SPRIDD LIMITED EDITION COLLECTION

Transcription

1 PH SPRIDD LIMITED EDITION COLLECTION IKEA IN COLLABORATION WITH KIT NEALE

2 PH DON T THINK DANCE! IKEA continues the quest to make fashion and furniture meet and now presents SPRIDD a print-based collection of tents, bags and storage boxes (plus lots of other funtastic pieces) created in collaboration with British fashion designer Kit Neale. SPRIDD is a limited edition collection being launched this February. Don t miss out! See what it s all about SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 2

3 PH FURNISH WITH FASHION TUNE IN TO SPRIDD SPRIDD collection is for the home and beyond. It s for everyone who live a life on the move and who could do with an easier (and much more fun) everyday life in transit. Starting out with four artworks, inspired by loosely interpreted music styles, Kit Neale and IKEA have created four expressions that are still part of one and the same print-it-out-loud collection. Hard to choose? Let the soundtrack of the day decide. SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 3

4 PH FURNISH WITH FASHION THIS IS KIT NEALE London born-and-bred fashion designer Kit Neale quickly attracted attention when he established his namesake brand in Known for his bold patterns and prints that often bear reference to British life and culture, Kit Neale offers an all new look at British menswear and mens style. Today the brand is considered one of the most exciting emerging brands coming from the London fashion scene. For more info about Kit Neale and the collaboration see the interview on page 21. SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 4

5 PH SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 5

6 PRINT IT OUT LOUD The thing I love most about SPRIDD is the element of surprise in the textures and in the scale of the objects and prints. KIT NEALE, fashion designer SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 6

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8 STAY WOKE Fashion is very fickle, but we re trying not to be. We re trying to be aware. KIT NEALE, fashion designer SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 8

9 PH SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 9

10 BE MOBILE SPRIDD is very festival-y with the tents, duffel bags and flasks, and then there are the boxes for moving away to Uni or wherever... This is a collection to be moved. KIT NEALE, fashion designer SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 10

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12 LOVE CHAOS SPRIDD is inspired by youth culture and by what it means to be young. Youth is a chaotic period for everyone, and maybe the most important. It sets us up for life. KIT NEALE, fashion designer SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 12

13 PH PH Be seen in renewable cotton. SPRIDD t-shirt Assorted patterns. Small $9.90/ea Medium $9.90/ea Large $9.90/ea SPRIDD mug $7.90/ea Assorted patterns SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 13

14 PH PH SPRIDD travel mug $10.90/ea Assorted patterns SPRIDD pendant lamp shade $9.90 Assorted patterns SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 14

15 PH Have a closer look. The greatness is in the details. SPRIDD cushion cover $14.90/ea L50 W50cm. Assorted patterns SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 15

16 PH Small and lightweight, the SPRIDD tent is the perfect partner during festival season. SPRIDD 2-person camping tent $69 Assorted patterns SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 16

17 PH PH The pockets inside the SPRIDD bag make it easy to keep track of stuff. SPRIDD duffel bag $19.90 Assorted patterns SPRIDD steel vacuum flask $8.90/ea Assorted patterns SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 17

18 PH Turn the SPRIDD quilt cover over for a whole new bedroom look. SPRIDD quilt cover and 2 pillowcases, single size $39.90 Assorted patterns SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 18

19 PH PH SPRIDD bowl $8.90/ea Assorted colours SPRIDD cover beanbag $35.90 Assorted patterns SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 19

20 PH Put an original SPRIDD on the wall. SPRIDD poster $12.90 Assorted motifs SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 20

