TOURISM IN NUMBERS SLOVENIA Green. Active. Healthy. SLOVENIA EUROPE WORLD 2,480 MRD 447,3 MRD 1.401,5 MRD 8.10% 6.10% 6.

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1 TOURISM EXPORT SHARE OF TOURISM EXPORT IN TOTAL EXPORT SHARE OF TOTAL EFFECTS OF TOURISM IN GDP SLOVENIA EUROPE WORLD 2,48 MRD 8.1% 12.6% 447,3 MRD 6.1% 9.9 % 1.41,5 MRD 6.6% 1.2% EMPLOYMENT IN TOURISM 12.9% Source: WTTC Travel & Tourism Economic Impact 217: Slovenia, Europe, World 9.7% 9.6% TOURISM IN NUMBERS 216 SLOVENIA Green. Active. Healthy. #ifeelslovenia

2 Content Editorial Slovenian Tourism in Slovenia at a glance Basic data on Slovenia Facts and figures on Slovenian tourism million overnight stays exceeded Arrivals and overnight stays of domestic and Digital image of Slovenian Tourist Board Frequency of visitors to the slovenian website and presence on social network in Integrated Innovative Digital Campaign STB 216 SLOVENIA - MAKE NEW MEMORIES International tourism Arrivals of international tourists in global regions Increase in arrivals of international tourists - Europe and Slovenia Arrivals of in Slovenia - indices with their basis in Tourism in Slovenia Tourist arrivals and overnight stays 215, Growth of tourist arrivals and overnight stays 216/215 and 215/ Arrivals and overnight stays of according to countries of origin Arrivals of and growth according to region of origin countries with the highest number of overnight stays in 216 with their share in 216/ Number of overnight stays of domestic and by months in 28, 215 and Overnight stays by the statistical regions Overnight stays of tourists by type of municipality Number of tourist overnight stays by types of municipalities Top 15 municipalities by the number of overnight stays of Overnight stays of by type of municipality and country of origin Accomodation capacities and number of overnight stays by the type of accomodation facilities Accomodation capacities by the type of municipalities in Specialised accomodation facilities in The Green Scheme of Slovenian tourism Occupancy of hotels and camps by months Growth in overnight stays in health resorts included in the Slovenian Spas Association, g.i.z. 216/ Guidelines, events and activities in Major events and activities that marked year New website slovenia.info and the media library Awards and certificates Countries with the highest number of overnight stays Italy Austria Germany Croatia Netherlands United Kingdom Hungary Serbia Israel Czech Republic Definition on terms, abbreviations Sources and images

3 Slovenian Tourism in 216 Overview of the year 216 Slovenian Tourism in Numbers is a publication issued annually by the Slovenian Tourist Board Tourists overnight stays and their share in 216/215 Editorial The publication was first issued in 22. The basic sources for the publication include statistical data on tourism turnover obtained and published by the Statistical Office of the Republic of Slovenia (SURS) In 216, tourism employed 12.9% of all employees and generated 8,1% of the total amount of Slovenian exports, contributing 12.6% to GDP. For the first time, over 11 million overnight stays of tourists were recorded, of which there were over 6 million in hotels. Foreign tourists generated 12.% more revenue and 11.% of overnight stays of tourists as in 215. Growth was also recorded in overnight stays of domestic tourists, namely by 3.%. The key markets relating to the number of overnight stays of tourists in Slovenia were: Italy, Austria, Germany, Croatia, the Netherlands, the United Kingdom, Hungary, Serbia, Israel and the Czech Republic, which generated 42.6% of overnight stays of tourists in total, or 64.9% of overnight stays of the top 1 markets. The number of overnight stays of tourists from the Israel (+28.3%), the Hungary and the Czech Republic (+17.3%) increased the most. Overnight stays of tourists from remote markets also increased, although growth was not as high as in previous years. Overnight stays of Korean guests increased by 25.3%, Canadians by 11.4% and Americans by 1.6%. The number overnight stays of Japanese guests decreased by 16.9%. Again, the locations with the highest number of overnight stays were Ljubljana, Piran and Bled. In terms of overnight stays by types of municipality, those with spa facilities were again predominant. The number of overnight stays in these municipalities increased by 4.3%. At the most popular tourist accommodation, i.e. hotels, 6.6 million guests stayed overnight, which is the highest number so far, and compared to 215 it increased by 7.2%. The number of overnight stays of tourists in camps also increased (+3.9%) Source: SURS, 217; WTTC, 217«11,179,879 TOTAL OVERNIGHT STAYS + 8.1% 7,342,118 3,837,761 FOREIGN TOURISTS + 11.% DOMESTIC TOURISTS + 3.% Countries with the highest number of overnight stays and their share in 216/ % Italy +7.7% +7.7% +1.2% +5.7% Austria Germany Croatia Netherlands Tourist arrivals and their share in 216/215 4,317,54 TOTAL TOURIST ARRIVALS + 9.9% 3,32,256 1,285,248 FOREIGN TOURISTS + 12.% DOMESTIC TOURISTS + 5.3% municipalities and their share in 216/215 Urban municipalities +9.6% Ljubljana +12.5% Seaside redsorts +5.2% Other municipalities +9.5% 12% 7% 7% 2% accomodation facilities and their share in 216/215 26% 28% Camps +3.9% Health (spa) resorts +4.3% Mountain resorts +12.3% Hotels +7.2% 59% 12% Aapartment Settlements +7.% 6% 8% Private accomodation - rented rooms, dwellings +22.5% 15% Other +7.% Source: SURS 217, Banka Slovenije 217 3

