!!! "#$%&!'()*+,(-!.)/()012!3+/! 456+/)!+3!7(89)*,1!.0/:*80;! !!!!!!!!!!!!!!!!!!!!!!!!!!! $B1B;)!CDEC! !!!!!!

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1 "#$%&'()*+,(-.)/()0123+/ 456+/)+37(89)*,1.0/:*80; $B1B;)CDEC

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3 "#$%#&'()$&)%$&*+,*&$-+,*.,'-$/0#1& 2/00/,3&%4#1"&2$&#%$.%#/,5&1%4-/-#1&#$.,.*%* %,*#/5%'/2/%4.#./,/-"&$6.2&".,*+"#$.&"7##2".8 #?LJC?M 505 Pinner Road, Harrow HA2 6EH, United Kingdom Tel: (+44) Fax: (+44) The findings and opinions expressed in this report remain those of the consultancy team and do not necessarily reflect those of the Commonwealth Secretariat, Government of Trinidad and Tobago or TTCSI

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5 "#$%&'(&)'*+%*+,& Introduction... 1 Objective... 1 The Opportunity... 1 Overall Approach... 3 Strategic Goal 1: Sector Wide Awareness and Product Development... 4 Specific Targets... 4 Awareness Raising and Promotion... 4 Product Development... 5 Strategic Goal 2: Regional Promotion... 6 Specific targets... 6 Participation in Regional Events... 6 Linkages/Promotion to Regional Marinas... 8 Linking to Carnival... 8 Strategic Goal 3: Promotion to Charter Companies Specific targets Advertising Direct Marketing to Charter Companies Participation in International events/shows Strategic Goal 4: Around the World Yachting Promotion Specific targets Advertising Strategic Alliances in South Africa Action plan Supervision and M&E Institutional Arrangements Outline Action Plan... 15

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7 '()*+,(-.)/()0123+/456+/)+37(89)*,1.0/:*80; -& Introduction Objective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he Opportunity NATIONAL CAPACITY The overall objective of the Strategy for Export of Yachting Services is to increase the number of yacht arrivals by 500 and attract 100 charters to base in Trinidad and Tobago contributing an additional US$12.5 million to services exports and the economy as a whole after 3 years and then growth of 10% per annum thereafter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`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a(3'"(*%"(&?0#,P( C GLOBAL MARKET.?"(=%#',(H0#%11"0-('?%*(&?0#,"#(13'%-"''"'(>"#"("',014%'?"/(%-(R-,%230(%-(,?"("0#45(;S:T'<(?+>"$"#<( #"&"-,45(,?"#"(?0'(1""-(2#+>%-2(&+6*",%,%+-(=+#(,?"(50&?,%-2(13'%-"''(=#+6(%'40-/'('3&?(0'(,(]00#,"-<(,(b%,,'<(]0#,%-%c3"<(,?"(I#%,%'?(d%#2%-(G'40-/'(0-/(^#"-0/0F(R44(+=(,?"'"(&+3-,#%"'(?0$"(%-$"',"/(?"0$%45( %-(6+/"#-(%-=#0',#3&,3#"(0-/(?0#1+3#(=0&%4%,%"'<(04+-2(>%,?(0''+&%0,"/(%-/3',#%"'F(G,e'(%6*+#,0-,(,+( #"6"61"#(,?0,(50&?,'(0#"("),#"6"45(6+1%4"(0-/(&0-("0'%45(6+$"(=#+6(+-"(%'40-/(,+(0-+,?"#(%-(0( 60,,"#(+=(?+3#'(>?%&?(60_"'(,?"('"&,+#(?%2?45(&+6*",%,%$"F( ( "#$%&-&/&0%12'*"$&)'34"52,'*,& Country Revenue US$ mn Estimated Number of Charter Boats Employed Antigua and Barbuda British Virgin Islands na Dominica 5 0 na Grenada Martinique na Saint Lucia St. Maarten St. Vincent and the Grenadines Trinidad and Tobago "#$%&'()*+,*-(*.$/00&.1(2"#$/34(5$6.1/3.7/"1(89::;<( VALUE PROPOSITION R$"#02"(50&?,(,+3#%','(#"*+#,"/45(',05(%-(.#%-%/0/(0-/(.+102+(=+#(S9(/05'(A&+6*0#"/(,+(L;(/05'(%-( ^#"-0/0<(;;(/05'(%-(R-,%230<(;C(/05'(%-(,(f3&%0(0-/(L;(/05'(%-(^#"-0/0E<(13,(,?%'(%'(*#+10145(/3"(,+( 0$+%/%-2(?3##%&0-"(U+-"(0-/Q+#(#"*0%#'F((.?"#"=+#"<(%,(%'(-+,(-"&"''0#5(,?0,(0-5(%-&#"0'"(%-(0##%$04'(>%44( ',05('+(4+-2F(.?"#"=+#"<(%=(%,(%'("',%60,"/(,?0,(%-&#"0'"(%-(0##%$04'(6%2?,(',05(=+#(CT(/05'<(>%,?(0$"#02"(C( *"#'+-('*"-/%-2(78WL(***/<("0&?(%-&#"0'"(%-(50&?,(0##%$04(&+34/(2"-"#0,"(78(;T<TTTF((.?%'(")&43/"'(#"*0%#'(>?%&?(0$"#02"(78(gT<TTT(*"#(5"0#(+-(60%-,"-0-&"(0-/(0(#"&"-,('3#$"5('?+>"/(,?0,(0$"#02"('*"-/(+-(#"*0%#'(%-(.#%-%/0/(0-/(.+102+(%'(;CD(+=(0--304(13/2",<(+#(0**#+)%60,"45( 78(C<TTTF(.?"#"=+#"<(78(;C<TTT(&+34/(1"(")*"&,"/(=#+6("0&?(%-&#"0'"(%-(50&?,(0##%$04'F((.?"#"(0#"(&3##"-,45(-+(&?0#,"#($"''"4'(10'"/(%-(.#%-%/0/(0-/(.+102+F(H+-,#%13,%+-(=#+6(&?0#,"#( $"''"4'(,+(,?"("&+-+65(%'("',%60,"/(,+(1"(0,(4"0',(78CT<TTT(*"#(5"0#(A60%-,"-0-&"<(&#">('*"-/%-2( ",&EF( "#$%&$HIH.&CDEC

9 '()*+,(-.)/()0123+/456+/)+37(89)*,1.0/:*80; G-(0//%,%+-<($"#5(=">('3*"#(50&?,'($%'%,(.#%-%/0/(0-/(.+102+<(4",(04+-"(10'"(,?"6'"4$"'(,?"#"F(N$"-( +-"(+#(,>+(+=(,?"'"(>+34/(60_"(0(?32"(/%=="#"-&"(,+(#"$"-3"'(%-(,?"(50&?,%-2('"&,+#( 6& Overall Approach ( X0&?,'( H+-,#%13,%+-(,+(,?"(N&+-+65( R##%$04'( A::( BC(DEA(4/FF/"1( H?0#,"#'(I0'"/(%-(.#%-%/0/( G::( BC(A(4/FF/"1( G-(+#/"#(,+(0&?%"$"(,?"'"(,0#2",'<(0(-361"#(+=(',#0,"2%&(2+04'(0-/(0''+&%0,"/(0&,%$%,%"'(-""/(,+(1"( 3-/"#,0_"-h( 1. Sector Wide Awareness and Product Development Awareness Raising and Promotion Product Development 2. Regional Promotion Participation in Regional Events Regional Advertising Linkages/Promotion to Regional Marinas Linking to Carnival 3. Promotion to Charter Companies Advertising Direct Marketing to Charter companies Participation in International events/shows 4. Around the World Yachting Promotion Advertising Strategic Alliances in South Africa "#$%&$HIH.&CDEC

