CURRENT STATUS OF ASIAN MARINA DEVELOPMENT Nagoya Japan
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1 by: YP Loke PIANC 125 th Anniversary Celebration in Asia CURRENT STATUS OF ASIAN MARINA DEVELOPMENT Nagoya Japan 10-September 2010
2 CONTENTS Asia in the global context Market characteristics A swing through the region Some highlights Photos & case studies Opportunities & Issues
3 World-wide Leisure Boat Population Europe 26% Australia & New Zealand 3% East Asia & India (ex Japan) <1% America 70% Other 1% Japan 1% Gulf States <1%
4 ASIA BOATING MARKETS IN PERSPECTIVE 100 NICHE DEVELOPED USA EASE OF AC CCESS 50 0 DEVELOPING India China EU Gulf Australiasia Southeast Asia Japan Central Europe Russia MARKET DEVELOPMENT PROSPECTOR
5 Market Characteristics NICHE Lower Volume Specific customer base Low risk, low return Government Agenda or active industry lobby DEVELOPING Developing economies High percentage growth Developing marina network Low critical mass Lower labour cost Nouveau riche (prestige market) Weak after-sales support & training Berthing oversupply Property drives marina development Role of boatshows DEVELOPED Low percentage growth High critical mass Stable market Developed coastline Old money High labour cost Establish distribution network PROSPECTOR New market area High risk, high return Sector specific barriers
6 Southeast Asia ASEAN Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam 580 million population GBP USD1500 million ASEANAREAN thematic positioning of SE Asia from a nautical perspective Many indigenous craft & seafaring cultures World s highest marine bio-diversity 25,000 islands (Indonesia& Philippines) Unique seascape (Phuket, Thailand & Halong Bay, Vietnam) Developing network of resorts & marinas with hubs in Phuket, Langkawi, Singapore Over 5m sq km of sea Climate is equatorial to tropical Year-round boating < 12,000 leisure boats
7 INDIAN OCEAN SINGAPORE PHUKET * * LANGKAWI BATAM THAILAND 1 SUMATRA INDONESIA 16 SINGAPORE SARAWAK * SOUTH CHINA SEA BINTAN JAVA HONG KONG * HAINAN SOUTH CHINA SEA TAIWAN PHILIPPINES SABAH KALIMANTAN CELEBES JAVA SEA BALI AMBON AUSTRALIA NEW GUINEA ARAFURA SEA ASEANAREAN Marina Network /1 SINGAPORE Changi Sailing Club Marina@ Keppel Bay Marina Country Club One15 Marina Club Raffles Marina Republic of Singapore Yacht Club SAF Yacht Club(Changi Base) SAF Yacht Club(Sembawang Base) MALAYSIA Admiral Marina Awana Porto Malai Langkawi Heritage Bay Club Marina Resort Lumut International Yacht Club Pulau Tioman Marina Puteri Harbour Rebak Island Marina Royal Langkawi Langkawi Yacht Club Royal Selangor Yacht Club Sebana Cove Marina Tanjung City Marina Telaga Harbour EAST MALAYSIA Labuan Marina Miri Marina Sutera Harbour
8 ASEANAREAN Marina Network /2 INDIAN OCEAN PHUKET * * LANGKAWI THAILAND 1 SUMATRA INDONESIA SINGAPORE SARAWAK * JAVA HONG KONG * HAINAN SOUTH CHINA SEA TAIWAN PHILIPPINES SABAH KALIMANTAN CELEBES JAVA SEA BALI AMBON NEW GUINEA ARAFURA SEA THAILAND AoPoGrandMarina Ocean Marina Yacht Club Phuket Boat Lagoon Phuket Yacht Haven Royal Phuket Marina Royal Varuna Yacht Club INDONESIA Bali International Marina Batavia Marina Marina Cove Resort Marina Jaya Ancol Nongsa Point Marina Pantai Mutiara SINGAPORE BATAM 16 SOUTH CHINA SEA BINTAN AUSTRALIA PHILIPPINES Bataan Marina Manila Yacht Club Maricaban Bay Resort and Marina Maya-Maya Yacht Club and Reef Resort Puerto Galera Yacht Club Punta Fuego Yacht Club Subic Bay Yacht Club
9 INDONESIA An anchor & biological fulcrum of Aseanarean Earth s richest genetic warehouse -home to 17% of world s flora & fauna 17,000 islands - massive shoreline & reef system 60% of Indonesia population of 200 million live in coastal areas Dependence on healthy marine eco-system for subsistence & commercial uses
