TRADITIONAL MARKETING ADVERTISING

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2 TRADITIONAL MARKETING ADVERTISING Centres 150,000 to 400,000 sq. ft. of total retail space Identity Crisis Rescued 10 Dundas East Management Company: Bentall Kennedy (Canada) LP Owner: 10 Dundas Street Ltd. One World in the Heart of Your Community Jane Finch Mall Management Company: Arcturus Realty Corporation Owner: Brad-Jay Investments Limited At the Heart of the Community Les Galeries de Hull Gatineau, Quebec Management Company/Owner: Ivanhoe Cambridge Here s to the Best Things in Life Lynden Park Mall Brantford, Ontario Management Company/Owner: Ivanhoe Cambridge Must Visit MEC Montreal Eaton Centre Montreal, Quebec Management Company/Owner: Ivanhoe Cambridge

3 Centres 400,000 to 750,000 sq. ft. of total retail space Break Out Your Style Cornwall Centre Regina, Saskatchewan Management Company: 20 Vic Management Inc. Owner: Kingsett Capital & Ontario Pension Board The Really Runway Dufferin Mall Management Company: Primaris Management Inc. Owner: H&R Reit Les Rivieres: Inspired by Trends Les Rivières Shopping Centre Trois-Rivières, Quebec Management Company: Ivanhoe Cambridge Owner: Ivanhoe Cambridge & Sears Canada Medicine Hat Mall Motherload Medicine Hat Mall Medicine Hat, Alberta Management Company: Primaris Management Inc. Owner: H & R Reit Crate&Barrel OAKRIDGE SINCE MARCH 21, 2013 Oakridge Centre Vancouver, British Columbia Management Company/Owner: Ivanhoe Cambridge Wahoo! Uptown Victoria, British Columbia Management Company: Morguard Investments Limited Owner: Greystone

4 Centres 750,000 to 1,000,000 sq. ft. of total retail space Entrepôts de Marques - Brand Factory Marché Central Montréal, Québec Management Company: Bentall Kennedy (Canada) LP Owner: bcimc Realty Corporation The World Of Fashion In 200 Stores Place Rosemère Rosemère, Québec Management Company: Morguard Investments Limited Owner: Rosemère Centre Properties Limited An Independent Style Southcentre Calgary, Alberta Management Company /Owner: Oxford Properties Group St. Laurent Centre presents Erica Wark St. Laurent Centre Ottawa, Ontario Management Company: Morguard Investments Limited Owner: Morguard REIT Gorgeous Rebrand Upper Canada Mall Newmarket, Ontario Management Company: Oxford Properties Group Owner: Oxford Properties Group and CPPIB Centres more than 1,000,000 sq. ft. of total retail space Saving is the New Sexy CrossIron Mills Rocky View, Alberta Management Company/Owner: Ivanhoe Cambridge

5 Parcourir La Mode Laurier Québec Québec, Québec Management Company/Owner: Ivanhoe Cambridge Where can you be inspired by...? Yorkdale Expansion Advertising Yorkdale Shopping Centre Management Company /Owner: Oxford Properties Group BUSINESS-TO-BUSINESS Centres 400,000 to 750,000 sq. ft. of total retail space Plaza KIA - What's Your Drive Centrepoint Mall Management Company/ Owner: Morguard Investments Limited Mall Street Market Parkland Mall Red Deer, Alberta Management Company: Morguard Investments Limited Owner: Morguard REIT H&M Presents- Uptown Personal Shopping Room Uptown Victoria, British Columbia Management Company: Morguard Investments Limited Owner: Greystone Centres 750,000 to 1,000,000 sq. ft. of total retail space PANDORA Style Lounge Coquitlam Centre Coquitlam, British Columbia Management Company: Morguard Investments Limited Owner: Pensionfund Realty Limited

6 Centres more than 1,000,000 sq. ft. of total retail space Square One Leasing Initiatives Square One Shopping Centre Mississauga, Ontario Management Company: Oxford Properties Group Owner: Oxford Properties and AIMCo Retail Toolkit Toronto Eaton Centre Management Company/Owner: The Cadillac Fairview Corporation Limited Company Getting Social with Morguard Morguard Investments Limited Mississauga, Ontario CAUSE RELATED MARKETING Centres 150,000 to 400,000 sq. ft. of total retail space Northland Mall Eco Day Northland Mall London, Ontario Management Company: 20 Vic Management Inc Owner: Capital City Shopping Centre Ltd. The Story Garden Sheridan Centre Mississauga, Ontario Management Company: Bentall Kennedy (Canada) LP Owner: PCM Sheridan Inc.

