Sherryl White-McDowell BSc., (Hons), MBA

Transcription

1 Sherryl White-McDowell BSc., (Hons), MBA Tourism, Business Development, HR and Customer Service Consultant Telephone: , Mobile: , Skype Name: colibrirpl CURRICULUM VITAE Areas of Specialization & Experience: General / Project Management Training All areas of Business Hospitality/MSME Sales and Marketing Development, Business and Financial Public Relations & Marketing Management; Hospitality departments; Events Planning and Production Customer Service; Self Development, Business Assessment and Development Stress and Time Management, Business Consultancy, Coaching & Marketing; Public Speaking, Financial Mentorship Literacy, and More Smart Campaign-Client Protection Recruitment, Selection / Human Resource Development Assessments Business /Grant Proposal Writing Training Needs Analysis Business Plan Development and Preparation. Qualified By: Thirty three years of managerial experience in the hospitality industry and in other small businesses Five years of hotel Sales & Marketing in North American and UK Travel markets. Certification and experience in delivering training in areas of specialization and experience as mentioned above BSc (Hons) in Human Resource Management, Master s Degree in Business Administration plus other professional courses Registered Business Service Provider Jamaica Business Development Corporation (JBDC) Career Profile: Jamaica Aids Support for Life Kingston, Jamaica, December 2017 Conducted Entrepreneurship Training Workshops targeting women suffering with HIV, and those who have physical, visual and hearing disabilities-prepared them to start their own micro businesses Tourism Product Development Company (TPDCo) Kingston, Jamaica April 2017 to present o TPDCo s Approved Training Partner Contracted to deliver their Flagship Programme, TEAM JAMAICA, targeting all persons who work within and with the tourism sector. International Organization for Migration-Kingston, Jamaica, Sept 2016 to Dec 2017 Consultant - The Effective and Sustainable Diaspora Engagement for Development in the Caribbean (ESDEDC) project. HEART Trust/NTA- Entrepreneurship Skills Development Unit Kingston, Jamaica - Business Advisor for Portland, St. Mary and St. Ann; conducted business start-up training, guided participants in business plan development, and monitored grant beneficiaries under the MSME Support Programme Dec 2015 March 2016 Caribbean Micro Finance Alliance -Kingston,Jamaica-Certified Smart Campaign- Associate Assessor for the Caribbean, effective June

2 o Conducting Smart Assessments of Micro Finance Institutions in the Caribbean o Conducting Financial Education Training -Entrepreneurs in the Caribbean o Conducted Financial Education Training of approximately 2000 Entrepreneurs and Aspiring Entrepreneurs through my firm Colibri Link Up Aug February 2015 o Conducted Financial Education Training of Trainer Workshop in Bahamas Development Options Limited, Kingston,Jamaica Sept 2013 to Nov National Youth Service Entrepreneurship Programme Conducted the Entrepreneurship Camp for St Ann, which included immersing targeted entrepreneurs in all aspects of business start-up including writing their business plans. In addition, after the camp, business development support services were delivered over a 3 month period. - Part of a Consortium that prepared business plans for the JSIF REDI 160 Greenhouse Project and offers business mentorship for the entities. Jamaica Social Investment Fund Rural Economic Development Initiative (REDI) Programme- Kingston, Jamaica Oct 2011 to Writing Business Plans, Pre-feasibility, and Business Model Canvas Reports and offering consultancy advise on the REDI Tourism and Agricultural Projects - Consultancy services for development and implementation of a marketing and promotion programme for Jamaica Hardanga Heritage Trust The Jamaica Association of Villas and Apartment Limited (JAVA ) Ocho Rios, Jamaica Oct 2010 to Nov Offering general management services at the JAVA head office. St Thomas Coop Credit Union- Morant Bay, Jamaica May Dec 2009 PMU-for the European Union Banana Support Programme Prepared Draft Training Manuals and conducted training workshops in Business Operations Management, Marketing of Commodities and Contract Negotiation, Financial Management and Record keeping. A simplified and Standardised, Minimum Business Recording System Manual was also drafted. Training was conducted in six traditional banana growing parishes of St Thomas, St Catherine, Clarendon, St James,St Mary and Portland.The programme targeted displaced banana and plantain farmers, farm and port employees their families and MSEs who were directed or indirectly affected by the fallout of the banana industry. Jamaica Business Development Corporation, Kingston, Jamaica - April 2008 to present (Colibri Link-Up -Certified JBDC Business Consultancy Firm) -Training MSMEs in various aspects of Business Development -Conducted Assessments of MSMEs through the Enterprise Rating and Upgrading (ERU) grant programme sponsored by the European Union and the Government of Jamaica. - Conducted a Baseline Study of the Craft Industry on the North Coast Region of Jamaica for the Project Management and Research Dept (PMRD) - Assisted a team from the PMRD with the writing of business plans for the Sugar Transformation Unit - Trained MSMEs in Personal Initiative in Entrepreneurship, October December 2016 Franklin D Resorts, Runaway Bay, Jamaica Dec March 2008 General Manager 2