4 Slovenia at a glance 216 Basic data on Slovenia 216 Surface area 2,273 km 2 Length of coastline Population Capital Population of the capital Currency Neighbouring countries Type of government Official languages 46,6 km 2,64,188 inhabitants Ljubljana 359,949 prebivalcev the euro Italy, Austria, Croatia, Hungary parliamentary republic Slovenian, Italian, Hungarian Religion 58% Roman Catholic (Population Census 22) Public holidays 1 January, 8 February, 27 April, 1 and 2 May, 25 June, 15 August, 31 October, 1 November, 25 December, 26 December Highest mountain Triglav, 2,864 m Longest Karst show cave Postojna Cave, 24 km Largest natural lake Lake Cerknica (intermittent ), 26 km 2 Largest protected natural area Triglav National Park, 83,982 ha Longest river Sava, 221 km Average monthly gross salary 1,584,66 EUR GDP (current prices) 39,769 mio EUR EUR GDP per capita 19,262 eur International airports Aerodrom Ljubljana-Jožeta Pučnika Ljubljana Airport, Aerodrom Portorož, Aerodrom Maribor Edvard Rusjan Airport Tourist sights on the UNESCO World Heritage List Slovenian EDEN destinations Source: SURS, 217; Government of RS (b.l.); Postojna Cave (b.l.); portal Slovenia.info (b.l.) Facts and figures on Slovenian tourism 216 Škocjan Caves, prehistoric pile-dwellings in the vicinity of the Alps Ljubljana Marshes, mercury mining tradition Idrija, Processio Locopolitana (Škofjeloški pasijon) Soča Valley (28), Solčavsko (29), Kolpa River (21), Idrija (211), Laško (213), Brda (215) Number of arrivals Number of overnight stays 11,179,879 Increase in number of overnight stays by tourists 216/ Share of overnight stays of 65.7 Index of national trademarks 41 st place/136 countries Global Peace Index 7 th place/163 countries (june 217) Global Terrorism Index Sharing of the last 124 th place => countries without any detected terrorism impact Source: SURS, 217; Global Peace Index, 216; Global Terrorism Index, 216, WEF, million overnight stays exceeded Tourists arrivals Overnight stays 12,, 1,, 8,, +9,9% Increase in arrivals of tourists ,, 4,, 2,, ,1% Increase in overnight stays by tourists Source: WTTC, 217 4

5 Arrivals of international tourists in global regions 216 Europe (619,7 mio, 5.2%) International tourism North, Central and South America (2,9 mio, 16.3%) Africa (58,2 mio, 4.7%) Middle East (53,6 mio, 4.3%) Asia and Pacific (32,9 mio, 24.5%) *data for 216 for Europe are related to the IMF classification Source: UNWTO Tourism Barometer, January 217 Increase in arrivals of international tourists Europe and Slovenia Slovenia Europe North Europe West Europe Central/ East Europe 215/ */215 South/ Mediterranean Europe European Union (EU) 215/214 (%) */215 (%) *podatki 216 za Evropo so vezani na klasifikacijo IMF Source: SURS, 217; UNWTO Turistični barometer, januar 217 Arrivals of in Slovenia indices with their basis in 1995 Expected growth for Slovenia in 217: +3% arrivals, +3% overnight stays, + 3% inflow related to travel Slovenia Europe World Source: SURS, 217; UNWTO-Tourism Barometer; UNWTO-Tourism Highlights 216 5

6 Tourism in Slovenia Tourist arrivals and overnight stays 215, 216 Number of tourist arrivals Number of overnight stays Total Domestic Foreign ,927,53 1,22,749 2,76,781 4,317,54 1,285,248 3,32,256 1,341,699 3,727,256 6,614,443 11,179,879 3,837,761 7,342,118 Source: SURS, 217 Number of overnight stays in 216 exceeded 11 million for the first time. Growth of tourist arrivals and overnight stays 216/215 and 215/214 Total Domestic Foreign Tourist arrivals Overnight stays 215/214 (%) 216/215 (%) 215/214 (%) 216/215 (%) Source: SURS, 217 6

7 Arrivals and overnight stays of according to countries of origin 216 Country/region Number of arrivals Growth rate 216/215 (%) Number of overnight stays Growth rate 216/215 (%) Austria 311, , Belgium 63, , Bulgaria 34, , Bosnia and Herzegovina 43, , Cyprus 1, , Czech Republic 91, , Montenegro 9, , Denmark , Estonia 3, , Finland 17, , France 91, , Greece 1, , Croatia 152, , Ireland 13, , Iceland 2, , Italy 523, ,144, Latvia 6, , Lithuania 5, , Luxembourg 2, , Hungary 11, , Macedonia 17, , Malta 4, , Germany 37, , Netherlands 95, , Norway 1, , Poland 73, , Portugal 8, , Romania 36, , Russian Federation 43, , Slovakia 36, , Serbia 12, , Spain 45, , Sweden 22, , Switzerland 47, , Turkey 22, , Ukraine 27, , United Kingdom 19, , Other European countries 2, , Europe 2,533, ,348, South Africa 2, , Other African countries 5, , Africa 7, , Australia 29, , New Zealand 5, , Other countries and territories in Oceania Israel 67, , Japan 29, , China 45, , Korea (Republic) 113, , Other Asian countries 76, , Asia and Oceania 367, , Brazil 9, , Other countries of South and Central America 15, , Canada 17, , United States of America (USA) 81, ,7 1.6 Countries of North America North, Central and South America 123, , Total 3,32, ,342, Tourism in Slovenia Source: SURS, 217 7

8 Tourism in Slovenia Arrivals of, shares and growth according to region of origin 216 Europe No. of tourist arrivals: Growth 216/215: 12,% Share: 83,5% North, Central and South America No. of tourist arrivals: Growth 216/215: 8,7% Share: 4,1% Africa No. of tourist arrivals: Growth 216/215: 18,8% Share:,3% Asia and Oceania No. of tourist arrivals: Growth 216/215: 13,1% Share: 12,1% There were 7.2% of in Slovenia in 216. Source: SURS, countries with the highest number of overnight stays in 216 with their share in 216/215 share of overnight stays 216/215 (%) Italy 8.6% Austria Germany 7.7% 7.7% Country Croatia Netherlands United Kingdom Hungary Serbia 1.2% 5.7% 13.9% 22.4% 12.9% Israel Czech Republic 28.3% 17.3% No. of tourist overnight stays Growth 216/215 (%) Share in foreign overnight stays (%) Country Italy 1,144, Austria 834, Germany 82, Croatia 352, Netherlands 32, Country No. of tourist overnight stays Growth 216/215 (%) Share in foreign overnight stays (%) United Kingdom 318, Hungary 261, Serbia 249, Israel 236, Czech Republic 23, Source: SURS, 217 8

9 Number of overnight stays of domestic tourists by months in 28, 215 and 216 Number of overnight stays 7, 6, 5, 4, 3, 2, 1, Tourism in Slovenia Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. Source: SURS, 217 Number of overnight stays of by months in 28, 215 and 216 1,6, ,4, Number of overnight stays 1,2, 1,, 8, 6, 4, 2, Source: SURS, 217 Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. Overnight stays by statistical regions 216 Gorenjska Central Slovenia Koroška Podravska Savinjska Pomurska Region No. of tourist overnight stays Share (%) Obalno-kraška 2,384, Gorenjska 2,224, Osrednjeslovenska 1,498, Savinjska 1,464, Pomurska 966, Goriška 773, Posavska 661, Podravska 579, Jugovzhodna 4, Koroška 116, Primorsko-notranjska 1,628.9 Zasavska 7,746.1 Skupaj 11,179, Goriška Source: SURS, 217 Coastal - Karst Primorskonotranjska South-Eastern Zasavska Posavska Regions by the level of growth Growth 216/215 (%) Goriška 13.2 Primorsko-notranjska 16.1 Central Slovenia 12.4 Gorenjska 12. Podravska 6.5 Koroška 3.7 South-Eastern 5.4 Coastal - Karst 5.1 Posavska 1.6 Savinjska 6.5 Pomurska 5. Zasavska

10 Tourism in Slovenia Overnight stays of tourists by type of municipality 216 Domestic Share (%) Foreign Share (%) Health (spa) resorts 1,744, ,42, Mountain resorts 74, ,162, Seaside resorts 953, ,322, Ljubljana 57, ,276, Urban municipalities 127, , Other municipalities 25, ,99 7. Total 3,837, ,342, Source: SURS, 217 Number of tourist overnight stays by types of municipalities Most overnight stays in health (spa) resorts. In 216 domestic tourists most frequently stayed at health (spa) resorts and foreign tourists in mountain resorts. Number of overnight stays 3,5, 3,, 2,5, 2,, 1,5, 1., 5, Source: SURS, 217 Top 15 municipalities by the number of overnight stays of 216 Health (spa) resorts Mountain resorts Seaside resorts Ljubljana Urban municipalities Other municipalities Source: SURS, 217 Rank Municipality Number of overnight stays The total number of overnight stays (%) Share of overnight stays according to 216/215 (%) 1. Ljubljana 1,276, Piran 998, Bled 76, Kranjska Gora 368, Brežice 334, Bohinj 291, Maribor 265, Moravske Toplice 241, Bovec 27, Rogaška Slatina 184, Nova Gorica 16, Radovljica 149, Izola 139, Podčetrtek 131, Laško 123, Total 5,634,

