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3 Trianon palace Versailles Versailles, France

4 Waldorf Astoria Hotels & Resorts the Waldorf=Astoria New York New York, New York To discerning travelers, Waldorf Astoria Hotels & Resorts offer a unique service experience elegantly combined with sophisticated surroundings in the world s most distinctive destinations.

5 The grand entrance lobbies of Waldorf Astoria properties have welcomed diplomats, dignitaries and historical figures worldwide. The Bentley London, United Kingdom

6 Waldorf Astoria Brand

7 Waldorf Astoria Brand

8 The Essence of Waldorf Astoria T I M E L E S S L U X U R Y; U N I Q U E E X P E R I E N C E S AT T H E W O R L D S L A N D M A R K H OT E L S. Rome Cavalieri Rome, Italy

Beach House Maldives Manafaru Island, Maldives U n pa r a l l e l e d S e r v i c e The Waldorf Touch is anticipatory the highest degree of service, personalized to the guest s occasion, genuine,

9 Beach House Maldives Manafaru Island, Maldives U n pa r a l l e l e d S e r v i c e The Waldorf Touch is anticipatory the highest degree of service, personalized to the guest s occasion, genuine, unobtrusive and discrete. I n s p i r at i o n a l E n v i r o n m e n t s Waldorf Astoria hotels are an elegant combination of key design impressions and indigenous elements of each distinctive destination. Our hotels are filled with discovery and make any travel occasion extraordinary. S o p h i s t i c at e d S t y l e a n d C o m f o r t Better Than Home that s the way our guests feel at our hotels. The appointments and features of our guest rooms raise residential comfort and ease with technology and access to luxury brand amenities to surprise and delight our guests.

Spirit of Achievement Majestic and demure, grand yet humble, the Spirit of Achievement sits proudly atop the entrance of The Waldorf=Astoria New York,

10 Spirit of Achievement Majestic and demure, grand yet humble, the Spirit of Achievement sits proudly atop the entrance of The Waldorf=Astoria New York, representing over 100 years of greatness through a legacy of innovation and a commitment to excellence. The Waldorf=Astoria New York New York, New York

The Waldorf=Astoria New York New York, New York T h e W a l d o r f A s t o r i a L e g a c y As one of the first grand hotels to combine elegance with luxurious amenities and services, The

The Waldorf=Astoria New York immediately set the standard for service, hospitality and society.

11 The Waldorf=Astoria New York New York, New York T h e W a l d o r f A s t o r i a L e g a c y As one of the first grand hotels to combine elegance with luxurious amenities and services, The Waldorf Astoria has been world renowned for over a century. The original Waldorf Hotel was opened in 1893 and was connected to the Astoria Hotel next door, by the famous Peacock Alley. The Waldorf=Astoria New York immediately set the standard for service, hospitality and society. Rebuilt and reopened in 1931, The Waldorf=Astoria New York established a powerful, shape-changing precedent for the architecture and design, service and hospitality of a modern hotel. It became the embodiment of cosmopolitan grandeur, of energy and activity and excitement, all combined with elegance.

The Waldorf=Astoria New York New York, New York Wa l d o r f A s to r i a G u e s t P r o f i l e When selecting a hotel, the Waldorf Astoria Guest chooses Waldorf Astoria

Comfort, supported by seamless access to any indulgence and every necessity, is paramount.

12 The Waldorf=Astoria New York New York, New York Wa l d o r f A s to r i a G u e s t P r o f i l e When selecting a hotel, the Waldorf Astoria Guest chooses Waldorf Astoria for its culture of service and design that reflects the quality and detail of his or her own home and those of friends and associates. Comfort, supported by seamless access to any indulgence and every necessity, is paramount. While the Waldorf Guest can choose any renowned luxury brand, he or she chooses Waldorf Astoria because it reflects the Guest s personal lifestyle and exceeds his or her expectation for perfection with unparalleled service, inspirational environments and sophisticated style and comfort.

13 Boca Raton Resort Boca Raton, Florida

Rome Cavalieri Rome, Italy Waldorf Astoria Impressions T h e G r a n d E n t r a n c e L o b b y Its mosaic floor, grandly scaled mural, impressive chandelier and clock remind visitors and guests

