Društvene mreže u razvoju kreativnog i urbanog turizma Bosiljko Domazet, Ministarstvo turizma

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1 Okupljanje sudionika Uvodni pozdravi Bosiljko Domazet, Ministarstvo turizma, Damir Bajs, župan i predsjednik Turistička zajednica BBŽ, Jasna Fila, direktorica Turističke zajednice BBŽ, Zlatko Kukec, predsjednik UNPAH Urbani i kreativni turizam u funkciji DMK razvoja Društvene mreže u razvoju kreativnog i urbanog turizma Bosiljko Domazet, Ministarstvo turizma DMK razvoj u kulturnom turizmu Prof. Ksenija Keča, VPŠ Libertas Razmjena iskustava - Zagreb: primjeri dobre prakse urbanog turizma za DMK Novo otkrivena dvorišta - Luka Krstulović, AF Zagreb Razmjena iskustava - Nin: primjeri dobre prakse urbanog turizma za DMK Marija Dejanović, direktorica TZ Nin Primjeri pozitivnih praksi razvoja tradicijskog kreativnog turizma za DMK Željka Jelavić, Etnografski muzej Zagreb Edukativni i omladinski turizam za urbane destinacije Postulati poslovanja u školskom turizmu Prof. Ksenija Keča, VPŠ Libertas Zaključno: Trendovi, potencijali i praktične preporuke

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3 Cilj projekta: H2H podizanje konkurentnosti hrvatskog turizma novim znanjima MAPIRANJE KT PROFILA GRADOVA

4 Kulturni, kreativni i urbani turizam u funkciji razvoja destinacija i DMK KONTEKST

5 KONTEKST: PODIZANJE KONKURENTNOSTI Vlasta Klarić HGK 5 5 5

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9 KONKURENTNOST: HRVATSKI TURIZAM 90 International Arrivals 2014 Europe Source: UNWTO Barometer po populaciji - 13 po dolascima - u Europi mil noćenja - 13 mil dolazaka - Ukupno - 33 po razini WEF konkurentnosti 0

10 KONKURENTNOST: HRVATSKI TURIZAM -PRIHODI Germany 10% Italy 11% Source: UNWTO Highlights 2015 United Kingdom 10% France 14% Turkey 7% Austria 5% Switzerland 4% Greece 4% Netherlands 3% Belgiium 3% Portugal 3% Sweden 3% Russian Fed. 3% Poland 3% Croatia 2% Spain 15%. 2% EU turizma 30 u Svijetu 16 u Europi 10

11 Kulturni, kreativni i urbani turizam u funkciji razvoja destinacija i DMK ZAŠTO/ ZA KOGA trendovi i korisnici

12 Gilles Lipovetsky, Paradoksalna sreća Hiperspektakularizam Transnacionalnost, trans-modernost, transformacija

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14 Kulturni, kreativni i urbani turizam u funkciji razvoja destinacija i DMK H2H humanizacija

15 KORISNICI Mega trendovi: H2H, Y gen Culture 3.0 Flashpackers, Last minute living Eco Chic, Sleep Cheap, Sharing, Framilies, Bleisure, Accessible Adventure Smart cities 16 16

16 Aristokrati Birokrati Nova elita: kozmokrati?

17 H2H Braggies PHOTO tourism HIPSTER HOLIDAYS DESIGN Hostels Destintions LUXURY Destintions WEARABLE DEVICES Google glass... SECONDARY CITIES WTM Trends 2015 H2H AMERICAN DREAM H2H COMMUNICATION TRAVEL WeChat 3.0 MTA MOBILE BOOKING H2H FOOD In-home dining /Culinary workshos

18 Hipster Holidays revolutionise European city break Young and hip travellers interest in alternative city areas opens new business opportunities and helps diversifying urban attractions in European cities struggling with excessive tourism.

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20 21 Tko su naši potencijalni gosti?

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24 Listopad izvor:

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26 Listopad SOURCE:

27 Kulturni, kreativni i urbani turizam u funkciji razvoja destinacija i DMK KAKO: DIJELITI ISKUSTVA I ZNANJA UMREŽAVANJEM Zadatak podići razinu znanja i vještina dionika turističkog sektora u kreiranju novih sadržaja i proizvoda urbanih destinacija, koji se oslanjaju na nedovoljno iskorištene posebne oblike turizma u funkciji razvoja DMK, za PPS period i nove korisnike.