21 FURNISH WITH FASHION THE SPRIDD STORY Music and mobility are the starting points for SPRIDD a fourfold collection inspired by four loosely interpreted music styles. I think most of us have experienced the meaning of music when it comes to shaping our identities and for a sense of belonging, says Henrik Most, Creative Leader at IKEA of Sweden. A decade ago young people still had their home as their base. Today smartphones and other mobile devices make it easier than ever to stay in touch, and to go wherever you want to. Put together, that makes a nomadic life a perfectly reasonable choice. SPRIDD is our way to make everyday life easier and more fun when you live a life on the move, says Henrik. To collaborate with Kit Neale was an easy choice: Kit Neale s designs and prints are all about youthful energy, attitude and fun. It s been an exciting process, and we re super happy with the outcome. SPRIDD is part of a series of fashion collaborations and as such a way for IKEA to explore new territory and learn new things. In many ways, fashion designers create a toolbox that helps us create our own identity and how we want to be looked upon. Here we, as a furnishing company, can definitely learn a lot. HENRIK MOST Creative leader IKEA of Sweden SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 21

22 KIT NEALE ABOUT SPRIDD Kit Neale s namesake brand started in 2012 Based in East London Known for bold patterns and prints One of the most exciting emerging brands coming from the London fashion scene Owned and run by Kit Neale and Caspar Hodgson Energetic, chaotic and young that s SPRIDD in short. It s been a fun journey and hopefully the collection will be just as much fun to use, says British fashion designer Kit Neale about the collaboration and about his standout printed bags, tents and boxes (plus lots more) perfect for modern nomads. With the IKEA collaboration Kit Neale, emerging brand on the London fashion scene, dove head first into something all new. But the idea wasn t that far-fetched. As a matter of fact Kit and his partner and co-owner of the Kit Neale brand, Caspar Hodgson, had just discussed the possibility of a future collaboration with IKEA when the furnishing company got in touch. That beautiful coincidence is what led up to the SPRIDD collection. The tents, bags, boxes, rugs, mugs and poufs, as well as the rest of the vibrant must-haves, are based on four different artworks inspired by four loosely interpreted music styles. It s eclectic, chaotic and nomadic perfect for everyone mobile. SPRIDD is very festivaly with the tents, duffel bags and flasks, and then there are the boxes for moving away to Uni or wherever. You can just pick them up and chuck them in the car, on the bus, the train or the plane. This is a collection to be moved, says Kit. It s inspired by youth culture and by what it means to be young. Youth is a chaotic period in people s lives, and maybe the most important. It sets us up for life. It s the surprises in the textures and in the scale of objects and prints that Kit himself loves most about SPRIDD. There are many details that you don t notice until you take a closer look like the rubbery parts on a cushion or the scale of a big fish on a duvet cover. There are a lot to discover. The collection still surprises me, in fact. Kit Neale is fundamentally a print brand but with an underlying ethos of exploring cultures, often British, and how they influence our lives. FURNISH WITH FASHION Everything we put out there has to have a purpose, it can t be just a product. Fashion is very fickle, but we re trying not to be. We re trying to be aware. Still the purpose of our work can be as simple as that something s pretty. We want to give beauty, enjoyment and fun in a dark world. The end-result isn t the only thing that matters. The underlying research and the creative journey are part of the storytelling: Usually the creative process is our own selfish journey, and all about what we want to say as a business and as a brand. Now we had to take the IKEA values into account. It s been a fun journey and hopefully the collection will be just as much fun to use. The part about having fun is the key to everything that s Kit Neale. We want to bring smiles to people s faces. Of course there are differences between working with fashion and furniture. Kit mentions one in particular: Interior is a lot about functionality in fashion function is the byproduct. So we kept saying to IKEA that if we install the energy and attitude, you guys can take care of the rest. SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 22

23 AVAILABLE UPON REQUEST MUSIC VIDEO 60 SECONDS DON T THINK - DANCE MUSIC GENRE FILMS 15 SECONDS PRINT IT OUT LOUD MUSIC GENRE FILMS 15 SECONDS LOVE CHAOS INTERVIEW 45 SECONDS KIT NEALE MUSIC GENRE FILMS 15 SECONDS BE MOBILE MUSIC GENRE FILMS 15 SECONDS STAY WOKE SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 23

