99.1 WMYX Best Summer Ever with the Wisconsin Dells Summer Kick Off Cards!
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1 Client: Wisconsin Dells 99.1 WMYX Best Summer Ever with the Wisconsin Dells Summer Kick Off Cards! Campaign Goals: To distribute 20,000 Wisconsin Dells Summer Kick Off Cards to WMYX listeners Campaign Elements: WMYX Pre Non Sale for Dells Summer Kick Off Cards: 99.1 WMYX gave listeners the first opportunity to get their hands on the Wisconsin Dells Summer Kick Off Cards by hosting a Non Sale Register & Redeem to win contest via our WMYX Reward Club. 15 Mix Moments the week of 4/27 directing Mix Rewards to log in to register to win 4 packs of SKOC. Fifteen :30 On Air promotional announcements to run that week to promote the non sale. An additional packs were awarded via point redemption in the Mix Rewards Club. Inclusion in the Mix e mail newsletter April 23 rd for the contest running April 27 May 1 st PROMOTIONAL VALUE: $8500 Best Summer Ever! 99.1 WMYX awarded 4 packs of SKOC EVERY WEEKDAY in May to 99 lucky Mix Rewards members. Rewards members were selected at random and notified via e mail. 120 live/recorded promotion announcements (30 per week) directing non Mix Rewards members to become a member now for free and they might be randomly selected AND letting existing members know that they don t need to do a thing, that by being a member they are already qualified! Inclusion in three Mix Insider e mail newsletters sent to over 26,000 members weekly. (May 7 th, 14 th & 21 st ). PROMOTIONAL VALUE: $21,000
2 On air Giveaways with the Morning Mix To kick off the kick off, The Morning Mix awarded 5 lucky listeners a weekend getaway to the Dells along with a 4 pack of SKOC the week of May 4 th. 15 live giveaway mentions during morning drive week of May 4 th 20 recorded Here s What s Happening tomorrow on the Morning Mix promo s. Inclusion in the April 30th e mail newsletter pre promoting the following week s giveaway PROMOTIONAL VALUE: $6,250 Working Women of the Week Prize Sponsor Each week WMYX highlights a working woman of the week and what hard working woman wouldn t appreciate SKOC for their families! The cards were highlighted as a weekly prize for the whole month of May and each working woman received a 4 pack for her family. Name mention in 15 On Air promotional announcements per week, each week in May Logo and Link inclusion on the Working Woman webpage PROMOTIONAL VALUE: $6,000
3 Van Does the Dells! Van McNeil video blogged his way through the Dells as our listener s personal travel guru. His show was live from the Dells and we broadcast live from Noah s Ark on Friday, June 5 th. The following was Van s Itinerary in the Dells: Wednesday: Video / Audio for Thursday broadcast: Convention Bureau 10am. Timber Falls Adventure Park Arrive b/t 10:30 11am Original Wisconsin Ducks: 12:30pm 3pm Tommy Bartlett: 4:00pm for 4:30 show. Thursday: Video Dells Boat Tours: 9:30am Jet Boat Adventures: 1pm Friday: Live Broadcast & Video Noah's Ark open. Broadcast: 11am 4pm LIVE SHOW RUNDOWNS THURSDAY On Location show. 11am Wisconsin Dells Visitor & Convention Bureau 12pm Original Wisconsin Ducks 1pm Timber Falls Adventure Park 2pm Tommy Bartlett 3pm Promote Noah's Ark Live Broadcast FRIDAY Noah's Ark. 11am Welcome 12pm Curse Of The Crypt 1pm On Noah's 2pm On Noah's 3pm Thank you s / Come to the Dells! PROMOTIONAL VALUE: $38,000
4 WMYX Pick N Save In Store Flyer: We worked with market dominant grocer Pick N Save to implement a vendor program that would provide massive exposure for the SKOC. This program is a vehicle that WMYX has used very successfully with multiple partners. 87,000 In Store flyers were distributed in store at all Pick N Save locations. Customers were directed to our website to enter a code for automatic entry to win. On Site Activation: In Store Flyers were located at Customer Service Desks from May 14 th May 20 th PROMOTIONAL VALUE: $35,000
5 WMYX On Site Summer Kick Off Card Events! During the month of May, WMYX hosted 22 Dells Summer Kick Off Card LIVE events. Between people showed up for every single event. Each event included a minimum of On Air promotional announcements within our Mix Moments feature. 5/2/ a 1p Jimmy John's 5/2/2009 1pm 3pm Metro Builders Association 5/3/2009 1pm 3pm Colder s 5/5/ a 1p Charley Biggs Chicken in Towne Market 5/9/2009 Noon 2p Carpet Town 5/14/2009 6p 8p Pick n Save 5/16/ :30a 12:30p Children's Orchard 5/16/2009 1:30p 3:30p Tower Optical 5/17/2009 1pm 3pm Colder s 5/22/ a 1p Noodles 5/23/2009 Noon 2pm Ewald 5/23/2009 3:30p 5:30p Ashley Furniture 5/24/2009 1pm 3pm Colder s 5/25/2009 9a 11a Russ Darrow 5/25/2009 1pm 3pm Holz 5/27/ a 1p Noodles 5/27/2009 4p 6p Noodles 5/28/ a 1p Noodles 5/28/2009 3p 5p Chancery 5/29/ a 1p Noodles 5/29/2009 5p 7p Rosen Kia 5/31/2009 1pm 3pm Colder s PROMOTIONAL VALUE: $110,000 TOTAL PROMOTIONAL VALUE FOR 2009: $224,750
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