7 Holiday Magic Shopping Party Shoppers Mall Brandon, Manitoba Management Company: Morguard Investments Limited Owner: Morguard REIT Tools for School Tecumseh Mall Windsor, Ontario Management Company: 20 VIC Management Inc. Owner: KingSett Capital Centres 400,000 to 750,000 sq. ft. of total retail space Carlingwood's Be A Donor Drive Carlingwood Shopping Centre Ottawa, Ontario Management Company: 20 Vic Management Inc. Owner: Ontario Pension Board HaiRaiser Cataraqui Town Centre Kingston, Ontario Management Company: Primaris Management Inc. Owner: H&R Reit Eastgate Salutes Declaration of the War of 1812 Bi-Centennial Eastgate Square Stoney Creek, Ontario Management Company: Triovest Realty Advisors Inc. Owner: CPPIB Big Scale Clothing Drive Mic Mac Mall Dartmouth, Nova Scotia Management Company: Ivanhoe Cambridge Owner: Mic Mac Mall Limited Partnership

8 Quinte Mall Goes To Prom - The Prom Project Quinte Mall Belleville, Ontario Management Company: Ivanhoe Cambridge Owner: Ivanhoe Cambridge/HOOPP Realty Inc. Take the VOW - Stand Up to Bullying RioCan Georgian Mall Barrie, Ontario Management Company: RioCan Management Inc. Owner: RioCan REIT Centres 750,000 to 1,000,000 sq. ft. of total retail space Let s Make Ovarian Cancer Unignorable Edmonton City Centre Edmonton, Alberta Management Company: Oxford Properties Group Owner: OMERS Holiday Hearts Coquitlam Centre Coquitlam, British Columbia Management Company: Morguard Investments Limited Owner: Pensionfund Realty Limited Penny Project Kingsway Mall Edmonton, Alberta Management Company: Oxford Properties Group Owner: OMARS Role Mothers Market Mall Calgary, Alberta Management Company: The Cadillac Fairview Corporation Limited Owner: Cadillac Fairview & Ivanhoe Cambridge

9 Pickering Town Centre Farmers' Market Pickering Town Centre Pickering, Ontario Management Company: 20 VIC Management Inc. Owner: OPB Realty Inc. Southcentre Dresses for Success Southcentre Mall Calgary, Alberta Management Company /Owner: Oxford Properties Group Centres more than 1,000,000 sq. ft. of total retail space Québec Winter Carnival Laurier Quebec Québec, Ontario Management Company/Owner: Ivanhoe Cambridge Company Fare Fight for Food Bentall Kennedy (Canada) LP Cadillac Fairview & Coca-Cola Arctic Home The Cadillac Fairview Corporation Limited 2012 National Sweater Day Ivanhoe Cambridge Joint Center Navigate the North Carrefour Frontenac & Carrefour St-Georges Quebec, Quebec Management Company: Ivanhoe Cambridge

10 EVENT OR SALES PROMOTION (INCLUDES GRAND OPENING, EXPANSION & RENOVATION) Centres 150,000 to 400,000 sq. ft. of total retail space It's a DUNDEAL 10 Dundas East Management Company: Bentall Kennedy (Canada) LP Owner: 10 Dundas Street Ltd. Glitter & Glow Cloverdale Mall Etobicoke, Ontario Management Company: Bentall Kennedy (Canada) LP Owner: bcimc Realty Corporation Free Play East York Town Centre Management Company/ Owner: Morguard Investments Limited Glitter, A Night of Charitable Shopping The Mall at Lawson Heights Saskatoon, Saskatchewan Management Company: Morguard Investments Limited Owner: Pensionfund Realty Limited Holiday 2.0 Place Montréal Trust Montreal, Quebec Management Company/Owner: Ivanhoe Cambridge

