hone your skills for next year, learn to use your new products, etc. Painting 2017 BUYER S GUIDE 10/10/18 10/17/18

4 Duluth Kerrick Lake Crystal Elko LEGEND Winona La Crosse Necedah Denotes a city or town that will be featured as a Destination Denotes a boat show we attend with the magazine Copper Baraga L Anse SUPERIOR Beaver Island Wawa Goulais River Mackinaw City DeTour Village Drummond Hessel Cedarville Island St. Ignace Mackinac Island 1500 OVER MARINE DISTRIBUTION LOCATIONS Spanish HURON Little Current Blind River ONTARIO Killarney AND IT S FREE! ERIE MARINAS YACHT CLUBS MARINE STORES MARINE BUSINESSES Sault Ste. Marie Sault Ste. Marie Echo Bay Brimley Marietta Desbarats Bruce Mines Barbeau Richards Landing Bay Harbor In-Water Kipling Rapid River Gladstone Garden Escanaba Manistique Ford River MICHIGAN Marquette Big Bay Gay Hancock Houghton Ontonagon WISCONSIN Denotes a city or town we distibute the magazine in Rochester IOWA Owatonna Minneapolis Minneapolis Thunder Bay Schreiber Terrace Bay CANADA ONTARIO SOUTH ATLANTIC 17% Manotick Ottawa QUEBEC 2,044,000+ 1,280,000+ PACIFIC 10.7% 1,279,000+ GULF COAST 10.6% 1,089,000+ SOURCE: USCG, US CENSUS BUREAU The Great Lakes region accounted for 26.5% of boats registered by the states in The Great Lakes region had the largest concentration of boats per household for the twelfth consecutive year, with one boat for every 6.4 households in ,000+ MID ATLANTIC 6.7% REGIONAL BOAT REGISTRATIONS N. ATLANTIC 9.1% Ottawa Chicago Boat, RV Strictly Sail Show HarborFest ILLINOIS Chicago Milwaukee Peru INDIANA MICHIGAN Traverse City Fort Wayne MICHIGAN Clyde Galena OHIO Catawba Island Detroit Cedar Point Cleveland Cleveland Oberlin Brunswick Put-inBay Boardman Freeport PENNSYLVANIA Toronto 2,287,000+ INLAND 19% Kingston Montreal BOAT SHOWS WE ATTEND LOCATED BEYOND THE MAP NEW YORK 3,193,000+ Miami International Strictly Sail Palm Beach United States Powerboat Show United States Sailboat Show Newport (Rhode Island) International Boatbuilders Exhibition Conference (IBEX) Fort Lauderdale International Buffalo U.S. TERRITORIES 0.2% 28,000+ GREAT S 26.5% Pellston Cheboygan Brutus Mullet Lake Harbor Springs Alanson Rogers City GEORGIAN Oden Thousand Island Bay Harbor Petoskey Indian River Tobermory Cedar River Presque Isle Washington Island BAY Walloon Lake Ellison Bay Gills Rock Charlevoix Boyne City Lion s Head Clayton Antique Sister Bay Boyne Falls Rockport Port Severn Alpena Northport East Jordan Menominee Ephraim Penetanguishene Coldwater Torch Lake Lansdowne Fish Creek Gaylord Leland Marinette Baileys Harbor Midland Victoria Harbour Bellaire Gananoque Suttons Bay Peshtigo Alexandria Bay Wiarton Kirkfield Rapid City Orillia Egg Harbor Glen Arbor Elk Meaford Rapids Wausau Brechin Kingston Clayton Fishers Oconto Thornbury Wasaga Beach Landing Hastings Harrisville Owen Sound Acme Kalkasaka Deseronto Bath Beaverton Sturgeon Bay Vincent Cape Collingwood Barrie Grayling Belleville Pefferlaw Peterborough Frankfort Three Mile Bay Chaumont Lefroy Port Elgin Suamico Trenton Elberta Watertown Gilford Keswick Oscoda Luxemburg Green Bay Sackets Harbor Traverse City Higgins Lake Arcadia Picton Brighton Holland Landing Cobourg East Tawas Algoma Boat Water De Pere Henderson Kincardine Onekama Clarington Port Hope Tawas City Kewaunee Houghton Lake Harbor Sports Show King Appleton Oshawa Manistee