10 7& '()*+,(-.)/()0123+/456+/)+37(89)*,1.0/:*80;& & F Strategic Goal 1: Sector Wide Awareness and Product Development Specific Targets H++*"#0,%+-<(&++#/%-0,%+-(0-/(0>0#"-"''(#0%'%-2(>%,?%-(.#%-%/0/(0-/(.+102+(+=(,?"(*#+="''%+-04('"#$%&"'(")*+#,( +**+#,3-%,%"'(0#"("''"-,%04(,+(#"04%'%-2(,?"(*+,"-,%04(+=(,?"( '"&,+#F(.?"#"=+#"<(,?"(%-%,%04(',#0,"2%&(2+04('?+34/(=+&3'(+-( "-'3#%-2(,?"('"&,+#(&0-(>+#_(,+2",?"#(,+(*#+6+,"(,?"%#( &+44"&,%$"(%-,"#"','(0-/(/"$"4+*(,?"(50&?,%-2(*#+/3&,(,+(0,,#0&,( -">($%'%,+#'F(R4,?+32?(-+(c30-,%,0,%$"(,0#2",(&0-(1"('",(0'(,?"'"(0&,%$%,%"'(>%44(-+,(/%#"&,45(2"-"#0,"(%-&+6"'(+#(&+-,#0&,'<(,?"(0&,%$%,%"'(3-/"#(,?%'(2+04(0#"(-"&"''0#5(*#%+#(,+(%6*4"6"-,0,%+-(+=('31'"c3"-,(0&,%$%,%"'(a(,?0,(%'<(,?"(,0#2",(%'(0(-"&"''0#5(&+-/%,%+-h( The specific target for Strategic Goal 1: Sector Wide Awareness and Promotion will be to bring together a broad range of services providers to the yachting sector to increase awareness and develop the yachting product. G-(+#/"#(,+(0&?%"$"(,?%'(,0#2",<(0(-361"#(+=(R&,%$%,%"'(0#"(*#+*+'"/( " Awareness Raising and Promotion " Product Development Awareness Raising and Promotion AIMS.+(#0%'"(,?"(*#+=%4"(+=(,?"('"&,+#(-0,%+-0445(,+(+1,0%-(>%/"'*#"0/('3**+#,(0-/(&+66%,6"-,(=+#( %6*4"6"-,0,%+-(+=(,?"(',#0,"25( OUTPUTS ;F \0,%+-04(R>0#"-"''(H06*0%2-(( ACTIONS.0'_(;(a("&,+#(i"'"0#&?h(G-(+#/"#(,+(1"(014"(,+(0/"c30,"45(*#+6+,"(,?"('"&,+#<(%,(%'(%6*+#,0-,(,?0,(%,(%'(3-/"#',++/(=3445F(.?"#"(%'($"#5(4%,,4"(/0,0<(%-=+#60,%+-(0-/(0-045'%'(+=(")*+#,'(=#+6(.#%-%/0/(0-/(.+102+F(.?"#"=+#"<(/",0%4"/(#"'"0#&?(-""/'(,+(1"(3-/"#,0_"-(,+(*#+$%/"(10'%&( 0-045'%'(,+(=""/(%-,+(+,?"#("4"6"-,'(+=(,?"(0>0#"-"''(0-/(60#_",%-2(&+6*+-"-,'(+=(,?"( ',#0,"25F(.0'_(L(a(j"$"4+*6"-,(+=(-0,%+-04(0>0#"-"''(*40-h(R(-0,%+-04(0>0#"-"''(&06*0%2-(=+#(,?"( '"&,+#('?+34/(1"(/"$"4+*"/(0-/(#"$%'"/(*"#%+/%&0445F(.?"(&+-,"-,(>%44(/"*"-/(3*+-(,?"( #"'+3#&"'(0$0%4014"(13,(>+34/(',#"''(_"5(',0,%',%&'<(1"-"=%,'(A0&,304(0-/(*+,"-,%04E(+=(,?"( '"&,+#(,+(,?"("&+-+65(0-/("-&+3#02"(*+4%,%&04(0-/(*+4%&5(*#%+#%,%'0,%+-(0-/(0,,"-,%+-F( "#$%&$HIH.&CDEC

11 '()*+,(-.)/()0123+/456+/)+37(89)*,1.0/:*80;.0'_(g(a(\0,%+-04(0>0#"-"''("$"-,'h(R&,%$%,%"'(10'"/(+-(,?"(*40-(63',(1"(%6*4"6"-,"/(0-/( 60-02"/F(.?"(0&,304(0&,%$%,%"'(>%44(/"*"-/(1+,?(+-(,?"(*40-(/"'%2-(0-/(0$0%4014"(#"'+3#&"'( 13,(&+34/(%-&43/"(0/$"#,%'%-2<("/%,+#%04'<(*#"''(&+-="#"-&"'<(0>0#/'<('*+-'+#'?%*'<( -">'4",,"#'(0-/('+&%04(6"/%0F((( 8& Product Development AIMS.+(%-&#"0'"(,?"(0,,#0&,%$"-"''(+=(.#%-%/0/(0-/(.+102+(0'(0(50&?,%-2(/"',%-0,%+-( j","#6%-"(,?"(&+6*0#0,%$"(0/$0-,02"'(+=(50&?,%-2('"&,+#<(%-&43/%-2(4%-_02"'(,+(+,?"#('"&,+#'( OUTPUTS ;F I#+&?3#"'(0-/(j%#"&,+#%"'(+=('"#$%&"'( LF G6*#+$"/(k"1'%,"( ACTIONS.0'_(;(a(R-045'%'(+=(b"5("44%-2(J+%-,'h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a(j"$"4+*6"-,(+=(G,%-"#0#%"'h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g(a(I#+&?3#"(/"$"4+*6"-,h(.+(?%2?4%2?,(,?"(=0&%4%,%"'(0-/(/%=="#"-&"'<(0('"#%"'(+=( 60#_",%-2(1#+&?3#"'('?+34/(1"(/"$"4+*"/(?%2?4%2?,%-2(,?"('_%44'(0-/(=0&%4%,%"'(0$0%4014"(%-(.#%-%/0/(0-/(.+102+F(.?"'"(&+34/(%-&43/"(50&?,(=0&%4%,%"'(0-/(#"*0%#<(#",0%4<(/%-%-2<(#"=%,<( ',+#02"<(,+3#'(0-/(+,?"#(,#0/%,%+-04(%-=+#60,%+-(A'04"'(*+%-,'(+=(/%=="#"-&"E(13,(04'+(4%-_(,+( +,?"#(0&,%$%,%"'('3&?(0'("-,"#,0%-6"-,<(6"/%&04(=0&%4%,%"'(0-/(6"/%&04(,+3#%'6F(.0'_(W(V(k"1'%,"(7*2#0/%-2h(R'(0(60%-',#"06(60#_",%-2(,++4<(XR..(0-/(.j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i"2340#(3*/0,"'(0-/(60%-,"-0-&"(+=(,?"('%,"'( 0#"("''"-,%04F( "#$%&$HIH.&CDEC

