ROSA GRAND MILANO STARHOTELS COLLECTION City icon in the heart of the fashion & design capital

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1 ROSA GRAND MILANO STARHOTELS COLLECTION City icon in the heart of the fashion & design capital A luxurious home away from home. A contemporary space where business becomes pleasure, in the shadow of Milan s magnificent Duomo all lovely figures of speech. But in this case, entirely true. Indeed, it would be quite impossible to find a more strategic or prestigious location. The Rosa Grand Milano Starhotels Collezione stands in the true heart of the city, overlooking historic Piazza Fontana where the apse of the cathedral meets Corso Vittorio Emanuele. Milan s Fashion District is just a stone s throw away, and some of the city s great art collections (Palazzo Reale, the Museo del Novecento and the Biblioteca Ambrosiana) are literally around the corner. As are the Galleria with its elegant boutiques and belle époque cafes, Teatro della Scala, the world s most famous opera house, and the Milan Stock Exchange.

2 So, whether for business, shopping or culture, the Rosa Grand is the perfect base of operations for discovering the best of Milan, Italy s most cosmopolitan and stimulating city. A long history of hospitality Originally, the spot where the Rosa Grand now stands was occupied by ancient Roman ramparts. The centuries that followed saw the construction of a monastery, which in the early 1900s was converted into a fashionable hotel for the international elite. It was dubbed the Rosa after the Second World War, taking the name of the new owners, then became Grand following the expansion of The present structure is the cumulative result of multiple reconstructions, renovations and tasteful restylings, which have made the Rosa Grand one of the most widely booked hotels in the center of Milan, and have earned it a reputation for versatile and complete accommodation. Without forgetting the warm cordiality and taste for the good life that constitute the finest tradition of Italian hospitality. A passionate family affair For nearly 40 years, the Rosa Grand has been part of the Starhotels family, today led by President and CEO Elisabetta Fabri. And for Italians, the word family is supremely important. Which is why, like a private home, every last detail of the hotel is considered with love and care, from the color of the wallpaper to the comfort of the mattresses, from the quality of the lighting to the most advanced fitness equipment there s even a pillow menu to accommodate the preferences of individual guests. The housekeeping is impeccable, and the affable courtesy and elegance of the staff invariably wins over those who are looking for something more than cursory politeness. And as in a family, children come first: the hotel s Very Important Kids service provides the youngest guests with toys, coloring books, a menu of videogames and healthy snacks from Eataly, catering partner of Starhotels. Comfort, luxury, discretion and style Gold and pink are the chromatic notes that run like a melody throughout the hotel décor. Together they embody the twin souls of the Rosa Grand: luxurious yet comfortable, prestigious yet warm. Perfect for those who need a convenient base of operations in the center of Italy s hectic business capital, equally so for those looking for a romantic oasis to experience the more seductive, slow-paced side of Milan.

3 Particular attention has been devoted to the lighting design, as important a part of the furnishings as the works of art, the ample vases full of fresh flowers and the stylish armchairs. From the flood of natural light in the main hall to the suffused intimacy of the more private areas, the expressivity of light is perhaps at its most poetic in the Grand Lounge & Bar, recently restyled to reflect the sophisticated warmth of the Rosa Grand, where business professionals and young lovers alike can enjoy the classic Milanese aperitivo against a backdrop of live music. A multifaceted hotel: poetry and practicality Immediately upon entering from the spectacular lobby, one grasps the magnitude of the Rosa Grand. No other hotel in the center of Milan offers such extensive facilities: 330 guestrooms, meeting rooms, halls for banquets and ceremonies, terraces, patios, the splendid Sala Fontana overlooking the piazza of the same name. The Wellness Center is equipped with latest-generation Technogym machines, sauna, Turkish bath and a relaxation room, not to mention a spacious private terrace with views of the Duomo and downtown Milan. Yet despite its grandeur, every corner of the hotel conveys a sense of intimacy and discretion. Perhaps in part because of the romantic views of the cathedral, or the trees framing the entrance loggia. Or perhaps because of the tasteful presence of prized woods, velvet and works of art that grace the hotel s spaces.

4 From the Sala Aida, which can accommodate more than 300 people, to the most intimate Superior Room, the Rosa Grand constantly strives for the highest standards, customized to the needs of the most seasoned and discerning traveler. Rooms & Suites The hallways of the Rosa Grand wind like a labyrinth of luxury through the hotel. The 330 rooms, no two of which are the same if not for the quality of the décor and amenities, are elegant worlds unto themselves, imbued with the vibrant energy of Milan. Here, guests are sure to find the solution best suited to their needs: from the Family Room, designed expressly for those traveling with kids, to the gorgeous Suites overlooking Piazza Fontana; from the comfortable Superior and Deluxe to the spacious Executive Rooms. The one feature that all these spaces share is the Milanese taste for design, understated refinement and impeccable craftsmanship. In the rooms recently remodeled by architect Andrea Auletta, peacock blue engages in an eloquent dialogue with gold and pink, the signature colors of the hotel, with the occasional passage of sage green and ivory, and accents in gold leaf. Parquet floors, wood trim, gilded lamps, velvet satin draperies and opaline glass panels that inundate the bathrooms with natural light, as well as the powerful photographs of Maurizio Galimberti reserved for the Executive Rooms and Suites: everything is carefully designed to provide guests with an experience of full immersion in the uniquely Italian sense of beauty.

