Turnpike Advertising PA NJ MD WV
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1 Turnpike Advertising
2 Toll Booth Windows Features: Ads are seen by both drivers and passengers as they enter and exit the Turnpike. Ideal for: branding, local and regional advertising, public safety announcements, informational and directional signage. Advertising can be targeted based on Turnpike-audited traffic counts. 100% of all vehicles will stop at toll booths in front of your ad. Dimensions Toll Booth Advertising
3 Ticket Machines Features: Direct - ticket machine ads reach all drivers as they enter the Turnpike. Exclusive - only one advertiser per entrance. Flexible - advertise at one or multiple interchanges. Over 50,000,000 vehicles stopped for a ticket in Dimensions /4 Toll Booth Advertising
4 Toll Receipt Advertising Features: Ads and/or coupons are printed directly on toll receipts and perforated for easy separation. Receipt distribution at interchanges is verified by Turnpike audits. This ensures your ads/coupons will reach travelers. Can be used for quarterly, semi-annual, or annual promotions at one or multiple interchanges. Image area shown below is actual size. The average cost of one ad/coupon is less than /4 1 1 /4 Toll Booth Advertising
5 Backlit Signs Restroom Entrance Signs Commercial/RV Entrance Signs SOLD OUT UNTIL JUNE 2009 Features: Restroom Signs reach 98% of all travelers utilizing service plazas. Commercial Entrance Signs are an ideal way to target truckers and RV users. Commercial Truck Entrance Advertise for 6 or 12 months, at single or multiple locations in up to 10 service plazas. Restroom Entrance Signs are 36 x 36. Secondary Entrance From Gas Station Lavatory Lavatory Trucker Lounge Food Vendors and Offices Commercial/RV Entrance Signs are 62 x ,000,000+ travelers stop at service plazas each year. Main Lobby Food Court Bus Entrance Main Entrance Advertising
6 Turnpike Television System YOUR AD HERE Features: 42 television monitors have been installed at the 10 renovated service plazas. Viewers attention is held by real time weather and road information. Secondary Entrance From Gas Station Lavatory Lavatory Commercial Truck Entrance Trucker Lounge Food Vendors and Offices Ad frequency allows advertisers to reach thousands daily, millions annually. Advertisers have a choice of 30 or 60 second spots, video or slide shows. Main Lobby Food Court Bus Entrance Monitor placement guarantees reaching the maximum number of travelers. Main Entrance Ads run every 3.75 or 7.5 minutes, up to a maximum of 11,000 times per month. Advertising
7 Turnpike Map & Lodging Guide Front Features: The Ohio Turnpike Map & Lodging Guide is printed annually, in advance of the peak travel season. Dimensions 24 Turnpike-wide distribution at all service plazas and available at interchanges. Placement and size of ads are on a first come, first served basis ,000+ maps are distributed each year. Turnpike Map Advertising
8 Back Distribution at s & Interchanges Turnpike Map Advertising
9 Detroit 2 MICHIGAN Bryan OHIO Wauseon Oak Openings* *Turnpike Map Only 49.0 Fallen Timbers* *Turnpike Map Only 475 Toledo Perrysburg rys Bowling Green Fremont Port Clinton Blue Heron 2 20 Sandusky Erie Islands Vermilion Huron Maumee Wyandot Commodore Perry 4 Baumhart Road Milan 250 Norwalk Middle Ridge Vermilion Valley The Ohio Turnpike s & Interchanges Turnpike Traffic Statistics* Full Interchange One-Way Interchange Commuter Interchange/ 100% stop for toll booth ads average miles driven - commercial. 78.1% of all vehicles are passenger cars average miles driven - passenger cars. 21.9% of all vehicles are commercial/recreational. 1.2% of all vehicles enter/exit at state lines and drive straight through. *Source: Ohio Turnpike Commission - year ending 12/31/08 2,830,928,415 Total vehicle miles traveled on The Ohio Turnpike in 2008.
10 LAKE ERIE Lorain Lakewood 142 Elyria Oberlin Cleveland Westlake Strongsville Medina 480 Parma a Cleveland eland Heights Beachwood Euclid 77 Towpath Great Lakes Aurora Streetsboro Akron 76 Portage Warren Brady s Leap Youngstown Mahoning Valley* *Turnpike Map Only Glacier Hills* *Turnpike Map Only User Statistics* 98.0% use the restroom. 90.0% use service plazas frequently. 67.4% are traveling to/from Ohio, Michigan, & Pennsylvania. 53.5% are female. 46.5% are male. 36.5% are traveling to/from Ohio. 2.4 average passengers per car. *Based upon on-site traveler surveys, conducted by the Ohio Turnpike Commission in March and July of 2003 at various service plazas. 120,000,000+ travelers each year.
