TRANSROMANICA European Cultural Route. Juliane Koch Lousada,

Transcription

1 TRANSROMANICA European Cultural Route Juliane Koch Lousada,

2 Presentation I Inititual Situation Saxony-Anhalt as Starting Point II TRANSROMANICA as Cultural Route III Challenges and Benefits 2

3 Romanesque Road Saxony-Anhalt 20,400 km Mio. inhabitants Romanesque Road of Saxony-Anhalt (DE) 80 monuments along 1000 km 3

4 Monuments Collegiate church Gernrode Monastery Jerichow 4

5 Monuments Cathedral Naumburg Rood screen Crucifix in the crypt Capital in the crypt 5

6 Activities Romanesque-Award-Ceremony for special merits for the Romanesque Road Romanesque-Rallye in the region around Magdeburg 6

7 Activities Professional excursions for tourist guides and employees of monuments Musical-literary exploratory journey (Rossini-Quartett) European Choir Night Exchange for European Heritage Day? Art projects, exhibitions 7

8 Kinder Kemenate Castle Neuenburg Getting in costume Playing old games Looking at books Entrance-ticket 8

9 Activities House of the Romanesque : Info-Point European Romanesque Centre 9

10 Signposting 10

11 TRANSROMANICA network II TRANSROMANICA as Cultural Route 11

12 TRANSROMANICA network Burgundy International Study Centre for Cultural Heritage in Charolais- Brionnais Monastery of Paray-le-Monial Sousa Valley Ass. of Municipalities Vale do Sousa Saxony-Anhalt Ministry of Regional Development and Transport Tourism Association of Saxony-Anhalt Thuringia Thuringian Tourism Board Carinthia TRANSROMANICA Austria Castile-Leon Reg. Gvmt of Castile-Leon 12 Provinces of Modena, Parma and Ferrara Province of Modena Region of Piedmont Piedmont Serbia Ministry of Culture National Tourism Organisation

13 Cultural Route by the CoE Form of organisation, own budget Networking, cooperation EICR Cultural tourism Public relations Work with youth 13

14 Aims of TRANSROMANICA Further growth of the network Sensitive tourist marketing Opening of buildings Qualification of members / (honorary) employees Revival of traditional products Create identity and promote volunteering Cultural Events / initiate art projects Publications, public relation and lobbying Use of new media Thematic education of children, youth and adults 14

15 Work Flow Romanesque buildings Touristic partners Public Relations Political lobby Work and communication on regional level Members in the regions One region serves as shopping window for the others Delivery of material, communication between pattners, presentation to the outside and as a whole TRANSROMANICA office Delivery of material and request for presentation 15

16 Activities - Communication Public relations, creation of promotion material and international event calendar/calendar A multilingual website with regional and crossborder travel offers Exchange with other European Cultural Routes and among the regions 10/3/2011 Page 16

17 Activities - Signposting Guideline and uniform signposting at more than 80 Romanesque sites 10/3/2011 Page 17

18 Activities Audio Guides Audio guides: more than 700 audio files Online portal for download 10/3/2011 Page 18

19 Bike trails Thematic staging of bike trails, e.g. Palaces, Castles and Wine 10/3/2011 Page 19

20 Bike trails Digital roadmaps 10/3/2011 Page 20

21 Maps Inserts in maps of regional Romanesque roads Romanesque and Taste Romanesque and Bike 10/3/2011 Page 21

22 Education Summer Schools Training of volunteers and young graduates Further education for tour guides 10/3/2011 Page 22

23 Tourist packages Product offer of Jena Tourist Information: Tourist package with the canoe on the Saale river..with a fantastic view on impressive castles and palaces. 10/3/2011 Page 23

24 B2B Sales Manual for Tour Operators Presence at fairs B2B-newsletter Workshops at overseas-fairs 10/3/2011 Page 24

25 Challenges Top-bottom vs. bottom-up Long-life political support Sustainable, dedicated structures Interests of single sites vs network-character Romanesque as stand-alone topic 25

26 Benefits International marketing platform International recognized quality label (UNESCO, European Cultural Route) Contacts to new partners and cultural routes in Europe Personal advice in Magdeburg by TRANSROMANICA bureau Promotion and funding 10/3/2011 Page 26

27 See you soon along the TRANSROMANICA! TRANSROMANICA e.v. Tel: