1 Bicentenario Centrality Convention Center of the Metropolitan District of Quito
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2 TOURISM 1 Bicentenario Centrality Convention Center of the Metropolitan District of Quito ENTITY PROJECT DESCRIPTION Metropolitan Public Company for Tourism Management. Development of a mixed-use project in hectares surrounding the Bicentenario Park (former city airport). The core of the project is an infrastructure for conventions and exhibitions (up to 20,000 square meters), accompanied by the following areas: Culture up to 5,450 m2 Accommodation up to 35,900 m2 Business Center up to 12,500 m2 Retail and restaurants up to 6,400 m2 Entertainment Arena up to 14,100 m2 The project will be managed in phases, which means that for each phase a market analysis and a feasibility project should be developed. Construction of the first phase - infrastructure for events and conventions- will be managed by the Municipality of Quito. The first phase of the project (USD 15,000,000) has been funded through the legacy of the companies Aecon & ADC, a former shareholder of Quiport LOCATION Av. Amazonas N79-39 and Av. de la Prensa. Former airport terminals. PROJECT JUSTIFICATION Metropolitan Ordinance No from August 9, 2004 stated in its Article 1, "The land belonging to the Municipality of the Metropolitan District of Quito, currently occupied by the Mariscal Sucre Airport will be destined to develop a city park, and once the new airport is operational, the existing infrastructure will be used to build a Convention Center.
3 1 TOURISM On February 1, 2013, Metropolitan Ordinance No is issued for the Special Bicentenario Plan for the consolidation of the City Park and the Redevelopment of its urban environment. On November 27, 2015 Metropolitan Ordinance No. 086 is approved, through which the Special Architectural Urban Project Convention Center of Quito is agreed upon, and the guidelines for the development of this project are established. ESTIMATED INVESTMENT PROJECT STUDIES ADDITIONAL INFORMATION SUGGESTED BUSINESS MODEL OBJECTIVE KEY FINANCIAL INDICATORS USD The minimum investment is $ 68,000,000, for the entire Convention Center complex, taking into account that the first phase of the project (USD 15,000,000) was already funded. Analysis of supply and demand for the Metropolitan Convention Center of Quito project. Analysis of the Comprehensive Plan for the Metropolitan Convention Center of Quito. Strategic plan for MICE - Meetings, Incentives, Conferences and Exhibitions of Quito City tourism figures Metropolitan Ordinance No Special Bicentenario Plan. Metropolitan Ordinance No Special Architectural Urban Project for the Metropolitan Convention Center of Quito. Metropolitan Ordinance No System of public-private partnerships and popular and solidarity economy of the metropolitan public companies Presentations. Bidding process for public-private partnerships. The land where the project will be developed belongs to the Metropolitan District of Quito. According to Council Resolution C311, this property is a municipal well proprietary; this allows profitability of space, as well as right to promote private investment. Public Private Partnership - BOT. To have a 6% market share in the congress and convention market in Latin America by To have a first class infrastructure that will allow Quito to compete regionally and internationally Support the development of a new urban center: Bicentenario Park. Anchor real estate development project for the Bicentenario Centrality Enhancement of the tourism business, which represents an average expenditure of 3 to 4 times greater than leisure tourism
4 TOURISM 2 Development of underground pedestrian shopping network - La Carolina ENTITY PROJECT DESCRIPTION LOCATION PROJECT JUSTIFICATION Metropolitan Public Company for Tourism Management. Development of an underground network of tunnels built for retail space, food and accommodation, connected to the subway station of La Carolina. Approximate size: 38,000 m2 (2 levels with 86 stores). La Carolina Park. Generating economic dynamics around the construction of the Quito Metro project. An underground city is composed by a network of tunnels that connect buildings, usually in the central area of a city, such as office buildings, shopping malls, train and metro stations, theaters, and other facilities Usually you access an underground city through the public space of any of the buildings connecting to it, and sometimes it also has separate entrances. ESTIMATED INVESTMENT PROJECT STUDIES Approximate initial investment: USD Soil studies - Quito Metro Municipal Ordinance No Suggested Business Model BUSINESS MODEL Public Private Partnership. OBJECTIVE To generate economic dynamics around the construction of Quito Metro project.
5 TOURISM 3 Funicular in touristic area El Panecillo ENTITY PROJECT DESCRIPTION LOCATION Metropolitan Public Company for Tourism Management. Development of a funicular that will depart from the 24 de Mayo Boulevard and will go to the top of Panecillo. All this aiming at promoting an alternative transportation for tourists visiting the Historic Center of the city, enhancing the attraction of El Panecillo and providing an alternative mobility system to the population living in the area. El Panecillo area. PROJECT JUSTIFICATION The hill of El Panecillo or Yavirac, an iconic landmark located in the geographical center of the city can be seen from the North, Center and South of Quito. Gradual settlement processes, have been consolidated on the north side as a continuation of the City Historic Center, while the other sides are scattered settlements with a rural character that still keep its natural look. The point of interest and natural viewpoint is the summit of El Panecillo, which favors the view of the entire city if you are located in the right place, and you can walk around to admire the city s main points of interest and landmarks. Furthermore, a natural frame surrounding the entire city where the mountains that enclose the basin of Quito and its most prominent elevations can be distinguished. It is probably the most visited touristic viewpoint from the city because of its easy access, either by public transportation, vehicle or walking. The sculptural statue of the Virgin of Quito becomes one of its attractions, together with the well built in brick, which is surrounded by legends of native people living in the city before the Spaniards, with tales of wealth and glare gold and sculptural allegories that are embedded in this place for holidays, such as Christmas, Quito festivities, among others. The study " Comprehensive Analysis and Development Proposal of El Panecillo as a Tourism Product " (2007 ) concluded that demand for El Panecillo is
6 3 TOURISM marked by a strong seasonality in December and January, which are the busiest months of El Panecillo with national tourists. In July, August and September there is high influence due to seasonal vacation from the Sierra Region. The time spent in El Panecillo by domestic tourists is short, since they stay approximately for one hour. A survey was carried out and 76% of respondents would be willing to use a guided tourist transportation service to access El Panecillo, it will depart from the Historic Center and the willingness to pay ranges from $1 to $3 for this service. ESTIMATED INVESTMENT PROJECT STUDIES SUGGESTED BUSINESS MODEL OBJECTIVE KEY SOCIO-ECONOMIAL DATA USD (reference value) Comprehensive Analysis and Development Proposal of El Panecillo as a Tourism Product Preliminary analysis of the potential market for funicular project in El Panecillo area. City tourism figures Metropolitan Ordinance No Regulation, control, and promotion instruments for the development of tourism activities in the Metropolitan District of Quito. Public Private Partnership BOT. Enhance El Panecillo as a tourism product. Strengthen the tourist circuit of the historic center of Quito, with special attention to Calle La Ronda and 24 de Mayo Boulevard. Generate alternative mobility for the inhabitants of the Historic Center. The project has a double impact from the productive point of view : Consolidation of a tourist corridor in the Historic Center of the City integrating: La Ronda, 24 de Mayo Boulevard and El Panecillo. All this in order to promote the economic fabric of the area. Generation of an alternative mobility for fixed and floating population of the Historical Center that can be integrated with the Quito Metro project (24 de Mayo Station).
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