Some Current Issues in Economics

Transcription

1 Some Current Issues in Economics Edited by János Tibor KARLOVITZ International Research Institute s.r.o. Komárno 2015

2 International Research Institute s.r.o., 2014 Editor János Tibor KARLOVITZ, 2014 Some Current Issues in Economics Editor Lektori Vydal: János Tibor KARLOVITZ PhD Dr András KESZTHELYI, Óbuda University, Budapest PhD Dr Judit TORGYIK, Kodolányi János College, Székesfehérvár INTERNATIONAL RESEARCH INSTITUTE s.r.o. Odborárov 1320/ Komárno Slovakia ISBN

3 Contents 1. Policy 1 Peter BALOGH: Investigating the Visible Hand : Patterns of Economic Development Policy in Hungary 3 Tamás BOGNÁR, Előd KOVÁCS, Irma RÁCZ: Territorial Identity and Regionalization 17 Előd KOVÁCS: The Austrian Pull Effect 25 Petrică Sorin ANGHELUŢĂ: Sustainable Development and the Communities in Romania and Slovakia Consumption, Consumers 45 Ákos KOZÁK: Macroeconomics Indicators and Consumption 47 Tamás KOZÁK: The Role of Consumption in the Hungarian Economy. Determining Marginal Propensity to Consume and the Multiplier Effect on the Basis of Domestic Statistical Data 65 Jelena KONČAR, Ljiljana Đ. STANKOVIĆ, Goran VUKMIROVIĆ, Sonja LEKOVIĆ: Development and Implementation of Comprehensive Trade Policy in order to Improve Consumer Protection in the Republic of Serbia 74 Andra VASILCOVSCHI: Offer Development of Electronic Products Generated by Information Technology and Consumers Requirements Tools for Management 95 Erika MALEŠEVIĆ: Specificities of Strategic Management of Small and Medium-Sized Enterprises in Countries of Transition 97 András GÖNDÖR: How the Leaders Emotional Intelligence Influences their Effectiveness and the Assessment of their Performance? 107 Răzvan DINA: Opportunity of Using the Social Media Like a Business Development Tool 119 Cătălin Ionuț SILVESTRU: On E-Learning in Cloud and Social Networks 127 Andrea TAKÁCS: These Paradigm Shift within the Successful Change Management 134

4 4. Services 141 Leonid NAKOV, Igor IVANOVSKI: Оrganizational Development of the Insurance Companies in Republic of Macedonia: Is There a Need for Creative Recombination? 143 Anna BECMER: The Insurance Market of Selected Countries in Central and Eastern Europe Against a Background of the EU Countries Bogdan GEORGESCU: The Importance of Price in Marketing Acceptance in the Services Sector in General, and in Air Transport Services in Particular 170 Daniel MOISE: Gamification Strategies the Ultimate Tool for Events Marketing 175 Arghir Vasile CIOBOTARU: State Medical Dispensary: A Must for the Stabilization and the Development of the Romanian Rural Space Agriculture 195 Rares IONESCU: Member Homogeneity Essential for the Well Functioning of the Agricultural Associative Structure 197 Emil MUSAT: The Role of Agricultural Lease Farmland in the County of Calarasi, Romania 202 Sinziana Elena BUTNARU: The Effects of Liberalization on the Romanian Land Market Sales 209 Maria-Alexandra TOMA: Main Directions of Evolution Regarding the Production and Merchandising of Organic Food in Romania Tourism 229 Gabriel Cristian SABOU: An Analysis of the Risks Incurred by the Heritage Tourism in Romania 231 Armanda KEQI: The Development of the Tourism Sector in Albania 237 Dániel Róbert SZABÓ: Sustainable Tourism Destination Management Strategies: Using the EVIDENCES Model for Evaluating TDM Tenders 249

5 7. Cultural and Social Dimensions 259 Irina MAIORESCU: The Cultural Dimensions Reflected in Education: An Assessment of Romanian and Slovakian E-learning Based Systems 261 Edita HAXHIJAHA: Raising the Literacy Skills of Early Grade Students through Exercises 271 Kata FÜGE, Alexandra MAKAI, Pongrác ÁCS, Mária FIGLER: Nutrition-related Media Attitudes of Hungarian Children Training Regularly 279 Fellanze PULA: Business Oriented to Women: Kosovo s Case 287 Tünde MÁTÉ: Where Are White Elephants Living? Impacts of International and Domestic Sport Events 291 Miklós KOZMA, Annamária KAZAINÉ ÓNODI: Applying the Public Sector ScoreCard in Professional Sports Case Studies 317 Krisztián KOPPÁNY: First Drafts for the Regional Macroeconomic Model of Győr and its Agglomeration 319 Krisztina KELLER, Erzsébet PÉTER: Analysis of the ICT Developments and the Online Advertising Potential of Enterprises in Zala County 335 Ildikó LAKI: Százhalombatta among the Industrial Cities 347

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