ABOUT THE FESTIVAL. September 22-23, #gwff

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2 ABOUT THE FESTIVAL Features: High profile celebrity culinary artists and mixologists, engaging consumer experiences, and the best in musical performances September 22-23, 2017 RESERVED DATES Where: Roger Sherman Baldwin Park, Greenwich CT Established: 2011 Media Impressions: 98 million (up 46% from last year) Festival Growth since 2011: 450% PAST BENEFICIARIES Paul Newman s The Hole in the Wall Gang Camp Wholesome Wave The Greenwich Parks & Recreation Scholarship Fund

3 ABOUT OUR ATTENDEES Ages: Average Party: 3.3 people 6,500 FOOD AND WINE CONNOISSEURS FROM ACROSS THE COUNTRY ANNUAL HOUSEHOLD INCOMES $300,000+ General Tickets $600,000+ VIP Tickets TOP STATES FOR VISITATION Connecticut New York New Jersey Rhode Island Massachusetts

4 EVENT PROGRAMMING MARCUS SAMUELSSON GEOFFREY ZAKARIAN CELEBRITY CHEF DEMONSTRATIONS James Beard award-winning chefs take over the demo stages to cook their specialty meals, as guests watch their favorite chefs live and get a chance to taste their delicious eats. Past Talent Includes: Alex Guarnaschelli, Ted Allen, Duff Goldman, Jacques Pepin, Sarah Moulton, Joy Bauer, Graham Elliot, Marcus Sameulsson, Joe Bastianich, Jean-Georges Vongerichten, Geoffrey Zakarian, Aaron Sanchez, Adam Richman, John Stage, Marc Murphy, Kathie Lee Gifford, and so many more! GRAND TASTING TENT Over 150+ marquee restaurant, wine and spirit partners gather under the Grand Tasting tent to serve 6,000+ connoisseurs from 12-5pm

5 EVENT PROGRAMMING 2016 JUDGES: MICHEL NISCHAN, BILL TAIBE, RUI CORREIA, ALEX GUARNASCHELLI, MARCUS SAMEULSSON, MARC MURPHY 2016 HOST: ADAM RICHMAN BUD & BURGERS TENT The Bud & Burgers Tent features fully branded bars, branded stage backdrop for the much-anticipated annual Burger Battle and two hours of indulgence where hundreds of Festival guests joined to taste the fun. TOP BARTENDER SHOWDOWN The best bartenders curate their awe-inspired signature cocktails to compete and be crowned Cocktail-Master. An esteemed panel of judges will evaluate the contestants offerings, while guests sample all of the creations. Past Talent Includes: Hosted by Gary Dell Abate (Baba Booey) with judges Alan Watts and Gennaro Pecchia of Men Who Dine, Mixologist Isaac Patrick Camoro, Mixologist Adam Patrick, Matt Scott of FOX CT, Kevin Des Chenes, and more! VIP TENT 600 VIP guests enjoy access to a full bar, Ambassador Chefs dinner, private bathrooms, VIP parking and private viewing of the live musical performance with this exclusive ticket.

6 EVENT PROGRAMMING 2016 PANEL: ADAM RICHMAN, MARCUS SAMEULSSON, MICHEL NISCHAN, MARC MURPHY,ALEX GUARNASCHELLI, 2016 PANEL HOST: KATHIE LEE GIFFORD SOCIAL HOUR TENT During the minute long demos, mixologists put their knowledge to the glass. These enthusiasts created exceptional wine, beer and spirit pairings with savory treats. A delight to the taste buds! An added attraction this year was the launch of the Meet the Masters feature hosted by the Today Show s Kathie Lee Gifford. Guests listened to a unique discussion between celebrity chefs Marc Murphy, Marcus Samuelsson, Michel Nischan, Alex Guarneschelli, and Adam Richman. GRILL MASTERS TENT The flames are hot in the Grill Master tent as the crowd gets a taste of BBQ, wood-fired pizzas and more! A specialty 30-minute demo instructs guests how to prepare and grill their favorite foods. CELEBRITY GREEN ROOM The Celebrity Green Room hosts all talent of the Greenwich Wine + Food Festival. Celebrity interviews are conducted throughout the day as well as friendly interaction among chefs and their peers. SOUTH OF THE BORDER PARTY The Festival crowd enjoys a new addition to the festival; 12 restaurants show off their spicy flare paired with the perfect mate, tequila! ULTIMATE SANDWICH TENT New to the Festival! The Ultimate Sandwich tent was a crowd-pleasing hit. Top sandwich shops and deli s showcased their specialty sandwiches for our guests. Sandwiches were paired with craft beers to make it an extra special experience. The venue s programming included the first annual Ultimate Sandwich Takedown, a competition for the most delectable sandwich, which was won by Judy s Bar and Kitchen with their spin on a chicken and waffle sandwich.

