The Great American Model Railroad and Museum. An Educational and Entertaining Attraction In the heart of San Francisco s Fisherman s Wharf District

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1 The Great American Model Railroad and Museum An Educational and Entertaining Attraction In the heart of San Francisco s Fisherman s Wharf District

2 Mission Statement (1 of 3) Build a model railroad Very large, world class, state-of-the-art HO scale Draw people in to watch the trains run. Engaging, educating and entertaining Learn about our rail transportation system & why it is important to us Learn about model railroading Locate it in very populated area One of world s largest visitor/tourist destinations Famous Pier 39 and the Fisherman s Wharf district Unique nature of project + location = successful project Include a railroad museum Illustrate the progression of the rail transportation industry in the USA Trace the history of the model railroad industry. Include many artifacts, models & dioramas Include lots of interactive exhibits

3 Mission Statement (2 of 3) Add a kids area Include areas for hands on education Utilize Thomas the Train & Brio toys More interactive exhibits Build areas to host kid s parties Add other open areas Include meeting rooms Offer interesting classes (beginner to advanced) > Including layout & model building, scenery, electronics, etc. Host business meetings in a unique venue Create Jobs Create 25 jobs in first year to build the project Create many more on a long term basis

4 Mission Statement (3 of 3) Summary: Build a very large, world class model railroad Utilize state-of-the-art, latest technology products Engage, Educate & Entertain lots of people Assure success with a great location Create jobs Build a sustainable organization

5 The Physical Model Railroad Very Large one of the largest HO scale model railroads in the country, covering approximately 10,000 sq ft State-of-the-Art Elements: o Model Railroad Motive Power & Rolling Stock o Electronics o Sound o Lights o Building & Scenery materials & techniques o Vehicles electronically controlled & lighted o Animations large number throughout the project Mini-Scenes Highly detailed and entertaining Many Industry Vignettes

6 Location, Location, Location Fisherman s Wharf District, San Francisco Jefferson Street is main street between Pier 39 & Fisherman s Wharf Approximately 13 Million people walk past our anticipated location annually 94% of Wharf visitors are on a Leisure visit looking for fun & entertainment 60% of visitors spend from 4 to over 8 hours on Fisherman s Wharf 53% of visitors come in groups of 3 or more (family visitors) City of San Francisco Nearly 8 million people live within the 7 counties surrounding the Bay

7 The Two Questions to Ask #1 - Can You Build It? GAMR Advisory Council well known, experienced model railroaders to advise on all aspects of design, construction and operation. Construction Manager Professional contractor in charge of getting the project completed on budget, maintaining our high quality standards and getting it completed on time. Professional Construction Team railroad built by professional construction personnel, model makers and artisans Assistance from industry leading vendors and sponsors Yes We Can!

8 The Two Questions to Ask #2 - Will They Come? Fisherman s Wharf 13 million visitors Other nearby local attractions draw from 400,000 to 1.5 million visitors annually California State Railroad Museum draws over 600,000 annual visitors in Sacramento an area not rich in tourism traffic (unlike Fisherman s Wharf) Other somewhat similar model railroad attractions in the US and Europe draw very well and none are in a high volume tourist area like San Francisco Based on the above, our Great American Model Railroad will draw well over 100,000 visitors annually and there is no reason that we can t draw half a million visitors annually. Yes They Will!

9 Construction in Phases This large project will be complete in four main phases: Phase 1 Completed by mid 2011 Approximately 2,000 to 2,500 sq ft completed Soft Grand Opening to the public Phase 2 Completed by Spring 2012 Approximated 5,500-6,000 sq ft completed Hard Grand Opening Phase 3 Continuing until complete (estimated in 2013) Approximately 10,000 sq ft completed Re-Grand Opening when completed Phase 4 Ongoing development and improvements

10 We need your support Corporate Sponsorship The Great American Model Railroad will be a fun and educational success story but we need your support to make it all happen. We have various levels of corporate sponsorship which come with various levels of exposure on our website and marketing materials and branding opportunities. If you are interested in joining our team, please give us a call at (925) Or respond to us from our website Or Just us at bob@greatamericanmr.com Thanks for looking at this presentation & we look forward to hearing from you.

11 We need your support Individual Donations The Great American Model Railroad will be a fun and educational success story but we need your support to make it all happen. We have applied to the IRS for our non-profit status under IRS code section 501(c)3 and we are expecting our letter of acceptance shortly. If you would like to make a tax deductible donation to our project, please call us at (925) Or respond to us from our website Or Just us at bob@greatamericanmr.com We appreciate your interest in our exciting, new world class project.

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