11 Overnight stays of by type of municipality and country of origin 216 Share of tourist overnight stays by the type of municipalities (%). Coutry/Region No. of overnight stays Health (spa) resorts Mountain resorts Seaside resorts Ljubljana Urban municipalities Other municipalities Austria 834, Belgium 189, Bulgaria 52, Bosnia and Herzegovina 95, Cyprus 3, Czech Republic 23, Montenegro 22, Denmark 55, Estonia 8, Finland 45, France 195, Greece 21, Croatia 352, Ireland 35, Iceland 8, Italy 1,144, Latvia 13, Lithuania 11, Luxembourg 4, Hungary 261, Macedonia 35, Malta 21, Germany 82, Netherlands 32, Norway 27, Poland 162, Portugal 18, Romania 73, Russian Federation 21, Slovakia 88, Serbia 249, Spain 97, Sweden 49, Switzerland 12, Turkey 4, Ukrainian 74, United Kingdom 318, Other European countries 5, Europe 6,348, South Africa 5, Other African countries 19, Africa 24, Australia 57, New Zealand 11, Other countries and territories in Oceania Israel 236, Japan 46, People s Republic of China 65, Korea (Republic) 125, Other Asian countries 155, Asia and Oceania 698, Brazil 19, Other countries of South and C. America 31, Canada 36, United States of America (USA) 182, Other countries and territories of N. America North, Central and South America 27, Total 7,342, Tourism in Slovenia Source: SURS,

12 Tourism in Slovenia Accommodation capacities and number of overnight stays by the type of accommodation facilities 216 Type of accommodation facility Number of beds total Share of all beds (%) Number of overnight stays Share of overnight stays (%) Hotels 42, ,625, Motels ,58.1 Boarding houses 2, , Inns 3, , Overnight accomodation 1, ,955.7 Apartment Settlements 6, , Camping sites 25, ,396, Tourist farms with accomodation 5, , Youth hostels 3, ,545 3 Private accomodation-rented rooms, dwellings 18, , Mountain huts 6, ,22.9 Company vacation facilities and vacation facilities for youth 6, , Other accomodation facilities ,49.2 Temporary accomodation facilities and marinas 6, , Total 13, ,179, Source: SURS, 217 There were 59,3% of overnight stays of tourists in hotels with a total of beds. Accomodation capacities by the type of municipality in 216 Type of municipality Number of beds-total Share (%) Health (spa) resorts 22, Mountain resorts 43, Seaside resorts 24, Ljubljana 1, Urban municipalities 1, Other municipalities 18, Total 13, Source: SURS, 217 Specialised accomodation facilities in 216 Number of Type of accomodation facility facilities Hiking hotels 92 Cycling hotels 63 Mountain huts with cycling specialization 5 Ecological tourist farms 75 Facilities with certificate "disability friendly" 14 With the Green Scheme of Slovenian tourism certificate -»SLOVENIA GREEN«(acquired until June 217): Ortenia-Apartments in nature, Urška Tourist Farm, Estate Trnulja, Spa Snovik, Thermana park Laško, Koren Camp Kobarid, Hotel Park Ljubljana, Hostel Celica, 13 Pr' Gavedarjo, Hotel Jožef Idrija, Hotel St. Daniel, Hotel Savica, Hotel Astoria Bled. Facilities with Travelife Certification: Hotel Park Ljubljana, Hostel Celica, Pr' Gavedarjo. 3 Facilities with the environment logo, EU Eco-label: Spa Snovik, Urška Tourist Farm, Koren Camp Kobarid, Terme Dobrna d.d., Hotel Astoria Bled, Thermana Park Laško, Hotel Jožef Idrija, Hotel Savica. 8 Facilities with Green Globe Certification: Ortenia-Apartments in nature. 1 Facilities with the Bio hotels logo: Estate Trnulja, Hotel St. Daniel. 2 Highest occupancy in hotels and camps: avgust. Lowest occupancy: januar. Source: Green Globe (b.l.); Premiki-zavod in turistična agencija za dostopni turizem (215); Portal Slovenia.info (b.l.), Travelife,

