I International Symposium ENGINEERING MANAGEMENT AND COMPETITIVENESS (EMC2011)

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2 University of Novi Sad Technical faculty Mihajlo Pupin I International Symposium ENGINEERING MANAGEMENT AND COMPETITIVENESS (EMC2011) Proceedings Zrenjanin, 24-25th June 2011

3 I International Symposium Engineering Management and Competitiveness (EMC2011) - Proceedings Organizer of the Symposium: University of Novi Sad, Technical faculty Mihajlo Pupin, Publisher: University of Novi Sad, Technical faculty Mihajlo Pupin, Zrenjanin, Đure Đakovića bb, Zrenjanin For publisher: Milan Pavlović, Ph.D, Professor, Dean of Technical faculty Reviewers: Živoslav Adamović, Ph.D, Professor, University of Novi Sad, Technical faculty Mihajlo Pupin, Maša Magzan, Ph.D, Professor, Zagreb School of Economics and Management, Croatia Larisa Nikitina, Ph.D, Professor, Voronezh State University, Management Department, Russia Technical treatment: Milan Nikolić, Ph.D, Professor, University of Novi Sad, Technical faculty Mihajlo Pupin, Dragan Ćoćkalo, Ph.D, Assistant Professor, University of Novi Sad, Technical faculty Mihajlo Pupin, Savina Đurin, BSc, Associate Assistant, University of Novi Sad, Technical faculty Mihajlo Pupin, Višnja Istrat, BSc, Associate Assistant, University of Novi Sad, Technical faculty Mihajlo Pupin, Edit Terek, BSc, Associate Assistant, University of Novi Sad, Technical faculty Mihajlo Pupin, Design: Stanislava Sinñelić, M.Sc, Assistant, University of Novi Sad, Technical faculty Mihajlo Pupin, Lecturer: Dragica Ivin, M.Sc, Professor, University of Novi Sad, Technical faculty Mihajlo Pupin, Printed by: Štamparija "GRAFO AS" Karavukovo, Ul. Vuka Karadžića 28, Tel. 025/ Circulation: 150 ISBN: By the resolution no / , from 29th April 2011, Ministry of Education and Science Republic of Serbia donated financial means for printing this Symposium Proceedings. CIP - Каталогизација у публикацији Библиотека Матице српске, Нови Сад 005.7:338.45(082) INTERNATIONAL Symposium Engineering Management and Competitiveness (1; 2011; Zrenjenin) Proceedings / I International Symposium Engineering Management and Competitiveness (EMC2011), Zrenjanin, 24 25th June 2011; [organizer] University of Novi Sad, Technical faculty Mihajlo Pupin, Zrenjanin. Zrenjanin: Technical faculty Mihajlo Pupin, 2011 (Karavukovo: Grafo as). XII, 530 str.: ilustr.; 25 cm Tiraž 150. Str. V: Introduction / Milivoj Klarin. Bibliografija uz svaki rad. ISBN: University of Novi Sad, Technical faculty Mihajlo Pupin (Zrenjanin) а) Индустријски менаџмент - Зборници COBISS.SR - ID II

