How to Develop Tourism and related HRD. Suggestion for Khanh Hoa October Hitoshi SAKAI Senior Investment Advisor JETRO

Transcription

1 O2 An Okinawa s Success Case How to Develop Tourism and related HRD Suggestion for Khanh Hoa October 2009 Hitoshi SAKAI Senior Investment Advisor JETRO

2 スライド 1 O2 NT may have everything, such as beautiful beaches, fresh air, lovery flowers, wanderful mountain views and warm heartful people. But, when I compare NT with Okinawa, there are three weak points in NT such as technology, inovation and customer oriented implementaion. Do not forget the speech by Abraham Lincoln, former great President in the US, which is 'of the people, by the people, for the people'. NT should carry out the campaign 'of the tourists, by the tourists, of the tourists, in need for help. Owner, 2009/10/17

3 Discussion and Presentation Flow of HRD System for Khanh Hoa Prov. from the Experience in Japan (1)Sakai Presentation on Okinawa s Case (2) Q & A for Sakai Presentation (3) Formation of Attendants into 2 Groups (3) 2 Each Group (4) 2 Each Group (5) Discussion on Khanh Hoa s Presentation on Khanh Summing up Case Hoa s Case

4 Discussion and Presentation Flow of how to enhance HRD System in Khanh Hoa Prov. (Issues to be discussed on HRD System in Khanh Hoa) -Similar points to and Different points from Okinawa s HRD system compared with Khanh Hoa HRD System -Present Situation, Future plan on Khanh Hoa HRD System -Bottlenecks on Khanh Hoa HRD System -Countermeasures to solve Khanh h Hoa HRD System -How to enhance Khanh Hoa HRD System (Policy approach and Institutional approach)

5 Glance at Okinawa Pref. in Japan Situation Population Gross Area Density Most southern Pref. in Japan surrounded by East China Sea and Pacific Ocean 1,380 thousands people (cf. Khanh Hoa Prov.1,150 thousands people ) 2,275Km 275Km (cf. Khanh Hoa Prov. 5,197Km) 605 people / km2 (cf. 220 people / km2) Capital City Major Industry International Evaluation for Tourism Naha with 310 thousands people (cf. Nha Trang with 350 thousands people ) Tourism, Agriculture and Fishery World Heritage : Suri Castle and other castles Le Guide Michelin 2009 in France : Okinawa (3 stars & 2 stars)

6 Till 1868 Okinawa s Brief History ruled by China and US Ryukyu Kingdom in Okinawa subordinated to China (Qing Dynasty). During 1868~1945 During 1945~1971 Reigned by Japan with the policy of wealth and military strength After World War II, reigned by US From 1972 Similar Experience to Khanh Hoa Prov. Restored from US to Japan. But US military still stationed in Okinawa Pref. 1) Had Ruled by foreign countries in the past. 2) Restoration of autonomy as a local governing body

7 Million Tourists 7 6 Trends of Incoming Tourists and Tourism Revenue in Okinawa Pref. Number of Incoming Tourist Churaumi Aquarium (Second Scale in the world) Tourism Revenue GG8 Leaders S Summit Billion US$ International Marine Exposition Rebuilding of Suri Castle (World Heritage) SARS Disease Monorail System Terrorist Attacks US Restoration 2of OKINAWA from US to Japan 1 0 Economic Depression due to Yen Appreciation Year

8 Results of Yearly CS Research for Okinawa Tourism Amount (Performance of Okinawa Tourism) -Visiting Repeaters Ratio : 73% -Visitors' Satisfaction Ratio: 96% -Economic Effect: As indicated below % Firstly Sales Revenue (Billion US$) 72 12% Secondly Sales Revenue (Billion US$) 39 11% Pref.GDP (Billion US$) Economic Impacts 82 14% Employment (Thousands workers) 12% Pref.Tax Revenue (Billion US$) 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% Sh hares in Okinawa

9 Results of Yearly CS Research for Okinawa Tourism (Measures for getting higher performance) 1) Various kinds of amusement menus even in case of rain Menus Churaumi Aquarium 52% Hot spring resorts 37% In-house shopping in big shopping malls 36% In-house handcrafting including ceramics making,etc. 29% Museum-going for Ryukyu culture 26% Theater-going for Ryukyu dancing 21% Bar-going for Ryukyu folksong show 10% 2) Organizing a group tour even in case of out-of-demand season (Winter) -Resort weddings: 160 thousands attendants per year -School trips: 430 thousands students per year -Convention: 70 thousands attendants per year Visiting Ratio

10 Development Policy of Tourism in Okinawa Pref. Target in 2015 Results till Billion US$ Tourism Revenue 10 Million Incoming Tourists 1) Developing high quality facilities with multiple functions

11 Development Policy of Tourism in Okinawa Pref. Target in 2015 Results till Billion US$ Tourism Revenue 10 Million Incoming Tourists 2) Reconstructing old castles and historical heritages (Before reconstruction) (After reconstruction)

12 Development Policy of Tourism in Okinawa Pref. Target in 2015 Results till Billion US$ Tourism Revenue 10 Million Incoming Tourists 3) Promotion of Okinawa as the peaceful place where conventions are held e.g. G8 Leaders Summit