12 9& '()*+,(-.)/()0123+/456+/)+37(89)*,1.0/:*80;& & G Strategic Goal 2: Regional Promotion Specific targets.?"(60%-(50&?,%-2('"#$%&"'(60#_",(0$0%4014"(,+(.#%-%/0/(0-/(.+102+(%'(10'"/(+-(0(#"2%+-(>%/"(60#_",(&+6*#%'%-2(4%$"v+-<( 50&?,%-2(,+3#%','(0-/('"0'+-04($%'%,+#'(,+(,?"(#"2%+-F(.?"(#"'34,( %'(0(=%)"/('%U"(=+#(,?"(#"2%+-04(60#_",("0&?(5"0#(>%,?(/%=="#"-,( /"',%-0,%+-'(&+6*",%-2(=+#(,?"('06"(60#_",F((.?"#"=+#"<(.#%-%/0/(0-/(.+102+(?0'(,+(#0%'"(%,'(#"2%+-04(*#+=%4"(,+(0,,#0&,( 0##%$04'(=#+6(,?%'(#"2%+-04(60#_",F(k?%4',(&"#,0%-(&+-',#0%-,'( >%44(04>05'(*#"$0%4(A2"+2#0*?%&(4+&0,%+-E<(?%2?($%'%1%4%,5( *#+6+,%+-(+=(,?"(0,,#0&,%+-'(0-/(/%=="#"-&"'(>%,?(+,?"#( 4+&0,%+-'(%'(-""/"/(,+(/%=="#"-,%0,"(.#%-%/0/(0-/(.+102+(0'(0(/"',%-0,%+-F((.?"#"=+#"<(,?"('*"&%=%&(+1@"&,%$"(=+#(0,,#0&,%-2(0(2#"0,"#('?0#"(+=(,?"(#"2%+-04(60#_",(%'h( The specific objective of Strategic Goal 2: Regional Promotion is to increase the number of foreign yachting arrivals to Trinidad and Tobago by 400 per year K-(,?%'(10'%'<(WTT(-">(0##%$04'(=#+6(,?"(#"2%+-04(60#_",(*"#(5"0#(>+34/(2"-"#0,"(0//%,%+-04(%-&+6"(,+(,?"("&+-+65(+=(0-("',%60,"/(78(;C<TTT("0&?(,+,044%-2(78(:FT(6%44%+-F( G-(+#/"#(,+(0&?%"$"(,?%'(,0#2",<(0(-361"#(+=(0&,%$%,%"'(0#"(*#+*+'"/h( " Participation in Regional Events " Regional Advertising " Linkages/Promotion to Regional Marinas " Linking to Carnival Participation in Regional Events AIMS.+(%-&#"0'"(0>0#"-"''(+=(.#%-%/0/(0-/(.+102+(0'(0(50&?,%-2(/"',%-0,%+-(0-/(50&?,%-2('"#$%&"'(( OUTPUTS ;F J0#,%&%*0,%+-(%-(0,(4"0',(g(#"2%+-04("$"-,'(( ACTIONS.0'_(;(a(G/"-,%=%&0,%+-(+=(1"',("$"-,'(,+(*#+6+,"(0-/('?+>&0'"(.#%-%/0/(0-/(.+102+h( i"'"0#&?(+-(*0#,%&%*0-,'(0-/('*"&,0,+#'(0,(#"20,,0'(0-/(1+0,('?+>'(,+(/","#6%-"(>?"#"(1"',(,+('?+>&0'"(.#%-%/0/(0-/(.+102+e'(50&?,%-2('"#$%&"'(0-/(/"',%-0,%+-'f(r('?+#,(4%',(+=("$"-,'( '3&?(0'(H0#%11"0-(G-,"#-0,%+-04(I+0,('?+>(AJ3"#,+(i%&+E`(X0&?,(I#+_"#02"(?+>&0'"(AIdGE`( H?0#,"#(I+0,(?+>(AR-,%230E(>%44(1"(")06%-"/(0-/(0--304('&?"/34"(+=("$"-,'(,+(#"*#"'"-,"/( 0,(02#""/F( "#$%&$HIH.&CDEC

13 '()*+,(-.)/()0123+/456+/)+37(89)*,1.0/:*80;.0'_(L(V(J40--%-2(0-/(*#"*0#0,%+-(=+#(J0#,%&%*0,%+-h(.?%'(>+34/(%-$+4$"(4+2%',%&'<(")?%1%,%+-( /"'%2-(A0'(0**#+*#%0,"E<('"4"&,%+-(+=(*0#,%&%*0-,'<(13/2",(0-/(=%-0-&%-2<(,#0%-%-2(+=( *0#,%&%*0-,'(0-/("=="&,%$"(=+44+>(3*('5',"6'F(.?%'(*?0'"(>+34/(1"(")*"&,"/(,+(,0_"(0,(4"0',(:( 6+-,?'(,+(1"("=="&,%$"F(J0#,%&%*0,%+-(&+34/(1"('31'%/%'"/(%=(=3-/'(0#"(0$0%4014"F(.0'_(g(a(J0#,%&%*0,%+-(%-('"4"&,"/(N$"-,'h(b"5(60#_",%-2(6"''02"'(#"20#/%-2(.#%-%/0/(0-/(.+102+<("%,?"#(0'(0(50&?,%-2(/"',%-0,%+-(0-/Q+#(0'(0(/"',%-0,%+-(=+#(50&?,%-2('"#$%&"'(>%44(1"( /","#6%-"(15(,?"(+$"#044(60#_",%-2(0-/(*#+6+,%+-(0'(/"=%-"/(%-(,#0,"2%&(^+04(;(0-/( '*"&%=%&(,0#2",(*0#,%&%*0-,'('3&?(0'(&?0#,"#(&+6*0-%"'(>%44(1"(#"c3%#"/F(.?%'(=+44+>(3*(63',( 1"("==%&%"-,(0-/(*#+="''%+-04(,+(&+3#,(-">(13'%-"''F(G-(0//%,%+-<(0(2"-"#04(/0,010'"(+=( 50&?,'60-(&+34/(1"(/"$"4+*"/(,+('"-/(+3,(%-=+#60,%+-(+-("$"-,'(0-/(0&,%$%,%"'(A50&?,%-2(0-/( +-('?+#"(%-(.#%-%/0/(0-/(.+102+(a(,?"(4+&04('&"-"(,+("-&+3#02"(%-,"#"',(%-(,?"(/"',%-0,%+-EF( Regional Advertising AIMS OUTPUTS.+(%-&#"0'"(0>0#"-"''(+=(.#%-%/0/(0-/(.+102+(0'(0(50&?,%-2(/"',%-0,%+-(0-/(50&?,%-2('"#$%&"'(( ;F "4"&,"/(R/$"#,%'%-2( LF N/%,+#%04'( gf j%#"&,(r/$"#,%'%-2(,+(x0&?,'60-( ACTIONS.0'_(;(a(j"$"4+*6"-,(+=(R/$"#,%'%-2(H06*0%2-h(R(1#+0/(10'"/(0/$"#,%'%-2(&06*0%2-('?+34/( ="0,3#"(+=(,?"(.#%-%/0/(0-/(.+102+(%-/3',#5h("#$%&"'(0-/(]0%-,"-0-&"(H0*01%4%,%"'`(( j"',%-0,%+-(k=="#%-2(a%,%-"#0#%"'(0-/(/%=="#"-&"'(>%,?(,?"(#"',(+=(,?"(h0#%11"0-`(366"#( i",#"0,(a+3,'%/"(,?"(?3##%&0-"(1"4,<(#"04(&%,5(4%="<(2++/('"#$%&"'<(&34,3#"(",&e(0-/`(n$"-,( R,,#0&,%+-'($%1#0-,(*40&"(=+#(&34,3#"(0-/(?0**"-%-2'(A/%=="#"-,(=#+6(0-5(+,?"#(*40&"(a(j%>04%( =%#">+#_'<(,?"0,#"<(4+&04(=%46<(="',%$04'(",&EF(.0'_(L(a(G/"-,%=%&0,%+-(0-/('"4"&,%+-(+=(60#_",%-2(H?0--"4'h(R(#"$%">(+=(,?"(/%=="#"-,( 0$0%4014"(60#_",%-2(&?0--"4'('3&?(0'(G-,"#-",('%,"'(A'3&?(0'(R44(R,("0E`(]020U%-"'(A'3&?(0'( H0#%11"0-(H+6*0''E(0-/`(N$"-,(]020U%-"'Q^3%/"1++_'('3&?(0'(,?+'"(=+#(,?"(IdG(i+4")( i"20,,0f(n0&?(&?0--"4('?+34/(1"(")06%-"/(0-/(0''"''"/(0'(,+h(#"0&?(a,+,04(-361"#'(0-/( >?"#"E<(&+',(0-/(03/%"-&"(A,5*"EF(I0'"/(+-(,?%'<(,?"(&?0--"4'(,+(1"(3'"/(>%44(1"('"4"&,"/F(.0'_(g(V(j"$"4+*6"-,(0-/(*40&"6"-,(+=(R/$"#,%'%-2(]0,"#%04'h(10'"/(+-(,?"(&+#"(6"''02"'<(,?"(0/$"#,%'%-2(60,"#%04'(,+(1"(3'"/(%-&43/%-2(+-(044(,5*"'(+=(6"/%0<(=+#("0&?(+=(,?"(_"5( 6"''02"'(>%44(1"(/"$"4+*"/F(I0'"/(+-(,?"'"<(_"5(0/$"#,%'"6"-,'(>%44(1"(*40&"/(0&&+#/%-2(,+( #"'+3#&"'(0-/(,?"(0/$"#,%'%-2(&06*0%2-(*40-F(.0'_(W(V(j"$"4+*6"-,(+=(/%#"&,(0/$"#,%'%-2(6"/%0h(i"'"0#&?(%-,+(,?"(6"/%0(3'"/(15( 50&?,'60-('?+34/(1"(3-/"#,0_"-('3&?(0'(#"2%+-04(#0/%+<(,"),'<("60%4(0-/('+&%04(6"/%0( :& "#$%&$HIH.&CDEC

