Vetrarferðaþjónusta. Aðalfundur SAF / 24. mars, 2011 / HOF, Akureyri Helgi Már Björgvinsson, framkvæmdastjóri sölu- og markaðssviðs
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1 Vetrarferðaþjónusta Aðalfundur SAF / 24. mars, 2011 / HOF, Akureyri Helgi Már Björgvinsson, framkvæmdastjóri sölu- og markaðssviðs
2 ICELANDAIR + Rótgróið fyrirtæki með mikla reynslu og rætur aftur til starfsmenn + Velta milljarðar flug á viku til 31 áfangastaða farþegar á sólarhring + 1,7 milljón farþega (75% útlendingar) + 14 Boeing 757 flugvélar í áætlunarflugi + Áætlun í flugi 2011: 5 nýjir áfangastaðir og 17% aukning í framboði (15% aukning árið 2010)
3 INTERLINE AA (American Airlines) - AB (Air Berlin) - AC (Air Canada) - AF (Air France) - AP (Air One) - AS (Alaska Air) - AY ( Finnair) - AZ ( Alitalia) - BA (British Airways) - BD (British Midland) - BT (Air Baltic) - CA (Air China) - CI (China Airlines) - CX (Cathay Pacific) - DL (Delta) - EK (Emirates) - EY (Etihad Airways) - FC (Finncom) - FV (Rossiya Airlines) - HR (Hahn Air) - IB (Iberia) - JK (Spanair) - JU (Jat Airways) - JZ (Skyways) - KA (Dragonair) - KF (Blue1) - KL (KLM) - LG (Luxair) - LH (Lufthansa) - LO (LOT) - LX (Swiss) - LY (EL AL ) - MA (Malev) - MI (Silkair) - NH (All Nippon) - NW (Northwest Airlines) - OA (Olympic Air) - OK (Czech Airlines) - OL (Olt Ostfriesische Lufttr) - OS (Austrian ) - OV (Estonian Air) - OZ (Asiana Airlines) - QF (Qantas Airways) - QI (Cimber) - QR (Qatar Airways) - QS (Smart Wings) RC (Atlantic Airways ) - SA (South African Airways) - SK (SAS) - SN (Brussels Airlines) - SQ (Singapore Airlines) - SU (Aeroflot) - SY (Sun Country) - TG (Thai Airways) - TK (Turkish Airlines) - TP (TAP) - UA (United Airlines) - US (US Airways) - UX (Air Europa) - VS (Virgin Atlantic) - WF (Wideroe) - 0O (STA Travel) - F9 (Frontier Airlines) Mar 21
4 CODE-SHARE
5 + Alaska Airlines 8 áfangastaðir í gegnum SEA
6 + SAS 8 áfangastaðir í Evrópu í gegnum CPH og ARN + Finnair KEF-HEL, KEF-STO, KEF-OSL
7 ICELANDAIR: TIL FRÁ - GEGNUM 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% GEGNUM FRÁ TIL
8 FERÐAÞJÓNUSTA BURÐARÁS ATVINNULÍFS + Sjávarútvegur, áliðnaður og ferðaþjónusta þrír burðarásar + Árið 2009: störf í ferðaþjónustu, í sjávarútvegi og í áliðnaði + Ferðaþjónusta 4,5% af VLF 2009, sjávarútvegur 6.3% og áliðnaður 3% + Ferðaþjónusta 20% í gjaldeyristekjum, álið 24% og sjávarafurðir 27% + Gjaldeyristekjur ferðamanna ca. 155 milljarðar á ári
9 ÞRÓUN FERÐAMANNA Árið 2000: ferðamenn Árið 2008: ferðamenn : Áætlaður fjöldi erlendra gesta Heimildir: Útlendingaeftirlitið. Komur erlendra gesta um millilandaflugvelli og hafnir Ferðamálastofa. Brottfarir erlendra gesta í Leifsstöð Austfar. Farþegar með Norrænu
10 MEÐALFJÖLDI VIKULEGRA FLUGA Í KEF Aðrir 2011 Icelandair Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec + Winter: Icelandair Astreus SAS Air Greenland + Summer: Icelandair GermanWings Astreus Air Berlin Delta Air Greenland Niki Lufthansa Austrian Airlines Atlantic Airways SAS Transavia