4 Program Committee: Milivoj Klarin, Ph.D, Professor, University of Novi Sad, Technical faculty Mihajlo Pupin, President of the Programming Committee Milan Pavlović, Ph.D, Professor, University of Novi Sad, Technical faculty Mihajlo Pupin, Dean of Technical faculty Mihajlo Pupin in Zrenjanin Ješa Kreiner, Ph.D, Professor, California State University, Department of Engineering, Fullerton, CA, USA Teodora Rutar Shuman, Ph.D, Professor and PACCAR Professor Mechanical Engineering, Seattle University, College of Science and Engineering, USA Thor Henning Gulbrandsen, Ph.D, IFE/NEPAS, Oslo Area, Norway Delčo Jovanovski, Ph.D, Professor, Ss. Cyril and Methodi University, Faculty of Mechanical Engineering, Skopje, Republic of Macedonia Holger Luczak, Ph.D, Professor, Emeritus, RWTH Aachen University, Institute of Industrial Engineering and Ergonomics, Germany Ivo Ćala, Ph.D, Professor, University of Zagreb, Faculty of Mechanical Engineering and Naval Architecture, Croatia Zoran Filipi, Ph.D, Professor, University of Michigan, College of Engineering, Canada Stanislav Karapetrovic, Ph.D, Professor, University of Alberta, Department of Mechanical Engineering, Canada Poór József, Ph.D, Professor, Szent István University, Gödöllő, Hungary Maša Magzan, Ph.D, Professor, Zagreb School of Economics and Management, Croatia Larisa Nikitina, Ph.D, Professor, Voronezh State University, Management Department, Russia Horia Popa, Ph.D, Professor, Politehnica University, Timisoara, Romania Miloslav Seidl, Ph.D, Professor, University of Žilina, Faculty of Special Engineering, Slovakia Ladislav Novák, Ph.D, Professor, University of Žilina, Faculty of Special Engineering, Slovakia Zdenek Dvořák, Ph.D, Professor, University of Žilina, Faculty of Special Engineering, Slovakia Boženko Bilić, Ph.D, Professor, University of Split, Faculty of Electrical Engineering, Mechanical Engineering and Naval Architecture, Croatia Janko Cvijanović, Ph.D, Professor, Megatrend University, Belgrade, Republic of Serbia Miroslav Radojičić, Ph.D, Professor, University of Kragujevac, Technical faculty, Čačak, Republic of Serbia Dragan Radović, Ph.D, Docent, Alfa University Belgrade, Faculty of management, Novi Sad, Republic of Serbia Zoran Čekerevac, Ph.D, Professor, Union University Beolgrade, Faculty of Industrial Management, Kruševac, Republic of Serbia Vesna Spasojević Brkić, Ph.D, Docent, University of Belgrade, Mechanical faculty, Republic of Serbia Zvonko Sajfert, Ph.D, Professor, University of Novi Sad, Technical faculty Mihajlo Pupin, Miroslav Lambić, Ph.D, Professor, University of Novi Sad, Technical faculty Mihajlo Pupin, Živoslav Adamović, Ph.D, Professor, University of Novi Sad, Technical faculty Mihajlo Pupin, Dragiša Tolmač, Ph.D, Professor, University of Novi Sad, Technical faculty Mihajlo Pupin, Slobodan Stojadinović, Ph.D, Professor, University of Novi Sad, Technical faculty Mihajlo Pupin, Dejan Đorñević, Ph.D, Professor, University of Novi Sad, Technical faculty Mihajlo Pupin, Miodrag Ivković, Ph.D, Professor, University of Novi Sad, Technical faculty Mihajlo Pupin, Biljana Radulović, Ph.D, Professor, University of Novi Sad, Technical faculty Mihajlo Pupin, III

5 Duško Letić, Ph.D, Professor, University of Novi Sad, Technical faculty Mihajlo Pupin, Vladimir Brtka, Ph.D, Assistant Professor, University of Novi Sad, Technical faculty Mihajlo Pupin, Branko Markoski, Ph.D, Assistant Professor, University of Novi Sad, Technical faculty Mihajlo Pupin, Organizing Committee: Milan Nikolić, Ph.D, Professor, University of Novi Sad, Technical faculty Mihajlo Pupin, President of the Organizing Committee Dragan Ćoćkalo, Ph.D, Assistant Professor, University of Novi Sad, Technical faculty Mihajlo Pupin, Dragica Ivin, M.Sc, Professor, University of Novi Sad, Technical faculty Mihajlo Pupin, Biljana Goševski, M.Sc, Assistant, University of Novi Sad, Technical faculty Mihajlo Pupin, Savina Đurin, B.Sc, Associate Assistant, University of Novi Sad, Technical faculty Mihajlo Pupin, Višnja Istrat, B.Sc, Associate Assistant, University of Novi Sad, Technical faculty Mihajlo Pupin, Edit Terek, B.Sc, Associate Assistant, University of Novi Sad, Technical faculty Mihajlo Pupin, Vladimir Karuović, B.Sc, System Admin., University of Novi Sad, Technical faculty Mihajlo Pupin, IV