14 ;& '()*+,(-.)/()0123+/456+/)+37(89)*,1.0/:*80;& & A,>%,,"#Ql0&"1++_(",&EF(.?"'"(&0-(,?"-(1"(3'"/(,+(13%4/(0**#+*#%0,"(/0,010'"'(+=(4%$"(+-( 50&?,'60-(%-(,?"(H0#%11"0-(,+(0/$"#,%'"("$"-,'(A'+&%04<(&34,3#04<("-,"#,0%-6"-,(",&E(+=(k?0,e'( K-<(+#(,?"(&"-"(%-(.#%-%/0/(0-/(.+102+F(3==%&%"-,(0/$0-&"(%-=+#60,%+-('?+34/(1"(2%$"-(,+( *#+$%/"('3==%&%"-,(,#0$"4(,%6"F( Linkages/Promotion to Regional Marinas J AIMS.+(2"-"#0,"(4"0/'(0-/(%-,"#"',(=#+6(+,?"#(#"2%+-04('"#$%&"(*#+$%/"#'( OUTPUTS ;F R/$"#,%'%-2(%-(,0#2",(&+3-,#%"'( LF N',014%'?6"-,(+=(ILI(4%-_02"'(>%,?(13'%-"''(%-(+,?"#(&+3-,#%"'( ACTIONS.0'_(;(a(R''"''(,?"('_%44'(0-/(&0*01%4%,%"'(+=(#"2%+-04('"#$%&"(*#+$%/"#'h(7-/"#,0_"(#"'"0#&?(,+(0''"''(,?"('_%44'<(=0&%4%,%"'(0-/(&0*01%4%,%"'(+=(50&?,%-2('"#$%&"(*#+$%/"#'(%-(,?"(%66"/%0,"( #"2%+-('3&?(0'(^#"-0/0<(,(d%-&"-,<(,(b%,,'<(,(f3&%0(0-/(I0#10/+'F(.?"'"('?+34/(1"(&+6*0#"/( >%,?("#$%&"'(*#+$%/"(%-(.#%-%/0/(0-/(.+102+(10'"/(+-(#0-2"(+=('"#$%&"'<(c304%,5<(4"$"4(+=( ")*"#,%'"<(&+',(0-/(0$0%401%4%,5(+=('"#$%&"'F((.0'_(L(V(j"$"4+*(0(f%-_02"'(J#+6+,%+-(J40-h(I0'"/(+-(,?%'(0-045'%'<(/"$"4+*(0(4%',(+=( &+6*0#0,%$"(0/$0-,02"'(0-/(&+6*4"6"-,0#%,%"'(+=('"#$%&"'F(7'%-2(,?%'(0-045'%'(0-/( %-=+#60,%+-(+-(60#%-0'(&+44"&,"/(/3#%-2(,?"(#"'"0#&?<(/"$"4+*(0(*40-(,+("',014%'?(4%-_02"'( 0-/(0/$"#,%'%-2(%-(#"2%+-04(60#%-0'(=+#(,?"('"#$%&"'(+=="#"/(%-(.#%-%/0/F(.0'_(g(V(R/$"#,%'%-2h(l+#('"#$%&"'(>?"#"(.#%-%/0/(0-/(.+102+(?0'(0(&+6*0#0,%$"(0/$0-,02"( +$"#('"#$%&"(*#+$%/"#'(%-(,?"(#"2%+-(A'3&?(0'(c304%,5<(0&&#"/%,0,%+-(0-/(&+',E<(0-(0/$"#,%'%-2( &06*0%2-(%-(&+6*",%-2(&+3-,#5(60#%-0e'(>%44(1"(3'"/(,+("-&+3#02"(50&?,'(,+(&+6"(,+(.#%-%/0/(0-/(.+102+(=+#(#"*0%#'(0-/(+,?"#('"#$%&"'F(.?%'(6%2?,(%-&43/"(0/$"#,%'%-2(*+',"#'(%-( ]0#%-0'<(-0,%+-04(/%#"&,+#%"'(0-/(4+&04(6020U%-"'(0-/(%-=+#60,%+-(&"-,#"'F(.?"(4"$"4(+=( 0/$"#,%'%-2(>%44(/"*"-/(3*(#"'+3#&"'(0$0%4014"F(.0'_(W(a(j"$"4+*%-2(I3'%-"''(f%-_02"'h(l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h('"4"&,%+-(0-/(,#0%-%-2(+=(*0#,%&%*0-,'`(+#20-%'0,%+-(0-/(4+2%',%&'(0'(>"44( 0'(60-02"6"-,(0-/(=+44+>(3*(+=(,?"(6%''%+-(%,'"4=F( Linking to Carnival AIMS.+(%-&#"0'"(,?"(-361"#(+=(50&?,%-2($%'%,+#'(/3#%-2(H0#-%$04( "#$%&$HIH.&CDEC