13 Tourism in Slovenia The Green Scheme of Slovenian tourism The scheme includes 22 destinations, 13 accommodation providers, 3 parks and 2 agencies. Destinations are evaluated according to the Green Destination Standard, and providers (accommodation providers, agencies, parks) must obtain one of the environmental signs recognized by the scheme. H A CRO ITA DESTINACIJE: PONUDNIKI: Ljubljana, Podčetrtek. Idrija, Kamnik, Radlje ob Dravi, Rogla-Zreče, Cerkno, Nova Gorica, Brda, Kranjska Gora, Maribor, Ptuj, Slovenj Gradec, Bela Krajina (Črnomelj, Metlika, Semič), Vipavska dolina (Ajdovščina, Vipava), Logarska dolina Solčavsko. Laško, Žalec, Celje, Velenje, Polhov Gradec, Kočevsko (Kočevje, Osilnica, Kostel). Ortenia-Apartments in nature (Green Globe), Urška Tourist Farm (EU Eco-label), Estate Trnulja (Bio Hotels), Spa Snovik (EU Eco-label), Thermana park Laško (EU Eco-label), Koren Camp, Kobarid (EU Eco-label), Hotel Park Ljubljana (Travelife), Hostel Celica (Travelife), Pr, Gavedarjo (Travelife), Hotel Jožef (EU Eco-label), Hotel St. Daniel (Bio Hotels), Hotel Astoria Bled (EU Eco-label), Hotel Savica (EU Eco-label). AGENCIJE: PARKI: TRAVEL AGENCY Roundabout Travel, Visit GoodPlace. Triglav National Park, Kozjanski park, the Škocjan caves Park. IN THE EVALUATION PROCESS 1. Koper, 2. Novo mesto, 3. Bled, 4. Litija in Šmartno ob Litiji, 5. Šentjur, 6. Ljutomer, 7. Rogaška Slatina, 8. Sevnica, 9. Bohinj, 1. Šmarješke Toplice, 11. Škofja Loka, 12. Divača, 13. Sežana, 14. Hrpelje-Kozina, 15. Komen, 16. Razkrižje Occupancy of hotels and camps by months Month January February March April May June July August September October November December Total No. of permanent beds Hotels No. of overnight stays Occupancy (%)* No. of permanent beds Camps No. of overnight stays Occupancy (%)* 34,874 33,168 35,266 35,322 36,51 36,834 36,915 36,946 36,888 36,646 35,14 36,482 38,61 429, , ,25 451,78 522,863 6, , ,14 631, ,613 46,32 438,551 6,625, ,564 7,524 12,676 19,87 22,522 23,313 24,19 24,519 23,981 17,948 1,179 9,29 24,887 18,915 22,375 26,633 45,186 96,528 13, , , ,79 44,122 24,314 25,275 1,396, *Gross occupancy: the calculation of gross occupancy takes into account the annual data on overnight stays for all units (also below the threshold); however, the denominator contains monthly data on permanent beds only for the units above the threshold. Source: SURS,

14 Tourism in Slovenia Growth in overnight stays in health resorts included in the Slovenian Spas Association, g.i.z. 216/215 Growth rate (%) 6, 5, 4, 3, 2, 1, -1, -2, -3, -4, -5, Total Domestic Foreign Source: SSNZ-Obajve za medije, 217; STO interni vir, Arrivals of domestic and Year Arrivals Domestic Growth (%) Foreign Growth (%) Total Growth (%) , ,616, ,484, , ,751, ,681, * 1,126, ,957, ,83, ,16, ,823, ,984, ,137, ,869, ,6, ,181, ,36, ,217, ,141, ,155, ,297, ,125, ,258, ,384, ,113, ,41, ,524, ,22, ,76, ,927, ,285, ,32, ,317, *Since 28, the data has been published in accordance with a different methodology Source: SURS, 217 Overnight stays of domestic and Year Overnight stays Domestic Growth (%) Foreign Growth (%) Total Growth (%) 26 3,233, ,488, ,722, ,393, ,867, ,261, * 3,962, ,351, ,314, ,77, ,936, ,13, ,99, ,997, ,96, ,924, ,463, ,388, ,733, ,777, ,51, ,616, ,962, ,579, ,5, ,9, ,59, ,727, ,614, ,341, ,837, ,342, ,179, *Since 28, the data has been published in accordance with a different methodology Source: SURS,

15 Visitor frequency to the website and presence on social network in 216 Number of portal users: 3,955,12 (42.8% increase) Number of new followers and posts on FB: 246,612 followers 747 posts Views via mobile devices (sessions): 3% of all sessions Number of new followers and posts on Instagram: 3,766 followers 354 posts Source: Google Analytics, 216, Facebook Insights, 216; Crowdbooster, 216, Twitter Analytics, 216, YouTube Insights, 216 Visitor frequency to the website in 216 Number of pages reviewed: 11,441,12 (4.6% increase) Number of new followers and posts on LinkedIn: 1,624 followers 211 posts Number of new YouTube views 3,398,875 Number of new followers and posts on Twitter: 16,797 followers 785 posts Digital image of Slovenian Tourist Board , 5, No. of users 4, 3, 2, 1, Jan. Feb. Mar. Apr. May. Jun. Jul. Aug. Sep. Oct. Nov. Dec. Source: Google Analytics, 216 Integrated Innovative Digital Campaign STB 216: SLOVENIA MAKE NEW MEMORIES 13 nternational markets 12 languages Reach 42 mio unique users 23. FB page likes 15 mio YouTube views Instagram 2 mio users 15