7 OLD CROW MEDICINE SHOW ZIGGY MARLEY MUSIC The Live Stage hosts the Festival live musical performances. A live stage sponsor brands the stage with their logo across the top and on both sides of the stage, and presents the musical performers. ALABAMA LITTLE BIG TOWN THE WAILERS THE BACON BROTHERS Past Musical Acts Include: Ziggy Marley, Old Crow Medicine Show, Little Big Town, Alabama, Gregg Allman, The Bacon Brothers, Sister Hazel, Rusted Root, Dispatch, Pat Green, Big Head Todd and the Monsters, The Wailers, Will Hoge and more! GREGG ALLMAN

8 MEDIA COVERAGE Over 175 members of the press attend the Festival each year, including: SERENDIPITY 2016 PANEL: ADAM RICHMAN, MARCUS SAMEULSSON, MICHEL NISCHAN, MARC MURPHY,ALEX GUARNASCHELLI, 2016 PANEL HOST: KATHIE LEE GIFFORD

9 PARTNER ASSETS Festival Program, Event Signage, Metro North Train Poster Campaign & Sponsored Content in Serendipity magazine EVENT SIGNAGE FESTIVAL PROGRAM METRO NORTH TRAIN POSTER CAMPAIGN SPONSORED CONTENT IN SERENDIPITY MAGAZINE MULTIPLE TIMES A YEAR

10 PARTNER ASSETS Digital Ads, promotion and database marketing GREENWICHWINEANDFOOD.COM (494,060) Partner Web Ad SOCIAL MEDIA DEDICATED S & SPONSORED POSTS WITHIN SERENDIPITY WEEKLY SCOOP 24,100+ FOLLOWERS (Greenwich WINE + FOOD Festival) 2,172+ FOLLOWERS (greenwichwineand food) 1,516+ FOLLOWERS (greenwichwineand food) Sponsored Post

11 CUSTOM ACTIVATIONS Brands are encouraged to think creatively and to collaborate with the GWFF team in the development of impactful engagement activations. CITI LOUNGE STUBBORN SODA TRUCK BUDWEISER BEER GARDEN SAMSUNG VR EXPERIENCE STELLA BAR IN THE GRAND TASTING TENT EMPIRE CITY CASINO CELEBRITY GREEN ROOM PRESENTED BY GILLES CLEMENT DESIGNS

12 Sponsorships can include: Foursomes, Tee hole signs with activation opportunities, logo recognition on tournament signage, logo placement on event website, inclusion in post-event recap in Serendipity magazine. Serendipity Golf Classic proudly benefits B*CURED and it s mission end brain cancer by funding innovative research grants to EVENT OVERVIEW The day will kick off with a GlenArbor Club lunch on the terrace overlooking the 18 th hole. Additional highlights include participating special guests and industry leaders, a bar cart, GlenArbor signature Wood Fire Pizza on the course, Hole in One contest, Longest Drive contest, Closest to the Pin contest, Chipping contest, a cigar bar, cocktail party, dinner and Awards ceremony.

13 GREENWICH WINE + FOOD FESTIVAL 5K RUN Pre-Festival event to support the Town of Greenwich Parks & Recreation and kick-off the excitement leading up to the Festival. Race to start and finish at Roger Sherman Baldwin Park. Date: Saturday, September 9, 2017 Opportunities to include: Branding on race course Sampling of your products Public Address Announcement Logo on T-shirt Race Entries Logo on Event Website page

14 JANUARY YEAR ROUND PROMOTION More than just a weekend, the Greenwich Wine & Food Festival kicks off in the early spring with a special press announcement event. This is followed by continuous program updates, related events, and features throughout the spring and summer.* *Dates and events subject to change FEBRUARY MARCH APRIL MAY Industry event for culinary partners Festival promotion on website & social media 2nd: Serendipity Fashion Night Out Festival tickets go on sale PR Announcement Festival promotion on website & social media GWFF Industry Party (Date TBA) DMD Event (Date TBA) Innovative Business Leaders Event (Date TBA) JUNE JULY AUGUST SEPTEMBER Media event for Ambassador Chefs Festival promotion on website & social media 13th: Serendipity Golf Classic GWFF 5K Run (Date TBA) 22-23: Greenwich Wine + Food Festival presented by Serendipity OCTOBER NOVEMBER DECEMBER