The European ecommerce & Omni-Channel Trade Association SPAIN

Transcription

1 SPAIN COUNTRY FACT SHEET

2 TABLE OF CONTENTS GENERAL INFORMATION CONSENT DATA CONSENT PARCEL DELIVERY V.A.T. PAYMENTS CONSUMER PROTECTION EMOTA MEMBER DATA PROTECTION SOURCES CONSUMER BEHAVIOUR

3 GENERAL INFORMATION Basic Information Connected Spain Population 46.5 million 80% Internet users Currency EUR 50% Online shoppers GDP 1232 bn 46% Online banking users 21% 14th VAT Sources: EUROPA DESI Index Rank DESI index rank Books Clothing Source: EUROPA The Spanish Market Food SMEs doing online sales 20% m-commerce (in % of ecommerce) 43% EU retail turnover bn Sources: EUROPA, GfK 10% 21% 21% Spanish VAT Highest : Clothing/Books Lowest : Food Spain ranks 14th in DESI Spain's performance in the use of digital technologies by enterprises and in the delivery of online public services is above EU average. In Connectivity, progress is particularly strong in terms of subscriptions to fast broadband and NGA coverage is also high. Compared to last year, Spain made progress on all dimensions, except for Human Capital. Sources: EUROPA Sources: EUROPA 03

4 PARCEL DELIVERY Cross-Border ecommerce 64% 21% Proportion who shop online from abroad Potential growth of foreign online purchases Parcel tariff : DIFFERENTIATE Top 5 Sources: DPD, Groupe de la Poste Germany : 17% UK : 15% 11% Parcel shop popular countries they buy from China : 33% 24% US : 11% Post Office 15% Preferred Delivery Place 81% At Home At work 8% Source: DPD Retailer Store France : 5% Source: IPC 04

5 PAYMENTS 2% 42% 5% Payment Methods PayPal Direct Payment Credit/Debit Card Invoice Source: PostNord PayPal PayPal Holdings, Inc. is an American company operating a worldwide online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders. PayPal is one of the world's largest Internet payment companies. 37% Source: wikipedia 05

6 CONSUMER BEHAVIOUR Industries Market Share Sport & leisure products Home electronics Books Clothing/footware 0% 10% 20% 30% 40% Source: PostNord 06

7 Heavy Buyers 87% Weight of heavy buyers purchases in the total annual volume of online purchase 25 Average number of order per year from heavy buyers Millenials % % 40% AGE ( Y-O ) Profile of European heavy buyers UPPER LOWER 53% 47% INCOME GENDER 50 % 50 % URBAN RURAL 87% 13% HABITAT 07

8 DATA PROTECTION Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 on the protection of individuals with regard to the processing of personal data and on the free movement of such data hmore t p:/ eur-lex.europa.eu/legal-content/en/nim/?uri=cel x:319 5L0 46 information on legislations Translating into National Law Real Decreto n 156/96 de 02/02/1996, por el que se modifica el Estatuto de la Agencia de Protección de Datos, aprobado por Real Decreto 428/1993, de 26 de marzo, para designar a la Agencia de Protección de Datos como representante español en el grupo de protección de personas previsto en la Directiva 95/46/CE, de 24 de octubre BOE n 37 de 12/02/1996 Página 4939 (Marginal 2991) Official publication: Boletín Oficial del Estado ( B.O.E ); Number: 37; Publication date: ; Page: 4939 Source : Eur Lex Contact details Data Protection authority Name : Agencia de Protección de Datos Address : C/Jorge Juan, Madrid Telephone : Source : EUROPA internacional@agpd.es Website : 08