6 INTRODUCTION Department for Management and Technical faculty Mihajlo Pupin from Zrenjanin have started the organization of I International Symposium - Engineering Management and Competitiveness (EMC2011) in The objectives of the Symposium EMC2011 are: presentation of current knowledge and the exchange of experiences from the field of Engineering management, consideration of development tendencies and trends in Serbia and the world as well, gathering researchers from this field with the aim of expanding regional and international cooperation, raising the level of professional and scientific work at Technical faculty Mihajlo Pupin from Zrenjanin, expanding cooperation with economic and educational institutions and encouraging young researchers within this field. Taking into account that this Symposium is international, the importance of this event is obvious for the town of Zrenjanin, Banat region, Vojvodina and Serbia. Organization of EMC2011 by Technical faculty Mihajlo Pupin from Zrenjanin represents this scientific-educational institution as one of the major representatives of economic and social development in Banat. Within this Collection of papers are presented all accepted papers received for I International Symposium Engineering Management and Competitiveness (EMC2011). The papers are divided into eight sessions: Plenary session, Session A: Strategic management, Session B: Operation management, Session C: Economic models and econometry, Session D: R&D management, Session E: Marketing management, Session F: Management information systems, Session G: Students papers. We wish to thank Ministry of Education and Science, Republic of Serbia and University of Novi Sad for supporting the organization of I International Symposium Engineering Management and Competitiveness (EMC 2011) as well as to Technical faculty Mihajlo Pupin from Zrenjanin and the dean Prof. PhD Milan Pavlović for their active role concerning the organization of the Symposium. We are also expressing our gratitude to all authors who have contributed with their papers to the organization of our first Symposium EMC. We would like our Symposium to become a traditional meeting of researchers in June, every year. We are open and thankful for all useful suggestions which could contribute that the next, II International Symposium Engineering Management and Competitiveness (EMC2012) become better in organizational and program sense. Zrenjanin, June President of the Programming Committee Prof. Ph.D Milivoj Klarin V

7 Word of Thanks We wish to thank Ministry of Education and Science, Republic of Serbia for donated financial means which supported printing the Symposium Proceedings and organization of I International Symposium - Engineering Management and Competitiveness (EMC2011). VI

8 CONTENTS Plenary session...1 Miloslav Seidl, Zdeněk Dvořák IN-HOUSE TRANSPORT AS A PART OF BUSINESS LOGISTICS...3 Maša Magzan THE ART OF PARTICIPATORY LEADERSHIP: A TOOL FOR SOCIAL AND ORGANISATIONAL DEVELOPMENT AND CHANGE...9 Eva Sventeková, Zdeněk Dvořák INFORMATION PROVISION OF LOGISTICS SUPPORT IN CIVIL PROTECTION...15 Ivo Čala, Milivoj Klarin, Miroslav Radojčić, Živko Erceg DEVELOPMENT OF A STOHASTIC MODEL FOR DETERMINING THE ELEMENTS OF PRODUCTION CYCLE TIME AND THEIR OPTIMIZATION FOR SERIAL PRODUCTION IN METAL PROCESSING INDUSTY AND RECYCLING PROCESSES...21 Drago Lisjak, Zvonko Sajfert, Sanja Stanisavljev MULTIDIMENSIONAL MODEL OF PRODUCTION SCHEDULING AND MONITORING..25 Ješa Krajner TOOLS FOR SUCCESS IN CONTEMPORARY INDUSTRIAL WORLD...31 Ivica Veža, Zoran Nešić, Boženko Bilić DEVELOPMENT OF AN INFORMATION SYSTEM OF THE COMPUTER CENTER...37 Branislav Tomić, Vesna Spasojević Brkić EFFECTIVE ROOT CAUSE ANALYSIS AND CORRECTIVE ACTION PROCESS...43 Session A: STRATEGIC MANAGEMENT...49 Milena Nedeljković ORGANIZATIONAL OUTCOMES OF THE FITTING BETWEEN ORGANIZATIONAL STRUCTURE AND HOFSTEDE S NATIONAL CULTURE INDICES...51 Snezana Mihajlov, Nenad Mihajlov EFFECT SYMBOLIC LANGUAGE LEADERS ON EMOTIONS OF EMPLOYEES...57 Andras Kicsi ACTIVITY OF MANAGEMENT IN A COMPANY IN CRISIS...63 Aleksandra Marcikić, Boris Radovanov A DECISION MODEL FOR OUTSOURCING BUSINESS ACTIVITIES BASED ON HE ANALYTIC HIERARCHY PROCESS...69 Jelenka Vitomir, Vladan Nastić APPLYING BENCHMARKING METHOD IN COMPANY AD ALPRO VLASENICA...75 József Poór BENCHMARKING: APPLICATION, VALIDITY OF APPLICATION AND BUSINESS ETHICS...81 Dejan Stojković, Ratko Đuričić BPR CONCEPT AS THE FACTOR OF SUCCESSFUL ELECTRONIC BUSINESS OF A MODERN COMPANIES...87 Nemanja Berber HUMAN RESOURCE MANAGEMENT IN FUNCTION OF CREATING THE STRATEGIC COMPETITIVE ADVANTAGES...93 Milomir Stanković, Živko Erceg, Milorad Živković MANAGERS SOCIAL CLASSES IN THE REPUBLIC OF SRPSKA...99 Nebojša Zakić, Milan Stamatović BUILDING PROJECT TEAMS FOR THE CREATING AND REALIZING OF INNOVATIONS VII

