Unique Retail Opportunity in Downtown Atlanta Introductory Information Package. Revised: 8/5/13

Transcription

1 Unique Retail Opportunity in Downtown Atlanta Introductory Information Package Revised: 8/5/13 1

2 Unique Retail Opportunity 200 Peachtree is a mixed-use project owned by Davisons Downtown LLC in the landmark former Macy s building on Peachtree Street in Downtown Atlanta. The project comprises 200,000 gross square feet, of which 130,000 has been developed as unique restaurants, premier special event venues, a conference center, co-working office space, and common space. In addition, 200 Peachtree contains approximately 70,000 square feet of undeveloped retail space fronting Peachtree Street and Carnegie Way. Davisons Downtown seeks an experienced developer of specialty urban retail to co-develop the retail space at 200 Peachtree. 2

3 Location on the most prestigious block of Peachtree Street in the heart of Downtown Atlanta 200 Peachtree 3

4 Downtown Atlanta A Major Transformation Downtown Atlanta is by far the most important section of metropolitan Atlanta: Downtown Atlanta is a prestigious office center with the largest concentration of office space in metropolitan Atlanta (23 million SF) and a daily office population exceeding 118,000 people Downtown Atlanta continues as the heart of the nation s fourth largest convention center During the last several years, Downtown Atlanta has been transformed into a major visitor destination featuring a long list of world-class attractions led by the Georgia Dome, Philips Arena, The Georgia Aquarium, and The World of Coca-Cola, with four more major attractions opening during the next year (College Football Hall of Fame, Center for Human Rights, the Atlanta Streetcar, and the Skyview Ferris Wheel) Georgia State University has grown into a major university complex with over 37,000 students and faculty Despite the unmatched density afforded by this diversified population base and the transformational energy generated by increased visitor counts and the grown of Georgia State University, the retail segment remains woefully underserved 4

5 Demographics Huge Downtown Population Category Office Workers Convention Attendees Tourists 118,000 weekday Population 6,000,000 annual attendees averaging 2.5 days per visit (citywide, with vast majority in Downtown) 20,000,000 annually at Downtown Atlanta attractions Georgia State University 37,000 students and faculty, of which 4,000 students live downtown Downtown Residents 26,700 5

6 Downtown Atlanta Office Space Building Square Footage % Leased AmericasMart 7,000,000 N/A Sam Nunn Federal Center 1,300, % Bank of America Plaza 1,287,997 51% Suntrust Plaza 1,249,022 92% 191 Peachtree Tower 1,209,721 88% Georgia-Pacific Center 1,133,840 94% American Cancer Society Center 998,770 83% Centennial Tower 740,304 75% Suntrust Plaza Garden Offices 650, % Equitable Building/100 Peachtree 622,301 38% 180 Peachtree 614, % 55 Park Place Phase I 553,468 49% Marquis Two 464,277 94% Marquis One 460,437 83% Hurt Building 436,340 57% 6

7 Downtown Atlanta Office Space Continued Building Square Footage % Leased 230 Peachtree 414,768 61% Harris Tower- Peachtree Center Plaza 394,694 81% 55 Marietta Street 389,856 44% International Tower- Peachtree Center Plaza 386,563 81% 55 Allen Plaza 348,658 76% 270 Peachtree 325,000 92% Robert Woodruff Volunteer Service Center 318,935 80% South Tower- Peachtree Center Plaza 306,914 76% North Tower- Peachtree Center Plaza 302,951 85% 260 Peachtree 301,201 74% 30 Allen Plaza 264, % Candler Building 212,000 56% The Grant Building 149,352 77% Herndon Plaza/Atlanta Life Insurance Building 105, % C.A.R.E. International Headquarters 100, % Total 23,041,557 7

8 Downtown Atlanta Office Space Continued AmericasMart Sam Nunn Federal Bank of America SunTrust Plaza 191 Tower Georgia Pacific American Cancer Society Centennial SunTrust Garden Equitable 180 Building 55 Park Place Marquis One Marquis Two Hurt Building 8

9 Downtown Atlanta Office Space Continued 230 Peachtree Harris Tower 55 Marietta International Tower 55 Allen Plaza 270 Peachtree Robert Woodruff Volunteer Center South Tower North Tower 260 Peachtree 30 Allen Plaza Candler Building The Grant Building Herndon Plaza C.A.R.E 9

10 Downtown Atlanta Hotels Hotel Name Address Rooms Suites Total Atlanta Marriott Marquis 265 Peachtree Center Avenue 1, ,663 Hilton Atlanta 255 Courtland Street 1, ,267 Hyatt Regency 265 Peachtree Street 1, ,260 Westin Peachtree Plaza 210 Peachtree Street 1, ,108 Omni Hotel 100 CNN Center 1, ,070 Sheraton Atlanta 165 Courtland Street Melia Atlanta 590 West Peachtree St The Ritz-Carlton 181 Peachtree Street DoubleTree Hotel 160 Spring Street Embassy Suites Hotel Centennial Park 267 Marietta Street W Atlanta Downtown 45 Ivan Allen Jr. Blvd The Hotel ATL 300 Spring Street