16 Guidelines, events and activities Major events and activities that marked year fair and workshop presentations under the umbrella brand of Slovenian european 111 study trips for 365 foreign journalists from different countries workshops on the markets 1 overseas workshops important European projects T-LAB & EDEN 3 5 new promotional publications in seven languages and 7 2 nd editions of publications awards for innovation: Snovalec and Sejalec New website Slovenia.info and on-line media library STB published a new and inspiring Slovenia.info website in seven language versions, with a transparent structure and with over 9 new web pages that provide user-friendly experience. More than 5 photos and 1 own videos have been included into the new online media library, which are available for further use of partners in the promotional activities of Slovenia Awards and certificates Index EPI (February 216) PATWA Award for the Best Emerging Destination (March 216) Sustainable Tourism Award MITT (March 216) Slovenia is the first green country in the World (September 216) World Travel Market in London 216 (WTM) (November 216) Environmental Performance Index Green, active and healthy Slovenia is strengthening its reputation of being one of the greenest countries in the world. Slovenia was placed fifth of 18 countries on the Environmental Performance Index EPI, which is prepared by Yale University in cooperation with Columbia University and the World Economic Forum. The country is developing its own Slovenia Green certificates within the Slovenian Green Scheme. PATWA Award for the Best Emerging Destination (March 216)) awarded Slovenia for being the fastest- developing tourist destination. Moscow exhibition (March 216), Slovenia received a special award for its development and promotion as a sustainable destination. Slovenia was withn the Global Green Destination Day (GGDD), which took place in Ljubljana, the European Green Capital, declared a green destination, based on an assessment by the Netherlands-based organisation Green Destinations which established 96%-compliance across 1 criteria. As such, Slovenia has become a model for the whole world. It was also ranked in TOP 1 sustainable destinations (Sustainable Destinations Top 1). At the World Travel Market in London 216 (WTM), within a Sport Tourism Award Competition,, Bled was amongst more than 1 applicants selected as the best Sport Tourism Town for

17 Italy - tourist market overview Italian Tourists in Slovenia 216 Index 216/215 Rank among Share among Tourist arrivals 523, % Overnight stays 1,144, % Average length of stay 2.18 Tourist arrivals and overnight stays ,5, 1,, 5, Seasonality: monthly overnight stays 3,, 2,5, 2,, 1,5, 1,, 5, Overnight stays Tourist arrivals Countries with the highest number of overnight stays 216 Jan. Feb. Mar. Apr. May Jun. Jul. Avg. Sep. Oct. Nov. Dec. municipalities 216 accomodation facilities % 17% 4% 9% 16% 18% 16% Health (spa) resorts Moutain resorts Seaside resorts Ljubljana Urban municipalities Other municipalities 3% 7% 77% Hotels Apartment Settlements Camping sites Private accomodation - rented rooms, dwellings Other 21% Source: Statistical Office of the Republik of Slovenia 17

18 Countries with the highest number of overnight stays 216 Austria - tourist market overview Austrian Tourists in Slovenia 216 Index 216/215 Rank among Share among Tourist arrivals 311, % Overnight stays 834, % Average length of stay 2.69 Tourist arrivals and overnight stays ,, 8, 6, 4, 2, Seasonality: monthly overnight stays 1,2, 1,, 8, 6, 4, 2, Overnight stays Tourist arrivals Jan. Feb. Mar. Apr. May Jun. Jul. Avg. Sep. Oct. Nov. Dec. municipalities 216 accomodation facilities 216 6% 4% 4% Health (spa) resorts 11% 3% 6% Hotels 33% 42% Moutain resorts Seaside resorts Ljubljana Urban municipalities Other municipalities 3% Apartment Settlements Camping sites Private accomodation - rented rooms, dwellings Other 77% 11% Source: Statistical Office of the Republik of Slovenia 18

19 Germany - tourist market overview Germany Tourists in Slovenia 216 Index 216/215 Rank among Share among Tourist arrivals 37, % Overnight stays 82, % Average length of stay 2.67 Tourist arrivals and overnight stays ,, 8, 6, 4, 2, Seasonality: monthly overnight stays 2, 15, 1, 5, Overnight stays Tourist arrivals Countries with the highest number of overnight stays 216 Jan. Feb. Mar. Apr. May Jun. Jul. Avg. Sep. Oct. Nov. Dec. municipalities 216 accomodation facilities % 8% 22% 6% 15% 38% Health (spa) resorts Moutain resorts Seaside resorts Ljubljana Urban municipalities Other municipalities 3% 27% 6% 1% 52% Hotels Apartment Settlements Camping sites Youth hostels Private accomodation - rented rooms, dwellings Other 2% Source: Statistical Office of the Republik of Slovenia 19

20 Countries with the highest number of overnight stays 216 Croatia - tourist market overview Croatian Tourists in Slovenia 216 Index 216/215 Rank among Share among Tourist arrivals 152, % Overnight stays 352, % Average length of stay 2.3 Tourist arrivals and overnight stays , 3, 2, 1, Seasonality: monthly overnight stays 8, 6, 4, 2, Overnight stays Tourist arrivals Jan. Feb. Mar. Apr. May Jun. Jul. Avg. Sep. Oct. Nov. Dec. municipalities 216 accomodation facilities 216 1% 7% 13% 32% Health (spa) resorts 6% Hotels 12% 5% Moutain resorts Seaside resorts Ljubljana Urban municipalities Other municipalities 7% 3% 71% Boarding houses Apartment Settlements Private accomodation - rented rooms, dwellings Other 34% Source: Statistical Office of the Republik of Slovenia 2