28 Konstruiranje destinacija???

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36 KAKO: osvijestiti vrijednost destinacija 37

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38 KAKO: razvoj modela integriranog pristupa urbanim destinacijama razvoj tematskog fokusiranog pristupa urbanim destinacijama, posebice kroz kulturne rute i itinerere tematsko povezivanje gradova i kreiranje i certificiranje kulturnih ruta i turing proizvoda gradova kreiranje ponude urbanog turizma za specifična tržišta PROIZVOD: kreiranje itinerera za mlade/ za seniore/ za specijalističke grupe/ za prekomorska tržišta (Azija, SAD, Afrika)

39 INTEGRIRANI i ODRŽIVI RAZVITAK DESTINACIJA SPOMENIK PRIRODNI I KULTURNI KRAJOLIK

40 Konstruiranje destinacija??? POZICIONIRANJE FOKUS tematski

41 POVIJESNI KULTURNE PRIJESTOLNICE POVIJESNI TERMALNI OBZIDANI umrežavanje INDUSTRIJSKI BAROKNI RENESANSNI ROMANIČKI RIMSKI ARCHAEOLOŠKI IKONE MEGA GRADOVI POLITIČKI POSLOVNI TEMATIZIRANI GRADOVI EKO GRADOVI MIKRO GRADOVI ODMORIŠNI KREATIVNI GRADOVI UMJETNOST, DOGAĐANJA, TRADICIJE

42 KAKO: PRIMJERI, MODELI, POTENCIJALI

43 KREATIVNA I EDUKATIVNA ODREDIŠTA Mali gradovi: OGULIN.L.Ratković Muze d.o.o : Ivanina kuća bajki, FESTIVAL BAJKI

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45 UNWTO and WYSE Travel Confederation - međunarodna putovanja mladih VOLUMEN -US$ 165 mlrd. u mil putovanja u mil putovanja u US$ 2,600 na putovanje (prosjek 995) OSOBITOSTI TRŽIŠTA MLADIH Kreiraju trendove Kreiraju informaciju Pioniri su u otkrivanju destinacija primjer Lonjsko polje Informacija u realnom vremenu INSTAGRAM! Traže COOL FACTOR Društvena bića - Online & Offline

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47 Photo Journey IZVOR: omen-travel-statistics-2/ 80% 230% rast sž 19 blrd US$ 87% :krajolik adventure-vacation/cubaadventure-tour-for-women/

48 KREATIVNE & JEDINSTVENE DESTINACIJE Mali gradovi: ROVINJ - Muzej Batane FFKT7. 49

49 Konstruiranje destinacija??? POZICIONIRANJE FOKUS proizvodni

50 INTEGRIRANI PRISTUP URBANIM DESTINACIJAMA - evidentiranje, evaluacija i mapiranje: Funkcionalna područja turističkog grada

51 INTERPRETACIJA CENTRI, MUZEJI, GALERIJE PROJEKTI AKTIVNOSTI KULTURNO- UMJETNIČKI RESURSI JEDINSTVENI TEMATSKI PROIZVOD ENO- GASTRONOMIJA TEMATSKI SMJEŠTAJ PRISTUPAČNOST PRIJEVOZ, SIGNALIZACIJA, PARKING TEMATSKE ŠETNICE BICIKLISTIČKE I KONJIČKE STAZE

52 STRUKTURALNI SDRŽAJI: Zaustavne točke s odabranim tematski ključnim spomenikom ili pričom Uređenost i dostupnost izložbenih i interpretacijskih prostora muzeji centri za posjetitelje dostupnost muzeja turistima otvorenost muzeja za turističke posjete očuvanost I održavanje muzeja broj muzeja kojima raspolaže destinacija prema turističkoj funkciji izložbeni prostori i zbirke dostupnost izložbenih prostora i zbirki turistima otvorenost izložbenih prostora i zbirki posjet turista povijesne dvorane za skupove knjižnice I čitaonice slabo dobro izvrsno

53 tema evaluacija umrežavanje korisnici proizvod vidljivost marketing upravljanje vremensko pozicioniranje

54 Konstruiranje destinacija??? POZICIONIRANJE FOKUS tržišni

55 RAZVOJ: SUPERSEGMENTACIJA KORISNICI POTRAŽNJA NIŠE AKTIVNOSTI KREATIVNOST OPAL (baby kontemplacija odmor jahanje, kupnja, enogastronomija.bi pjevanje... učenje pjesama boomers), rekreacija cikliranje OBITELJI obra-zabava kulturni T kreativni T... POSLOVNI t. inspiracija kreativnost poslovni znanstveni T edukativni bicikliranje baloniranje,... kušanje hrane natjecanje u branju kukuruza slikanje, foto safari... kulinarske radionice, učenje tkanja,.. GENERACIJA X (DINK) GENERACIJA Y izazov energiziranje stimulacija mudrost arheološki T eko-kulturni & volonterski mindness geo turizam volontiranje čiščenje, obnova... branje maslina, šetnje po dnu... keramičke radionice, Čipkarstvo... učenje jezika učenje pisma... Autor:V.Klarić 56

56 TEMATSKE ZONE BIKERS AND FAMILIES STUDENTS CULTURE VULTURES

57 Mauzolej obitelji de Piennes Izvor:

58 S KIM? ŠKOLSKI KULINARSKI FOTO TURIZAM URBANI VJERSKI 59

59 Atrakcije - raspored kroz prostor Događanja raspored kroz vrijeme

60 DMC +DMO: UKLJUČIVANJE SVIH DIONIKA Kulturna baština HR + zajednica Eno gastronomija infrastruktura smještaj Prirodno naslijeđe Well being događanja

61 DOŽIVLJAJ DESTINACIJE Destinacija kao organizam HARMONIJA

62 Izvor:Internet/ Tommy Ingberg JEDAN KORAK NAPRIJED

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