Toronto International Port Austin Whitby Menasha Grind Stone City AuGres Two Rivers Pickering Neehah Standish Scarobough Caseville Manitowoc Port Hope Oswego Port Credit In-Water Sterling Oshkosh Ludington Bay Port Fair Haven Brewerton Harbor Beach Goderich Linwood Mississauga/ Cleveland Point Breeze Green Lake Red Creek Clay Edenville Sodus Point Sebewaing Port Credit Pentwater Wilson Cicero Bayfield Hamilton Oakville Olcott Irondequoit Essexville Unionville North Rose Wolcott Sheboygan Burlington Niagara on the Lake Fairgrove Forestville Midland Bay City Hamilton St. Catharines Youngstown Rochester Port Sanilac Port Washington London Boat, Fishing Grimsby Thorold Waterloo Croswell Saginaw Grand Bend Niagara Falls Jordan Station Montague Leisure Show Milwaukee Lexington Geneva Grand Island Tonawanda Grafton Rio Whitehall Union Springs Port Sanilac Antique Jackson Fort Erie Amherst Fayette Dunnville Monona Boat Show Muskegon Milwaukee Port Huron Sarnia Simcoe Hagersville Port Colborne Grand Rapids Nashotah Lackawanna Goodells Sports Show Port Dover Oconomowoc Spring Lake Ithaca Flint Grand Haven New St. Clair Madison Delafield Turkey Point Fenton Pewaulkee Hartland Auburn Hills Baltimore Marine City Port Bruce Port Burwell St. Williams Grand Rapids Watkins Glen New Berlin Greenfield Oregon White Lake Chesterfield Twp Port Rowan Ira/Fair Haven Fort Atkinson Montour Falls Hudsonville Port Stanley Port Lambton Dunkirk Buffalo Commerce Twp Franklin Clinton Twp Algonac Long Point Macatawa Holland Lansing Harsens Island Howell Harrison Twp Racine Troy Outdoor Saugatuck Mitchell s Bay Westfield Brighton Novi St. Clair Shores Boating Williams Bay Douglas Kenosha Grosse Pointe Lansing Chatham Festival ST. CLAIR Pleasant Prairie Fontana Spring Lincoln Park Tilbury Erie Winthrop Harbor Tecumseh Ecorse North East Boating Expo Wyandotte Windsor Fox Lake The Great Lakes Fairview Millcreek Taylor Trenton LaSalle Kingsville South Haven Waukegan Ingleside Lake City Belleville Rockwood Boating Festival Highland Park Amherstburg Conneaut Gibraltar Wheatley Ashtabula Northern Illinois Winnetka/Wilmette Benton Harbor Newport GrosseHarrow Ile Leamington Evanston St. Joseph Geneva Detroit LaSalle Monroe Fairport Pelee Harbor Arlington Heights Is. Luna Pier Grand River Mentor Erie Elmhurst New Buffalo Painesville Eastlake Willoughby Toledo Catawba Is. Kelleys Is. Mishawaka Rocky River Rossford Oregon Marblehead Dolton East Chicago Michigan City PortClinton Syracuse Lorain Curtice Parma Calumet Oak Harbor Sandusky Vermillion Toledo Antique Bedford Heights Portage Chicagoland In-Water Huron North Brook Park Riverdale Hammond Olmsted Grand Marais Grand Portage Knife River Cornucopia Port Wing Bayfield La Pointe Superior Washburn Bessemer Ashland Saxon Silver Bay St. Cloud Cumberland Balsam Lake Monticello Rogers Anoka Stillwater New Richmond Minnetonka Prairie Farm St. Paul Spring Park Bayport St. Bonifacius Afton Hudson St. Paul Park Prescott Hastings Crosslake Brainerd Longville Duluth Boat Sports Travel and RV Show MINNESOTA Crane Lake Rossport OUR COVERAGE AREA, DISTRIBUTION LOCATIONS, BOAT SHOWS, AND FEATURED DESTINATIONS

