450,000 SF Mixed-Use Project in the Heart of Branson, Missouri. shopping & entertainment destination

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Allen McCormick
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1 450,000 SF Mixed-Use Project in the Heart of Branson, Missouri shopping & entertainment destination

450,000 SF SHOPPING & ENTERTAINMENT DESTINATION About The Project BRANSON LANDING is right in the

With over 450,000 feet of retail, entertainment and dining options, this center draws over 5 million

Additionally, there are two Hilton hotels, a Branson Convention Center & 250 residential units on

Developed in 2010 by HCW Development, the Landing changed the retail landscape of the market bringing

2 450,000 SF SHOPPING & ENTERTAINMENT DESTINATION About The Project BRANSON LANDING is right in the heart of Branson, MO. With over 450,000 feet of retail, entertainment and dining options, this center draws over 5 million visitors and residents a year! Additionally, there are two Hilton hotels, a Branson Convention Center & 250 residential units on site at Landing. Developed in 2010 by HCW Development, the Landing changed the retail landscape of the market bringing in major retailers like Belk Department Stores, Victoria s Secret, Bath & Body, Chico s, J. Jill, Soma, Justice and Francesca s just to name a few. With the millions of visitors that come to the Midwest s premiere resort and family entertainment destination, Branson Landing continues to evolve and grow the merchandising and restaurant mix. 2

Branson Landing is a $435 million 95 acre public/private project spanning 1.

Hilton Promenade and the Branson Convention Center and Hilton Hotel Anchored by Bass Pro Shops and Belk with a strong mix of national retailers including, Aéropostale, Brookstone, Build-A-Bear

Old Chicago, Bass Pro Shops White River Fish House and more provide a variety of dining options from quick-stop favorites to leisurely and fine dining Unique property layout provides a waterfront

Branson Landing hosts over 70 special events and live concerts each year Branson, Missouri hosts between 7 and 8 million visitors annually, with 77% of those visitors also shopping while in town.

3 Branson Landing is a $435 million 95 acre public/private project spanning 1.5 miles of waterfront on the beautiful Lake Taneycomo, adjacent to historic downtown Branson, Missouri Mixed-use property with over 450,000 square feet of retail, including luxury condominiums, the Hilton Promenade and the Branson Convention Center and Hilton Hotel Anchored by Bass Pro Shops and Belk with a strong mix of national retailers including, Aéropostale, Brookstone, Build-A-Bear Workshop, Charlotte Russe, Chico s, Versona Accessories, Justice, Soma Intimates, Victoria s Secret and more Cantina Laredo, Joe s Crab Shack, Black Oak Grill, Famous Dave s BBQ, Buffalo Wild Wings, Old Chicago, Bass Pro Shops White River Fish House and more provide a variety of dining options from quick-stop favorites to leisurely and fine dining Unique property layout provides a waterfront boardwalk animated with live entertainment and a $7.5 million water spectacular, synchronized to light, sound, music and fire with scheduled performances daily. Branson Landing hosts over 70 special events and live concerts each year Branson, Missouri hosts between 7 and 8 million visitors annually, with 77% of those visitors also shopping while in town. Practically at the center of the United States, Branson is less than a day s drive for one-third of Americans and with low cost flights, it s even easier for families and groups to travel to this destination Cox Medical Center Branson opened a $30.8 million new three-story, 42,000 square foot facility with an emergency department as well as a renovation of an 18,000 square foot structure for an expanded coronary care unit. Mercy Clinic has plans to build a new $34 million, 62,000 square foot, two-story clinic and both projects are within a mile from Branson Landing 3

Branson Landing Shopping Center Events Branson Landing features a scenic boardwalk along the 1.

