Keynote Intervention

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1 Keynote Intervention "Phoenicians' Route Tour Operator Alliance" Initiative Antonio Barone Director 8th UNWTO Silk Road Tour Operators Forum Thursday 7 March 2019, Palais West Room, ITB Berlin

2 طريق الفينيقيين La Rotta dei Fenici La Route des Phéniciens The Phoenicians Route La Ruta de los Fenicios La Ruta dels Fenicis O Δρόμος των Φοινίκων

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4 Core Working Group On the Phoenicians Route

5 The idea: The Phoenicians Route (Italian Ministry of Tourism 1994) The operating sectors of reference are: Intercultural dialogue, education, enhancement of heritage and innovative and creative sustainable tourism. *follow an historical route or (in the case of cultural tourism) a newly created route

6 Phoenicians Route in the Mediterranean: tourism strategies Cultural and tourism focus Phoenicians and Punics civilization From 2014 Ancient civilizations on the Mediterranean

7 International Confederation Members Portugal Cyprus Jericho Governorate Cyprus (Portugal)

8 Ruta de las Casitérides Route des Phéniciens Cammino di Annibale A Rota dos Fenícios A Strada de Fenici Ruta de los Iberos Ruta de los Fenicios United Kingdom ir-rotta tal-fenici Malta Phéniciens en Tunisie et au Maghreb France Croatie Portugal Espagne Italie Malte Grèce Etruschi Feničanska Ruta Fenici in Sardegna Magna Grecia Fenici in Sicilia Η Pότα των Φοινίκων Turquie Chypre Syrie Lebanon Israel Palestine Φοίνικες σε Κύπρος Phoenicians in Lebanon Jericho Patway Ajaccio Declaration 2008 (Mediterranean Countries 5+5) «Our will and to pursue a concerted policy of sustainable development of tourism, within the framework of the conventions and principles to which we adhere, especially through itineraries on federative, highly cultural themes, such as the Phoenicians Route»

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12 Smart ways and Interpretation centers Ecomuseum to tell the place identity, the vision and the mission, Mediterranean people stories, presents their lifestyle, the origins and the motivations. Meeting point between travellers and communities...and Creativity incubators

13 United Kingdom Portugal Espagne France Croatie Italie Malte Grèce Turquie Chypre Syrie Lebanon Israel Palestine Work in progress Smart Ways and Interpretation Centers

14 United Kingdom Smart Ways examples France Croatie Italie Malte Grèce

15 From Destination to Motivation

16 ICT and Cultural Heritage Education Educational activities in the heritage field are an ideal way of giving meaning to the future by providing a better understanding of the past Virtual Mediterranean Museum MeMuNet Reccomendation No. R (98) 5 to Member States Committee of Ministers of the Council of Europe 1998

17 Serious Game for Cultural and Tourism Promotion

18 Mediterranean Museums Network Me.Mu.Net. in collaboration with

19 Mediterranean Schools Network Edu.Net Interculturality Travels, Twinnings & e-twinnings

20 Operational networks: welcome and accomodations Hotel quality network label (SSN) Food/Mediterranean Diet Services Cultural tourism offer Mediterranean Museum Network, Ecomuseums, etc Mediatori territoriali Mediateurs territorial Territorial facilitator (Story telling story doing) * Meet people, communities. In collaboration with national associations of tourism guides in Italy, Malta, Tunisia, Lebanon, France, Spain, etc

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22 La Rotta dei Fenici - The Phoenicians Route Ancient Civilizations on the Mediterranean Fb La Rotta dei Fenici Youtube La Rotta dei Fenici #larottadeifenici #phoeniciansroute direttore@fenici.net info@fenici.net Core Working Group on The Phoenicians Route

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