13 Development Policy of Tourism in Okinawa Pref. Target in 2015 Results till Billion US$ Tourism Revenue 10 Million Incoming Tourists 3) Promotion of Okinawa as the peaceful place where conventions are held

14 Development Policy of Tourism in Okinawa Pref. Target in 2015 Records of international conventions 100 Billion US$ Tourism Revenue 10 Million Incoming Tourists 2002 G8 Leaders Summit 2002 International Conference on Infectious Diseases 2003 Sea product-of-nature chemistry international symposium 2004 Eco-tourism International ti Convention 2005 Japan-South Pacific Summit 2006 International coral reef symposium 2007 Inter-American Development Bank Annual Meeting 2008 Pacific Science Council 2008 Science and Technology Ministers Meeting

15 Development Policy of Tourism in Okinawa Pref. Target in 2015 Results till Billion US$ Tourism Revenue 10 Million Incoming Tourists 4) Linkage between Tourism, Fishery, Agriculture and Light industry Colorfully-dyed textile

16 Development Policy of Tourism in Okinawa Pref. Target in 2015 Results till Billion US$ Tourism Revenue 10 Million Incoming Tourists 4) Linkage between Tourism, Fishery, Agriculture and Light industry Sea grapes and Preservation technology Raw (1 week) Preservation (1 month)

17 Development Policy of Tourism in Okinawa Pref. Target in 2015 Results till Billion US$ Tourism Revenue 10 Million Incoming Tourists 4) Linkage between Tourism, Fishery, Agriculture and Light industry Knifeless pineapple and Breed improvement technology

18 Development Policy of Tourism in Okinawa Pref. Target in 2015 Results till Billion US$ Tourism Revenue 10 Million Incoming Tourists 4) Linkage between Tourism, Fishery, Agriculture and Light industry Ruou Nhat revived by 100-years-old yeast, derivative products and technology 100 years Ruou Nhat Ruou Nhat Pudding

19 Development Policy of Tourism in Okinawa Pref. Target in 2015 Results till Billion US$ Tourism Revenue 10 Million Incoming Tourists 4) Linkage between Tourism, Fishery, Agriculture and Light industry Okinawa grass products made from spoiled bottles

20 Development Policy of Tourism in Okinawa Pref. Target in 2015 Results till Billion US$ Tourism Revenue 10 Million Incoming Tourists 4) Linkage between Tourism, Fishery, Agriculture and Light industry Okinawa Ceramic products

21 Development Policy of Tourism in Okinawa Pref. Target in 2015 Results 100 Billion US$ Tourism Revenue 10 Million Incoming Tourists 5) Barrier Free Campaign (Demand oriented approach) For whom For every persons in need for help Service to be provided -Barrier Free Centers and branches for guiding tourists in need to places For advanced d ages -Wheelchairs h service -Dialysis tours service cooperated with hospitals in Okinawa for tourists with kidney disease -Taxies service with care drivers For handicapped persons -Information board facilities in braille -Hand sign language guides service -Specially-qualified nurses service for physically handicapped children -Toilets facilities for nursing dogs

22 Development Policy of Tourism in Okinawa Pref. Target in 2015 Results 100 Billion US$ Tourism Revenue 10 Million Incoming Tourists 5) Barrier Free Campaign (Demand oriented approach) For whom For pregnant women Service to be provided -Barrier free slope For women accompanied by infant children For foreigners For eco-tourists -Baby carriages service -Expanding of training facilities for interpretation guides service -Carbon offset tours programmed by tree planting

23 HRD system for Tourism in Okinawa Okinawa Pref. Local Government Okinawa HRD Center for Tourism Training Division Public Information Divisioni i Authorization Division Program Development Division Research Division

24 HRD system for Tourism in Okinawa Functions Training Division Public Information Division Activities -Training for enhancement of hospitality services -Training for open water sports instructors -Training for volunteer tour guides -Data base for developed human resource through training and practical use of data base -Support for the development of local l tourism associations -PR activities of sight-seeing spots, HORECA and airlines -Summer campaign activities i i -Winter campaign activities -Activities to attract school excursions -Promotional activities to attract international tourists -Publication of Monthly Okinawa magazine -Publications on tourism information and services

25 HRD system for Tourism in Okinawa Functions Authorization Division Program Development Division Research Division Activities -Approval for Barrier free services and facilities -Examination for a official guide's license -Contest for Miss Okinawa and dispatch them to various kind of events (329 days dispatch in 2008 by 3 Miss. Okinawa s) -Ocean Carnival -Grand Ryukyu Kingdom Festival -Flower Carnival -International conferences -Tourism and convention marketing research -Consumer Satisfaction survey for tourist -Investigation of links between tourism and local industries

26 HRD system for Tourism in Okinawa Miss Okinawa in 2009 Second Winner of Miss. Universe in 2006 (from Okinawa)

27 Population Forecast till 2035 by Pref. in Japan Okinawa is the most favorable Pref. for Japanese to live in. Okinawa Tokyo Kanagawa Japan Average (Source) National Institute of Population and Social Security Research Iwate Aomori Akita