Unconventional Luxury
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1 Unconventional Luxury BOSCOLO - HISTORY An original merging of Italian elegance, art and style, the 5 Star Hotel expresses a new concept in the relationship between luxury and modernism. Intended as a point of reference for visitors to the city of Milan, it is also a meeting place for the Milanese: 50% of the area is open to the public, as the city comes into the Boscolo Hotel. The large windows open welcomingly towards the outside onto the pulsating Corso Matteotti. Situated on the Golden Quadrilateral, it is here that many of Milan s coolest events take place: staying at the 5 Star luxury Hotel Boscolo Milano is the best way to enjoy the essence of Italy s fashion, design and financial capital. At the free Wi-Fi is always at your disposal. Born from the redesigning of a historic building dating back to the 1920s, the work of Italo Rota, this contemporary hotel is thought of as a real meeting place and communication space for those who live in the city of Milan. Boscolo Milano is a luxury hotel which is open to the city, a point of reference for numerous initiatives that wants to establish itself as a space for meeting and communication for tourists, business people and for the Milanese alike. To support this vocation, many of the hotel s communal spaces are open not only to its guests, but also to the public, thanks to two large windows overlooking the street.
2 The facade and original curved architecture have been retained almost in their entirety from the old building of the Imi Bank. The luxurious rooms inside reflect this shape. The elements comprising the screen paintings are a rich metaphor of expressive cultural and historical references. The whole effect is that of displaying a changed relationship between man and space, and is perfect for hotel meeting, socialisation and artistic communication. MILAN - THE CITY The tour of Milan beginning from its Gothic heart: the Cathedral. It is from here that the city s main streets branch off, although it is also true that to discover its hidden treasures, you need to get lost. Take a walk through the old bohemian district of Brera, where you can visit the Academia, the antiquarian stores and enjoy a cocktail in the historical Bar Giamaica. Milan the financial capital, is also the Milan of design and fashion: take a wander though the Tortona Zone during the Fuorisalone and visit the fashion district between Via Montenapoleone and Via della Spiga to admire the window displays of the most renowned Maisons. And, if you re searching for a more literary experience, head towards corso di Porta Ticinese to read the poems adorning the walls and gates. Bizarre, fashionable, creative or slow: it s up to you to choose which of its many faces to discover.
3 ROOMS & SUITES - In the passages between the open areas and the private luxury hotel rooms, a phantasmagorical whirligig of metal wires and lights indicates that the special effects are not yet over. The spectacular becomes functionality in the Hotel s 154 luxury rooms with free Wi-Fi connection: alongside the furnishings, rigorously Made in Italy, such as the Bisazza mosaics, the Artemide lighting, the Driade furniture or the Meritalia chairs, there are Lycra lamps and fourposter beds which exceed the simple dimensions of the objects in question and become a form of intelligent spatial design. From the first floor to the rooftop, the 6 screen-painted theme-based suites offer a whole range of luxury, possessing the allure of the Seventies. The Boscolina and the Presidential Suites, on the eighth floor, enjoy a wonderful view over Milan s Duomo. In the 3 Junior Suites extreme attention to detail is clear, enhancing the design of the furnishings: beds with elegant padded headboards, wood panelling and exclusive light fixtures. BARS & RESTAURANTS - The 5 Star is a cosmopolitan meeting-place, a spectacular location which overlooks and frames the Italian city of Milan. Inside the luxury hotel, four refined spaces are inspired by Milan s varied exuberance, providing a meeting-place: they include the highly popular Lounge Bar, an excellent Champagnerie, and also two theme-based 5 Star restaurants. The first of these has walls and ceiling made with Turkish mink marble, and is devoted to local fish; the second specialises in boiled and roast food. Differing suggestions to reconcile the world of fashion and business with refined and creative cuisine.
4 SPA & WELLNESS - A temple of well-being in Milan s frenetic centre designed by the architect Simone Micheli, the Spa is one of the largest in the city of Milan and the only one open until midnight: the 600 m² 5 Star spa and wellness area, a 15-metre screen with relaxing images and sounds, walls with kaleidoscopic spheres which reflect the light blue colours of the swimming pool and create the perfect optical aperture; waterfall, sauna, Turkish bath, reaction tub and 6 beauty rooms for original wellbeing treatments. An oasis for the senses, a world of luxury relaxation, beauty and harmony where ergonomics and energy are merged into one. MEETINGS & EVENTS - 3 spacious and pleasant meeting rooms, equipped with advanced technology, can seat up to 160. Spectacular locations and multi-shaped areas combine a sophisticated mood and a modern format with cutting-edge technology and design. Presentations and conferences, exhibitions, displays, shows, parties, product launches, gala evenings, photographic services, fashion parades: personalised service and excellent catering ensure the event will be memorable. The attic Business Centre offers a well-lit position and a panoramic view of Milan. The two external Meeting Rooms, with private parking, are soundproof and possess the latest generation of multimedia systems. The is a great place for an extravagant and memorable wedding. The hotel banqueting is a symphony of elegance and flavours: with the help of the chefs of our wellknown 5 Star restaurants, we can suggest refined menus to leave your guests enchanted. Our impeccable service and polite, professional staff complete the picture, with toasts over Milan s Duomo and Monte Napoleone.
5 Note for the press For over thirty years in the hospitality industry, BOSCOLO HOTELS stands today as Italian luxury hospitality leader. Synonym of lifestyle, design and elegance, BOSCOLO HOTELS were created and developed around the Boscolo Family s vision : to create intimate, sophisticated and unique locations where to always find a pleasant and unique warmth. The 5-star hotels are currently located in Italy s and Europe s most important cities for art and business, such as Rome, Milan, Venice, Nice, Prague and Budapest. Registered Office Via Uruguay, 47 - Padua (Italy) Operational Headquarters Via Victor Hugo, 2 - Milan (Italy)
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