WHAT THEY SAY ABOUT US

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2 WHAT THEY SAY ABOUT US

3 PEOPLE

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5 Recent Past

6 Tourism Performance 2017 GUESTS 20,6M +8,9% ROOM NIGHTS 57,5M +7,4% RECEIPTS 15,2 B +19,5%

7 Room Nights Foreign Markets TOP 5 (millions) Highlights 9,3 5, ,1 4,0 2,4 UK has 16% of Market Share and TOP 5 have 44% Next TOP 10 (millions) Brasil (+35,6%), USA (+33,4%) and Poland (+30,0%) with biggest growths 2,0 1,6 1,5 1,3 1,0 TOP 10 market share reduced (78,6% v. 80,4%) Fonte: INE (Dormidas em hotéis, hotéis-aparmentos, aldeamentos e apartamentos turísticos e outros)

8 Tourism Receipts Receipts (million ; Var. 2017/16) +14,9% +8,7% 2 474, ,0 +21,6% +16,9% 1 820, ,5 +37,9% 758,5 +8,8% +47,0% 599,5 534,9 +11,2% +20,8% +11,0% +26,8% +28,1% 397,6 366,2 362,6 351,3 314,9 +28,8% 181,0 Fonte: Banco de Portugal

9 7 Regions Highlights Centro (+29,5%), Alentejo (+15,9%) e Açores (+13,8%) Biggest Growths Lisboa with biggest real growth (+1,1 million Room Nights) 32,6% of total growth Algarve, Azores and Madeira with biggest overnight stay Foreigners Room Nights (thousand; Var. 2017/16) Regions 2017 Market Share foreigners Var. Abs Var % Average stay foreigners Norte 4 252,7 57,2% 438,3 +11,5% 2,1 Centro 2 756,0 48,7% 627,8 +29,5% 2 AM Lisboa ,2 78,4% 1 079,5 +10,6% 2,5 Alentejo 627,0 35,4% 86,1 +15,9% 1,8 Algarve ,0 79,0% 820,7 +5,8% 5 Açores 1 036,0 58,0% 125,3 +13,8% 3,6 Madeira 6 694,4 89,2% 134,1 +2,0% 5,7 Portugal ,5 72,4% ,6% 3,3 Fonte: INE (Dormidas em hotéis, hotéis-aparmentos, aldeamentos e apartamentos turísticos e outros)

10 5 Airports - Passengers Highlights Passageiros Desembarcados (milhares; Var. 2017/16) Two digit Growth for Portugal (25,6M passengers, 16,5% growth) Demand growth based on air connectivity (Greece, Hungary, Rússia, Chec Rep and Poland) Importance of portuguese diaspora market (Switzerland on TOP 10) TOP 10 Origin 2017 Var 17/16 R. Unido 4 212,3 13,2% França 3 261,5 12,4% Alemanha 2 491,8 16,5% Espanha 2 140,5 18,9% Suíça 1 305,3 15,1% Holanda 1 124,6 14,2% Itália 1 009,3 22,1% Brasil 923,4 19,7% Bélgica 696,9 6,5% EUA 559,7 39,4% Biggest Growth Origin 2017 Var 17/16 Grécia 26,0 104,5% Hungria 82,4 103,4% Guiné-Bissau 26,8 95,1% Rússia 60,1 93,9% Croácia 15,3 81,4% Tunísia 16,4 71,4% Polónia 246,8 64,1% Rep. Checa 98,2 63,6% Marrocos 183,9 62,0% Moldávia 15,6 60,9% Fonte: ANA Aeroportos de Portugal

11 Present

12 WHAT WE ARE INCLUSIV A country E that does not discriminate DIVERSE 365 WIDE Big diversity in its 7 Regions Can be visited the entire year More than just for a visit

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15 A country for more than just visiting: Platform for Meetings & Incentives, data on the destination, suppliers, etc.

16 A Diverse Country: Platform with routes to cycle or walk the entire country, the entire year.

17 Algarve 365 A country to visit 365: Cultural program on low season for the Algarve and Alentejo, to show a country that can be visited 365 days a year.

18 INCLUSIVE A country that Welcomes everyone

19 HOW WE SHOW IT: DIGITAL REACH OPTIMIZATION TARGETING OPORTUNITY Bigger access to more People Planning, reactivity and time to market More Segmentation Grab the moment

20 Markets We communicate in USA CANADA UK FRANCE GERMANY 10 languages +21 markets (paid media) ~190 markets (organically) BRAZIL CHINA INDIA AUSTRALIA JAPAN

21 Digital Ecosystem visitportugal.com portuguesemusicfestivals.com portuguesewaves.com livinginportugal.com meetingsinportugal.com portuguesetrails.com [c] pathsoffaith.com cantskipfacts.com cantskipportugal.com SOCIAL MEDIA VISIT PORTUGAL WEBSITES VISIT PORTUGAL APP VISIT PORTUGAL

22 OPORTUNITY Grab the moment

23 PROMOTING PORTUGAL +800 criativities Video, Banners, Social Media text ads for Search Marketing 157M People In 2017

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27 Future

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29 INFORMATION HUB: micro-site with info for those who promote Portugal abroad (diplomatic net). Access: restrito. Register at: Contact visitportugal team for access

30 Thank you