11 MEÐALFJÖLDI VIKULEGRA FLUGA Í KEF Aðrir 2010 Icelandair Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
12 TÍÐNI S11 Á MILLI NORÐURLANDA OG NA + + Fyrirhugaðar ferðir á viku í júlí 2011 milli Norður-Ameríku og höfuðborga norðurlandanna
13 FRAMBOÐSBREYTINGAR ICELANDAIR Sumar (jún - ágú) Axlir (apr-maí, sep-okt) Vetur (jan-mar, nóv-des)
14 TÆKIFÆRI Í FJÖLGUN VETRARFERÐAMANNA + Fljótvirkasta og ódýrasta leiðin til atvinnusköpunar á Íslandi + Leggja þarf til 700 milljóna nýja fjárfestingu í markaðsstarfi + Helmingur frá greininni, helmingur frá hinu opinbera + Aðgerðaáætlun byggð á InspiredByIceland hugmyndafræðinni + Stefna að fjölgun ferðamanna utan háannar um veturinn Þýðir atvinnu fyrir um manns + Gæti þýtt milljarða aukningu í gjaldeyristekjur
15 VETRARFERÐÞJÓNUSTA + Mikill efniviður er fyrir hendi til þess að vinna úr og nýta + Mörg sóknarfæri í menningu og náttúru + Tækifæri til að styrkja stöðu Íslands sem ferðamannalands + Grundvallarbreyting frá sumarvertíð í heilsársatvinnuveg
16 ÞEKKJUM VEL AÐFERÐAFRÆÐI OG LEIÐIR + Bein flug á veturna Kaupmannahöfn, Osló, Helsinki, Stokkhólmur, Frankfurt, Amsterdam, París, London,Manchester, Glasgow, New York, Boston og Seattle + Helstu markhópar vetrarferða eru drífandi einstaklingar og sambýlisfólk á aldrinum ára, 50+ og eftirlaunafólk, áhuga- og hagsmunahópar, námsmenn og háskólafólk + Miðlar valdir sem skapa skjót áhrif vefurinn, samfélagsmiðlar, prentauglýsingar, utanhússkilti, almannatengsl + Vetrarframboð að styrkjast - Harpa í Reykjavík, Hof á Akureyri, alþjóðlegum viðburðum fer fjölgandi, tónlist, matur og menning í sókn
17 FRAMTÍÐ & TÆKIFÆRI ÍSLENSKRAR FERÐAÞJÓNUSTU + Góðum árangri hefur verið náð yfir sumartímann en þó með auknum árstíðarsveiflum + Það er mikilvægt að ná jafnvægi milli sumars og veturs tækifærin með veikri krónu + Með sömu þróun verða árstíðarsveiflur of ýktar sem skapar óhagstæðan rekstrargrundvöll fyrir mörg fyrirtæki í ferðaþjónustu + Að Ísland veiti upplifun sem byggir á möguleikum ferðamanna að upplifa Ísland á tímum þegar ferðamannastraumur er minni - finnska módelið + Þurfum meiri nýsköpun og vöruþróun í ferðaþjónustuna, helst fyrir sep-maí tímabilið. Fleiri atburði (Iceland Airwaves, Food & Fun, Eve Onlin ), Family Products, Winter Products + Mikilvægt að auka dreifingu og fjölga söluaðilum sem selja Ísland + Uppbygging heilsárs áfangastaða styrkir ferðaþjónustuna til lengri tíma
18 FJÖLDI FERÐAMANNA jan feb mar apr maí jún júl ágú sep okt nóv des og 2009: Heimild: Ferðamálaráð Íslands, brottfarir erlendra farþega frá Keflavíkurflugvelli. Hér eru ekki taldir með farþegar Norrænu eða farþegar sem fara um aðra millilandaflugvelli en Keflavík : Draumsýn ferðaþjónustunnar
19 ÓGNANIR SEM HAFA ÁHRIF Á VÖXT + Efnahagslífið á Íslandi og á erlendum mörkuðum + Þróun vinnumarkaðar og opnir kjarasamningar + Skattahækkanir yfirvalda + Gjaldahækkanir og þjónustustig í Leifsstöð + Þróun eldsneytisverðs + Hryðjuverkaógn - eldgos
20 TAKK FYRIR
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