9 Savić M. Suzana, Vasović M. Dejan, Mušicki M. Stevan MANAGEMENT OF INNOVATION PROJECTS IN THE CONTEXT OF THE COMPETITIVENESS OF THE ORGANIZATION Mušicki M. Stevan, Vasović M. Dejan, Stanković B. Miomir ECO-EFFICIENCY AND COMPETITIVENESS OF THE ORGANIZATION Biljana Ratković Njegovan, Dušan Đurašković, Branislava Kostić CREATIVE PORTFOLIO STRATEGY AS A MODEL OF MANAGEMENT IN MEDIA COMPANY: AN EXAMPLE OF PUBLIC BROADCASTING Session B: OPERATION MANAGEMENT Boženko Bilić, Miroslav Radojičić, Ivica Veža, Zoran Nešić SOME CONSIDERATIONS ON THE DEVELOPMENT OF THE INFORMATION SUBSYSTEM FOR PRODUCTION PLANNING Branislav Tomić, Vesna Spasojević Brkić, Milivoj Klarin QUALITY MANAGEMENT SYSTEM FOR THE AEROSPACE INDUSTRY Vijara Pojidajeva, Dragan Živković, Dejan Đorñević, Milorad Živković EFFICIENCY OF PRODUCTION AS ONE CRITERION FOR THE SELECTION OF THE AUTOMATION LEVEL OF PRODUCTION EQUIPMENT Dragiša Radojković, Zvonko Sajfert, Janko Cvijanović, Milomir Stanković APPLICATION OF MODIFIED METHOD OF CURRENT OBSERVATIONS IN BIG INDUSTRIAL SYSTEMS Nevena Vajdić, Ivan Damnjanović RISK MANAGEMENT IN PUBLIC-PRIVATE PARTNERSHIP ROAD PROJECTS USING THE REAL OPTIONS THEORY Lazar Radovanović, Teodor Petrović, Slavko Matanović ACCOUNTING SOFTWARE APPLICATION IN COST ALLOCATION AND CALCULATION OF SECONDARY COST ELEMENTS IN A MANUFACTURING ENTERPRISE Snežana Lekić, Srñan Bogetić, Dragiša Ranñić THE INFLUENCE OF TEAMS AND TEAM WORK ON COMPETITIVENESS OF ENTERPRISES Slobodan Prošić KAIZEN MANAGEMENT PHILOSOPHY Petronije Jevtić, Ljiljana Stošić Mihajlović ENERGY MANAGEMENT AND RENEWABLE ENERGY RESOURCES AS DEVELOPMENT FACTORS OF THE REPUBLIC OF SERBIA Živoslav Adamović, Ljiljana Radovanović, Eleonora Desnica, Jasmina Pekez APLICATION OF THE MAINTENANCE METHODS ACCORDING TO THE CONDITION IN ORGANIZATION MANAGEMANT Session C: ECONOMIC MODELS AND ECONOMETRY Mirko Savić, Stojanka Dakić, Dejan Brcanov FACTOR ANALYSIS OF REGIONAL LABOUR MARKETS Jelena Minović, Slavica Stevanović, Grozdana Belopavlović SURVEY OF ONE-DIMENSIONAL LIQUIDITY MEASURES Stojan Vasović, Jasmina Vesić Vasović SOME POSSIBILITIES FOR APPLICATION OF DYNAMIC CRITERIA IN ESTIMATION OF THE ECONOMIC VALIDITY OF INVESTMENT PROJECTS IN AN ELECTRIC ENERGY DISTRIBUTION COMPANY Zoltan Pap INTERIOR-POINT METHOD AND COMPUTATION OF COMPETITIVE EQUILIBRIUM VIII

10 Darko Marjanović, Predrag Radojević COMPETITIVENESS OF THE ECONOMY IN ATTRACTING FOREIGN DIRECT INVESTMENT Vera Zelenović, Milivoje Davidović CORPORATE IDENTITY OF BANKS IN A FUNCTION OF MARKET COMPETITIVENESS Milivoje Davidović, Vera Zelenović CREDIT DERIVATIVES IN THE FUNCTION OF CREDIT RISK MANAGEMENT Nada Milenković, Miloš Pjanić, Siniša Ostojić ANALYSIS OF CREDIT RISK BASED ON FINANCIAL STATEMENTS AS THE DECISIVE FACTOR INFLUENCING THE RISK OF INVESTORS Đurasinović Jelena ANALYSIS OF MEASURES AND TACTICS OF DEFENSE AGAINST HOSTILE TAKEOVERS OF COMPANIES IN THE STRATEGIC FUNCTION OF MANAGING A COMPANY Bojana Vuković, Kristina Mijić RISK MANAGEMENT IN THE INVESTMENT PROCESS Dragan Radović, Jugoslav Aničić, Branka Radović THE EFFECTS OF ECONOMIC POLICY ON ECONOMY OF SERBIA COMPETITIVENESS Dejan Đorñević, Dragan Ćoćkalo, Savina Đurin DOMESTIC ENTERPRISES AND GLOBAL COMPETITION CHALLENGES Session D: R&D MANAGEMENT Larisa Nikitina DEVELOPMENT OF INSTITUTIONAL CONTROL OF CORPORATE SOCIAL RESPONSIBILITY IN THE REGIONS OF RUSSIA Dmitriy Treshchevskiy, Igor Risin RUSSIAN REGIONS INNOVATIVE DEVELOPMENT ANALYSIS Mariagrazia Poli, Tatjana K. Andrejević SEVERAL TIPS TO TAKE INTO CONSIDERATION BEFORE DECIDING TO DO BUSINESS IN CHINA Tatjana K. Andrejević UNDERSTANDING THE CHINESE MENTALITY - SOME BASIC HINTS Igor Todorović, Branka Zolak-Poljašević, Siniša Rakita STATE OF IMPLEMENTATION OF CORPORATIVE GOVERNANCE PRINCIPLES IN COMPANIES IN THE REPUBLIC OF SRPSKA Milena Đurović, Sanja Milošević, Marija Kuzmanović THE PUBLIC HEALTH INSTITUTE S NEED FOR CONTEMPORARY TENDENCIES IN OUTSOURCING Vukašin Ilić, Danijela D. Ružičić CONTROLLING IN THE FUNCTION OF RESEARCH AND DEVELOPMENT MANAGEMENT Slavoljub Milovanović CONTEMPORARY DECISION SUPPORT AND KNOWLEDGE MANAGEMENT TECHNOLOGIES Dajana Vindžanović, Mirela Momčilović, Sanja Vlaović Begović FUTURES IN FUNCTION OF THE RISK MANAGEMENT Dragana Đurić, Gordana Prlinčević, Dejan Đurić, Danijela Maksimovic, Marija Marčetić MANAGEMENT OF GLOBAL ORGANIZATION AS A FACTOR OF COMPETITIVE ADVANTAGE Zlata Bracanović, Sanja Stanisavljev, Milan Nikolić CREATION OF NEW KNOWLEDGE IN FUNCTIONAL COMPETENCE ENTERPRISES IX