14 Rome Cavalieri Rome, Italy Waldorf Astoria Impressions T h e G r a n d E n t r a n c e L o b b y Its mosaic floor, grandly scaled mural, impressive chandelier and clock remind visitors and guests that they have arrived in a place with vital energy, activity and excitement, a place where nothing is impossible, a place to meet, socialize and entertain...a welcoming place to call home. T h e W a l d o r f A s t o r i a C l o c k A celebrated and enduring symbol of The Waldorf=Astoria New York, the clock graces the lobby of all new Waldorf Astoria hotels. P e a c o c k A l l e y This is a place to observe the parade or be a part of the show, to enjoy rich tradition of rituals. It is the crossroads of activity and the destination of choice for guests and locals at any time of day or night. T h e S a l o n Designed to host lively yet exclusive cultural and social events, The Salon welcomes art openings, single malt scotch tastings, book signings and small musical performances. T h e L i b r a r y A private guest lounge serving as an area of refuge and relaxation, The Library also serves as a concierge lounge and a signature business center. S u i t e s Drawing on the legacy of The Waldorf=Astoria New York s famous residents, the suites are designed to reflect the compelling stories of lives of style and substance lived in the luxurious surroundings of the Waldorf Astoria. Additional key elements and details that embody the spirit of the original Waldorf Astoria include the Waldorf Astoria Bar that celebrates the rituals of mixology; Waldorf Astoria Retail offering a carefully curated collection of exclusive small luxury goods; The Waldorf Astoria Spa s exclusive world of relaxation; and legendary meeting and social event spaces.

15 Meet me at the clock can be heard from New York to London to Shanghai. Waldorf Astoria Orlando Orlando, Florida

16 Qasr Al Sharq Jeddah, Saudi Arabia

17 Development / Growth

18 Development / Growth

19 Rome Cavalieri Rome, Italy

Bringing the Waldorf Impressions to Life A r c h i t e c t u r e a n d C o n s t r u c t i o n The Roosevelt New Orleans, Louisiana From concept to completion, our Architecture and Construction team

20 Bringing the Waldorf Impressions to Life A r c h i t e c t u r e a n d C o n s t r u c t i o n The Roosevelt New Orleans, Louisiana From concept to completion, our Architecture and Construction team ensures that a relevant and fully coordinated hotel is delivered to ownership. G l o b a l D e s i g n T e a m An integral part of the Architecture and Construction team, the Global Design team is a focused group of architects and interior design experts who lead the design process for all new construction, renovations and conversions, providing owners with a fully integrated design response. R e s ta u r a n t G r o u p Our innovative Restaurant Group develops food and beverage concept solutions, providing turn-key and bespoke concepts including market studies and concept briefs, and acts as a conduit to third party restaurateurs and celebrity chefs to help hotels increase their food and beverage visibility. S pa G r o u p A specialist team of regionally located spa experts provides our owners with fully integrated development and operational spa solutions. Services include feasibility analysis, concept and business model creation, spa planning, design guidelines and support, pre-opening and launch services, standard operating procedures and specialist spa management resources.

G l o b a l D e v e l o p m e n t From its earliest days, The Waldorf=Astoria New York has symbolized the height of elegance and grandeur and has defined the essence of true luxury.

21 G l o b a l D e v e l o p m e n t From its earliest days, The Waldorf=Astoria New York has symbolized the height of elegance and grandeur and has defined the essence of true luxury. What was once Conrad Hilton s dream property has become the foundation for a collection of hotels that exude unparalleled style and unequaled service. In 2006, our brand consisted of five hotels. Today, Waldorf Astoria Hotels & Resorts encompasses more than twenty properties spanning four continents, each one unique and distinctive, and each sharing the most distinguished of pedigrees. The Jewel of the Desert Frank Lloyd Wright influenced design, the Arizona Biltmore has been an Arizona landmark since its opening on February 23 rd, 1929, when it was crowned The Jewel of the Desert. Arizona Biltmore Phoenix, Arizona

Clémenceau Room The leaders of France, the United States, Great Britain and Italy negotiated the Treaty of Versailles to end World War I in the Trianon Palace s Clémenceau Ballroom on May 7 th, 1919.

22 Clémenceau Room The leaders of France, the United States, Great Britain and Italy negotiated the Treaty of Versailles to end World War I in the Trianon Palace s Clémenceau Ballroom on May 7 th, Trianon Palace Versailles, France G r o w t h S t r at e g y Be it a secluded mountain retreat or a sunny slice of paradise, every property bearing the Waldorf Astoria moniker is committed to the same thing: providing our guests with timeless luxury in an inspiring environment. Our growth strategy is two-pronged. First, we are growing the Waldorf Astoria brand to include new properties built upon the legacy of their namesake. Secondly, we are actively adding iconic, heritage-filled properties to our collection that bring their own unique history and style but share our vision. Both of those approaches are targeted at extending our brand s reach in premier gateway cities and international resort locations, where we have refined the luxury experience. Central to our growth strategy is the collaborative process of developers and investors and the vast network of resources available to them through Hilton Worldwide. We leverage an entire network of focused departments and disciplines to support the development process, ensuring the success of your hotel.