In addition to the fountains, Branson Landing also hosts a Summer Concert Series and Special Events throughout the season.

handmade products to Branson Special Holiday events Holiday events include Halloween trick or treating, winter wonderland featuring Santa and a spectactular 50

and pep rallies Live concerts & Festivals 8 large live show events per year, Blues Brews and Barbeque Festival, Jazz bands, local bands, and military bands perform

4 Branson Landing Shopping Center Events Branson Landing features a scenic boardwalk along the 1.5 mile Taneycomo Lakefront and at the heart of the Landing, is a vibrant town square that terraces down to the spectacular Branson Landing Fountains. In addition to the fountains, Branson Landing also hosts a Summer Concert Series and Special Events throughout the season. A few examples of these events include: Weekly Seasonal Farmers Market Locals gather to bring visitors the best locally grown produce, food trucks and unique, handmade products to Branson Special Holiday events Holiday events include Halloween trick or treating, winter wonderland featuring Santa and a spectactular 50 foot tall Christmas tree, parades, 4th of July concerts and fireworks Local School Performances Local area schools gather for band performances, jazz assemblies and pep rallies Live concerts & Festivals 8 large live show events per year, Blues Brews and Barbeque Festival, Jazz bands, local bands, and military bands perform throughout the year Health and Fitness Multiple health and fitness events - 5Ks, canoe and kayak races, Turkey Trot, and even mammogram testing and more Charity Events Kids shoe drives, Austism awareness events, Boys and Girls Club benefit events, MDA Muscle Walk, Walk to End Alzheimer s and more 4

Branson Area Overview Tourism is the Branson / Lakes Area s chief industry. Situated within a day s drive of 25% of the U.S. population, Branson and the Tri-Lakes Area serve millions of visitors each year who spend $1.

Branson is home to over 40 music theaters with over 50,000 seats. The variety of music includes country, pop, gospel, bluegrass, western, rock n roll, classical jazz, and Broadway.

The Branson/Lakes Area is home to three scenic lakes, Taneycomo, Table Rock and Bull Shoals, offering fishing, boating, parasailing, jet skiing, and swimming.

5 Branson Area Overview Tourism is the Branson / Lakes Area s chief industry. Situated within a day s drive of 25% of the U.S. population, Branson and the Tri-Lakes Area serve millions of visitors each year who spend $1.7 billion dollars in the local economy. Branson is ranked 20th among all overnight leisure vacation destinations in the country. On a one to five rating scale, visitor satisfaction measures a Branson is home to over 40 music theaters with over 50,000 seats. The variety of music includes country, pop, gospel, bluegrass, western, rock n roll, classical jazz, and Broadway. There s also comedy, magic, and variety to provide visitors a wide array of entertainment choices. The Branson/Lakes Area is home to three scenic lakes, Taneycomo, Table Rock and Bull Shoals, offering fishing, boating, parasailing, jet skiing, and swimming. While the lakes all offer great fishing for novice and professional anglers, each has its specialty. Branson Landing is situation on Lake Taneycomo, which with its cold waters, offers superb trout fishing. Located in the rolling Ozark Hills, the Branson / Lakes Area is ideal for canoeing, camping, hiking, biking, bird watching, and simply wandering through the hills. World-class golf courses provide golfing opportunities for the scratch player and novice alike. The Branson / Lakes Area is dedicated to enhancing it natural environment and preserving its lakes and waterways. Thirteen golf courses, eight of which are championship golf courses, are currently open in the Branson / Lakes Area. Golfing is one of the fastest-growing interests of vacationers, who can enjoy their favorite sport on a choice of courses within just a few miles of each other. Country clubs, pro shops, lessons, restaurants, and all amenities are available. And who knows, you may see a familiar face or two teeing off on the next fairway. Many of Branson s entertainers enjoy golf and occasionally can be seen on local courses. 5

6 1c LAKE T Where Shopping, Dining SITE LOCATION OF: BUS PARKING BRANSON LANDING BOULEVARD SITE PLAN MANAGEMENT AND SECURITY S S TOWN TO PARKING BOARDWALK 1113z 1b TO BOARDWALK BOARDWALK WATER 6