11 Ivan Tasić, Dajana Tubić, Jelena Tasić, Teodora Mitić MANAGEMENT THEORIES IN EDUCATION Nenad Zec MANAGEMENT IN SPORT Session E: MARKETING MANAGEMENT Zoran Čekerevac, Marija Marković, Stanislav Glumac, Evelin Vatovec Krmac POSSIBILITIES OF APPLICATION OF FACEBOOK SOLUTIONS FOR BUSINESS IMPROVEMENT OF SMEs Dragana Ikonić, Nina Arsić, Snežana Milošević HEDGING WITH OPTIONS AS A CONTEMPORARY CONCEPT AND INITIATOR OF DOMICILE FINANCIAL MARKET Nataša Papić-Blagojević ANALYSIS OF THE INFLUENCE ON CONSUMER BEHAVIOR BY APPLYING BAYESIAN NETWORK Marija Kuzmanović, Milan Martić, Bisera Andrić Gušavac USING CONJOINT ANALYSIS TO ASSESS CUSTOMER VALUE IN THE PRODUCT DEVELOPMENT PROCESS Henry Barnard, Zlatibor Ljubinković PRACTICAL SOLUTIONS TO SUPPORT GROWTH AND SUSTAINABILITY OF SERBIAN SMEs Zlatibor Ljubinković, Henry Barnard THE POTENTIAL FOR IMPLEMENTING A DIGITAL MULTIMEDIA MARKETING COMMUNICATION SYSTEMS ACROSS THE PE SERBIAN RAILWAYS NETWORK Dalibor Bubnjević POSITION AND ROLE OF PERSONAL SELLING IN CONTEMPORARY MARKETING MANAGEMENT Dejan Stojković, Ratko Djuričić CUSTOMER RELATIONSHIP MANAGEMENT CONCEPT IN THE ELECTRONIC BUSINESS ERA Miladin Jovičić, Ankica Jovičić PRIVATE-PUBLIC PARTNERSHIP AS A POSSIBILITY TO IMPROVE EFFECTIVENESS OF THE PUBLIC SECTOR Jelena Premović, Agneš Boljević, Ljiljana Arsić RESEARCH AND DEVELOPMENT IN THE FUNCTION OF CREATING COMPETITIVE ADVANTAGES Nebojša Aleksić THE BRANDING OF FINANCIAL INSTITUTIONS Branka Jajić, Jelena Jajić CORPORATE SOCIAL RESPONSIBILITY IS WORTH MONEY Session F: MANAGEMENT INFORMATION SYSTEMS Kristian Bereš VIRTUAL CLASSROOM AND MANAGEMENT OF WEB-BASEF EDUCATION IN RURAL AND REMOTE AREAS Ubedullah Phulpoto RISK MANAGEMENT IN IT SECTOR Jovan Živadinović, Zorica Medić, Dragan Maksimović, Aleksandar Damnjanović, Slañana Vujčić METHODS OF EFFORT ESTIMATION IN SOFTWARE ENGINEERING Aleksandar Pešić, Duška Pešić DIAGRAM OF THE INFORMATION SYSTEMS FACTORS FUZZY APPROACH X

12 Vladimir Brtka, Eleonora Brtka, Višnja Ognjenović THE ROUGH SETS THEORY BASED EXPERT SYSTEMS Slobodan Janković, Miodrag Ivković, Vladimir Šinik, Dragan Kleut MANAGEMENT APPROACH BASED ON ISO Marko Zakić, Vladimir T. Mladenović E-COMMERCE IN B2C MODEL EXAMPLE Ljubica Kazi, Radosav Dragica, Milan Nikolić, Narendra Chotaliya BALANCED SCORECARD FRAMEWORK IN SOFTWARE PROJECT MONITORING Ljubica Kazi, Zoltan Kazi, Biljana Radulović, Ofelia Stanciu INTEGRATION OF CONCEPTUAL DATA MODELLING METHODS IN INFORMATION SYSTEM DEVELOPMENT Danilo Obradović, Bojan Vasović, Milan Deletić E-BUSINESS RELATIONSHIP MANAGEMENT Gordana Stanković, Ivan Tasić OBJECT ORIENTED DESIGN THROUGH EXAMPLECLINIC FOR AESTHETIC SURGERY Snežana Jokić, Višnja Istrat, Marjana Pardanjac, Branko Markoski, Predrag Pecev LEVELS OF LEARNING AT SCHOOLS Session G: STUDENT PAPERS Danka Rus, Sanja Ristić, Snežana Radosavljević, Edit Terek WOMEN MANAGERS Aleksandra Jović, Sandra Kostić, Jelena Radanov BENCHMARKING Sanja Pantić, Maja Siljanovski, Ana Đuričić PUBLIC RELATIONS Jovanka Rkman, Jovana Pećanac, Melita Ćoćkalo Hronjec INTERNAL COMMUNICATION AS AN ELEMENT OF QUALITY IMPROVEMENT Marina Davidovac MEDIA RELATIONS AS A SEGMENT OF PR ACTIVITY David Novak PROMOTION AS INSTRUMENTS OF MARKETING MIX Maja Siljanovski, David Novak CORPORATE BRANDING Savina Đurin, Višnja Istrat, Edit Terek ACHIEVING COMPETENCE OF DOMESTIC BUSINESS ORGANISATIONS THROUGH INTERNATIONAL STANDARD IMPLEMENTATION Jovana Pećanac, Jovanka Rkman, Dragan Ćoćkalo ENVIRONMENTAL PROTECTION AND MARKET COMPETITIVENESS OF COMPANIES ANNOUNCEMENT for Journal of Engineering Management and Competitiveness (JEMC) XI

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