11 Your Key to Ski Village Green Centre Vernon, British Columbia Management Company: Bentall Kennedy (Canada) LP Owner: OPTrust Retail Inc Centres 400,000 to 750,000 sq. ft. of total retail space Colors of the Season Avalon Mall St. John's, Newfoundland Management Company/Owner: Crombie REIT The Amazing Family Race Capilano Mall North Vancouver, British Columbia Management Company: Bentall Kennedy ( Canada) LP Owner: bcimc Realty Corporation The Big Black Bow Event Halifax Shopping Centre Halifax, Nova Scotia Management Company: 20 Vic Management Inc. Owner: OPB Realty Inc. Hillside Guy Hillside Centre Victoria, British Columbia Management Company: Triovest Realty Investment Owner: Canadian Pension Board A Fashion Culture Mail Champlain Brossard, Quebec Management Company/Owner: Ivanhoe Cambridge

12 B2S with Bieber Park Place Shopping Centre Lethbridge, Alberta Management Company: Primaris Management Inc. Owner: H&R Reit On the lookout for trends Place Ste-Foy Québec, Québec Management Company: Place Ste-Foy Owner: Ivanhoe Cambridge A Storybook Christmas Southland Mall Regina, Saskatchewan Management Company: Arcturus Realty Corporation Owner: Retrocom Style Uptown Fashion Swap Uptown Victoria, British Columbia Management Company: Morguard Investments Limited Owner: Greystone Shaping Up in Style Willowbrook Shopping Centre Langley, British Columbia Management Company: Bentall Kennedy Owner: Canada Inc/ Canada Inc The Shoe & Handbag Event Woodgrove Centre Nanaimo, British Columbia Management Company: Ivanhoe Cambridge Owner: Ivanhoe Cambridge II Inc & Woodgrove Holdings Inc.

13 Centres 750,000 to 1,000,000 sq. ft. of total retail space Spring Carnimal Market Mall Calgary, Alberta Management Company: The Cadillac Fairview Corporation Limited Owner: Cadillac Fairview & Ivanhoe Cambridge Bloom Right Here Southcentre Calgary, Alberta Management Company /Owner: Oxford Properties Group Centres more than 1,000,000 sq. ft. of total retail space Thursday is the New Black Pen Centre St. Catharines, ON Management Company: 20 Vic Management Inc. Owner: OPB Realty Inc. Polo Park Black Friday "No Passport Required" Polo Park Shopping Centre Winnipeg, Manitoba Management Company: The Cadillac Fairview Corporation Limited Owner: ONTREA Inc. STC Forty and Fabulous Scarborough Town Centre Scarborough, Ontario Management Company: Oxford Properties Group Owner: Aimco & Omers Realty Family Day Toronto Eaton Centre Management Company/Owner: The Cadillac Fairview Corporation Limited

14 Yorkdale Expansion Grand Opening - Celebrating First-in-Canada Labels Yorkdale Shopping Centre Management Company /Owner: Oxford Properties Group Yorkdale Takes Dining to New Heights. Dine on 3 Debuts Yorkdale Shopping Centre Management Company /Owner: Oxford Properties Group Joint Center An Evening with Oprah Eight Ivanhoe Cambridge Centres: Bayshore Shopping Centre, Crossiron Mills, Mail Champlain, Metropolis at Metrotown,, Montreal Eaton Centre, Oakridge Centre, Rockland and Southgate Management Company: Ivanhoe Cambridge PUBLIC RELATIONS Centres 150,000 to 400,000 sq. ft. of total retail space Grévin at the Montreal Eaton Centre Montreal Eaton Centre Montreal, Quebec Management Company/Owner: Ivanhoe Cambridge Standing Tall since Day One Place Ville Marie Montreal, Quebec Management Company: Ivanhoe Cambridge Owner: Ivanhoe Cambridge & AIMCO