11 Toll Booth Windows Entering Vehicles* Lanes Exit Name Exiting Vehicles* Lanes 3,695, Westgate 3,674, , Bryan-Montpelier 352, , Archbold-Fayette 213, , Wauseon 349, , Delta-Lyons 272, , Toledo Airport-Swanton 696, ,864, Maumee-Toledo 1,797, ,167, Perrysburg-Toledo 2,365, ,265, Stony Ridge-Toledo 3,148, , Elmore-Woodville-Gibsonburg 298, , Fremont-Port Clinton 845, , Sandusky-Bellevue 780, , Sandusky-Norwalk 927, , Vermilion-Baumhart Road 399, , Amherst-Oberlin 650, ,567, Lorain County-West 1,449, ,827, Lorain-Elyria 2,832, ,568, North Ridgeville-Cleveland 2,570, ,283, North Olmsted-Cleveland 1,291, ,651, Strongsville-Cleveland 3,584, ,614, Cleveland 3,672, ,645, Akron 2,623, ,256, Streetsboro 3,366, , Ravenna 818, ,071, Warren 973, , Lordstown-West 240, , Lordstown-East 225, ,096, Niles-Youngstown 4,128, , Youngstown 888, , Youngstown-Poland 666, ,120, Eastgate 3,907, ,011, Totals 50,011, Toll Booth Advertising
12 Ticket Machines MP Interchange Entering Vehicles Ticket Machines 2 Westgate 3,674, Bryan-Montpelier 352, Archbold-Fayette 213, Wauseon 349, Delta-Lyo ns 272, Toledo Airport-Swanton 696, Maumee-Toledo 1,797, Perrysburg-Toledo 2,365, Stony Ridge-Toledo 3,148, Elmore-Woodville-Gibsonburg 298, Fremont-Port Clinton 845, Sandusky-Bellevue 780, Sandusky-Norwalk 927, Vermilion-Baumhart Road 399, Amherst-Oberlin 650, Lorain County-West 1,449, Lorain-Elyria 2,832, North Ridgeville-Cleveland 2,570, North Olmsted-Cleveland 1,291, Strongsville-Cleveland 3,584, Cleveland 3,672, Akron 2,623, Streetsboro 3,366, Ravenna 818, Warren 973, Lordstown-West 240, Lordstown-East 225, Niles-Youngstown 4,128, Youngstown 888, Youngstown-Poland 666, Eastgate 3,907,987 4 Totals 50,011, Toll Booth Advertising
13 Toll Receipts - Average Cost is less than 1 each. MP Interchange Number of Receipts Issued 12 months Number of Receipts Issued 6 months Number of Receipts Issued 3 months 2 Westgate 2,546,000 1,273, , Bryan-Montpelier 147,400 73,700 36, Archbold-Fayette 80,400 40,200 20, Wauseon 127,300 63,650 31, Delta-Lyons 87,100 43,550 21, Toledo Airport-Swanton 160,800 80,400 40, Maumee-Toledo 536, , , Perrysburg-Toledo 871, , , Stony Ridge-Toledo 1,273, , , Elmore-Woodville-Gibsonburg 97,820 48,910 24, Fremont-Port Clinton 308, ,100 77, Sandusky-Bellevue 274, ,350 68, Sandusky-Norwalk 294, ,400 73, Vermilion-Baumhart Road 107,200 53,600 26, Amherst-Oberlin 46,900 23,450 11, Lorain County West 556, , , Lorain-Elyria 562, , , North Ridgeville-Cleveland 804, , , North Olmsted-Cleveland 209, ,520 52, Strongsville-Cleveland 670, , , Cleveland 804, , , Akron 536, , , Streetsboro 804, , , Ravenna 143,380 71,690 35, Warren 289, ,720 72, Lordstown West 56,280 28,140 14, Lordstown East 32,160 16,080 8, Niles-Youngstown 1,206, , , Youngstown 227, ,900 55, Youngstown-Poland 268, ,000 67, Eastgate 1,340, , ,000 All 31 Interchanges 15,467,620 7,733,810 3,866,905 Toll Booth Advertising
14 Turnpike Television System Milepost & Direction Name Estimated Foot Traffic 76.9 WB Blue Heron 863, EB Wyandot 1,377, WB Erie Islands 1,944, EB Commodore Perry 1,945, WB Middle Ridge 2,376, EB Vermilion Valley 2,127, WB Great Lakes 1,257, EB Towpath 1,099, WB Portage 1,569, EB Brady s Leap 1,247,000 TOTAL 10 15,807,550 Day Week Month Year Scheduled Spots Aired 184 1,288 5,596 67, Minute Screen Hour Ad Loop* Sponsored Weather Video ad loop 6 minute World News, PSA s & Missing Children World News, PSA s & Missing Children 6 minute ad loop minute ad loop 6 minute ad loop Sponsored Weather Video Sponsored Weather Video minute ad 5 loop 6 minute ad loop World News, PSA s & Missing Children 15 ad ad loop loop 6 minute 6 minute World News, PSA s & Missing Children Ad loop sequence Sponsored Weather Video T Sponsored Weather Video Local Conditions Health Module Local Conditions Travel Forecast Advertising
15 Backlit Signs Milepost & Direction Name Estimated Foot Traffic 76.9 WB Blue Heron 863, EB Wyandot 1,377, WB Erie Islands 1,944, EB Commodore Perry 1,945, WB Middle Ridge 2,376, EB Vermilion Valley 2,127, WB Great Lakes 1,257, EB Towpath 1,099, WB Portage 1,569, EB Brady s Leap 1,247,000 Map Ad Rates Ad Size Ad Location 3.6 x 4 Map Side (front) 3.6 x 4.25 Map Side (front) 4 x 3.5 Lodging Side (back) 3.6 x 8.75 Back Cover Rates and ad sizes shown below are based upon the 2008 Turnpike Map & Lodging Guide, and are subject to change. Advertising
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