21 Netherlands - tourist market overview Netherland Tourists in Slovenia 216 Index 216/215 Rank among Share among Tourist arrivals 95, % Overnight stays 32, % Average length of stay 3.35 Tourist arrivals and overnight stays , 3, 2, 1, Seasonality: monthly overnight stays 15, 1, 5, Overnight stays Tourist arrivals Countries with the highest number of overnight stays 216 Jan. Feb. Mar. Apr. May Jun. Jul. Avg. Sep. Oct. Nov. Dec. municipalities 216 accomodation facilities 216 8% 9% 4% 8% 31% Health (spa) resorts Moutain resorts Seaside resorts Ljubljana Urban municipalities Other municipalities 4% 3% 13% 22% Hotels Camping sites Private accomodation - rented rooms, dwellings Youth hostels Other 4% 58% Source: Statistical Office of the Republik of Slovenia 21

22 Countries with the highest number of overnight stays 216 United Kingdom - tourist market overview English Tourists in Slovenia 216 Index 216/215 Rank among Share among Tourist arrivals 19, % Overnight stays 318, % Average length of stay 2.92 Tourist arrivals and overnight stays , 3, 2, 1, Seasonality: monthly overnight stays 7, 6, 5, 4, 3, 2, Overnight stays Tourist arrivals , Jan. Feb. Mar. Apr. May Jun. Jul. Avg. Sep. Oct. Nov. Dec. municipalities 216 accomodation facilities 216 5% 4% 3% 8% 7% Health (spa) resorts Hotels 43% Moutain resorts Seaside resorts 1% Boarding houses Camping sites 387% Ljubljana Urban municipalities Other municipalities 8% 3% 64% Youth hostels Private accomodation - rented rooms, dwellings Other 7% Source: Statistical Office of the Republik of Slovenia 22

23 Hungary - tourist market overview Hungarian Tourists in Slovenia 216 Index 216/215 Rank among Share among Tourist arrivals 11, % Overnight stays 261, % Average length of stay 2.58 Tourist arrivals and overnight stays , 25, 2, 15, 1, 5, Seasonality: monthly overnight stays 6, 5, 4, 3, 2, Overnight stays Tourist arrivals Countries with the highest number of overnight stays 216 1, Jan. Feb. Mar. Apr. May Jun. Jul. Avg. Sep. Oct. Nov. Dec. municipalities 216 accomodation facilities 216 6% 9% 15% 14% 9% 36% Health (spa) resorts Moutain resorts Seaside resorts Ljubljana Urban municipalities Other municipalities 7% 6% 11% 61% Hotels Private accomodation - rented rooms, dwellings Camping sites Apartment Settlements Other 26% Source: Statistical Office of the Republik of Slovenia 23

24 Countries with the highest number of overnight stays 216 Serbia - tourist market overview Serbian Tourists in Slovenia 216 Index 216/215 Rank among Share among Tourist arrivals 12, % Overnight stays 249, % Average length of stay 2.42 Tourist arrivals and overnight stays , 2, 1, Seasonality: monthly overnight stays 4, 3, 2, 1, Overnight stays Tourist arrivals Jan. Feb. Mar. Apr. May Jun. Jul. Avg. Sep. Oct. Nov. Dec. municipalities 216 accomodation facilities 216 8% 12% 15% 18% 23% 2% Health (spa) resorts Moutain resorts Seaside resorts Ljubljana Urban municipalities Other municipalities 4% 4% 4% 76% Hotels Apartment Settlements Youth hostels Private accomodation - rented rooms, dwellings Other 16% Source: Statistical Office of the Republik of Slovenia 24

25 Israel - tourist market overview Israeli Tourists in Slovenia 216 Index 216/215 Rank among Share among Tourist arrivals 67, % Overnight stays 236, % Average length of stay 3.53 Tourist arrivals and overnight stays , 2, 1, Seasonality: monthly overnight stays 8, 6, 4, 2, Overnight stays Tourist arrivals Countries with the highest number of overnight stays 216 Jan. Feb. Mar. Apr. May Jun. Jul. Avg. Sep. Oct. Nov. Dec. municipalities 216 accomodation facilities 216 4% 5% 9% 6% 19% 3% Health (spa) resorts Moutain resorts 7% Hotels Boarding houses 2% Seaside resorts Ljubljana Urban municipalities Other municipalities 3% 75% Apartment Settlements Private accomodation - rented rooms, dwellings Other 4% Source: Statistical Office of the Republik of Slovenia 25

26 Countries with the highest number of overnight stays 216 Czech Republic - tourist market overview Czech Tourists in Slovenia 216 Index 216/215 Rank among Share among Tourist arrivals 91, % Overnight stays 23, % Average length of stay 2.52 Tourist arrivals and overnight stays , 2, 15, 1, 5, Seasonality: monthly overnight stays 8, 6, 4, 2, Overnight stays Tourist arrivals Jan. Feb. Mar. Apr. May Jun. Jul. Avg. Sep. Oct. Nov. Dec. municipalities 216 accomodation facilities 216 6% 6% 15% 12% 7% Health (spa) resorts Moutain resorts Seaside resorts Ljubljana 19% Urban municipalities Other municipalities 11% 7% 44% Hotels Camping sites Private accomodation - rented rooms, dwellings Apartment Settlements Other 47% 26% Source: Statistical Office of the Republik of Slovenia 26

