Conserving Brazilian Nature. André Rocha Ferretti

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1 Conserving Brazilian Nature André Rocha Ferretti

2 The Boticário Group! VALUE COMMITMENT PRINCIPLES 1% of net income earmarked to private social investment including nature conservation through the Boticário Group Foundation and other socially-conscious projects.!!

3 The Boticário Group Foundation for Nature Protection Established in 1990 as a private foundation!! Mission: Promoting and performing nature conservation actions.!! Vision: Brazilian society sensitized towards nature conservation, acknowledging it as one of the most relevant causes to the world.

4 The Boticário Group Foundation for Nature Protection!! Actions in Brazil: Focus on the protection of natural areas, on the support to projects by other organizations, on knowledge dissemination, and society mobilization actions.!! Priorities: The most threatened natural areas, conservation effectiveness, and initiatives that can be disseminated and replicated by organizations, companies, and people.

5 The Boticário Group Foundation for Nature Protection Organization chart Staff: 55 employees and interns. Voluntary consultants: 122 professors, researchers, and experts.

6 Science and Information! Support to projects First initiative by the Boticário Group Foundation. Goal: To promote the production of knowledge and effective actions toward the protection of the Brazilian natural heritage through the support to projects of other organizations. 1,353 supported initiatives.

7 Science and Information! Support to projects - results!! The implementation of conservationist policies and/or actions both public and private;!! Decreased rate of environmental degradation;!! Environmental regeneration;!! Decreased rate of biological invasions or expansion of invading species that are already established;!! Increased number and area of integrally protected areas; U$ 12,986, invested to support 1365 initiatives 465 organizations supported 445 protected areas 220 endangered species 67 species discovered and/or described, five of them named in tribute to the Boticário Group.

8 Science and Information! Species named in tribute to the Boticário Group Megaelosia boticariana Passiflora boticarioana cervi Gymnanthes boticario Aphyolebias boticarioi Listrura boticario

9 Protected Areas Private Natural Heritage Preserves (PNHP) Cerrado Serra do Tombador Nature Preserve Atlantic Forest Salto Morato Nature Preserve

10 Protected Areas Salto Morato Nature Preserve Atlantic Forest!! First PNHP belonging to the Boticário Group Foundation.!! Acquired in 1994.!! 2,253 hectares in Guaraqueçaba (state of Paraná).!! Created to complement efforts both public and private in the effective conservation of threatened species and ecosystems in the Atlantic Forest.!! Recognized by Unesco in 1999 as a World Natural Heritage Site.!! Area for scientific research.!! Open to public visitation 8,462 visitors in 2012.!! Partner in acquiring the area: The Nature Conservancy (TNC).

11 Salto Morato, an 100-meter high waterfall.

12 Protected Areas Serra do Tombador Nature Preserve - Cerrado!! Acquired in 2007 PNHP title in 2009.!! 8,900 hectares in Cavalcante (State of Goiás).!! Created to contribute to efforts both public and private to protect the Cerrado, one of the most threatened bioms in the country. Goals:!! To encourage other proprietors to conserve their areas;!! To promote research;!! To contribute to the protection of the area surrounding the Chapada dos Veadeiros National Park;!! Partner in acquiring the area: The Nature Conservancy (TNC).

13 Cerrado landscape at the Serra do Tombador Nature Preserve

14 Conservation Strategies! Climate Changes!! 2008: creation of the Climate Changes theme for support of projects focusing on the vulnerability, impacts, and adaptation of species and ecosystems.!! Joint actions with the Climate Observatory (a Brazilian network of NGOs and Social Movements in climate change) to influence public policies on the theme and to contribute to strengthen the conservation agenda in discussions on climate changes in the country. Partner:

15 Conservation Strategies!!! Lagamar is a part of the coastal strip spreading on the coasts of Paraná and the Southern coast of the state of São Paulo. Lagamar Protected Areas Mosaic This area has been defined as conservation priority, because it is considered the largest continuous remnants of Atlantic Forest in Brazil and one of the world s largest nurseries for marine life. The Salto Morato Nature Preserve is part of the Lagamar Protected Areas Mosaic.!! The Bio&Clima-Lagamar Public Announcement, which was launched in 2011, aims at supporting research dealing with the impacts of climate changes on species and ecosystems in this region. 9 supported research projects.

16 Conservation Strategies! Oasis Project Payment for Environmental Services The initiative aims at encouraging the conservation of natural areas and their biodiversity, the supply of fresh water, the adoption of good practices of conservation and soil usage, and increased income of landowners from different regions in the country, through the implementation of a mechanism of Payment for Environmental Services (PES). Due to the excellent results achieved, the Oasis Project received several awards: Prêmio Von Martius de Sustentabilidade, Prêmio Brasil Ambiental, PLACA Prize, and Expressão Ecologia.

17 Conservation Strategies! Oasis Project Payment for Environmental Services Results:!! Two new partnerships: state of Santa Catarina and the municipality of São José dos Campos (SP);! Seven partnerships in development: Pirenópolis (GO), state of Espírito Santo, Tangara da Serra (MT), Bonito (MS), SEMA (PA and PR), Curitiba metropolitan area;

18 Conservation Strategies! Oasis Project Payment for Environmental Services Results:!!"#$%$&'()*+,"-./ &0$/)104+ %1#)0'%)/5+ 301)/%)/5+,')"0'(+ 60/'4+78/%)'0/49+,"-./0+12+:&0$#;4+ 301)/%)/5+ "#$!%&'($!)!"%! *+!,+,-,! *.*! /0'1&2&3&!)!%4! *5+! * ! 9*7! "#$!:;3<$!=$!"'(!)!">! *5! ++-5?! :2'C&=A3D$!)!EF!,!GA3!02$2H2;IIJ! *+.-K*! B;A3H!02$I0;1<;=! ADC+

19 Natural area in a property participating in the Oasis Project

20 Mobilizing Society! Brazilian Congress on Protected Areas One of Latin America s greatest and most recognized events on the theme. The seventh edition took place in Natal (RN) in September of 2012, and received around 1,000 people from 11 countries and from all Brazilian states.

21 Mobilizing Society! Nature Stations!! Interactive exhibitions about Brazilian nature created by the Boticário Group Foundation in partnership with the Boticário Group.!! Located in Corumbá (MS) and São Paulo (SP).!! Goal: provide awareness to urban populations on environmental issues by way of a playful and interactive experience.

22 Mobilizing Society! World Environment Day In celebration of the World Environment Day, the Boticário Group Foundation promoted, in June, actions in four locations in Curitiba with the theme If nature could, it would ask for attention. Protect it. Plates containing sensors were placed in front of some trees, thus when a person passed by would hear the tree talking. Gastronomia Responsável Permanent initiative by the Boticário Group Foundation that unites high gastronomy and principles that take into account care with nature.

23 Mobilizing Society! Gastronomix During the Curitiba Theater Festival, the Boticário Group Foundation established a partnership with Gastronomix, a kirmess with renowned Brazilian chefs. In this event, all participating chefs presented dishes that followed the four principles of the Gastronomia Responsável movement. Brazilian Forest Code The Boticário Group Foundation took a clear stance in relation to the changes on the Brazilian Forest Code. It made a video which had over 115,000 views on Youtube, and participates in the SOS Florestas and Floresta Faz a Diferença movements.

24 Partners These are some partners of the Boticário Group Foundation

25 website: facebook.com/fundacaogrupoboticario twitter.com/fund_boticario telephone:

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