24 AVAILABLE UPON REQUEST PRODUCT LO FI ANIMATION BAG PRODUCT LO FI ANIMATION BEDDING PRODUCT LO FI ANIMATION BOWLS PRODUCT LO FI ANIMATION CUSHION PRODUCT LO FI ANIMATION LIGHT PRODUCT LO FI ANIMATION CUP GIF GIF GIF GIF GIF GIF PRODUCT LO FI ANIMATION POSTER PRODUCT LO FI ANIMATION POUFFE PRODUCT LO FI ANIMATION T-SHIRT PRODUCT LO FI ANIMATION TENT PRODUCT LO FI ANIMATION THERMOS PRODUCT LO FI ANIMATION THERMO MUG GIF GIF GIF GIF GIF GIF LO FI ANIMATION MODEL + BOWL LO FI ANIMATION MODEL + LIGHT LO FI ANIMATION MODEL + POUFFE LO FI ANIMATION MODEL + TRAY LO FI ANIMATION MODEL + T-SHIRT GIF GIF GIF GIF GIF SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 24

25 AVAILABLE UPON REQUEST PRODUCT IMAGE BAG PH PRODUCT IMAGE BOWLS PH PRODUCT IMAGE LIGHT PH PRODUCT IMAGE BEDDING PH PRODUCT IMAGE CUP PH PRODUCT IMAGE CUSHION PH PRODUCT IMAGE POSTER PH PRODUCT IMAGE THERMO FLASK PH PRODUCT IMAGE FLOOR POUFFE PH PRODUCT IMAGE COTTON T-SHIRT PH13973 PRODUCT IMAGE TENT PH13874 PRODUCT IMAGE THERMO MUG PH13875 SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 25

26 PE SPRIDD steel vacuum flask $8.90 Keeps the contents warm/cold for a long time because you don t need to screw off the entire lid when you pour. Tinted, clear lacquered stainless steel. Designer: Kit Neale. 0.5l. Assorted patterns PE SPRIDD tray $4.90 Laminated paper board. Designer: Kit Neale. L28 W20cm. Assorted patterns PE SPRIDD 2-person camping tent $69 The inner tent door has two layers - a net that protects from mosquitos but still lets air through, and a second layer that protects from wind and rain. 100% polyester. Designer: Kit Neale. W210 D210, H120cm. Assorted patterns PE SPRIDD box with lid $19.90/2pcs Paper. Designer: Kit Neale. W28 D43, H18cm. Assorted patterns PE SPRIDD box with lid $14.90/ea You can choose which side you want to display, as the box has playful patterns on all sides. Paper. Designer: Kit Neale. W43 D54, H21cm. Assorted patterns PE SPRIDD cushion cover $14.90 The zipper makes the cover easy to remove. 100% cotton. Designer: Kit Neale. L50 W50cm. Assorted patterns PE SPRIDD cushion cover $19.90 The zipper makes the cover easy to remove. 100% cotton. Designer: Kit Neale. L65 W65cm. Assorted patterns PE SPRIDD rug, flatwoven $29.90 The rug is machine woven. 100% cotton. Designer: Kit Neale. W80 L180cm. Assorted patterns PE SPRIDD decoration stickers $17.90 The self-adhesive stickers are easy to fit on to smooth, clean and dry surfaces. Polypropylene plastic. L100 W70cm. Assorted designs fish/star PE SPRIDD t-shirt 100% cotton. Designer: Kit Neale. Assorted patterns. S $9.90/ea L69 W48cm M $9.90/ea L73 W52cm L $9.90/ea L77 W56cm SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 26