15 Centres 400,000 to 750,000 sq. ft. of total retail space The Really Runway Dufferin Mall Management Company: Primaris Management Inc. Owner: H&R Reit Power Down: The Earth Hour Block Party Hillcrest Mall Richmond Hill, Ontario Management Company: Oxford Properties Group Owner: Oxford Properties Group/Montez Corporation Crate&Barrel Oakridge Since March 21, 2013 Oakridge Centre Vancouver, BC Management Company/ Owner: Ivanhoe Cambridge Canada's First P.F.Chang's Shops at Don Mills Management Company/ Owner: The Cadillac Fairview Corporation Limited 100 Days of Stampede Style The CORE - TD Square/Holt Renfrew Calgary, Alberta Management Company: 20 VIC Management Inc. Owner: AIMCo. and Ivanhoe Cambridge Centres 750,000 to 1,000,000 sq. ft. of total retail space The Gatsby Salon St. Laurent Centre Ottawa, Ontario Management Company: Morguard Investments Limited Owner: Morguard REIT

16 Centres more than 1,000,000 sq. ft. of total retail space Holiday Blogger Program Public Relations Square One Shopping Centre Mississauga, Ontario Management Company: Oxford Properties Group Owner: Oxford Properties and AIMCo Yorkdale Achieves 1 Billion Media Impressions! Yorkdale Shopping Centre Management Company/ Owner: Oxford Properties Group Company Cadillac Fairview Black Friday The Cadillac Fairview Corporation Limited

17 NEW MEDIA EMERGING TECHNOLOGY Centres 400,000 to 750,000 sq. ft. of total retail space Responsive Web Design Hillcrest Mall Richmond Hill, Ontario Management Company: Oxford Properties Group Owner: Oxford Properties Group/Montez Corporation Get in the... Moodbox? Rockland Ville Mont-Royal, Quebec Management Company/ Owner: Ivanhoe Cambridge Centres more than 1,000,000 sq. ft. of total retail space BCC FashioniCITY - Best Customer Club Bramalea City Centre Brampton, Ontario Management Company: Morguard Investments Ltd. Primaris Digital Redevelopment Project Primaris Shopping Centres: Cataraqui Centre, Dufferin Mall, Grant Park Shopping Centre, Medicine Hat Mall, Northland Village Mall, Orchard Park Shopping Centre, Park Place Mall, Place d'orleans, Place du Royaume, Regent Mall, Sherwood Park Mall and St. Albert Centre Management Company: Primaris Management Inc

18 INTEGRATED DIGITAL CAMPAIGN Centres 750,000 to 1,000,000 sq. ft. of total retail space Spring Carnimal Market Mall Calgary, Alberta Management Company: The Cadillac Fairview Corporation Limited Owner: Cadillac Fairview & Ivanhoe Cambridge Data Collection, Always in Style Southcentre Calgary, Alberta Management Company / Owner: Oxford Properties Group Southgate Holiday Wishlist Southgate Centre Edmonton, Alberta Management Company: Ivanhoe Cambridge Owner: Ivanhoe Cambridge and OPB She's Got the Look St. Vital Centre Winnipeg, Manitoba Management Company: 20 Vic Management Inc. Owner: Ontario Pension Board Centres more than 1,000,000 sq. ft. of total retail space TEC Christmas Toronto Eaton Centre Management Company/ Owner: The Cadillac Fairview Corporation Limited

19 Company Cadillac Fairview Match the Tiles, Love the Styles The Cadillac Fairview Corporation Limited Joint Center Get RED-y Morguard Centres: Cambridge Centre, Centerpoint Mall,East York Town Centre and Shoppers Mall Management Company: Morguard Investments Ltd. SOCIAL MEDIA Centres 150,000 to 400,000 sq. ft. of total retail space Ottawa's Greatest Mobile Photographer Billings Bridge Centre Ottawa, Ontario Management Company: 20 Vic Management Inc. Owner: Capital City Shopping Centre Ltd Centres 400,000 to 750,000 sq. ft. of total retail space #SellOutForDixie Dixie Outlet Mall Mississauga, Ontario Management Company: Ivanhoe Cambridge Owner: Ivanhoe Cambridge Are You A Speed Stylist? Hillcrest Mall Richmond Hill, Ontario Management Company: Oxford Properties Group Owner: Oxford Properties Group/Montez Corporation

