Fam Trip Coverage Report. August 25 th, 2016
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1 Fam Trip Coverage Report August 25 th, 2016
2 FAM Trip Coverage to date Obtained Coverage to date More than 46 posts on social media (photos / videos / photo albums) (Instagram stories not included) 1 radio interview with Louis-François 2 radio mentions 8 online articles (Letoiledulac.com, Lelacstjean.com, Courrierdusaguenay.com, Nouvelleshebdo.com, louisfrancoismarcotte.ca, Letablierdudimanche.com, Cinqfourchettes.com, Canalvie.com) More than 1,753,168 impressions Expected Coverage Coupdepouce.com (reach: 451,000) Curiositesetgourmandises.com (reach: 2,000) Total expected coverage: 453,000
3 FAM Trip Crew BDC INFLUENCERS Hélène Gagnon TC média Stéphanie Ahern Énergie FM MEDIA/ BLOGGERS Marie-Ève Jean Rouge FM Christelle Tanielian Christelleisflabbergasting.com Hubert Cormier Nutritionniste Marie-Ève Laforte Canal vie / Fraîchement pressé Stéphanie Grondin Curiosités et gourmandises Nancy Bordealeau Cinqfourchettes.com Anne-Laure Rique Coupdepouce.com Louis-François Geneviève
4 Influencer Hubert Cormier Facebook Reach: 27,260 o 1 photo album (10 photos) Twitter Reach: 10,846 2 tweets Instagram Reach: 31,136 5 photos Many stories were published, but like Snapchats, these stories are ephemeral Total reach : 69,242
5 Influencer Hubert Cormier Facebook Reach: 27,260 o 1 photo album (10 photos) Twitter Reach: 10,846 2 tweets Instagram Reach: 31,136 5 photos Many stories were published, but like Snapchats, these stories are ephemeral Total reach : 69,242
6 Influencer Hubert Cormier Facebook Reach: 27,260 o 1 photo album (10 photos) Twitter Reach: 10,846 2 tweets Instagram Reach: 31,136 5 photos Many stories were published, but like Snapchats, these stories are ephemeral Total reach : 69,242
7 Influencer Christelle is flabbergasting (Christelle Tanielian) Facebook Reach: 10,221 o 1 post Twitter Reach: 20,600 2 tweets Instagram Reach: 22,248 3 photos Many stories were published, but like Snapchats, these stories are ephemeral Total reach : 53,069
8 Influencer Christelle is flabbergasting (Christelle Tanielian) Facebook Reach: 10,221 o 1 post Twitter Reach: 20,600 2 tweets Instagram Reach: 22,248 3 photos Many stories were published, but like Snapchats, these stories are ephemeral Total reach : 53,069
9 Influencer Christelle is flabbergasting (Christelle Tanielian) Facebook Reach: 10,221 o 1 post Twitter Reach: 20,600 2 tweets Instagram Reach: 22,248 3 photos Many stories were published, but like Snapchats, these stories are ephemeral Total reach : 53,069
10 Media Curiosités et Gourmandises (Stéphanie Grondin) Facebook Reach: 9,500 o 4 posts o 1 photo album (15 photos) Instagram Reach: 4,068 4 photos Many stories were published, but like Snapchats, these stories are ephemeral Total reach : 13,568
11 Media Curiosités et Gourmandises (Stéphanie Grondin) Facebook Reach: 9,500 o 4 posts o 1 photo album (15 photos) Instagram Reach: 4,068 4 photos Many stories were published, but like Snapchats, these stories are ephemeral Total reach : 13,568
12 Media Cinq Fourchettes (Nancy Bordeleau) Blog post Cinqfourchettes.com Reach: 78,650 Facebook Reach: 80,462 o 1 photo album (5 photos) o 1 post featuring the blog post Twitter Reach: 2,152 o 2 tweets Instagram Reach: 9,102 4 photos 1 video Total reach : 170,366
