THE VENDEE GLOBE IN NUMBERS

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Kelley Newman
5 years ago
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1 THE VENDEE GLOBE IN NUMBERS

VENDEE GLOBE MOST MEDIA IMPACT EVENT IN FRANCE 12 000 Major event UBM 10 936 10 000 8 000 6 000 6 319 4 000 4

2 VENDEE GLOBE MOST MEDIA IMPACT EVENT IN FRANCE Major event UBM Route du Rhum 2010 Roland-Garros 2011 Tour de France 2010 Vendée Globe 2012 Euro

3 NEW MEDIA RETURN RECORD FOR A LONG LASTING EVENT (3 MONTHS) Monthly UBM sept.-12 oct.-12 nov.-12 déc.-12 janv.-13 févr.-13 mars-13 avr.-13 mai-13 Total UBM of 6139 from September 2012 until May 2013 / 61 media contacts per French citizen during that period 23

4 IMPACT HAS DOUBLED BETWEEN 2 EDITIONS Finish Start 34

5 A MEDIA PLAN EQUIVALENT OF ABOUT 200 MILLION 200 Gross valuation (in M) / /13 45

6 AN EXCEPTIONAL IMPACT FOR A SAILING EVENT What are the sailing events you know, even just by name? Source: Sportimat February 2013 Surveyed: 1000 /exposed to sailing: 342/ exposed to Vendée: 463. NB: 68% have spontaneously said Vendée Globe for a sailing event in February 2013 vs 62% in November

7 IMAGE RECORD For each of the following sports, do you have a very good, good, bad or very bad image (or don t care)? très Very bonne good image - déc déc très Very bonne good image image - nov nov très Very bonne good image image - févr feb Rugby Athlé Voile Tennis Handball Football Cyclisme Base : 1000 français Surveyed: 1000 French people NB: 20% of the French state having a very good image of sailing against 16% in November 2012 Note de lecture : 20% des français déclarent avoir une très bonne image de la voile Février 2013, vs 16% en novembre

8 RECORD AUDIENCES ON SITE Audience overall (race start and finish villages + race start day) / / /13 78

9 NEW MEDIA RETURN RECORD Media return (France) presse radio TV web total 89

10 NEW MEDIA RETURN RECORD NUMBERS FOR THE OFFICIAL WEBSITE (20/10/12 => 25/02/13) Unique Visitors Visits Viewed pages Viewed videos Peak in visitors numbers: Unique visitors/day Viewed pages/day 9,3 million 53 million 210 million 30 million (mid-january) (end of january) 10 9

50 0 0 13 1992/93 1996/97 2000/01 2004/05 2008/09

11 NEW MEDIA RETURN RECORD OFFICIAL WEBSITE 300 Viewed pages (in millions) / / / / / /13* * Including pages viewed on mobile apps 11 10

12 NEW MEDIA RETURN RECORD OFFICIAL WEBSITE Over 3 months of race, the Vendée Globe site is situated in 14th position of the French sites most seen in term of visits (OJD source) behind: Orange Le Bon Coin L Equipe Les Pages Jaunes Nouvelobs Boursorama Vendée Globe Voila 1 st 2 nd 3 rd 4 th 12 th 13 th 14 th 14 th For information, sites such as Mappy, L Express, Ouest-France, Paru Vendu or still les Echos are classified behind the Vendée Globe

13 NEW MEDIA RETURN RECORD VIDEO DISTRIBUTION ON THE NET Sailing websites 80 French websites 57 Sports websites 9 International websites 80 News websites 31 TOTAL 137 TOTAL

14 NEW MEDIA RETURN RECORD LIVE AUDIENCES IN GENERAL Subjects Audience live Live coverage of start and the arrivals Live Daily Live Daily (on repeat) TOTAL Supports Combined Audiences Dailymotion Vendée Globe Other sites TOTAL Dailymotion Youtube Overall TOTAL

NEW MEDIA RETURN RECORD MOBILE APP NUMBERS ios downloads 210 000 Android downloads 87 000

15 NEW MEDIA RETURN RECORD MOBILE APP NUMBERS ios downloads Android downloads TOTAL ios viewed pages Android viewed pages TOTAL 54 million 21 million 75 million 15 14

NEW MEDIA RETURN RECORD VIRTUAL GAME 35 million views of the virtual newspiece 250 000

16 NEW MEDIA RETURN RECORD VIRTUAL GAME 35 million views of the virtual newspiece downloaded ios & Android apps subscriptions 350 million pages viewed per month on average 16 15

NEW MEDIA RETURN RECORD SOCIAL NETWORKS FACEBOOK By the end of the race arrivals 77 400 fans

17 NEW MEDIA RETURN RECORD SOCIAL NETWORKS FACEBOOK By the end of the race arrivals fans people interacting with the page i.e. 83% fans gained in 11 months +845% 17 16

NEW MEDIA RETURN RECORD SOCIAL NETWORKS TWEETER For the arrival of the race 19 080

18 NEW MEDIA RETURN RECORD SOCIAL NETWORKS TWEETER For the arrival of the race followers tweets More than 18,000 followers gained in 6 months % 18 17

NEW MEDIA RETURN RECORD LIVE TV 90 Hours of Live TV 80 85 70 60 50 40 53

19 NEW MEDIA RETURN RECORD LIVE TV 90 Hours of Live TV / / départ Start Finish arrivée Overall total 19 18

20 NEW MEDIA RETURN RECORD INTERNATIONAL TV BROADCASTING Territories Broadcast Distribution EUROPE 437 h 59 % FRANCE 290 h 39% UK 20 h 3 % SPAIN 17 h 2 % ASIA 127 h 17 % SOUTH & NORT AMERICA 71 h 10 % AFRICA 28 h 4 % MIDDLE-EAST 19 h 2.5 % OCEANIA 8 h 1 % WORLDWIDE NEWS 48 h 6.5 % TOTAL 738 h 100 % 20 19

21 NEW MEDIA RETURN RECORD INTERNATIONAL TV BROADCASTING 21 20

22 VENDEE GLOBE MEDIA PLAN OVERVIEW VENDEE GLOBE TV VIDEO INTERNET MOBILE APPS PRESS RADIOS VILLAGES 85 H Live TV 30 Million 9,3 Million of visitors (in 3 months) downloads subjects 2 Million of visitors 22 21

A FEW KEY NUMBERS 78 days 2 hours 16 minutes 40 seconds: race record beaten by the youngest winner in the history of the race (29 years old) 1.

23 A FEW KEY NUMBERS 78 days 2 hours 16 minutes 40 seconds: race record beaten by the youngest winner in the history of the race (29 years old) million visitors in total 188 million Euros gross media value achieved in France 9.3 million unique visitors on the site 285 million viewed pages on the website and the mobile app 30 million videos viewed 738 hours of TV overall in the world 85 hours of Live TV registered for the Virtual Regatta game Facebook fans and followers on Twitter 23 22

24 20 SKIPPERS AT THE START 24 23

TV DISTRIBUTION: 24 Hours of Le Mans June 16 17, :00 15:00 Local time Infront Sports & Media AG 0

TV DISTRIBUTION: 24 Hours of Le Mans 2018 June 16 17, 2018 15:00 15:00 Local time Infront Sports & Media AG 0 LE MANS 2018 BROADCAST PARTNERS Pan-Europe Pan-Europe Pan Asia- Pacific Pan Asia- Pacific French