3 Responsibilities included general management of overall operations. St Ann Chamber of Commerce SACOC, Ocho Rios, Jamaica June 2009 Project Consultant -European Union /Private Sector Development Programme/ SACOC Project Prepared project proposal and successfully secured grant to build a business/conference centre for the St. Ann Chamber of Commerce. Role was also to supervise entire project. Jamaica Business Development Corporation, Kingston, Jamaica 2005 to 2006 Trained potential micro business operators to write business plans, for the purpose of securing grants for business start-ups. Colibri Link-Up Runaway Bay, Jamaica April 2005 to present Training and Certification in hospitality services, business management and customer service training; writing training manuals; writing business plans, grant proposals, business proposals and loan applications; general and project management; recruitment, selection and placement. -Project Coordinator - construction /relocation of prep school Hotel Villa Bella, Christiana, Jamaica March Oct 2007 Business Owner/Manager Achievement: Occupancy level grew by 50% annually, after taking over management of the property.this is due to a high level of repeat business driven by customer satisfaction. Tourism Product Development Company, Montego Bay, Jamaica Jan Team Jamaica Trainer: Customer Service and Self-development Hospitality Trainer Achievement: Consistently achieved over 95% performance grade for training. Grade is assigned based on customer satisfaction as well as delivery of training. Jamaica Tourist Board, Montego Bay, Jamaica Sept Feb 2003 Project Management Coordinator of the Insider s Jamaica Programme (Island wide) Achievement: Tremendously reduced customer complaints and allowed for a smoother flow of activities, which ensured the continuity of this national programme. Portside Resort and Villas (50 Rooms), Discovery Bay, Jamaica Feb 1996 Nov 1998 General Manager, with responsibilities for overall operations. Achievement: Increased food and beverage sales by 30% and room occupancy to 10% above the national average within the first 18months of management. Sherryl's Limited, Runaway Bay, Jamaica May 1990 Jan 2001 Managing Director Rental & Marketing Agency for Villas, Apartments and, Small Hotels. Hampton Preparatory School, Runaway Bay, Jamaica Oct present. Founder/Director Achievement: The school has consistently achieved a 100% pass rate at the GSAT exams. Trelawny Beach Hotel (350 Rooms), Trelawny, Jamaica. Feb April 1992 Executive Assistant Manager & Project Manager (7yrs &2months) Front Office Manager (one year), Receptionist (10 months) 3

4 Achievement: Promoted to top management in one year and ten month due to the effective management and leadership of my department which significantly reduced customer complaints. Repeat business was also significantly increased over the periods. Awards & Career Achievements: JHTA Scholarship Winner (1993) Bachelor of Science Degree in Hospitality and Tourism Management Award extended by the Ryerson Polytechnic University, Toronto Canada. Published Paper: Workforce Competency and Certification in the Hospitality Industry Tourism and Hospitality Conference by University of Delaware and UTECH October 2005 Formal Education: Master s Degree in Business Administration (3.5GPA) Conferred on 14th August 2005 Northern Caribbean University, Mandeville, Manchester, Jamaica Bachelor of Science (Hons.) in Human Resource Management (3.5GPA) Conferred on 24 th November 2002 Institute of Management and Production, Kingston, Jamaica Studies in Tourism & Hospitality Management 1993/1994 Ryerson Polytechnic University, Toronto, Canada, Certificate of Merit (Distinction) in Business Studies. Conferred on July 1985 University of the West Indies, Extra Mural Dept, Montego Bay, Jamaica Ferncourt High School, St. Ann, Jamaica Professional Training: Train the Trainers-Business Lab-JIPO & Golda Meir Mount Carmel International Training Centre- Kingston, Jamaica-2017 Train the Trainers-Personal Initiative in Entrepreneurship-Luephana University of Luneburg- Kingston,Jamaica-2016 Train the Trainers-Financial Literacy-Caribbean Micro Finance Alliance, Kingston, Jamaica-2014 Smart Assessor Training -Smart Campaign- Client Protection Principles,-Jamaica, Belize and Dominica Train the Trainers-Intellectual Property Asset Management by MSMEs-WIPO/JIPO- Kingston, Jamaica-2012 Certified Hospitality Department Trainer Certification Conferred June 10 th 2004 American Hotel & Lodging Educational Institute, USA Certified HIV/AIDS Peer Counsellor - Ministry of Health/ TPDCo, Kingston, Jamaica. January 2003 Train The Trainer - TEAM Jamaica Instructor Certification TEAM Jamaica - Membership Training Certificate Tourism Product Development Company (TPDCo), Kingston, Jamaica Memberships & Affiliations: Past Honorary Secretary of the Executive Committee of the Resort Board of Ocho Rios covering the parishes of St Ann & St Mary HEART Trust/NTA, Jamaica Past Director April 2003 to September 2007 Management and Advisory Committee of Runaway Bay HEART Hotel and Training Institute Past Chairman -December 2003 to November 2006 Board of the Tourism Product Development Company Member of Product Quality and Tourism Training Sub- Committee 4

5 2004 to 2006 AND 2010 to November 2015 Jamaica Hotel and Tourist Association(JHTA) Past Member 2002 to 2007 Caribbean Hotel Association Past Member to 2006 Hampton Preparatory School Founder, Director to present References: Available on request. 5