11 Downtown Atlanta Hotels Continued Hotel Name Address Rooms Suites Total Holiday Inn Downtown 101 Andrew Young International Hilton Garden Inn Downtown 275 Baker Street Residence Inn Downtown 134 Peachtree Street Holiday Inn Express Hotel & Suites 111 Cone Street Ellis Hotel 176 Peachtree Street Glenn Hotel 110 Marietta Street Best Western PLUS Inn at the Peachtrees 330 West Peachtree Street Hampton Inn Downtown 161 Spring Street Twelve Hotel Centennial Park 400 West Peachtree St Hyatt Place Downtown 330 Peachtree Street Quality Inn Downtown 89 Luckie Street Total 9,778 1,055 10,833 11

12 Downtown Atlanta Hotels Continued Atlanta Marriott Marquis Hilton Atlanta Hyatt Regency Westin Omni Hotel Sheraton Atlanta Melia The Ritz Carlton DoubleTree Hotel Embassy Suites Centennial Park W Hotel 12 The ATL Hotel

13 Downtown Atlanta Hotels Continued Holiday Inn Hilton Garden Inn Residence Inn Holiday Inn Express Ellis Hotel Glenn Hotel Best Western Inn Hampton Inn Twelve Hotel Centennial Park Hyatt Place Quality Inn 13

14 Downtown Atlanta World Class Attractions Attraction Annual Attendance Underground Atlanta 5,000,000+ Centennial Olympic Park 3,500,000 Turner Field 2,500,000+ Phillips Arena 2,200,000 Georgia Aquarium 2,100,000 Georgia Dome 1,700,000+ World of Coca-Cola 1,100,000+ The Fox Theatre 750,000 Martin Luther King Jr. National Historic Site 531,544 College Football Hall of Fame 500,000 (projected, opening 2014) National Center for Civil and Human Rights 400,000 (projected, opening 2014) CNN Center 300,000 Children s Museum 200,000 Jimmy Carter Library and Museum 50,000 Skyview Newly Opened 14

15 Downtown Atlanta World Class Attractions Continued Centennial Park Turner Field Phillips Arena Georgia Aquarium Georgia Dome World of Coca-Cola MLK National Historic Site College Football Hall of Fame National Center for Civil and Human Rights CNN Center The Children s Museum Carter Library and Museum Skyview 15

16 Downtown Atlanta Georgia State University Georgia State University has grown into the second largest university in the state of Georgia: Number of Students: 32,000 Number of Faculty: 4,700 Number of Dorms: 5 Resident Halls (4,000 students) Number of Student Organizations: 356 Number of Buildings on Campus: 41 16

17 Access Unmatched in the Southeast 200 Peachtree offers unmatched access in the Southeast: Automobile: 200 Peachtree features excellent automobile access: Guests of 200 Peachtree arriving by automobile are accommodated by our 1,100-space parking deck, which has undergone a $1 million renovation during the past year Downtown Atlanta is at the convergence of Interstates 85, 75, and 20, which are in turn fed by 16, 185, 575, 985, and GA 400 Downtown is at the convergence of Atlanta s major surface streets Rapid rail: 200 Peachtree is located directly on top of the Peachtree Center MARTA rapid-rail station easily accessible to riders on either the North/South line and the East/West line Streetcar: 200 Peachtree is located on the Atlanta Streetcar line which will open in 2014 and will connect almost all of Downtown s major attractions and Georgia State University 17

18 Access Convergence of Major Highways 18

19 Access Convergence of Major Surface Streets Northside Drive Marietta Street Peachtree Street Hollowell Parkway Spring Street Piedmont Road Ponce De Leon Avenue Decatur Street Simpson Street Memorial Drive MLK Drive 19

20 Access MARTA <Insert MARTA map> 200 Peachtree 20

21 Access Streetcar 200 Peachtree <Insert Streetcar map> 21

22 Highly Differentiated Unique Atlanta Landmark The 200 Peachtree building opened in 1927 as Davisons Department Store and for decades was the grandest retail establishment south of New York City. 22

23 Highly Differentiated 200 Peachtree 200 Peachtree reopened in 2010 as a premier mixed-use complex featuring two restaurants, special events venues, and a conference center. 23

24 Project Concept You Are Invited to Help Shape We believe that the undeveloped space at 200 Peachtree represents an excellent retail opportunity. To optimize the value that can be realized from this opportunity, 200 Peachtree welcomes significant input from a seasoned urban retail specialist. Excellent opportunity Location Density Access Highly-differentiated context Value-Added input desired from JV partner Expertise regarding optimal development program Trusted relationships with potential tenants Experience as to optimal pricing and negotiation strategies Significant construction management experience The development concepts presented on the following pages represent a starting point for discussion and enhancement by the JV partner 24

25 Project Concept Terrace Level 25

26 Project Concept Peachtree Level 26

27 Project Concept Mezzanine Level 27

28 Project Ownership Flexible to Accommodate JV 200 Peachtree is willing to structure the Joint Venture to accommodate the objectives of the JV partner. Condominium structure: 200 Peachtree is part of an overall condominium structure which allows the retail development to be carved off as a separately owned entity Long-term commitment: Davisons Downtown views 200 Peachtree as a long-term hold and intends to provide long-term ownership and continuity for the project Deal-structuring flexibility: Davisons Downtown recognizes that different developers have different attitudes regarding hold period and exit strategy. Davisons Downtown is willing to be flexible to help accommodate the JV Partner s objectives. 28

29 Project Contact Information Adel Elmankabady, CIPS, CFIS Managing Principal, EB-5 Advisory International, LLC 1300 Peachtree Ind. Blvd., Suite 3207 Suwanee, Georgia Tel: Fax: