Strategies for the development of the Speyer City-Center. by Matthias Nowack Municipality of Speyer

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1 Strategies for the development of the Speyer City-Center by Matthias Nowack Municipality of Speyer

2 Speyer: Location Ludwigshafen Mannheim Heidelberg Karlsruhe Lage im Raum

3 Metropolitan area Rhine-Neckar inhabitants

4 Speyer in the Rhein-Neckar-triangle a medium sized town in the metropolitan area Rhein- Neckar with inhabitants inhabitants in the neighbouring villages a good location for medium seized enterprises, services, educational institutions and culture a very attractive place for living and housing with a convenient distance to places with large industrial production (Ludwigshafen, Mannheim) very limited space for further development of residential areas, high prices for housing and property due to the limitations in space, we were forced to develop the inner sections of the city

5 Six strategies for the Development of the Speyer City Center 1. The center as a place of history: Restoring the historical buildings and streets 2. The human scale of the center: Changing the traffic situation 3. The center as an attractive place to live: Redevelopment of formerly industrial and military sites for housing and services 4. The center as a place for visitors: Promotion of tourism 5. A new atmosphere for shopping in the center: Accepting the structural change 6. The center as the main stage for events in the city: City marketing activities

6 1. A place full of history: Restoring the historical buildings and streets Large protection-programm for cultural monuments and historic houses restoration of numerous historical monuments in the center of town ( ) strict rules for the application and display of advertisements in the old part of town complete renewel of the main shopping street and the central squares around the Maximilianstraße with cobble stone plaster ( )

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8 2. The human scale of the center: Changing the traffic situation new traffic concept: restrictions for cars in the center of town, promotion of public transport (early nineties) development of a park & ride concept, building of additional parking lots at the edges of the town center connection of the large parking lots with a city shuttle (1990) pedestrian area in the main shopping street Maximilianstraße (1995)

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10 3. An attractive place to live: redevelopment of former industrial and military sites for housing and services in the center of the city

11 1. Baugebiet Obere Langgasse Baugebiet Am Nonnenbach Baugebiet Schlachthof Baugebiet Rheinufer Nord Baugebiet Alter Hafen Sanierungsgebiet Kaserne Normand Planungsgebiet Alte Ziegelei 8 8. Planungsgebiet Hessgelände 6

12 Luftbild 5. Baugebiet : Alter Hafen

13 6,4 ha 140 WE Hotel 300 Betten 150 Bootsliegeplätze Gestaltungsplan Sealife Aquarium 5. Baugebiet : Alter Hafen

14 5. Baugebiet : Alter Hafen

15 5. Baugebiet : Alter Hafen

16 4. The center as a place for visitors: Promotion of tourism 2 million visitors (5-7% growth per year) Speyer cathedral: UNESCO world heritage New application to the UNESCO progam with our Jewish monuments three large museums (two of them located in the past 15 years) many smaller attractions (small museums, cultural monuments) Speyer as the cultural capital of the region

17 Anfang

18 5. A new atmosphere for shopping: Accepting the structural change? Many stores and supermarkets left the center to fill the shopping malls outside number of street walk cafés in the center was rising dramatically (limitations necessary) shopping habits changed: pleasure shopping (event shopping) in the center/ shopping for needs in the large supermarkets and malls outside summer/winter problem: very lifely city center in the summer/ dead streets in the winter

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20 6. The main stage for events in the city, city marketing activities Festivals and events almost every weekend (April to October): Large calendar of Events Christmas City marketing: Christmas Market, Architectural Lightning, Speyer on Ice (November and December) New Years City Marketing: New Years Market, Development of new concepts for the quiet months (February, March) Salien Year 2011 (950 years inauguration of the Speyer cathedral, 900 years citizens rights: Church, Museum and Municipality join forces and offer a wide range of spectacles and events)

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23 Six strategies for the Development of the Speyer City Center 1. The center as a place of history: Restoring the historical buildings and streets 2. The human scale of the center: Changing the traffic situation 3. The center as an attractive place to live: Redevelopment of formerly industrial and military sites for housing and services 4. The center as a place for visitors: Promotion of tourism 5. A new atmosphere for shopping in the center: Accepting the structural change 6. The center as the main stage for events in the city: City marketing activities

24 Main topics for Speyer Difficult traffic situation due to a traffic-calmed city center Parking for the inhabitants of the center Affordable housing in the city center (prices for properties and shops a very high) High density of buildings, very limited possibilities to convert old into new buildings Lack of shopping possibilities for basic needs in the center (food etc), pleasure shopping has become the main focus in the center

25 Strategies for the development of the Speyer City-Center by Matthias Nowack Municipality of Speyer

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