24 Partnership Strategies

25 Partnership Strategies

26 Waldorf Astoria Hotels & Resorts enjoy unprecedented support from the Hilton Worldwide platform, benefiting from a variety of services and resources. This global network supports the brand priorities, brings added focus to the brand on a worldwide basis, and ensures that hotel projects become a commercial success. B r a n d P e r f o r m a n c e S u p p o r t The Brand Performance Support Team, in collaboration with hotel management, develops and supports strategies that drive revenue and loyalty to our hotels. In addition, BPS is the liaison between the numerous enterprise systems within Hilton Worldwide and the Waldorf Astoria brand, ensuring the entire platform is properly equipped to support the commercial success of the Waldorf Astoria portfolio. R e v e n u e M a n a g e m e n t The principles of Revenue Management are universal. It is a rational, disciplined decision-making process for maximizing revenue while managing risk under current and anticipated market conditions. The combination of the most robust technology and a wealth of revenue management expertise at Hilton Worldwide ensure that we maximize performance and growth. T h e L u x u r y D e s k at H i lt o n R e s e r vat i o n s & C u s t o m e r C a r e The Luxury Desk at HRCC takes calls from customers, located anywhere in the world, wishing to inquire or book Waldorf Astoria and Conrad Hotels. Luxury hotel sales and customer care are much like the luxury hotel experience; it takes a dedicated and highly trained team to make a meaningful connection with the client to ensure that the finest details are covered and to provide a consistent brand experience. The Waldorf=Astoria New York New York, New York

27 Naples Grande Beach Resort Naples, Florida

28 The Bentley London, United Kingdom Beach House Maldives Manafaru Island, Maldives

Grand Wailea Maui, Hawaii G l o b a l O n l i n e S e r v i c e s As the online hospitality marketplace has evolved, Hilton Worldwide has led the industry in creating and implementing commercial

29 Grand Wailea Maui, Hawaii G l o b a l O n l i n e S e r v i c e s As the online hospitality marketplace has evolved, Hilton Worldwide has led the industry in creating and implementing commercial online solutions that drive revenue to our hotels and owners. Hilton Worldwide s network of ecommerce specialists, located in strategic areas around the globe, delivers increased revenues and expeditious program and change implementation for all hotels in the portfolio. This constant innovation of our online presence is achieved through the deployment of world-class tools and simple yet highly effective techniques. Our demand generation team focuses on attracting the right customers through industry leading online marketing techniques. The creation of content-rich hotel sites, best practice rate retailing and search engine optimization ensures strong visibility and improved conversion. The ecommerce team also deploys industry leading Social Media monitoring tools; this enables us to listen to our existing and potential customers and engage in online conversations to maximize retention and conversion. In summary, the ecommerce team works as a key commercial and strategic driver for Hilton Worldwide and achieves success through the development of bespoke hotel solutions. The team manages the execution of all key online services, and through regular consultation and reporting ensures delivery is monitored and optimized.

30 G l o b a l C u s t o m e r M a r k e t i n g & H i lt o n H H o n o r s The Global Customer Marketing team leads multi-brand and loyalty marketing initiatives for Hilton Worldwide s portfolio of hotel brands and the Hilton HHonors frequent-guest program. Our loyalty program is not simply large with over 8.5 million active members worldwide; it s highly targeted and highly effective. Waldorf Astoria Park City Park City, Utah

The Roosevelt New Orleans, Louisiana H i lt o n W o r l d w i d e S a l e s & L u x u r y B r a n d S a l e s T e a m The sales strategy of Waldorf Astoria Hotels & Resorts is to maximize the benefit

31 The Roosevelt New Orleans, Louisiana H i lt o n W o r l d w i d e S a l e s & L u x u r y B r a n d S a l e s T e a m The sales strategy of Waldorf Astoria Hotels & Resorts is to maximize the benefit of the vast Hilton Sales Worldwide network alongside the highly specialized and experienced Luxury Brand Sales Team, whose singular remit is to sell Waldorf Astoria and Conrad. The Hilton Sales Worldwide Team, comprised of over 180 team members, provides global account coverage and enterprise-wide sales programs and incentives. As a major part of this global network, the Luxury Team focuses on luxury-specific accounts whilst also ensuring that all sales team members in the network have the knowledge and tools to effectively sell Waldorf Astoria and Conrad. The HSW team, in support of all brands including Waldorf Astoria, is structured to manage all accounts specifically, that is to recognize each individual client s needs. To that end there are a number of diverse teams within the network such as Business Travel Sales, Group Sales, Travel Industry Relations and Strategic Account Management, that focus on high yielding account types to drive market share.

34 E x t r a o r d i n a r y P l a c e s, A S i n g u l a r E x p e r i e n c e.

35 Hilton Worldwide

THE FIRST IN SERVICE AND TIMELESS ELEGANCE. EMEA Development Information. Waldorf Astoria Shanghai on the Bund, China

THE FIRST IN SERVICE AND TIMELESS ELEGANCE. EMEA Development Information Waldorf Astoria Shanghai on the Bund, China Rome Cavalieri, Waldorf Astoria Hotels & Resorts, Italy BRAND OVERVIEW What was once