27 PE SPRIDD cover beanbag $ % cotton. Designer: Kit Neale. L60 W60, H46cm. Assorted patterns PE SPRIDD quilt cover and 2 pillowcases, single size $39.90 You can easily vary the look in your bedroom with this quilt cover, because the sides have different patterns. 55% lyocell, 45% cotton. Designer: Kit Neale. Quilt cover W150 L200cm. Pillowcase L50 W80cm. Assorted patterns PE SPRIDD bath sheet $ % cotton. Designer: Kit Neale. W100 L180cm. Assorted patterns PE SPRIDD duffel bag $19.90 Make it easy to find your things by organising them in the different sized pockets inside. 100% cotton. Designer: Kit Neale. Ø30, H70cm. 49l. Assorted patterns PE SPRIDD bowl $8.90 Made of feldspar porcelain, which makes the bowl impact resistant and durable. Designer: Kit Neale. Ø14, H7cm. Assorted colours PE SPRIDD mug $7.90 Made of feldspar porcelain, which makes the mug impact resistant and durable. Designer: Kit Neale. 40cl. Assorted patterns PE SPRIDD plate $7.90 Made of feldspar porcelain, which makes the plate impact resistant and durable. Designer: Kit Neale. Ø28cm. Assorted colours PE SPRIDD pendant lamp shade $9.90 Create your own personalised pendant by combining the lamp shade with your choice of cord set. Cord set is sold separately. Rice paper. Designer: Kit Neale. Ø45cm. Assorted patterns PE SPRIDD poster $12.90 Paper. Designer: Kit Neale. W61 H91cm. Assorted motifs PE SPRIDD travel mug $10.90 Keeps drinks warm for a long time, while being cool to hold thanks to the double wall insulation. Reinforced plastic. Designer: K Neale/H Preutz. 35cl. Assorted patterns SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 27

28 PE SPRIDD cover beanbag $ % cotton. Designer: Kit Neale. L60 W60, H46cm. Assorted patterns PE SPRIDD rug, flatwoven $29.90 The rug is machine woven. 100% cotton. Designer: Kit Neale. W80 L180cm. Assorted patterns PE SPRIDD quilt cover and 2 pillowcases, single size $39.90 You can easily vary the look in your bedroom with this quilt cover, because the sides have different patterns. 55% lyocell, 45% cotton. Designer: Kit Neale. Quilt cover W150 L200cm. Pillowcase L50 W80cm. Assorted patterns PE SPRIDD bath sheet $ % cotton. Designer: Kit Neale. W100 L180cm. Assorted patterns PE SPRIDD duffel bag $19.90 Make it easy to find your things by organising them in the different sized pockets inside. 100% cotton. Designer: Kit Neale. Ø30, H70cm. 49l. Assorted patterns PE SPRIDD bowl $8.90 Made of feldspar porcelain, which makes the bowl impact resistant and durable. Designer: Kit Neale. Ø14, H7cm. Assorted colours PE SPRIDD mug $7.90 Made of feldspar porcelain, which makes the mug impact resistant and durable. Designer: Kit Neale. 40cl. Assorted patterns PE SPRIDD plate $7.90 Made of feldspar porcelain, which makes the plate impact resistant and durable. Designer: Kit Neale. Ø28cm. Assorted colours PE SPRIDD pendant lamp shade $9.90 Create your own personalised pendant by combining the lamp shade with your choice of cord set. Cord set is sold separately. Rice paper. Designer: Kit Neale. Ø45cm. Assorted patterns PE SPRIDD poster $12.90 Paper. Designer: Kit Neale. W61 H91cm. Assorted motifs SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 28

29 PE SPRIDD travel mug $10.90 Keeps drinks warm for a long time, while being cool to hold thanks to the double wall insulation. Reinforced plastic. Designer: K Neale/H Preutz. 35cl. Assorted patterns PE SPRIDD steel vacuum flask $8.90 Keeps the contents warm/cold for a long time because you don t need to screw off the entire lid when you pour. Tinted, clear lacquered stainless steel. Designer: Kit Neale. 0.5l. Assorted patterns PE SPRIDD tray $4.90 Laminated paper board. Designer: Kit Neale. L28 W20cm. Assorted patterns PE SPRIDD 2-person camping tent $69 The inner tent door has two layers - a net that protects from mosquitos but still lets air through, and a second layer that protects from wind and rain. 100% polyester. Designer: Kit Neale. W210 D210, H120cm. Assorted patterns PE SPRIDD box with lid $19.90/2pcs Paper. Designer: Kit Neale. W28 D43, H18cm. Assorted patterns PE SPRIDD box with lid $14.90/ea You can choose which side you want to display, as the box has playful patterns on all sides. Paper. Designer: Kit Neale. W43 D54, H21cm. Assorted patterns PE SPRIDD cushion cover $14.90 The zipper makes the cover easy to remove. 100% cotton. Designer: Kit Neale. L50 W50cm. Assorted patterns PE SPRIDD cushion cover $19.90 The zipper makes the cover easy to remove. 100% cotton. Designer: Kit Neale. L65 W65cm. Assorted patterns PE SPRIDD decoration stickers $17.90 The self-adhesive stickers are easy to fit on to smooth, clean and dry surfaces. Polypropylene plastic. Designer: Kit Neale. L100 W70cm. Assorted designs SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 29