13 Media Cinq Fourchettes (Nancy Bordeleau) Blog post Cinqfourchettes.com Reach: 78,650 Facebook Reach: 80,462 o 1 photo album (5 photos) o 1 post featuring the blog post Twitter Reach: 2,152 o 2 tweets Instagram Reach: 9,102 4 photos 1 video Total reach : 170,366
14 Media Cinq Fourchettes (Nancy Bordeleau) Blog post Cinqfourchettes.com Reach: 78,650 Facebook Reach: 80,462 o 1 photo album (5 photos) o 1 post featuring the blog post Twitter Reach: 2,152 o 2 tweets Instagram Reach: 9,102 4 photos 1 video Total reach : 170,366
15 Media Cinq Fourchettes (Nancy Bordeleau) Blog post Cinqfourchettes.com Reach: 78,650 Facebook Reach: 80,462 o 1 photo album (5 photos) o 1 post featuring the blog post Twitter Reach: 2,152 o 2 tweets Instagram Reach: 9,102 4 photos 1 video Total reach : 170,366
16 Media Canal Vie / Fraîchement pressé / Letablierdudimanche.com (Marie-Ève Laforte) Facebook (personal) Reach: 3,260 o 1 post o 3 photo albums (total of 12 photos) Instagram (personal) Reach: 16,404 3 photos Web coverage Canalvie.com Reach: 468,000 Letablierdudimanche.com Reach: 1,200 Total reach : 488,864
17 Media Canal Vie / Fraîchement pressé / Letablierdudimanche.com (Marie-Ève Laforte) Facebook (personal) Reach: 3,260 o 1 post o 3 photo albums (total of 12 photos) Instagram (personal) Reach: 16,404 3 photos Web coverage Canalvie.com Reach: 468,000 Letablierdudimanche.com Reach: 1,200 Total reach : 488,864
18 Media Canal Vie / Fraîchement pressé / Letablierdudimanche.com (Marie-Ève Laforte) Facebook (personal) Reach: 3,260 o 1 post o 3 photo albums (total of 12 photos) Instagram (personal) Reach: 16,404 3 photos Web coverage Canalvie.com Reach: 468,000 Letablierdudimanche.com Reach: 1,200 Total reach : 488,864
19 Media Canal Vie / Fraîchement pressé / Letablierdudimanche.com (Marie-Ève Laforte) Facebook (personal) Reach: 3,260 o 1 post o 3 photo albums (total of 12 photos) Instagram (personal) Reach: 16,404 3 photos Web coverage Canalvie.com Reach: 468,000 Letablierdudimanche.com Reach: 1,200 Total reach : 488,864
20 Media Coup de pouce (Anne-Laure Rique) Instagram Reach: 17,727 3 photos Total reach : 17,727
21 Media Rouge FM (Marie-Ève Jean) Radio coverage Rouge café : Pre-recorded interview with Louis- François on air on the morning of the event We asked the host if it was possible for them to send us the audio segment. We will share it with you if they are able to do so. Total reach : 10,000
22 Media Énergie (Stéphanie Ahern) Radio coverage L énergie du matin : Summary of the host s experience with Boulange des Campagnards Total reach : 12,700
23 Media TC Média (Hélène Gagnon) Web coverage Letoiledulac.com (reach: 17,000) Lelacstjean.com (reach: 15,000) Courrierdusaguenay (reach: 22,000) Nouvelleshebdo.com (reach: 12,000) Total reach : 66,000
24 Media Rouge FM (Louis-François Marcotte) Radio coverage Bonheurs de table Louis-François talked about his trip in Saguenay on his new radio show at Rouge FM. Total reach : 778,200
25 Louis-François Marcotte Facebook Reach: 54,478 o 2 posts Instagram Reach: 50,600 o 1 photo o 1 video Web coverage Louisfrancoismarcotte.ca Reach: N/A 1 photoreport Total reach : 105,078
26 Louis-François Marcotte Facebook Reach: 54,478 o 2 posts Instagram Reach: 50,600 o 1 photo o 1 video Web coverage Louisfrancoismarcotte.ca Reach: N/A 1 photoreport Total reach : 105,078
27 Louis-François Marcotte Facebook Reach: 54,478 o 2 posts Instagram Reach: 50,600 o 1 photo o 1 video Web coverage Louisfrancoismarcotte.ca Reach: N/A 1 photoreport Total reach : 105,078
28 Some pictures
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