MORE THAN A FIELD TRIP - Increase Attendance with Programs for Schools

Transcription

1 EURO ATTRACTIONS SHOW 2018 MORE THAN A FIELD TRIP - Increase Attendance with Programs for Schools Moderator: Robert Arvidsson, Head of Marketing, Liseberg, Sweden Member of IAAPA EMEA Education Sub-committee EURO ATTRACTIONS SHOW 2018,

2 A WIN-WIN OPPORTUNITY The industry of fun is also an amazing educational plattform Capacity and competence utilisation Easy to manage and execute But also Corporate Social Responsibility (CSR) activation A tool for employer branding and recrutiment Marketing perspective: Getting teenagers attention

3 Our speakers Ann-Marie Pendrill, Professor, director National resource centre for physics education, Lund university, Sweden Andreas Theve, Park Historian, Gröna Lund, Stockholm, Sweden Christina Høj, Head of Education, Culture Department, Tivoli Gardens, Copenhagen, Denmark

4 EURO ATTRACTIONS SHOW 2018 Amusement parks as learning environments - for students, teachers and teacher educators Ann-Marie Pendrill, Professor, director National resource centre for physics education, Lund university 26 september EURO ATTRACTIONS SHOW 2018,

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6 Einstein's happiest thought: "For an observer freely falling freely... there exists no gravitational field." Lost gravity!

7 From lost gravity to G s?

8 Examples of activities:

9 3D Physics for the whole body + Gender neutral technology (unnoticed?)

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11 Mathematics Measurements Modelling Coriolis effect: ±0.5G (Position dependent)

12 Why involve universities? Fact check worksheets (Physics is often non-intuitive!) Teacher education future class visits Teacher professional development Universities have an outreach mission! Amusement Parks Schools: Students and Teachers University / Teacher Ed.

13 What is needed from parks? Interest (Some) technical data Discussions and agreements (safety, safety, safety!) To reach many: Price + links on www BUT: The large investments are already in place for an amazing learning environment

14 Teachers DO bring classes to your park (but you may or may not notice) Teachers - The most important factor for student learning! EDUCATE THE EDUCATORS!

15 AND NOW... EXPAND YOUR NETWORK Thank you! Ann-Marie Pendrill Lund university, Sweden CONTINUE YOUR JOURNEY ON IAAPA.ORG,

16 EURO ATTRACTIONS SHOW 2018 Organizational challenges and opportunities Andreas Theve, Park Historian, Gröna Lund, EURO ATTRACTIONS SHOW 2018,

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18 Logistics Logistics Logistics

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22 Educate the educators

23 Free fall

24 Group assignments

25 The technology table

26 Students meeting park employees

27 Number of students year by year

28 Coffee + teachers=

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30 AND NOW... EXPAND YOUR NETWORK Thank you! Andreas Theve, Gröna Lund CONTINUE YOUR JOURNEY ON IAAPA.ORG,

31 EURO ATTRACTIONS SHOW 2018 Learning experiences in Tivoli Gardens - All year round Christina Høj, Head of Education, Culture Department, Tivoli Gardens 26 th September EURO ATTRACTIONS SHOW 2018,

32 TIVOLI S EDUCATION PROGRAM An Educational Department established in 2013 with two components Academic Days Self-guided visits centered around science related topics Educational courses Park-led classroom lessons on a wide variety of topics

33 ACADEMIC DAYS I think all schools should try a day in Tivoli. It s fun and you learn a lot from it.

34 ACADEMIC DAYS I think all schools should try a day in Tivoli. It s fun and you learn a lot from it.

35 ACADEMIC DAYS Why? It started in 2009, due to the massive focus on climate change leading up to the COP15 summit in Copenhagen. How? Reduced tickets valid from 11am-3pm in low season Exercises available on Tivoli provide items such as start and stop signs, sleeping masks etc. Benefits Many participants few additional resources needed

36 ACADEMIC DAYS Using the whole park can be easy and affordable

37 EDUCATIONAL COURSES Why? Developing on the concept of learning in Tivoli How? Reduced tickets valid from (9am)11am-3pm Highly qualified educators And a lot af good ideas Benefits Personal contact controlling the narrative and creating a strong bond

38 EDUCATIONAL COURSES Since different park-led classroom lessons A wide variety of topics 3 classrooms + other locations An organization that contributes

39 EDUCATIONAL COURSES For all ages

40 EDUCATIONAL COURSES In season and off season

41 THE NUMBERS Students and teachers Academic Days Educational Courses Total

42 THE NUMBERS Academic Days 8,7 Educational courses 12,7 Turnover Average spend 13-14

43 AN INSPIRING DAY OF LEARNING IN TIVOLI I think it makes a bigger impact on the long term than on the short.

44 AND NOW... EXPAND YOUR NETWORK Thank you! Christina Høj, Tivoli Gardens 26 th September CONTINUE YOUR JOURNEY ON IAAPA.ORG,

45 Panel Ann-Marie Pendrill, Professor, director National resource centre for physics education, Lund university, Sweden Andreas Theve, Park Historian, Gröna Lund, Stockholm, Sweden Christina Høj, Head of Education, Culture Department, Tivoli Gardens, Copenhagen, Denmark