30 PE SPRIDD steel vacuum flask $8.90 Keeps the contents warm/cold for a long time because you don t need to screw off the entire lid when you pour. Tinted, clear lacquered stainless steel. Designer: Kit Neale. 0.5l. Assorted patterns PE SPRIDD tray $4.90 Laminated paper board. Designer: Kit Neale. L28 W20cm. Assorted patterns PE SPRIDD 2-person camping tent $69 The inner tent door has two layers - a net that protects from mosquitos but still lets air through, and a second layer that protects from wind and rain. 100% polyester. Designer: Kit Neale. W210 D210, H120cm. Assorted patterns PE SPRIDD box with lid $19.90/2pcs Paper. Designer: Kit Neale. W28 D43, H18cm. Assorted patterns PE SPRIDD box with lid $14.90/ea You can choose which side you want to display, as the box has playful patterns on all sides. Paper. Designer: Kit Neale. W43 D54, H21cm. Assorted patterns PE SPRIDD cushion cover $14.90 The zipper makes the cover easy to remove. 100% cotton. Designer: Kit Neale. L50 W50cm. Assorted patterns PE SPRIDD cushion cover $19.90 The zipper makes the cover easy to remove. 100% cotton. Designer: Kit Neale. L65 W65cm. Assorted patterns PE SPRIDD rug, flatwoven $29.90 The rug is machine woven. 100% cotton. Designer: Kit Neale. W80 L180cm. Assorted patterns PE SPRIDD decoration stickers $17.90 The self-adhesive stickers are easy to fit on to smooth, clean and dry surfaces. Polypropylene plastic. Designer: Kit Neale. L100 W70cm. Assorted designs SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 30

31 PE SPRIDD cover beanbag $ % cotton. Designer: Kit Neale. L60 W60, H46cm. Assorted patterns PE SPRIDD quilt cover and 2 pillowcases, single size $39.90 You can easily vary the look in your bedroom with this quilt cover, because the sides have different patterns. 55% lyocell, 45% cotton. Designer: Kit Neale. Quilt cover W150 L200cm. Pillowcase L50 W80cm. Assorted patterns PE SPRIDD bath sheet $ % cotton. Designer: Kit Neale. W100 L180cm. Assorted patterns PE SPRIDD duffel bag $19.90 Make it easy to find your things by organising them in the different sized pockets inside. 100% cotton. Designer: Kit Neale. Ø30, H70cm. 49l. Assorted patterns PE SPRIDD bowl $8.90 Made of feldspar porcelain, which makes the bowl impact resistant and durable. Designer: Kit Neale. Ø14, H7cm. Assorted colours PE SPRIDD mug $7.90 Made of feldspar porcelain, which makes the mug impact resistant and durable. Designer: Kit Neale. 40cl. Assorted patterns PE SPRIDD plate $7.90 Made of feldspar porcelain, which makes the plate impact resistant and durable. Designer: Kit Neale. Ø28cm. Assorted colours PE SPRIDD pendant lamp shade $9.90 Create your own personalised pendant by combining the lamp shade with your choice of cord set. Cord set is sold separately. Rice paper. Designer: Kit Neale. Ø45cm. Assorted patterns PE SPRIDD poster $12.90 Paper. Designer: Kit Neale. W61 H91cm. Assorted motifs PE SPRIDD travel mug $10.90 Keeps drinks warm for a long time, while being cool to hold thanks to the double wall insulation. Reinforced plastic. Designer: K Neale/H Preutz. 35cl. Assorted patterns SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 31