5 Junior Suites The Junior Suites are a perfect synthesis of the style and attention to comfort that distinguish the Rosa Grand. Spacious, elegantly furnished, with a palette of sage green and pale pink detailing, they feature an entertainment area with sofa and LCD television, a generous bathroom and a king-size bed with goose down bedding. The majority of Junior Suites offer a splendid view of Piazza Fontana. Suites The Suites of the Rosa Grand are oases of light and luxury, where contemporary flair meets the fine detailing of classic Italian décor: from the curtains to the lampshades; from arrangements of fresh orchids to room fragrances created expressly for the hotel by renowned Florentine perfumers; from travertine marble washbasins to the mosaic decorations of the showers and tubs. The ample square footage makes each Suite a veritable home in the heart of Milan, opening out onto one of the city s most gracious urban spaces, Piazza Fontana.

6 Family Room Spacious and comfortable, the Family Room is a cozy refuge for those who travel in style and demand the finest hospitality not only for themselves, but for their children. With the Rosa Grand s Very Important Kids service, our youngest guests receive their own welcome kit featuring games, coloring books, puzzles, a menu of Nintendo Wii Fit games, even bath toys and healthy snacks.

7 Dining: the authentic Italian taste The gastronomic experience at the Rosa Grand spans the entire day and includes three separate dining venues, all with the guarantee of quality and artistry for which Eataly is famous around the world. In an exclusive partnership with Starhotels, Eataly has designed a culinary itinerary founded on the use of finest fresh ingredients from local artisanal suppliers, as well as availing itself of the collaboration of Michelin-starred chefs from the region. From breakfast to a late-night snack, guests are invited to explore the most exciting and authentic Italian flavors. The morning starts at Roses by Eataly with a breakfast of yogurt, fruit preserves and cheeses, all produced by small local farms. Then comes a light lunch at the Grand Lounge & Bar by Eataly also a great place to enjoy the famous Milanese aperitivo later in the day where guests can choose among the classics of international cuisine, like a club sandwich or a hamburger (made here with Fassona beef from the La Granda consortium), as well as vitello tonnato, fresh pasta al ragù or a carpaccio of meat or fish.

8 For an especially elegant lunch or a gourmet dinner, the Rosa Grand welcomes you to Sfizio by Eataly, flagship restaurant of the hotel, with a magnificent outdoor patio on Piazza Fontana, an ample and open space rendered private by an artfully sculpted hedge. Your guide on this culinary journey is Chef Enzo Pettè, who reinterprets the classic cornerstones of Milanese and Italian cuisine, from risotto to bollito, as well as a smart menu of light, creative recipes. Seasonal local ingredients of the highest quality are the soul of splendid dishes like the chef s specialty, Spaghetti ai tre pomodori e basilico, featuring artisanal pasta from Gragnano and three varieties of tomato. The menu changes each day and can be adapted to the dietary needs of every guest (in addition to a kids menu, Sfizio also offers halal options). The Roses by Eataly is open to hotel guests every day for breakfast from 6:30 to 10:30 am. The Grand Lounge & Bar by Eataly open every day from 9:00 am to 1:00 am. The Sfizio by Eataly restaurant is open every day for lunch from 12:30 alle 3:00 pm, and for dinner from 7:00 to 10:30 pm.

9 The Rosa Grand Milano Hall of Fame Among the many Italian and international celebrities who have chosen the Hotel Rosa Grand Milano: Pep Guardiola s Barcelona Ashley Graham Simple Minds Macy Gray Massimo Bottura The Rosa Grand Milano Starhotels Collection is part of LVX Preferred. Starhotels Starhotels is a Florence-based, family-owned hotel group, epitome of high-end Italian hospitality, with 29 hotels in the most beautiful destinations in Italy, Europe and US. Starhotels Collezione is a collection of the brand s most representative hotels, 12 locally inspired iconic properties with a strong heritage and personality. These hotels combine stunning buildings, a timeless sophistication enriched by Italian unique design and a warm, bespoke service, and are located in New York, Paris, London, Milan, Rome, Florence, Venice, Siena, Trieste and Vicenza. Rosa Grand Milano Piazza Fontana, Milano, Italy Telephone: reservations.rosa.mi@starhotels.it Starhotels Press Office and PR Marta Olivari, PR Manager m.olivari@starhotels.it Mobile: