BRAZILIAN SAFE ADVENTURE PROGRAM. ITB Berlin Convention March 10th, Results and Achievements

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1 BRAZILIAN SAFE ADVENTURE PROGRAM ITB Berlin Convention March 10th, 2011 Results and Achievements 1

2 Adventure Travel without Safe Adventure Program

3 Foto sem atividade Adventure Travel with Safe Adventure Program 3

4 ACHIEVEMENTS Safe Adventure Program 4

5 GOALS To improve the overall product offered by Nature and Adventure Tourism; To increase the competitiveness and professionalism in the Nature and Adventure Tourism segment; To increase the quality of the touristic experience for consumers of services offered by Nature and Adventure Tourism; To offer high-quality touristic products with safety. 5

6 STRATEGIES Solutions for the development of chosen destinations; Qualification and certification; Development of leadership and governance; Focus on the best international and national practices; A set of integrated actions of national scope; 6

7 SAFE ADVENTURE DESTINATIONS Destination Companies Bonito (MS) 13 Chapada Diamantina (BA) 18 Chapada dos Veadeiros (GO) 9 Florianópolis (SC) 13 Fortaleza (CE) 10 Lençóis Maranhenses (MA) 16 Rio de Janeiro (RJ) 10 Serra do Cipó (MG) 7 Serra dos Órgãos (RJ) 5 Vale do Alto Ribeira (SP) 4 Brotas (SP) 9 Paraná e Foz do Iguaçu (PR) 9 Manaus (AM) 10 Recife (PE) 10 Serras Gaúchas (RS) 13 Socorro (SP) 10 Grupo São Paulo 15 Grupo Minas Gerais 19 7

8 THE SAFE ADVENTURE PROGRAM IN FIGURES Achievements More than 3.8 thousand people took part in E- learning and onsite courses (Business Management, Security Management System, Basic Skills of the Conductor, First Aid, Training course for Search and Rescue Volunteer Groups, Product Improvement, and Market Access). More than 4 thousand people engaged by the actions More than 300 participating companies 22 state/regional committees formally established 13 Search and Rescue Volunteer Groups created and formally established 8

9 MAIN GOALS Safe Adventure Program ETHICAL CONSUMERISM CAMPAIGN GENERATION AND DISSEMINATION OF KNOWLEDGE DISSEMINATION OF SOCIO-ENVIRONMENTAL PRACTICES INCENTIVE TO ASSOCIATIVE RELATIONSHIPS CERTIFICATION FOR COMPANIES AND CONDUCTORS GVBS PROFESSIONAL QUALIFICATION BUSINESS QUALIFICATION 9

10 ACHIEVEMENTS 10

11 ACHIEVEMENTS Safe Adventure Results Accidents were avoided, lives were saved. Professionals are more aware of the importance of their work and better paid. Adventure tourism destinations are better organised, and enjoy an improved capacity to interact with each other. Participating adventure tourism companies have become more competitive; there was a significant increase in productivity, performance and, in some cases, revenue. 11

12 ACHIEVEMENTS Where we are The Program has successfully mobilised destinations, companies and professionals that demonstrate the relevance and the importance of the adventure tourism segment. Companies are more aware of the challenges of managing small and micro businesses, and prepared to face competitors Professionals have access to information and education. Technical standards have spread and become references. The program stimulated the development of advanced associative relationships and the dialog between the players of the adventure tourism segment. 12

13 Adventure Tourism Work Group ISO Technical Committee of Tourism TC

14 TECHNICAL STANDARDS FOR ADVENTURE TOURISM, BY ABNT Download at: 14

15 SUMMARY OF ADVENTURE TOURISM IN BRAZIL Download at: 15

16 BOOKS OF GOOD PRACTICES ON ADVENTURE TOURISM Download at: Increased access to Ecotourism and Adventure Travel 16

17 COURSE TEXTBOOKS Download at: 17

18 OBSERVATORY OF ADVENTURE TOURISM 18

19 SOCIO-ENVIRONMENTAL WEBSITE 19

20 CAMPAIGN FOR ETHICAL CONSUMERISM IN ADVENTURE TOURISM 20

21 PROFILE OF THE ADVENTURE TOURIST AND OF THE ECOTOURIST IN BRAZIL Download: 21

22 FUTURE VISION Ecotourism and Adventure Tourism in Brazil 22

23 RECOMMENDATIONS FOR THE DEVELOPMENT OF THE SEGMENT TECHNICAL AND OPERATIONAL IMPROVEMENT CORPORATE IMPROVEMENT COMPETITIVENESS PAYING ATTENTION TO THE MARKET COOPERATE TO STRENGTHEN THE DESTINATIONS 23

24 RECOMMENDATIONS FOR THE DEVELOPMENT OF THE SEGMENT OTHER TOURISTIC SEGMENTS BUSINESS COMMUNITIES INTEGRATION ACTIVE ATTITUDE AT THE DEBATES ABOUT THE FUTURE OF THE SEGMENT NATIONAL AND LOCAL ASSOCIATIVE RELATIONSHIPS 24

25 RECOMMENDATIONS FOR THE DEVELOPMENT OF THE SEGMENT LOOK AT THE CLIENT S TRAVEL EXPERIENCE SEGMENTATION: UNDERSTAND WHAT THE TARGET AUDIENCE DESIRES INNOVATION POSITIONING AND IMAGE RETHINK THE PACKAGE OF THE PRODUCT COMMUNICATION AND SELLING ATTRACT NEW SEGMENTS 25

26 Mário Moysés President Brazilian Tourism Board - EMBRATUR mario.moyses@embratur.gov.br 26

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