15 OUTPUTS '()*+,(-.)/()0123+/456+/)+37(89)*,1.0/:*80; <& ;F R/$"#,%'%-2(0-/("$"-,'(=+#(H0#-%$04(06+-2',(50&?,%-2(&+663-%,5( LF G-&#"0'"(50&?,%-2(0##%$04'(/3#%-2(H0#-%$04(( gf K#20-%'0,%+-(+=(0(X0&?,%-2(]%-%(H0#-%$04(N$"-,( ACTIONS.0'_(;(a(j"$"4+*(0(H0#-%$04(J40-h(k+#_(>%,?(,?"(H0#-%$04(H+66%''%+-(,+(%-&43/"(,?"(50&?,%-2( &+663-%,5(%-(,?"(+#20-%'0,%+-(0-/(*#+6+,%+-(+=(H0#-%$04F(.?%'(>+34/(%-&43/"(60#_",%-2<( '+&%04(0-/(J0#,5%-2(0,(,?"(]0#%-0e'(0-/(+-V1+0#/(50&?,'(0-/(H0#-%$04("$"-,'(1"%-2(?"4/( >%,?%-(,?"(]0#%-0e'(A'3&?(0'(&+6*",%,%+-'(+#('?+>'EF(.0'_(L(a(J#+6+,%+-(+=(H0#-%$04(,+(H0#%11"0-(X0&?,%-2(H+663-%,5h((l344(3'"(+=(0/$"#,%'%-2( 6"/%0(,+(*#+6+,"(H0#-%$04(=+#(,?"(50&?,%-2(&+663-%,5F(.0'_(g(a(K#20-%'0,%+-(+=(*"&%04(X0&?,%-2(N$"-,'(/3#%-2(H0#-%$04h(.+("-&+3#02"(,?"( %-,"2#0,%+-(+=(H0#-%$04(%-,+(X0&?,%-2(H+663-%,5<('*"&%0445(+#20-%'"/("$"-,'(A+-V1+0#/(+#(0,(,?"(]0#%-0E(>%44(1"(+#20-%'"/(,+(0,,#0&,(%-&#"0'"/(50&?,%-2($%'%,+#'F(.0'_(W(a(K#20-%'0,%+-(0-/(J#+6+,%+-(+=(0(]%-%(H0#-%$04(N$"-,(=+#(X0&?,"#'h(.+(%-&#"0'"( $%'%,+#'(0-/(/%=="#"-,(,%6"'(+=(,?"(5"0#<(&+-'%/"#0,%+-('?+34/(1"(2%$"-(,+(,?"(/"$"4+*6"-,<( +#20-%'0,%+-(0-/(*#+6+,%+-(+=(0(50&?,%-2(6%-%(&0#-%$04(10'"/(%-(H?0230#060'(0'(0(/"/%&0,"/( "$"-,('*"&%=%&0445(=+#(,?"(50&?,%-2(&+663-%,5F(H"#,0%-("$"-,'(0-/(&+6*",%,%+-'(&+34/(1"(?"4/( +-(1+0#/(50&?,'F(l344(*#+6+,%+-(0-/("/%,+#%04(*#"''(&+$"#02"(>+34/(1"(3'"/(,+(60_"(,?%'(0-( ("$"-,(A6051"(%-(,?"('366"#(=+#(4+-2(,"#6(',05'(,+(0,,#0&,(6+#"(,+('366"#(+3,'%/"(,?"(?3##%&0-"(U+-"EF( ( "#$%&$HIH.&CDEC

16 -=& '()*+,(-.)/()0123+/456+/)+37(89)*,1.0/:*80;& & ED Strategic Goal 3: Promotion to Charter Companies Specific targets ^%$"-(,?"(50&?,%-2(=0&%4%,%"'<('_%44'<(&+',(',#3&,3#"'(0-/(-+-V 50&?,%-2(=0&%4%,%"'(A6"/%&04(06+-2',(+,?"#'E<(.#%-%/0/(0-/(.+102+(?0'(60-5(0/$0-,02"'(0'(0(4+&0,%+-(10'"(=+#(&?0#,"#( $"''"4'(%-(,?"(H0#%11"0-F((M+>"$"#<(-+(H?0#,"#(X0&?,'(0#"( >%44(1"h( The specific target for Strategic Goal Promotion to Charter Companies will be to have 100 charter yachts based in Trinidad and Tobago within 3 years. I0'"/(+-(;TT(H?0#,"#(X0&?,'(4+&0,"/(%-(.#%-%/0/('*"-/%-2(78(CT<TTT(*"#(0--36(+-(60%-,"-0-&"(0-/( '3**4%"'<(,?%'(>+34/(2"-"#0,"(0-(0//%,%+-04(78(C(6%44%+-(,+(,?"("&+-+65F(G-(0//%,%+-<('*"-/%-2(15( &#">(0-/($%'%,+#'(>+34/(%-&#"0'"(,?%'(&+-,#%13,%+-(=3#,?"#F( G-(+#/"#(,+(0&?%"$"(,?%'(,0#2",<(0(-361"#(+=(R&,%$%,%"'(0#"(*#+*+'"/h( " Advertising " Direct Marketing to Charter Companies " Participation in International events/shows Advertising AIMS.+(G-&#"0'"(0>0#"-"''(06+-2',(+>-"#'(A%-/%$%/304'(0-/(&+6*0-%"'E(+=(.#%-%/0/(0-/(.+102+( 0'(0(10'"(=+#(&?0#,"#(50&?,'(( OUTPUTS ;F,#0,"2%&(R/$"#,%'"6"-,'(%-(H?0#,"#(6020U%-"'(0-/(>"1'%,"'( ACTIONS.0'_(;(a(J#"*0#"(/+''%"#(+-(Y>?5(10'"(%-(.#%-%/0/(0-/(.+102+Zh(R-045'"(,?"(&+6*0#0,%$"( 0/$0-,02"'(+=(.#%-%/0/(0-/(.+102+(0'(0(4+&0,%+-(=+#(H?0#,"#(50&?,'(,+(10'"F(.?%'('?+34/( 0//#"''(,?"(0/$0-,02"'(A&+','<('_%44'(",&E(>%,?(4%-_02"'(A6"/%&04(=0&%4%,%"'(=+#(&#">(0-/( *0''"-2"#'E(0-/(/%'V0/$0-,02"'(A4+&0,%+-(0-/(?+>(,+(6%,%20,"EF(.?%'(/+''%"#(>%44(=+#6(,?"(_"5( 6"''02"'(+=(044(,?"(=+44+>%-2(*#+6+,%+-04(0&,%$%,%"'F(.0'_(L(V(G/"-,%=5(]0#_",%-2(H?0--"4'h(7-/"#,0_"(#"'"0#&?(+-(,?"(/%=="#"-,(60#_",%-2( &?0--"4'(,+(H?0#,"#(X0&?,(+>-"#'(%-&43/%-2(>"1'%,"'('3&?(0'(&?0#,"#>+#4/F&+6(0-/( "#$%&$HIH.&CDEC