32 PE SPRIDD cover beanbag $ % cotton. Designer: Kit Neale. L60 W60, H46cm. Assorted patterns PE SPRIDD quilt cover and 2 pillowcases, single size $39.90 You can easily vary the look in your bedroom with this quilt cover, because the sides have different patterns. 55% lyocell, 45% cotton. Designer: Kit Neale. Quilt cover W150 L200cm. Pillowcase L50 W80cm. Assorted patterns PE SPRIDD bath sheet $ % cotton. Designer: Kit Neale. W100 L180cm. Assorted patterns PE SPRIDD duffel bag $19.90 Make it easy to find your things by organising them in the different sized pockets inside. 100% cotton. Designer: Kit Neale. Ø30, H70cm. 49l. Assorted patterns PE SPRIDD bowl $8.90 Made of feldspar porcelain, which makes the bowl impact resistant and durable. Designer: Kit Neale. Ø14, H7cm. Assorted colours PE SPRIDD mug $7.90 Made of feldspar porcelain, which makes the mug impact resistant and durable. Designer: Kit Neale. 40cl. Assorted patterns PE SPRIDD plate $7.90 Made of feldspar porcelain, which makes the plate impact resistant and durable. Designer: Kit Neale. Ø28cm. Assorted colours PE SPRIDD pendant lamp shade $9.90 Create your own personalised pendant by combining the lamp shade with your choice of cord set. Cord set is sold separately. Rice paper. Designer: Kit Neale. Ø45cm. Assorted patterns PE SPRIDD poster $12.90 Paper. Designer: Kit Neale. W61 H91cm. Assorted motifs PE SPRIDD travel mug $10.90 Keeps drinks warm for a long time, while being cool to hold thanks to the double wall insulation. Reinforced plastic. Designer: K Neale/H Preutz. 35cl. Assorted patterns SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 32

33 PE SPRIDD steel vacuum flask $8.90 Keeps the contents warm/cold for a long time because you don t need to screw off the entire lid when you pour. Tinted, clear lacquered stainless steel. Designer: Kit Neale. 0.5l. Assorted patterns PE SPRIDD tray $4.90 Laminated paper board. Designer: Kit Neale. L28 W20cm. Assorted patterns PE SPRIDD 2-person camping tent $69 The inner tent door has two layers - a net that protects from mosquitos but still lets air through, and a second layer that protects from wind and rain. 100% polyester. Designer: Kit Neale. W210 D210, H120cm. Assorted patterns PE SPRIDD box with lid $19.90/2pcs Paper. Designer: Kit Neale. W28 D43, H18cm. Assorted patterns PE SPRIDD box with lid $14.90/ea You can choose which side you want to display, as the box has playful patterns on all sides. Paper. Designer: Kit Neale. W43 D54, H21cm. Assorted patterns PE SPRIDD cushion cover $14.90 The zipper makes the cover easy to remove. 100% cotton. Designer: Kit Neale. L50 W50cm. Assorted patterns PE SPRIDD cushion cover $19.90 The zipper makes the cover easy to remove. 100% cotton. Designer: Kit Neale. L65 W65cm. Assorted patterns PE SPRIDD rug, flatwoven $29.90 The rug is machine woven. 100% cotton. Designer: Kit Neale. W80 L180cm. Assorted patterns PE SPRIDD decoration stickers $17.90 The self-adhesive stickers are easy to fit on to smooth, clean and dry surfaces. Polypropylene plastic. Designer: Kit Neale. L100 W70cm. Assorted designs SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 33

34 FEBRUARY 2017 For a limited time only For media queries and image/loan requests, please contact: IKEA Singapore Serene Tan / Kon Xin Hua serene.tan@ikano.asia / xinhua.kon@ikano.asia The Hoffman Agency Rachel Cham / Shermaine Loo IKEASG@hoffman.com