27 Basic definitions in tourism Tourism is a combination of activities of people who travel and stay in a place outside their everyday environment to spend their free time, for relaxation, business or other reasons for no less than one day (with at least one overnight stay) and no more than one year (365 days) without interruption. Source: SURS, 216 Abbreviations Sources of content Tourist is a person who travels due to their free time, relaxation and business, or reasons other than making profit (a tourist does not receive payment, award), and stays at least one night (but not more than 365 times consecutively) in a catering or any other accommodation facility in a place outside of their everyday environment. Overnight stay denotes every night which a tourist actually spends at an accommodation facility (overnight or only spends some time there) or if only checked-in (person s physical presence is not necessary). Arrivals of tourists to an accommodation facility are defined with a number of persons arriving to the accommodation facility and checkingin Arrivals include all persons irrespective of their age (including children whose accommodation is free of charge). SURS Statistični urad Republike Slovenije/ Statistical Office of the Republic of Slovenia SSNZ Skupnost slovenskih naravnih zdravičišč/ Slovenian Natural Spas UNWTO Svetovna turistična organizacija/ UN World Tourism Organization WTTC Svetovni potovalni in turistični svet/ World Travel&Tourism Council WEF Svetovni gospodarski forum/ World Economic Forum IMF Mednarodni denarni sklad/ International Monetary Fund STO Slovenska turistična organizacija/ Slovenian Tourist Board TourMIS informacijski sistem avstrijske nacionalne turistične pisarne za turistične managerje/ Marketing Information System for tourism managers-from Austrian National Tourist Office Definition of terms, abbreviations Crowdbooster, 216 Facebook Insights, 216 Global Peace Index 215 (216) in June 217 on website Global Terrorism Index 216 (216) Found in June 217 on website Google Analytics, 216 Green Globe (b l ) Europe Found in June 217 on website com/europe/ Internet World Stats (216) Found in June 217 on website www. internetworldstats.com/ Istat (217) Found in June 217 on website istat it/en/ Portal Slovenia info Found in 217 on website slovenia.info/ Postojnska jama Found in June 217 on website postojnska-jama.eu/ Premiki-zavod in turistična agencija za dostopni turizem (213) Certificate Found in Aprila 216 on website com/certifikat Slovenian natural spas association (217) Internal source of Natural spa association, got telephonicly, June 217 on websit ehttp://www sloveniaterme si/novinarji2/ objave-za-medije/ Slovenian Tourist Board (215, 2 October) Slovenian Tourist Board Work Plan 216/217 Ljubljana: Slovenian Tourist Board Slovenian Tourist Board Internal source Ljubljana: Slovenian Tourist Board Statistical Office of the Republic of Slovenia (SURS) Found in June 217 on website stat si/statweb TourMIS (217) Found in June 217 on website tourmis info/index_e html Travelife (215) Found in May216 on website com/news/article/26 Twitter Analytics, 216 UNWTO - World Tourism Barometer - Advance Release, January 217 Found in junija 217 on website unwto org/publication/unwtotourism-highlights-215- edition Barometer January 216 Found in April 216 on website unwto org/barometer UNWTO (216) Tourism Barometer Government of the Republic of Slovenia Found in June 217 on website vlada si/ WEF (216) Travel and Tourism Competitiveness Report 216 Found in June 217 on WTTC (217) Travel and Tourism Economic Impact 217 Found in June 217 on website wttc org/research/economic-research/ YouTube Insights, 216 Images Source: Media Library STB. Found in June

28 SLOVENIAN TOURIST BOARD Dimičeva ulica 13, SI-1 Ljubljana t +386 () f +386 () e info@slovenia.info Follow us on social media: Feel Slovenia SloveniaInfo Slovenian Tourist Board Slovenia Feel Slovenia Feel Slovenia Feel Slovenia Slovenia STB Representative Offices Abroad Italy Ufficio del Turismo Sloveno Austria Slowenisches Tourismusbüro Germany Slowenisches Fremdenverkehrsamt Great Britain/Ireland Information Office in London Galleria Buenos Aires 1 I-2124 Milano Telephone: Fax: Opernring 1/R/4/447 A-11 Wien Telephone: Fax: Maximiliansplatz 12 a D-8333 München Telephone: Fax: Dartmouth Street SW1H 9BL London Telephone: Fax: General tourist information: milano@slovenia.info General tourist information: info@slovenia.info General tourist information: info@slovenia.info Information for media and press: slowenien.de@slovenia.info General tourist information: london@slovenia.info #ifeelslovenia Published by: STB Slovenia, Slovenian Tourist Board / Editor: Jelena Počuča M.Sc. / Design: Terminal Studio Photos: STB Photo Archives / july 217, Translation: PSD Translation Company 28