FERRY MARKET AND STRATEGY
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1 FERRY MARKET AND STRATEGY
2 BALTIC FERRY MARKET. 2
3 The North/South transport axis is moving East The Polish market, with 38 M. inhabitants, and the Polish corridor constitutes an important part of a Baltic Sea based transport network. The passenger traffic between Poland and Scandinavia amounted to 1,1 M in The freight market is dominated by trucks with driver accompanied and amounted to 426 thousand lorries in
4 Seamotorway on South- West Baltic Sea and circumstances. Trelleborg Ystad 1. Intermodal connection between Swinoujście and Trelleborg based on rail transport. The project was born in 2011 and is currently being developed. 2. Extention of port infrastructure in Świnoujście Ferry Terminal area: construction of quay no. 1 for units length reconstruction of ferry quays nr 5 and 6 for units 215 length and 12 m depth reconstruction and modernization of rail infrastructure development of infrastructure of FerryTerminal s warehouses and storage yards 4
5 Ferry traffic volumes world wide (source: Ship Pax Information) 2009 PAX CARS BUSES TRAILERS TRIPS Baltic Sea North Sea Mediterranean American Red Sea & Arabian Gulf South East Asia Pacific PAX CARS BUSES TRAILERS TRIPS Baltic Sea* * North Sea Mediterranean American Red Sea & Arabian Gulf South East Asia Pacific *Increase about 40% in trucks traffic on Baltic Sea 5
6 Long term forecast of traffic figures on the Świnoujście Ferry Terminal * YEAR PASSENGERS CARS BUSSES TRAILERS Forecast is based on: - Traffic figures for Regional economic situation - Competitive connection Gdynia - Karlskrona - Competitive connection Sasnitz Trelleborg - Competition from new operator TT-Line who opened a connection between Świnoujście and Trelleborg in January *According to development of Ferry Terminal Świnoujście. 6
7 Baltic Sea ferry shipping market in 2014 Western corridor: Scandlines, DFDS Seaways, DFDS Torline, TT Line, Color Line, Mols Line, Strong competition the opening of Fehmarn Tunnel will close some of the services but there will be still open market for direct services to Sweden Middle corridor: Polferries, Unity Line, Stena Line, Bornholmstraffiken, TT-Line. Increasing importance with transport flow moving East at the same time Eastern corridor: Finnlines, TallinkSilja, Viking Line, DFDS, Transfennica, DG, Eckero Line, Increasing importance for transit flow from Eastern Europe 7
8 Świnoujście Ystad: - Polferries: 2 departures/day - Unity Line: 4 departures/day Świnoujście Trelleborg: - TT-Line: 10 departures/week - Unity Line: 3 departures/day Gdańsk - Nynashamn: - Polferries: 4 departures/week Ystad Trelleborg Karlskrona Nynashamn Gdynia Gdańsk Gdynia - Karlskrona: -Stena Line: 15 departures/week 8
9 Owner/ Operator Ferry Year of purchase Year of built/rebuilt Type of ferry Number of pax Length of loadline Polferries Baltivia /1989 ro-pax m Wawel /1989/2005 pax-ro m Mazovia /2013/2015 pax-ro m Unity Line Polonia pax-ro m Skania /2008 pax-ro m Wolin /2002 ro-pax m Gryf ro-pax m Galileusz ro-pax m Kopernik /1993 ro-pax m Jan Śniadecki ro-pax m TT-Line Nils Dacke ro-pax m Tom Sawyer ro-pax m 9
10 Owner/ Operator Ferry Pax Personal cars Freight Pax Personal cars Freight Polferries Baltivia Wawel (till ) Mazovia (from ) Unity Line Polonia Skania Wolin Gryf Galileusz Kopernik Jan Śniadecki TT-Line Nils Dacke Tom Sawyer
11 2014 STENA LINE 41% 2013 POLFERRIES 30% TT-LINE 6% POLFERRIES 26% STENA LINE 40% UNITY LINE 29% UNITY LINE 28% STENA LINE 41% 2015 POLFERRIES 22% TT LINE 6% UNITY LINE 31% 11