9 DATA CONSENT Consent to use cookies Personal Data Consent for children Article 5(3) of the e-privacy Directive is implemented into Spanish Law by means of Art 22(2) of the Law on Information Society Services. After the 2009 amendment of the Directive, this article was modified accordingly through the Royal Decree Law 13/2012, of 30 March, transposing Directives with regards to internal markets of electricity and gas and to electronic communications, and adopting measures to correct deviations due to costs and revenue gaps in the sectors of electricity and gas. Finally, the General Law on Telecommunications of 2014 slightly changed the language of this provision with regards to the use of adequate settings of the browser or of other applications to express consent. Although the 1995 Directive does not envisage special rules for children, it allows Member states to adopt stricter rules. Among all 28 Members of the EU, Spain is the only country to have taken advantage of that possibility, by adopting in 2007 a Royal Decree hrequiring t p:/ dip21.bundestag.de/dip21/btd/18/1 3/ pdf ht p:/ dipbt.bundestag.de/doc/btd/18/120/ pdf of data of children parental consent for the collection under 14 years old. ht ps:/ w w.bvdnet.de/wp-content/uploads/2017/08/bmi_%c3%9cbersetzung_dsanpug-eu_mit_bdsg-neu.pdf Source: betterinternetforkids The current version of Art. 22(2) of the Law on Information Society Services sets forth: Service providers may utilize devices to store, and to gain access to, data in the terminal equipment of the recipients, provided that those recipients have granted their consent after having been given clear and comprehensive information about such utilization, in particular about the purposes of the processing of the data, in accordance to what is established in the Organic Law 15/1999 of 13 December, on protection of personal data. Where it is technically feasible and effective, the recipient s consent to accept the data processing may be granted by the use of the adequate settings of the browser or of other applications. This shall not prevent any technical storage or access for the sole purpose of carrying out the transmission of a communication over an electronic communications network, or as strictly necessary in order to provide an information society service explicitly requested by the recipient. Top 5 data websites Arsys Nominalia 1and1.es Don Domino Dina Hosting Source : WHTOP Source: TAnnex eprivacy Directive 09

10 VAT COMPLIANCE VAT Registration VAT Returns National Authority : Subdirección General de Información y Asistencia Tributaria del Departamento de Gestión de la Agencia Estatal de Administración Tributaria. When? Address : c/ Infanta Mercedes, Madrid 5 The frequency of VAT reporting in Spain depends on the level of trading: Quarterly VAT returns sales below 6m for goods in the previous year Telephone : (34) Source: EUROPA Monthly VAT returns sales above 6m for goods in the previous year Annual VAT returns to be completed by all VAT registered businesses Thresholds However, in practice the tax authorities will apply their judgement. Threshold for distance selling : 35,000 Spanish VAT filings are due on the 20th of the month following the period end. Annual tax summaries are due on the 30th January in the following year. Any Spanish VAT due must be paid at the same time. Threshold for Intrastat : Dispatches: 400,000 Arrivals: 400,000 Source: VATlive Source: VATlive 10

11 CONSUMER PROTECTION Consumer Legislation EU Directives Translating into National Laws Consumers rights Directive Ley 3/2014, de 27 de marzo, por la que se modifica el texto refundido de la Ley General para la Defensa de los Consumidores y Usuarios y otras leyes complementarias, aprobado por el Real Decreto Legislativo 1/2007, de 16 de noviembre Official publication: Boletín Oficial del Estado ( B.O.E ); Number: 76/2014; Publication date: ; Page: Corrección de errores de la Ley 3/2014, de 27 de marzo, por la que se modifica el texto refundido de la Ley General para la Defensa de los Consumidores y Usuarios y otras leyes complementarias, aprobado por el Real Decreto Legislativo 1/2007, de 16 de noviembre. Official publication: Boletín Oficial del Estado ( B.O.E ); Number: 117/2014; Publication date: ; Page: Unfair Commercial Practices directive (UCP) LEY 44/2006, de 29 de diciembre, de mejora de la protección de los consumidores y usuarios Official publication: Boletín Oficial del Estado ( B.O.E ); Number: 312/2006; Publication date: ; Page: Main ADR European Consumer Centre Germany Ley 29/2009, de 30 de diciembre, por la que se modifica el régimen legal de la competencia desleal y de la publicidad para la mejora de la protección de los consumidores y usuarios Official publication: Boletín Oficial del Estado ( B.O.E ); Number: 315/2009; Publication date: ; Page: Source: eur-lex.europa.eu More information on Consumer Rights Directive More information on UCP 11

12 EMOTA MEMBER 12

13 SOURCES ht p:/ ec.eureurostat opa.eu/eurostat/guip/countryaction.do EUROPA Groupe de la Poste, Drivers of Cross-Border Parcel Delivery Prices, 2016 IPC, cross-border e-commerce shopper survey, 2017 Annex eprivacy Directive ht p:/ top.com/top.10-alexa-ranking/country-at PostNord ht p:/ w w.aefoaef rum.org/galery/ pdf wvatlive ww.vatlive.com/country-guides/europe/belgium/ belgian-vat-compliance-and-rates/ DPD, E-Shopper Barometer,2017 ht p:/ eur-lex.europa.eu/homepage.html Eur Lex EMOTA 13