7 & Entertainment Take Center Stage. MAIN STREET BRANSON LANDING BOULEVARD EXIT ENTRANCE S BRANSON LANDING PARKING GARAGE Andy B s Bowl and Brew S TO PARKING 6 SQUARE & FIRE SHOW BOARDWALK TO BOARDWALK BOARDWALK ANEYCOMO Enjoy spectacular performances of the Branson Landing $7.5 million Fountain, beginning at Noon Daily. Schedule subject to change. 8a 7

AMENITIES MAP Entertainment More than 20,000 rooms are available in Branson motels, hotels, resorts, bed and breakfast inns, and condominiums Museum There are over 125 restaurants with over 30,000

8 AMENITIES MAP Entertainment More than 20,000 rooms are available in Branson motels, hotels, resorts, bed and breakfast inns, and condominiums Museum There are over 125 restaurants with over 30,000 seats Resort/Hotel There are 48 theaters in Branson, totaling more than 60,000 seats and more than 100 different live shows Shopping The Branson area has three lakes with over 1,000 miles of shoreline N 4 8

DISTRIBUTION OF RESPONDENTS TOURIST TOP ACTIVITIES 57.6% of visitors 300+ miles away 33.6% of visitors 101-300 miles away 8.

estaurants Local Retaurants Dollar City Silver Dollar City ightseeing Rural Sightseeing Excursion Excursion attractions Museum Attractions inery tour Wine Tasting/Tour r activities Outdoor Activities

9 DISTRIBUTION OF RESPONDENTS TOURIST TOP ACTIVITIES 57.6% of visitors 300+ miles away 33.6% of visitors miles away 8.7% of visitors miles away Shopping Shopping Live shows Live Shows Main Street Downtown/Main St. estaurants Local Retaurants Dollar City Silver Dollar City ightseeing Rural Sightseeing Excursion Excursion attractions Museum Attractions inery tour Wine Tasting/Tour r activities Outdoor Activities VISITOR DEMOGRAPHICS Branson Landing had increased visitation in 2016 (+4.8$) and set a new all-time record for attendance of more than 8.8 million visitors. Branson Landing visitation was driven by travelers from within 300 miles. This segment has increased significantly (+3.1 points) and saw a 1.5 point increase in the Kansas City feeder market and a 1.1 point increase in the Columbia and Dallas feeder markets. Branson Landing saw an increase in market share, up 1 point to 51% of Branson visitors overall. Similar to 2016 Branson visitors overall, Branson Landing visitors are inspired to visit the area primarily due to live shows, Silver Dollar City and the Branson Landing itself. Branson Landing visitors reported spending an average of $979 on their Branson vacation this year, +0.8% increase over 2015 s spending per party. In addition, Branson Landing visitors spend more than the Branson visitors overall, spending nearly $165 more than the average Branson visitors ($816). Overnight tourists stay for 4 nights per stay. 9

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FOR MORE INFORMATION PLEASE CONTACT: LeDonna Spongberg +1 602 735 5640 ledonna.spongberg@cbre.com 2017 CBRE, Inc. All rights reserved.

12 FOR MORE INFORMATION PLEASE CONTACT: LeDonna Spongberg CBRE, Inc. All rights reserved. This information has been obtained from sources believed reliable, but has not been verified for accuracy or completeness. You should conduct a careful, independent investigation of the property and verify all information. Any reliance on this information is solely at your own risk. CBRE and the CBRE logo are service marks of CBRE, Inc. and/or its affiliated or related companies in the United States and other countries. All other marks displayed on this document are the property of their respective owners. Photos herein are the property of their respective owners and use of these images without the express written consent of the owner is prohibited. PMStudio_October2017

B R A N S O N L A N D I N G

B R A N S O N L A N D I N G BRANSON LANDING PROJECT LOCATION Branson Landing is a 95-acre mixed-use project spanning 1.5 miles of waterfront on the beautiful Lake Taneycomo and features over 450,000 square feet of specialty retailers