17 '()*+,(-.)/()0123+/456+/)+37(89)*,1.0/:*80; 6020U%-"'('3&?(0'(50&?,'(6020U%-"(0-/(1+0,(%-,"#-0,%+-04F(R(#"$%">(+=(,?"('31'&#%*,%+-( 03/%"-&"(0-/(,?"%#(*#+=%4"(,+("-'3#"(,?"'"(,0#2",(,?"(")*"&,"/(03/%"-&"(%'(#"c3%#"/F(.0'_(V(g(J#"*0#"(0-/(*40&"(0/$"#,%'"6"-,'h(K-&"(,?"(0**#+*#%0,"(6"/%0(?0'(1""-(%/"-,%=%"/<(,?"(0/$"#,%'"6"-,'(%-("0&?(6"/%0(,5*"(0#"(#"c3%#"/<(?%2?4%2?,%-2(,?"(_"5(6"''02"'(,+(1"( "',014%'?"/(,+(=+#>0#/(0-/(=+44+>(3*(%-,"#"',(%-(4+&0,%-2(%-(.#%-%/0/(0-/(.+102+F(( Direct Marketing to Charter Companies AIMS OUTPUTS ACTIONS G-&#"0'"(,?"(-361"#(+=(&?0#,"#(50&?,'(10'"/(%-(.#%-%/0/(0-/(.+102+( ;F G->0#/(.#0/"(]%''%+-(=#+6(H?0#,"#(&+6*0-%"'Q+>-"#'(.0'_(;(a(j0,010'"(+=(H?0#,"#(1+0,(K>-"#'h(0(/0,010'"(+=(&?0#,"#(1+0,(+>-"#'(A&+#*+#0,"(0-/( %-/%$%/304E(,?0,(0#"(0&,%$"(%-(,?"(H0#%11"0-<(%-&43/%-2('3*"#V50&?,'(-""/'(,+(1"(#"'"0#&?"/<( %-&43/%-2(,?"(*#+=%4"(+=(,?"(+#20-%'0,%+-'<(&4%"-,'<(&+6*0-5(*#+=%4"(0-/(-06"'(0-/(&+-,0&,( /",0%4'(+=(/"&%'%+-(60_"#'F(.0'_(L(V(G-%,%04(R**#+0&?(,+(H?0#,"#'h(G-%,%04(H+-,0&,(>%,?(+>-"#'(+=(H?0#,"#'(>%44(1"( 3-/"#,0_"-(,+(2032"(*+,"-,%04(%-,"#"',(%-(10'%-2(%-(.#%-%/0/(0-/(.+102+F(.?%'(>%44(&+6*#%'"( *#+$%'%+-(+=(%-=+#60,%+-(+-(=0&%4%,%"'(0-/(#"0'+-'(=+#(4+&0,%-2(%-(.#%-%/0/(0-/(.+102+<(=+44+>( 3*(,"4"*?+-"(&044'(0-/(4%0%'+-(0-/(605(%-&43/"(6"",%-2'(0,(?"0/c30#,"#'(,+(&#"0,"(0('?+#,4%',( +=(*+,"-,%04(&4%"-,'F(.0'_(g(a(K#20-%'0,%+-(+=(G->0#/(.#0/"(]%''%+-h(l+#(,?+'"(,0#2",(&?0#,"#(&+6*0-%"'(,?0,(0#"( '"#%+3'(0-/(%-,"#"',"/(%-(.#%-%/0/(0-/(.+102+(0'(0(10'"(=+#(,?"%#($"''"4'<(+#20-%'"(0-(%->0#/(,#0/"(6%''%+-(,+('?+>&0'"(=0&%4%,%"'(A50&?,%-2(0-/(-+-V50&?,%-2E<(0'(>"44(0'('+&%04("$"-,'F(.+( 1"("=="&,%$"(,?"'"(>+34/(?0$"(,+(1"(*0%/(=+#F(.0'_(W(a(l+44+>(3*h(]+',(&?0#,"#'(>%44(-+,(,0_"(0(/"&%'%+-(%-',0-,45('+(0('5',"6(+=(=+44+>(3*( '?+34/(1"(%-(*40&"(,+(/%'&3''(-""/'(0-/(0'(-"&"''0#5<(*#+$%/"(0//%,%+-04(%-=+#60,%+-( "=="&,%$"45(0-/("==%&%"-,45F( Participation in International events/shows AIMS G-&#"0'"(0>0#"-"''(+=(.#%-%/0/(0-/(.+102+(0'(0(H?0#,"#(10'"( --& "#$%&$HIH.&CDEC

18 -.& '()*+,(-.)/()0123+/456+/)+37(89)*,1.0/:*80;& & OUTPUTS EC ;F J0#,%&%*0,%+-(%-(L(G-,"#-0,%+-04(N$"-,'( ACTIONS.0'_(;(a(G/"-,%=%&0,%+-(+=(1"',("$"-,'(,+(*#+6+,"(0-/('?+>&0'"(.#%-%/0/(0-/(.+102+h( i"'"0#&?(+-(*0#,%&%*0-,'(0-/(")?%1%,+#'(0,(%-,"#-0,%+-04(&?0#,"#(")?%1%,%+-'(0-/('?+>'(,+( /","#6%-"(,?"(1"',(+3,4",'('3&?(0'(X0&?,(I#+_"#02"(?+>&0'"(AIdGE`(H?0#,"#(I+0,(?+>( AR-,%230E(0-/(+,?"#'(+3,'%/"(,?"(#"2%+-F(I0'"/(+-(,?%'(L("$"-,'(>%44(1"('"4"&,"/(,+(*0#,%&%*0,"( %-<("%,?"#(0'($%'%,+#(+#(")?%1%,+#(0'(0**#+*#%0,"F(.0'_(L(V(J40--%-2(0-/(*#"*0#0,%+-(=+#(J0#,%&%*0,%+-h(.?%'(>+34/(%-$+4$"(4+2%',%&'<(")?%1%,%+-( /"'%2-(A0'(0**#+*#%0,"E<('"4"&,%+-(+=(*0#,%&%*0-,'<(13/2",(0-/(=%-0-&%-2<(,#0%-%-2(+=( *0#,%&%*0-,'(0-/("=="&,%$"(=+44+>(3*('5',"6'F(.?%'(*?0'"(>+34/(1"(")*"&,"/(,+(,0_"(0,(4"0',(:( 6+-,?'(,+(1"("=="&,%$"F(J0#,%&%*0,%+-(&+34/(1"('31'%/%'"/(%=(=3-/'(0#"(0$0%4014"F(.0'_(g(a(J0#,%&%*0,%+-(%-('"4"&,"/(N$"-,'h(b"5(60#_",%-2(6"''02"'(#"20#/%-2(.#%-%/0/(0-/(.+102+(0'(0(10'"(=+#(&?0#,"#(50&?,'(>%44(=+#6(,?"(10'%'(+=(*0#,%&%*0,%+-F((.0'_(W(a(l+44+>(3*h(l+44+>(3*(>%,?('*"&%=%&(&?0#,"#(&+6*0-%"'(>%44(1"(#"c3%#"/F(.?%'(=+44+>( 3*(63',(1"("==%&%"-,(0-/(*#+="''%+-04(,+(&+3#,(-">(13'%-"''F(( ( "#$%&$HIH.&CDEC

19 '()*+,(-.)/()0123+/456+/)+37(89)*,1.0/:*80; -6& Strategic Goal 4: Around the World Yachting Promotion Specific targets (^%$"-(,?"(#"&"-,(*%#0&5(,#"-/(0#+3-/(,?"(?+#-(+=(R=#%&0<(60-5( 6+#"(0#+3-/(,?"(>+#4/(50&?,"#'(0#"('0%4%-2(0#+3-/(,?"(H0*"( %-,+(,?"(R,40-,%&(0-/(&+6%-2(3*(=#+6(,?"(+3,?(R,40-,%&(,+(,?"( H0#%11"0-F("#$%&'#()*+&)&'(,-./0&#1&$%/&1,($%/(1&213#)1&,*/)1& 0)1+&+)*%$4&*#(*501)6#7)$#17&$%/&7.,-/&)(/&*%,,4#17&$,&4)#.&6#)& (.?"#"=+#"<(.#%-%/0/(0-/(.+102+(%'(*+,"-,%0445(,?"(=%#',(',+*(%-(,?"(H0#%11"0-(=+#(,?"'"(,#0$"44"#'F(.?"#"=+#"<(,?"('*"&%=%&(+1@"&,%$"(=+#(0,,#0&,%-2(R#+3-/(,?"(k+#4/(X0&?,"#'(>%44(1"h( The specific target for Strategic Goal 4: Around the World Yachting Promotion is to increase the number of foreign yachting arrivals to Trinidad and Tobago by 100 per year after 3 years. K-(,?%'(10'%'<(;TT(-">(0##%$04'(=#+6(,?"(#"2%+-04(60#_",(*"#(5"0#(>+34/(2"-"#0,"(0//%,%+-04(%-&+6"(,+(,?"("&+-+65(+=(0-("',%60,"/(78(;C<TTT("0&?(,+,044%-2(78(;FC(6%44%+-F( G-(+#/"#(,+(0&?%"$"(,?%'(,0#2",<(0(-361"#(+=(R&,%$%,%"'(0#"(*#+*+'"/h( Advertising AIMS OUTPUTS ACTIONS " Advertising " Strategic Alliances in South Africa G-&#"0'"(0>0#"-"''(+=(.#%-%/0/(,+(,?"('*"&%=%&('"26"-,(+=(0#+3-/(,?"(>+#4/(50&?,"#'F(( ;F R/$"#,%'"6"-,'(*40&"/(%-('*"&%=%&(%-,"#-0,%+-04(50&?,%-2(6020U%-"'( LF R/$"#,%'%-2(%-(+3,?(R=#%&0(.0'_(;(V(j"$"4+*6"-,(+=(0-(0--304(*314%&%,5(*40-h(N0&?(5"0#<(0-(0--304(*314%&%,5(*40-('?+34/(1"( /#0>-(3*F(i"'"0#&?(+-(,?"($0#%+3'(60#_",%-2(&?0--"4'(,?0,('*"&%=%&0445(,0#2",(0#+3-/(,?"( >+#4/(50&?,"#'(>%44(1"(3-/"#,0_"-F(.#%-%/0/(0-/(.+102+e'(*314%&%,5(*40-('?+34/(%-&43/"( 0/$"#,%'%-2(+-(,?"(%-,"#-",<(6020U%-"'(0-/(/%#"&,+#%"'( (0-/(%-(+3,?(R=#%&0F(.0'_(L(a(j"$"4+*6"-,(+=(*314%&%,5(60,"#%04'h(K-&"(,?"(*314%&%,5(*40-(%'(%-(*40&"(0-/('"4"&,"/( 6"/%0(%/"-,%=%"/<(0**#+*#%0,"(60,"#%04'(>%44(-""/(,+(1"(/"'%2-"/(0-/(*#+/3&"/F(( ;((((k+#4/(]0#%-"(^3%/"(alt;le(?,,*hqq>>>f>+#4/60#%-"23%/"f&+6q&+3-,#5q'+3,?v0=#%&0( "#$%&$HIH.&CDEC

