The only apple in the world produced exclusively from organic farming!

Transcription

1 The only apple in the world produced exclusively from organic farming!

2 How was Juliet born? An encounter between 4 men... I want to protect the interests of the growers and promote their work! I want a product that is healthy and good for the planet, I want ORGANIC! I want a nice variety, resistant and easy to produce! I want to offer at most of consumers a healthy and good product! Benoît Escande Nurseryman breeder and editor Jean-Noël Carles Tree farmer Guilhem Severac Technician Vaucluse Chamber of Agriculture Jean-Paul Touchard Commercial in the launch of the initiative... who fell in love with an apple......thus a project to produce an apple exclusively from organic farming in France was born : 2

3 TESTIMONIALS THE FRUIT OF A HUMAN ADVENTURE... An exceptional variety Two-coloured apple recognised for its excellent gustative quality - the only apple in the world produced exclusively from organic farming - NATURALLY resistant to scab and oidium (main diseases affecting apple trees) - rustic aspect (slightly flattened fruits) - crunchy - full of flavour - a mild, sweet taste - very juicy - excellent preservation A unique concept A development strategy founded on the committment of all the partners, from the nurseryman to the distributor! The producers of Juliet and ESCANDE nursery created an association together: Les Amis de Juliet. The producers are therefore at the heart of this adventure! Nicolas Berger JULIET provides us with effective technical follow-up, marketing and reasonable prices. We have made the right choice! Tree farmer in Vaucluse 3

4 The association Les Amis de Juliet President Mobile: +33 (0) Jean-Noël Carles Benoît Escande Vincent Lehallier Vice-President Les PEPINIERES ESCANDE SAINT-VITE (France) Tel.: +33 (0) Fax: +33 (0) Coordinator Association Les Amis de Juliet Pépinière d entreprises - Bureau 3 ZA du Haut Agenais MONTAYRAL (France) Mobile : +33 (0) vincent@juliet.eu Technical Coordinator Our association created on may 18th 2005 is now gathering over 110 producers from all the major arboricultural regions in France. We aim to : Introduce Juliet to the greatest number of people Follow technically the Juliet orchard Restrict the production of Juliet to Organic farming. Guilhem Severac Vaucluse Chamber of Agriculture 62 Avenue Augustin Bouscarle CAVAILLON (France) Tel.: (4) guilhem.severac@vaucluse.chambagri.fr Association Les Amis de Juliet - Pépinière d entreprises - Bureau 3 ZA du Haut Agenais MONTAYRAL (France) 4

5 Produce of France > Over 110 producers > 350 ha of orchards (470 ha planned for 2020) > Current packing stations : - Auvergne-Rhône-Alpes region, county of Isère - PACA region, counties of Vaucluse and Bouches du Rhône - Occitanie region, counties of Hérault and Tarn et Garonne - Nouvelle Aquitaine region, county of Deux-Sèvres Production area Packing station An harvest always increasing 8500 T in 2016 forecast T in 2018 Exclusive marketing CARDELL EXPORT France Tel (4) Contact : Pascal Corbel pascal@cardell.fr Thanks to the partnership with CARDELL Export, worldwide specialist in apple distribution, Juliet apples are distributed to a significant number of consumers providing producers with the promotion they deserve and affordable prices for consumers. 5

6 An adapted packaging > THE FRESH FRUITS PUNNETS 4 fruits 6 fruits 8 fruits TRAYS 1 layer 2 layers BUSHEL 6

7 > ORGANIC STILL & SPARKLING PURE JULIET JUICES no coloring, no preservatives, no added sugar JUICES SPARKLING JUICES CIDER Marketing JULIET SARL Pépinière d entreprises - Bureau 3 ZA du Haut Agenais MONTAYRAL (France) Tél : +33 (0) vincent@juliet.eu 7

8 JULIET SQUEEZ An adapted packaging > APPLESAUCES & JAMS A very tasty, high quality organic product No coloring, no preservative, no added sugar Marketing JULIET SARL Pépinière d entreprises - Bureau 3 ZA du Haut Agenais MONTAYRAL (France) Tél : +33 (0) vincent@juliet.eu JAMS Marketing JULIET SARL Pépinière d entreprises - Bureau 3 ZA du Haut Agenais MONTAYRAL (France) Tél : +33 (0) vincent@juliet.eu Processing Biolo Klock MONTPEZAT - France APPLESAUCES Processing and marketing Lucien Georgelin SAS La Prairie de Londres VIRAZEIL - France Tél : +33 (0) georgelinsa@georgelin.fr 8

9 51 RUE ALBERT-CAMUS AGEN CEDEX JULIET /XFA/MAF/3 OCTOBRE 10 Mensuel OJD : 5028 Surface approx. (cm²) : 3252 Eléments de recherche : Toutes citations: - JULIET : pomme bio - LES AMIS DE JULIET : association de producteurs de pommes Juliet Page 1/9 THE FRUIT OF A HUMAN ADVENTURE... A dynamic marketing strategy TRADE SHOWS Strong presence at professional and general public trade shows PRESSE Publications in the farming, distribution and organic press Le verger résiste à la tavelure au sud En vergers de pommiers, le choix de variétés ayant une moindre sensibilité à la tavelure s'inscrit dans les démarches de production qualifiées de «durables», et qui répondent aux attentes sociétales. En Provence, dans les Alpes du sud mais aussi dans le Piémont italien, l'intérêt de ce type de variétés représente un véritable enjeu pour le maintien de la production. TV AND RADIO La Minute Bio on Story in the News on 9

10 DISTRIBUTION A dynamic marketing strategy CANADA EUROPE ASIA > Distribution around the world DUBAI HONG KONG TAIWAN ABU DHABI THAILAND VIETNAM MALAYSIA SINGAPORE INDONESIA > In Organics stores > In the organic section of supermarkets > In catering 10

11 A dynamic marketing strategy PROMOTIONS Tastings in specialist shops and supermarkets WEB Discover our Facebook page and our video on YouTube (long version) (short version) PROMOTIONAL ITEMS 11

12 Association Les Amis de Juliet Pépinière d entreprises - Bureau 3 ZA du Haut Agenais MONTAYRAL (France) Tel. : +33 (0) contact@juliet.eu 12