12 STENA LINE 28% POLFERRIES 36% STENA LINE 27% POLFERRIES 31% TT LINE 6% UNITY LINE 36% UNITY LINE 36% STENA LINE 26% 2015 POLFERRIES 27% TT LINE 9% UNITY LINE 38% 12
13 STENA LINE 24% POLFERRIES 16% STENA LINE 25% POLFERRIES 14% TT LINE 10% UNITY LINE 60% 2015 UNITY LINE 51% STENA LINE 25% POLFERRIES 15% TT LINE 10% UNITY LINE 50% 13
14 Business environment situation and ratings - Ferry ro-ro traffic between Poland and Sweden recorded 5 % increase in the volume in 2015 year. - The South/North transport corridor is moving to East away from the crowded motorways. - Polish ports can attract transit-flow from emerging eastern economies. - Ferry transport enables carrying of all kind of goods, passengers and vehicles without any limits to the weight of the cargo and luggage, as it is rectricted in low - budget airline operators. 14
15 Polferries strategy
16 STRENGHTS Strong Polferries brand on the market Share in the market and recordbreaking financial results Solid scope of customers WEEKNESSES Old ferries 2 units for replacement as soon as possible Nonsufficient funds for the fleet renewal Well-skilled and experienced staff Good and wide offer for the clients OPPORTUNITIES Completed secttions of motorway A1 and express roads ( incl. S3 ) Movement of the traffic to the East - Świnoujście A few years of prosperity GDP>3-4% THREATS Strong competition from the other ferry operators Changing oil prices and fluctuating foreign exchange rates 16
17 Polferries fleet Ferry Year of purchase Year of build/rebuild Type of ferry Number of pax Length of loadline Route Baltivia** /1989 ro-pax m Świnoujście Ystad Wawel /1989/ 2005 pax-ro m Świnoujście Ystad May 2015 Gdańsk Nynäshamn Mazovia* /2013/ 2015 pax-ro m Świnoujście Ystad m/s Baltivia * In operation from June 2015 m/f Wawel m/f Mazovia ** Not enough capacity for passengers 17
18 1. Fleet renewal new building 2. Increase in cargo market share from 16% to 25% 3. Increase in passenger market share 4. Reducing of unit costs of freight transport 18
19 1. Bigger capacity for lorries 2. Price bargain offer attracts biggest forwarders and transport companies (the required allotments matched) - gain of 30 thousand units 3. Complementary service for cargo clients and the most suitable timetable 4. Complex offer for trailers 19
20 1. More space for passenger cars = more passengers on board 2. More cabins for passengers on Gdańsk Nynashamn line 3. Marketing activities to attract passengers, direct advertising, events, schools on board, internet actions 4. Round trip offers for groups, conferences etc. 20
21 Index Forecast 2016 Forecast 2017 Forecast 2018 Forecast 2019 Forecast 2020 Profitability rate 10,2 11,1 11,9 12,7 12,8 EBITDA EBITDA rate 22,3 22,8 23,4 24,0 24,1 Financial results for 2017 offer possibility for dividend due to the shareholders. 21
22 Passengers Personal cars Freight units TT LINE 9% PŻB S.A. 39% TT LINE 9% PŻB S.A. 40% TT LINE 20% PŻB S.A. 25% UNITY LINE 52% UNITY LINE 51% UNITY LINE 55% 22
23 Dziękujemy Thank youza for your uwagę attention 23
Analysis of the development of Polish ferry market in context of selected external determinants
Ekonomiczne Problemy Usług nr 3/2017 (128) ISSN: 1896-382X www.wnus.edu.pl/epu DOI: 10.18276/epu.2017.128-02 strony: 21 33 Ilona Urbanyi-Popiołek Gdynia Maritime University e-mail: i.urbanyi@wpit.am.gdynia.pl
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