20 -7& '()*+,(-.)/()0123+/456+/)+37(89)*,1.0/:*80;& &.0'_(g(a(G6*4"6"-,0,%+-(0-/("-c3%#5(*#+&"''%-2h(G,(%'($%,04(,?0,(/3#%-2(,?"(%6*4"6"-,0,%+-(+=(,?"(*314%&%,5(&06*0%2-<(0/"c30,"(&+663-%&0,"(#"'+3#&"'(0#"(0$0%4014"(,+(*#+&"''(%-&+6%-2( "-c3%#%"'(a(,?%'(-""/'(,+(0-(%-=+#60,%$"(0-/(*#+="''%+-04('"#$%&"'(,+(*#+$%/"(0/"c30,"( %-=+#60,%+-(,+(*#+6+,"(.#%-%/0/(0-/(04'+(,+(*0''(+-(,+(0**#+*#%0,"('"#$%&"'(*#+$%/"#'(0'( -"&"''0#5F( Strategic Alliances in South Africa EF AIMS I3%4/(',#0,"2%&(044%0-&"'(%-(+3,?(R=#%&0(,+("-&+3#02"(#"&+66"-/0,%+-'(=+#(',+**%-2(%-(.#%-%/0/(0-/(.+102+(&#+''(R,40-,%&(( OUTPUTS ;F.#0/"(]%''%+-(,+(+3,?(R=#%&0( ACTIONS.0'_(;(a(G/"-,%=5(]0#%-0'(0-/(I3'%-"''"'(%-(+3,?(R=#%&0h(7-/"#,0_"(#"'"0#&?(,+(%/"-,%=5( ]0#%-0'(0-/(50&?,%-2(13'%-"''"'(%-(+3,?(R=#%&0(>%,?(*#+=%4"'(,?0,(&+34/(*+,"-,%0445(2"-"#0,"( #"40,%+-'?%*'(0-/(&++*"#0,%+-(A%-&43/%-2(]0#%-0(03,?+#%,%"'EF(I0'"/(+-(,?%'(#"'"0#&?<(0(4%',(+=(,0#2",(60#%-0'(0-/(%-/%$%/304(&+6*0-%"'(>%44(1"(&#"0,"/(%-&43/%-2(l04'"(I05(XH(0-/(]0#%-0<( i+504(r4=#"/(]0#%-0<(d%&,+#%0(0-/(r4=#"/(]0#%-0(0-/(x0&?,*+#,(r(]0#%-0f(.0'_(l(a(k#20-%'0,%+-(+=(]%''%+-h(k%44(%-&43/"(/"$"4+*6"-,(+=(,?"(*#+2#066"(+=($%'%,'(0-/( "$"-,'(,+(+#20-%'0,%+-'(%-(+3,?(R=#%&0F(k%44(04'+(%-$+4$"(&+6*0-5('*"&%=%&(%-$%,0,%+-'(,+( "$"-,'(,+("-'3#"('*"&%=%&(#"40,%+-'?%*'(0#"(60%-,0%-"/F(f+2%',%&'(=+#(,#0$"4(0-/("$"-,'(>%44( 04'+(1"(0##0-2"/F(((.0'_(g(a("4"&,%+-(+=(*0#,%&%*0-,'h(0/$"#,%'%-2(+=(,?"(*40--"/(6%''%+-(,+(4+&04(=%#6'(0-/( '"4"&,%+-(+=(*0#,%&%*0-,'(%=(+$"#'31'&#%1"/F(j"*"-/%-2(+-(#"'+3#&"'<(&+','(&+34/(1"(=#""<( '31'%/%'"/(+#(>?+445(*0%/(=+#F(G-(0//%,%+-<(,#0%-%-2(0-/(1#%"=%-2(+=(*0#,%&%*0-,'(>+34/(1"( 3-/"#,0_"-F(.0'_(W(a(N$"-,(0-/(l+44+>(3*h(]0-02"6"-,(+=(,?"(6%''%+-<(%-&43/%-2(4+2%',%&'(0-/(=+44+>(3*(a( "$0430,%+-(0-/('3**+#,(>%,?(&+-,%-3%-2(#"40,%+-'?%*(13%4/%-2(=+#(*0#,%&%*0-,'F(G-(0//%,%+-( #"*+#,'(0-/('"6%-0#'(,+(/%''"6%-0,"(_"5(=%-/%-2(+=(,?"(6%''%+-F(H+-'%/"#0,%+-(&+34/(1"(2%$"-(,+("',014%'?%-2(0('6044<(13,(?%2?(*#+=%4"(%-=+#60,%+-(+==%&"(%-(+-"(+=(,?"(+3,?(R=#%&0-(]0#%-0'F( "#$%&$HIH.&CDEC

