Thursday, 15 March 2007
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1 3 RD PANHELLENIC CONFERENCE Human Resources, Technology & Marketing: Factors of Success for Business Travel & Tourism Registration Thursday, 15 March Greetings by Mr. Dimitris Mantzios, President, Board of Directors, HAPCO Official Opening of the Conference and Greetings by Mrs. Fani Palli-Petralia, Minister Ministry of Tourism Development Greetings by Mr. Panagiotis Sgouridis, representative of PA.SO.K, responsible for tourism issues Greetings by Mr. Nikitas Kaklamanis, Mayor of Athens Greetings by Mr. Gerasimos Fokas, President, Board of Directors, Hellenic Chamber of Hotels Greetings by Mr. Stavros Andreadis, President, Board of Directors, Association of Greek Tourist Enterprises Greetings by Mr. Andreas Andreadis, President, Board of Directors, Hellenic Hotel Federation Greetings by Mr. Zacharias Kaplanidis, President of the Scientific Committee of the Conference Greetings by Mr. Dinos Astras, President of the Organizing Committee of the Conference Coffee Break Plenary Sessions 1 st Session: Human Resources in Congress Tourism The Current Situation The Necessity for Direct Intervention Coordinator: Dr. Stergios L. Mourghos, Professor, Vice President & Academic Advisor, TRINITY INTERNATIONAL HOSPITALITY STUDIES Recruitment for the congress market Dimitris Arvanitis, General Manager, C&C International S.A Qualitative update of the present work-force Dimitris Vintzileos, General Manager, PPP (Purpose, People, Process) The necessity for continuous training of executive staff Dr. Paris Tsartas, Professor in Tourism Development at the UNIVERSITY OF THE AEGEAN, Director of the «Planning, Management and Politics of Tourism» programme Questions - Discussion Break - Light Lunch
2 2 nd Session: The Ideal Marketing Mix for the Global Setting Coordinator: Dimitris Mantzios, President, Board of Directors, HAPCO, President, AMPHITRION C&C International S.A Convention Bureaux Their role in promoting the country The situation today and future prospective Dr. Dimitris Koutoulas, Tourism Development and Marketing Consultant, Tutor at the HELLENIC OPEN UNIVERSITY International lobbying and its role in global competition Ζacharias Kaplanidis, Vice President, Board of Directors, HAPCO, Secretary General, EFAPCO, Managing Director, ZITA Marketing Tools used by Greek PCOs Comparison with the corresponding situation in Europe and the USA Dr. Athanasios Kouremenos, Marketing Professor, UNIVERSITY OF PIRAEUS Questions Discussion 3 rd Session: The Role of Technology in Congress and Business Tourism: Audiovisual E-Marketing Software Coordinator: Michalis Andreadis, Member, Board of Directors, HAPCO, Managing Director, ANDREADIS AUDIOVISUAL S.A Audiovisual Panagiotis Podimatas, Treasurer, HAPCO, Managing Director, P.C. PODIMATAS AUDIOVISUAL S.A E-Marketing for Conferences Philip Nielsen, Managing Director, CREATIVE MARKETING Software Antonis Sakelaropoulos, President & Managing Director, PANASOFT Questions Discussion Coffee Break General Assembly (only for HAPCO Members) Elections for the new Board of Directors Gala Dinner and Awards (only for HAPCO members and V.I.P. Guests)
3 Friday, 16 March Arrival and Coffee Banquet Room Workshops The PCO and his suppliers. Vital necessity for understanding the risks on either sides Dinos Astras, Member, Board of Directors, HAPCO, President and Managing Director of TRIAENA TOURS & CONGRESS S.A, Pricing Policy Essential factor for the international image of Greece Ζacharias Kaplanidis, Vice President, Board of Directors, HAPCO, Secretary General, EFAPCO, Managing Director, ZITA Break - Light Lunch Contracts Negotiation techniques for the most important parts of contracts Diamantis Bilianis, Solicitor MC2 Room Congress The 10 most essential Logistics for the organizer Gerasimos Kouloumbis, Manager, Congress Department, ZITA Special Presentation for Event Insurance Terry Waller, Managing Director, CoverEx International Plenary Session 4 th Session: Summary and Conclusions Coordinator: Dr. Stergios L. Mourghos, Professor, Vice President & Academic Advisor, TRINITY INTERNATIONAL HOSPITALITY STUDIES Panel: Ζacharias Kaplanidis, Vice President of the Board of Directors, HAPCO, President, EFAPCO, Managing Director, ZITA Dinos Astras, Member of the Board of Directors, HAPCO, President and Managing Director of TRIAENA TOURS & CONGRESS S.A, Dr. Dimitris Koutoulas, Tourism Development and Marketing Consultant, Tutor at the HELLENIC OPEN UNIVERSITY Dimitris Mantzios, President, Board of Directors, HAPCO, President, AMPHITRION C&C International S.A.
4 National Sponsor: Ministry of Tourism GNTO Major Supporter: MEGARON, Athens International Conference Centre Supporters: AEGEAN AIRLINES CLASSICAL HOTELS S.A. OSTRAKO PLATIS S.A. PARK HOTEL ATHENS P.C. PODIMATAS AUDIOVISUAL S.A. VISION UNIDEA YLI S.A.
5 Official Media Partner: Newspaper IMERISIA Media Partners: EXHIBIT EPISTIMONIKO MARKETING presscode Synedrio Magazine & Event Guide TOURISTIKI AGORA TravelDailyNews Travel Times MONEY & TOURISM Xenios
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