20 Call Me Maybe Kildonan Place Winnipeg, Manitoba Management Company: Ivanhoe Cambridge Owner: Ivanhoe Cambridge /Sears Canada Inc. Facebook Faceoff Marlborough Mall Calgary, Alberta Management Company: 20 Vic Management Inc. Owner: HOOPP - Healthcare of Ontario Pension Plan Place Orléans Vlogger Search Place d'orléans Ottawa, Ontario Management Company: Primaris Management Inc Owner: H&R Reit The Bay Centre 'Picture Yourself Here' Fall 2012 Campaign The Bay Centre Victoria, BC Management Company: Westcliff Management Ltd Owner: Westcliff Management Ltd./ LaSalle Acquisitions Tasty Tuesday Uptown Victoria, British Columbia Management Company: Morguard Investments Limited Owner: Greystone Centres more than 1,000,000 sq. ft. of total retail space Love It or Lose It Metropolis at Metrotown Burnaby, British Colubmia Management Company/ Owner: Ivanhoe Cambridge

21 DESIGN AND DEVELOPMENT INNOVATIVE DESIGN AND DEVELOPMENT OF A NEW RETAIL PROJECT Centres of 150,000 sq. ft. or less of total retail space Leaside Village Developer: First Capital Realty Architect: Scoler Lee & Associates Centres between 150,001 and 400,000 sq. ft. of total retail space 26 Marine Vancouver, British Columbia Developer: Canadian Tire Real Estate Limited Architect: Musson Cattell Mackey Partnership Centres between 400,001 and 750,000 sq. ft. of total retail space Emerald Hill Centre Sherwood Park, Alberta Developer: WAM Development Group Architect: Design Dialog Uptown Shopping Centre Saanich, British Columbia Developer: Morguard Investments Ltd. Architect: Chandler Associates Architecture Inc.

22 Centres between 750,001 and 1,000,000 sq. ft. of total retail space Richmond Centre Richmond, British Columbia Professional Recognition: Developer:: The Cadillac Fairview Corporation Limited Architect: Abbarch RENOVATION OR EXPANSION OF AN EXISTING PROJECT Centres between 150,001 and 400,000 sq. ft. of total retail space Appleby Village Burlington, Ontario Developer: First Capital Realty Inc. Architect: Scoler, Lee & Associates Architects Inc. Centres more than 1,000,000 sq. ft. of total retail space Pen Centre St Catharines, Ontario Developer:: 20 Vic Management Inc. Architect: MMC International Architects Yorkdale Shopping Centre Developer:: Oxford Properties Group Architect Expansion: MMC International Architects Architect Dine on 3: DIALOG

23 RETAIL STORE DESIGN Restaurants Hambar Montreal,Quebec Starbucks Sainte Catherine and Lambert-Closse Montreal, Quebec Su&Shi Noodle Bar Stores less than 1,000 sq. ft. in area B.Spoke Chocolaterie Bernard Callebaut Calgary, Alberta Orly Jewellers Laval, Quebec Stores between 1,001 and 2,500 sq. ft. in area Le Chateau Carrefour Laval Hommes Laval, Quebec Spareparts Calgary, Alberta Teatro Verde - Cucina Urban Trail Winnipeg, Manitoba Stores between 2,501 and 5,000 sq. ft. in area Aritmetik Dix30 Brossard, Quebec

24 Point Zero Sainte Foy, Quebec Stores between 5,001 and 10,000 sq. ft. in area Uniprix Saint-Constant, Quebec Stores in excess of 10,001 sq. ft. in area Canadian Tire Vancouver, British Columbia LCBO - Liquor Control Board of Ontario National Bank of Canada Premont Harley-Davidson Quebec City, Quebec Urban Fare Kelowna, Briitsh Columbia