21 '()*+,(-.)/()0123+/456+/)+37(89)*,1.0/:*80; -8& Action plan Supervision and M&E.?%'(',#0,"25(%'(>%44(#"c3%#"(&++*"#0,%+-(0-/(0&,%+-'(15(0( 1#+0/(#0-2"(+=(',0_"?+4/"#'(>%,?%-(,?"(*314%&(0-/(*#%$0,"( '"&,+#'F(.?"#"=+#"<(,?"#"(%'(0(#"04(-""/(=+#(0(',#+-2('3*"#$%'+#5( 0-/(=0&%4%,0,%+-(#+4"(=+#(0-(RJNm(+#20-%'0,%+-(,?0,(&0-( &++#/%-0,"(0-/(+$"#'""(%6*4"6"-,0,%+-F((.?%'(#+4"('?+34/(1"(,0_"-(+-(15(,?"(.#%-%/0/(0-/(.+102+( H+04%,%+-(+=("#$%&"'(G-/3',#%"'(A..HGE(>?+(>%44(-+,(+-45(0&,( 0'(,?"(/#%$"#(+=(,?"(',#0,"25<(13,(,0_"(#"'*+-'%1%4%,5(=+#( ]+-%,+#%-2(0-/("$0430,%+-F(.?%'(>%44(#"c3%#"(=%#',(3-/"#,0_%-2( 10'"4%-"(',3/%"'(+=(_"5(%-/%&0,+#'(0-/(*314%'?%-2(*#+2#"''(+=(,?"(',#0,"25(A>%,?(0**#+*#%0,"(6"/%0( &+$"#02"(,+('3**+#,(,?"('"&,+#EF(.?%'(%'(0(&#3&%04(#+4"(0-/(..HG(>%44(-""/(,+(1"(2%$"-(0**#+*#%0,"(#"'+3#&"'(,+(6+-%,+#(0-/(=0&%4%,0,"( %6*4"6"-,0,%+-(%-(,?"(-0,%+-04(%-,"#"',<(0-/(>%44(04'+(-""/(,+(/"$"4+*(0**#+*#%0,"('_%44'(=+#(,?"(,0'_F( Institutional Arrangements G6*4"6"-,0,%+-(+=(,?%'(',#0,"25(>%44(1"(3-/"#,0_"-(15(0(1#+0/(#0-2"(+=(',0_"?+4/"#'(%-(1+,?(,?"(*314%&( 0-/(*#%$0,"('"&,+#'F(.?"#"(0#"(0(-361"#(+=(+*,%+-'(=+#(%6*4"6"-,0,%+-(0-/(4"0/( 02"-&%"'Q+#20-%'0,%+-'(/"*"-/%-2(3*+-(>%44%-2-"''<(&+66%,6"-,(0-/(#"'+3#&"'F(j3#%-2(,?"(%-%,%04( /%'&3''%+-(+=(,?%'(',#0,"25(06+-2',(',0_"?+4/"#'<(,?"(")0&,(6+/04%,%"'(>%44(1"(/%'&3''"/(0-/(02#""/<(0'( >"44(0'(&+6*4",%+-(+=(,?"(K3,4%-"(R&,%+-(J40-(A1"4+>EF( Outline Action Plan.?"(=+44+>%-2(R&,%+-(J40-(*#+$%/"'(0-(%-/%&0,%$"('&?"/34"(+=(0&,%$%,%"'(,+(%6*4"6"-,(,?"(',#0,"25F( M+>"$"#<(,?"(%-',%,3,%+-'(%-$+4$"/(%-(%6*4"6"-,0,%+-('?+34/(#"$%">(0-/(#"$%'"(,?"(0&,%+-(*40-(+-(0-( +-V2+%-2(10'%'(,+("-'3#"(%,'(0&&3#0&5<(#"4"$0-&"(0-/(#"=4"&,(,?"(&?0-2%-2(/5-06%&'(+=(.#%-%/0/(0-/(.+102+(0-/(,?"(24+104(60#_",F(,0_"?+4/"#'(>%44(=%#',(-""/(,+(/%'&3''(0-/(&+6*4","(,?"(K3,4%-"<(0''%2-%-2(f"0/(R2"-&%"'<(#"'+3#&"'( 0-/(13/2",'F(K-&"(,?"'"(?0$"(1""-(02#""/<("0&?(&+6*+-"-,(+=(,?"(R&,%+-(J40-(63',(1"("401+#0,"/(%-,+( 0(%-/%$%/304(>+#_*40-F(.?"(K3,4%-"(R&,%+-(J40-(0-/(%-/%$%/304(k+#_*40-'(>%44(-""/(,+(1"(#"$%'"/( *"#%+/%&0445(,+(,0_"(0&&+3-,(+=(0$0%4014"(#"'+3#&"'<(&?0-2%-2(*+4%,%&'<(&+66%,6"-,(+=(,?"('"&,+#<( %-,"#-0,%+-04(60#_",(/5-06%&'(0-/(4"''+-'(=#+6(*#"$%+3'(0&,%$%,%"'F( & ( "#$%&$HIH.&CDEC

22 -9& '()*+,(-.)/()0123+/456+/)+37(89)*,1.0/:*80;& & EG Overall objective Outputs Increase of US$12.5 million to services exports and the economy as a whole after 3 years 5#7F/1&(,%7/"1(HF.1(I(2"(0&(*"4JF&7&>(0=(7.K&L"F>&$3( Result Indicators Increase in the number of yacht arrivals by 500 and attract 100 charters to base in Trinidad and Tobago Lead Agency Strategic Goal 1: Sector Wide Awareness and Product Development Specific Target Duration (startfinish months) TTCSI Jan 2013 Dec 2015 Internal Resources To bring together a broad range of services providers to the yachting sector to increase awareness and develop the yachting product Activity 1.1 Awareness Raising and Promotion Task Sector Research Task Development of national awareness plan Task National awareness events 1. National Awareness Campaign Activity 1.2 Product Development Task Analysis of Key Selling Points Task Development of Itineraries Task Brochure development Task Website Upgrading 1. Brochures and Directories of services 2. Improved Website Strategic Goal 2: Regional Promotion Budget Allocation Specific Target US$ 6.0 million To increase the number of foreign yachting arrivals to Trinidad and Tobago by 400 per year Activity 2.1 Participation in Regional Events Task Identification of best events to promote and showcase Trinidad and Tobago Task Planning and preparation for Participation Task Participation in selected Events Task Follow up 1. Participation in at least 3 regional events Activity 2.2 Regional Advertising Task Development of Advertising Campaign 1.Selected Advertising 2. Editorials "#$%&$HIH.&CDEC

23 Task Identification and selection of marketing Channels Task Development and placement of Advertising Materials Task Development of direct advertising media Outputs 3. Direct Advertising to Yachtsman Result Indicators Activity 2.3 Linkages/Promotion to Regional Marinas Task Assess the skills and capabilities of regional service providers Task Develop a Linkages Promotion Plan Task Advertising Task Developing Business Linkages 1. Advertising in target countries Activity 2.4 Linking to Carnival Task Develop a Carnival Plan Task Promotion of Carnival to Caribbean Yachting Community Task Organisation of Special Yachting Events during Carnival Task Organisation and Promotion of a Mini Carnival Event for Yachters 2. Establishment of B2B linkages with business in other countries 1. Advertising and events for Carnival amongst yachting community 2. Increase yachting arrivals during Carnival 3. Organisation of a Yachting Mini Carnival Event Strategic Goal 3: Promotion to Charter Companies Lead Agency '()*+,(-.)/()0123+/456+/)+37(89)*,1.0/:*80; Duration (startfinish months) Internal Resources Budget Allocation Specific Target US$ 5.0 m To have 100 charter yachts based in Trinidad and Tobago within 3 years Activity 3.1 Advertising Task Prepare dossier on why base in Trinidad and Tobago Task Identify Marketing Channels Task Prepare and place 1. Strategic Advertisements in Charter magazines and websites -:& "#$%&$HIH.&CDEC

24 -;& '()*+,(-.)/()0123+/456+/)+37(89)*,1.0/:*80;& & advertisements Task Follow up System Outputs Result Indicators Activity 3.2 Direct Marketing to Charter Companies Task Database of Charter boat Owners Task Initial Approach to Charters Task Organisation of Inward Trade Mission Task Follow up 1.Inward Trade Mission from Charter companies/owners Activity 3.3 Participation in International events/shows Task Identification of best events to promote and showcase Trinidad and Tobago Task Planning and preparation for Participation Task Participation in selected Events Task Follow up 1. Participation in 2 International Events Strategic Goal 4: Around the World Yachting Promotion Lead Agency Duration (startfinish months) Internal Resources Budget Allocation Specific Target US$ 1.5 m To increase the number of foreign yachting arrivals to Trinidad and Tobago by 100 per year after 3 years Activity 3.1 Advertising Task Development of an annual publicity plan Task Development of publicity materials Task Implementation and enquiry processing 1. Advertisements placed in specific international yachting magazines 2. Advertising in South Africa Activity 3.2 Strategic Alliances in South Africa Task Identify Marinas and Businesses in South Africa Task Organisation of Mission Task Selection of participants Task Event 1. Trade Mission to South Africa EJ "#$%&$HIH.&CDEC

25 '()*+,(-.)/()0123+/456+/)+37(89)*,1.0/:*80; -<& and Follow up Outputs Result Indicators Lead Agency Duration (startfinish months) Internal Resources Budget Allocation ( ( "#$%&$HIH.&CDEC