Nicosia - Cyprus, 20 th September Matteo Beghelli, Research Department, Unioncamere Emilia-Romagna - Italy
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1 Nicosia - Cyprus, 20 th September 2008 Matteo Beghelli, Research Department, Unioncamere Emilia-Romagna - Italy
2 Unioncamere Emilia-Romagna è stata invitata alla Conferenza sugli osservatori turistici - Nicosia, Cipro, settembre organizzata dal Consorzio internazionale per lo sviluppo dell Osservatorio turistico cipriota, nell ambito del progetto Paratour, per presentare come caso di best-practice l Osservatorio turistico regionale, da anni realizzato da Unioncamere e Regione Emilia-Romagna, con la collaborazione di Confcommercio e Confesercenti. La conferenza ha consentito ai ciprioti di approfondire la conoscenza dell Osservatorio regionale ed è stata occasione per un proficuo scambio di esperienze con altri curatori di osservatori turistici presenti provenienti da Francia, Grecia e Marocco. Sono membri del consorzio: The Cypriot Tourism Organisation ( The European University of Cyprus ( the Developmental Organisation TALOS ( Association of Tourist Enterprises of Cyprus ( the National Centre for Social Research ( the Enterprise for Developmental Studies ETAM ( Finanzia il progetto: Research Promotion Foundation of Cyprus (
3 ! "! # $ $$% &$%% '! & &$%( ) ""*$" #" "+"," #-. ($ /% 0$ $ "/! /12$. ' 3/,#$(/$% &$4 3#,$% &$.
4
5 Italy Emilia- Romagna E.R / Italy Population ,14% Active Businesses ,26% Added Value ,70% GDP p.c. (EUR) , ,80 122,20% Activity rate (15-64) 62,50% 72,40% 115,80% Unemployment rate 6,10% 2,90% 47,54% Export Value (mil. EUR) ,80% Data source: Unioncamere Emilia-Romagna Research Dept. on ISTAT and Tagliacarne Institute gross data
6 1 Emilia -Romagna (millions of Euros) Emilia -Romagna (relative weight) Italy (millions of Euros) Italy (relative weight) Emilia-Romagna / Italy Agriculture Industry Services Total amount ,3% 32,9% 64,8% 100,0% ,1% 26,6% 71,4% 100,0% 9,7% 10,8% 7,9% 8,7% Data source: Unioncamere Emilia-Romagna Research Dept. on Tagliacarne Institute gross data
7 1 3,5% 3,0% 3,0% 3,0% 2,9% 3,0% #$ 2,5% 2,0% 1,5% 1,0% 2006/ /2006 Emilia-Romagna Italy 12,0% 11,0% 10,0% 9,0% 8,0% 7,0% 6,0% 5,0% 4,0% 11,0% 10,5% 9,0% 8,0% 2006/ /2006 Emilia-Romagna Italy!!" Data source: Unioncamere Emilia- Romagna Research Dept. on Tagliacarne Institute and ISTAT gross data
8 1 %& #%'(')*+,- Agriculture 17,20% Manufacturing 13,53% Building 17,13% Hotel & Restaurant 5,06% --Total Tourism (estime) 12,62% Trade & Commerce 22,70% Finance 1,98% Other services 22,19% Not classified 0,21% Grand Total 100,00% Data source: Unioncamere Emilia-Romagna Research Dept. on Business Register gross data
9 1 %& #%'(')*+,.#$. Agriculture 2,5% Manufacturing 27,0% Building 5,9% Hotel & Restaurant 3,8% --Total Tourism (estime) 12,8% Trade & Commerce 17,9% Finance 26,7% Other services 16,2% Not classified Grand Total 100,00% The weight on Employment (11%) + the one on GDP (10%) Data source: Unioncamere Emilia-Romagna Research Dept. on Business Register gross data
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11 ($ &$,1598: 11$$ )/), 0*!!" 2,5% 2,0% 1,5% 1,0% 0,5% 0,0% Arrivals % Var Italians ,8% Foreigners ,1% Total ,8% 1,5% 2,1% 1,6% 3,2% 3,1% 3,0% 2,9% 2,8% 2,7% 2,6% 2,5% 2,8% 3,1% 2,8% Attendances % Var Italians ,5% Foreigners ,1% Total ,6%
12 ($ &$,1:98: 11$$ )/1-2!!" 5,0% 4,0% 3,0% 2,5% 4,6% 3,2% Arrivals % Var Italians ,5% 2,0% 1,0% Foreigners ,6% Total ,2% Attendances % Var Italians ,1% Foreigners ,2% Total ,8% 4,5% 4,0% 3,5% 3,0% 2,5% 2,0% 1,5% 1,0% 4,2% 2,8% 2,1% " " $"56 /&5667
13 ($ &$,1;98: 11$$ )/+!!" Arrivals % Var Italians ,2% Foreigners ,8% Total ,5% Attendances % Var Italians ,6% Foreigners ,8% Total ,2% " " $"56 /&5667
14 ($ &$,1<98: 11$$ )/*!!" 3,0% 2,0% 1,0% 0,0% -1,0% -2,0% -3,0% 2,4% -2,0% -2,6% Arrivals % Var Italians ,6% Foreigners ,4% Total ,0% 2,0% Attendances % Var Italians ,5% Foreigners ,5% Total ,4% 1,0% 0,0% -1,0% -2,0% -3,0% -1,5% -2,5% -2,4% " " $"56 /&5667
15 ($ &$,1=98: 11$$ )!!" 4,5% 4,0% 3,5% 3,0% 2,5% 2,0% 1,5% 1,0% 4,0% 2,9% 2,5% Arrivals % Var Italians ,5% Foreigners ,0% Total ,9% Attendances % Var Italians ,3% Foreigners ,5% Total ,6% 3,0% 2,5% 2,0% 1,5% 1,0% 2,5% 1,6% 1,3% " " $"56 /&5667
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18 ($ &$,1?98: Phase 1: Internal Analysis Phase 2: External Analysis Phase 3: Carrying out Synthesis Phase 4: In depth an. and delivery Activity: Activity: Activity: Attività Activity: Attività Mapping of internal sources of data: Tourism flows Economic cycle Psycho-graphic an. Interviews develop. projects already planned Mapping of external sources of data: Sectorial studies available Publications Data provided by public bodies Data provided by private Bodies Data provided by international bodies Carrying out the analysis Rationalization of it The report Extract the guide lines Evaluate the priorities In depth analysis of the priority development items: Desk research Best practice Work hypothesis Feasibility study
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