10 China & Hong Kong Hong Kong approx 5,000 boats >100 berths over 24m Marinas full China <1,000 boats? Prestige market, mainly motor Most major brands represented Inland waters (China) Upcoming out-source centre Latent boating demand waiting for govt green light Growing Chinese economy More a manufacturing market than a boating market No indigenous marina management knowhow
11 China Marinas /1 QINGDAO Qingdao Yinhai Int l YC Qingdao Int l YC Dalian Xinghai Bay Int l YC SHANGHAI ENVIRONS Shanghai Yacht Club on the Bund Shanghai Marina Club Shanghai Metropolitan Marina Club Shanghai Yacht Club Nine Dragon Admiral Marina Club (Pinghu) Natural International Yacht Club (Kunshan) Suzhou Hanyuan Club Suzhou Taihu Mercury Club & Marina Ningbo Leisure Boating Club Wuxi Taihu Shanshan Int l Marina Xiamen Xiangshan Int l Yacht Club Sanya Visun Int l YC (Hainan)
12 China & Hong Kong Marinas PEARL RIVER DELTA Longcheer Yacht Club (Shenzhen) Shenzhen Marina Club Shenzhen Bay Marina Club Shenzhen Int l Marina Club Guangzhou Lion Marina Club HONG KONG Aberdeen Boat Club Aberdeen Marina Clearwater Bay Marina Discovery Bay Marina Gold Coast Marina& Country Club Hebe Haven Yacht Club Hong Kong Marina Marina Cove RHKYC Shelter Cove Royal Hong Kong Yacht Club
13 IS CHINA READY? Large luxury goods market World s 3rd largest, 20% annually World s 2nd largest by 2015, after Japan. Worth USD11.5 billion (Ernst & Young) Conspicuous consumption on the rise Prestige market Brand consciousness Downside: new luxury tax 10% Hong Kong the market development model? Almost 500,000 USD millionaires Boat Taxation 42%
14 CHINA BOATING MARKET KEY POINTS Approx 1,000 boats Cultural resistance: boating as activity is alien Mainly motor Sailing: Olympics & ISAF Connect to Sailing promotion at grassroots Regulations unclear (although new rules published Jan 2009 helpful) Hired skipper the norm Infrastructure 18 marinas operating. 50+ marinas planned or under construction. Where? Management? Real estate driven After-sales service & support? Viability?
15 India First marina in Cochin Other marinas planned Government bureaucracy a hindrance Good acceptance of western culture Growing economy Prestige sparks initial market growth Many major boat brands represented Andaman Islands Lakshadweep Islands
16 India (Mumbai) The Pit Stop
17 Suzhou Taihu Mercury Club & Marine Co, China
18 Shenzhen Marina Club Dameisha, China
19 Clearwater Bay Marina & Country Club, Hong Kong
20 Discovery Bay Marina Hong Kong
21 Phuket Boat Lagoon
22 Royal Phuket Marina Thailand
23 Royal Langkawi Yacht Club Malaysia
24 Rebak Marina /1 Langkawi, Malaysia
25 Rebak Marina /2 Langkawi, Malaysia (post 2004 Indian Ocean Tsunami)
26 Telaga Harbour Langkawi, Malaysia (post 2004 Indian Ocean Tsunami)
27 Pulau Indah Marina Selangor, Malaysia
28 Puteri Harbour Johor, Malaysia
29 Raffles Marina Singapore
30 One15 Marina Club Singapore
31 Keppel Bay Singapore
32 Bali Intl Yacht Club
33 Jeongok Marina, Hwaseong City, Gyeonggi Province, South Korea
34 ICOMIA World Marina Conference May 2011 Singapore Year IMC 1993 IMC 1996 IMC 1999 IMC 2002 IMC 2005 IMC 2008 WMC 2011 Location Amsterdam, Netherlands Genoa, Italy Fort Lauderdale, Florida, USA Sydney, Australia San Diego, California, USA Oostende, Belgium Singapore
35 by: YP Loke PIANC 125 th Anniversary Celebration in Asia THANK YOU YP Loke SPINNAKER INTERNATIONAL PRIVATE LIMITED 350 Orchard Road #11-08 Shaw House Singapore Tel: Direct:
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