5 ONLINE ADVANTAGES We have a variety of locations to increase your exposure. Most are included with your print ad schedule. All are available anytime; call for rates. DIGITAL EDITION All websites on ads and articles link directly to your site. Presentation Page. Front shown. Play buttons indicate a video has been added to your ad or edit. OTHER OPTIONS Interstitial Page (Page Block) Your full page sized ad appears during a page turn. Margin Ads Banner style ads can be placed on one or multiple pages. Gallery Slide Show Add multiple photos. Tall Pages increase content space that is navigated vertically. Arrows indicate where these specialty pages are added. Plus, our website allows you to run a FREE banner ad for the duration of your advertsing schedule. SCUTTLEBITTS Our weekly enewsletter is sent to over 35,000 subscribers SOCIAL MEDIA We can promote your message with a social media push Our networks are increasing every day! Call for rates. We offer a variety of locations and sizes for your ad to reach boaters and businesses. Call for rates. 5,400+ Likes 1,550+ Followers 400+ Subscribers Over 340,600 Views 900+ Followers 475+ Followers

6 2018 PRINT RATES SPECIFICATIONS ABOUT THE MAGAZINE GREAT S SCUTTLEBUTT MAGAZINE DELIVERS THE MOST BOATING RESOURCES IN THE GREAT S REGION. Our free bi-monthly publication offers content related to boating products, services, events, destinations, and more. The magazine reaches over 100,000 boaters across the Great Lakes region and beyond via boat shows, distribution, subscriptions, and our digital magazine making it the ideal environment for your marketing message. GREAT S SCUTTLEBUTT COVERS THE TOPICS IN WHICH BOATERS ARE INTERESTED: New Products s Product Reviews Marine Industry News Yacht Clubs Service Fishing Marinas Destinations Brokerage Electronics News Sailing Advice Green Featured Stories Charters Promotions Prizes MECHANICAL REQUIREMENTS PUBLICATION SIZE Publication trim size " x " Bleed size " x " Keep live content.25" from trim AD SUBMISSION GUIDELINES: Print Ready Ads: Ads must be in PDF, TIF, or JPEG format and sized correctly: 300dpi at 100% size. Submit to design@kylemediainc.com. Need help designing your ad? Ad design and production assistance is available at reasonable rates. For questions about pricing, reserving space, and more, call For questions about art and production, call Ext PREMIUM RATES (color included) Front back covers $6500 Front cover $4000 Back cover $3500 Inside front cover $3500 Inside back cover $3000 Center spread $4500 Two page spread $4000 DISPLAY RATES (front half) 1x 3x 6x 4 color Full page $3000 $2600 $2200 +$400 1/2 page $1600 $1400 $1200 +$200 1/4 page $800 $700 $600 +$100 1/8 page Not available in display section MARKETPLACE RATES (back half) 1x 3x 6x 4 color Full page $2600 $2200 $2000 +$400 1/2 page $1400 $1200 $1000 +$200 1/4 page $700 $600 $500 +$100 1/8 page $350 $300 $250 +$50 Custom ad sizes available upon request. Full page (with bleed) PREFERRED 8.75" x " Full page (without bleed) 7.5" x 10" ½ page vertical 3.75" x 10" ½ page 7.5" x 5" ¼ page 3.75" x 5" 1/8 page 3.75" x 2.5"

7 CONTACT US: 7862 West Central Ave., Suite F Toledo, Ohio greatlakesscuttlebutt.com OFFICE info@kylemediainc.com PUBLISHER Erik Kyle erik@kylemediainc.com CONTENT Ext. 500 editorial@kylemediainc.com DESIGN Ext. 400 design@kylemediainc.com KM KYLEMEDIA To provide an effective meeting place for marine businesses to connect to boaters using the most productive combination of print and digital platforms. MARINE AD NETWORK marineadnetwork.net greatlakesscuttlebutt.com