Herb Malone, Jr. President/CEO. Alabama Gulf Coast CVB

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1 Tourism on Alabama s Gulf Coast Herb Malone, Jr. President/CEO Alabama Gulf Coast CVB

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5 Total Accommodations Units 18,000 16,000 15,869 14,000 12,520 12,481 12,000 10,000 9,495 8,000 7,160 6,000 4,000 2,000 0 Pre

6 Mission: To market the Alabama Gulf Coast as a destination, thus enhancing the economy and quality of life for all residents

7 Tourism s Impact in million guests -2.9% over 07 $2.3 billion in spending -1% over 07 41,000 travel-related jobs $928 million in wages Source: Economic Impact of Alabama s Travel Industry, 2008 Center for Business and Economic Development, Auburn University Montgomery

8 City Size by Lodging Units Charleston, SC 14,000 Daytona Beach, FL 13,000 AL Gulf Coast Palm Beach FL 14,323 14,833

9 City Size by Lodging Units Current Charleston, SC Total: 14,000 15,351 Daytona Beach, FL 13,000 AL Gulf Coast Palm Beach FL 14,323 14,833

10 2008 Lodging Revenue Jefferson 18% $198 M 1% $1.1 1 Billion 3% Madison 9% $96 M 9% Montgomery 6% $67 M 5% Mobile 10% $109 M 5% Baldwin 25% $279 M -1% Source: Center for Business and Economic Development, Auburn University Montgomery

11 Lodging Rentals & Market Share 2008: $1.1 1 Billion, 1.2% growth Baldwin Bay Gulf Shores Panama City Orange Beach 19.2% 24.2% $222 M $279 M 1.9% -1% Okaloosa Walton Escambia Santa Rosa Fort Walton Sandestin Pensacola Navarre Destin Seaside 11.9% 2.0% 18.6% 24.1% $137 M $23 M $214 M $277 M 4.2% 1.7% -.9% 3% Source: Center for Business and Economic Development, Auburn University Montgomery, Haas Center for Business Research & Economic Development

12 Visitor State of Residence 35% 38% 21%

13 This This was our daughter s first trip to the beach. She loved it so much she still talks about going back. back Shanna Futch, Pineville, LA

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15 Alabama Coastal Birding Trail Plan A highway trail which unifies existing and potential birding sites into a cohesive and marketable unit.

16 Alabama Coastal Birding Trail Partners AL Department of Conservation AL Department of Economic & Community Affairs AL Department of Transportation AL Gulf Coast CVB & Mobile CVC Cities & Counties Friends of the Dauphin Island Audubon Sanctuary Tourism Industry U.S. Fish & Wildlife Service

17 Alabama Coastal Birding Trail

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19 Fort Gaines Fort Morgan Blakeley State Park

20 Fort Morgan Fort Gaines Blakeley Alabama Gulf Coast CVB Mobile Bay CVB Museum of Mobile Baldwin County Commission Land owners in two counties

21 Alabama s Coastal Connection Scenic Byway

22 Alabama s Coastal Connection Promote economic development activities that are compatible with corridor s character and cultural integrity. Scenic Byway

23 Alabama s Coastal Connection Scenic Byway Involve local residents, businesses and local governments in the scenic corridor development program.

24 Alabama s Coastal Connection Scenic Byway Develop and implement resource protection, maintenance, preservation and enhancement initiatives.

25 Alabama s Coastal Connection Scenic Byway Promote alternative modes of Promote alternative modes of transportation along the corridor.

26 Alabama s Coastal Connection Scenic Byway Provide context sensitive enhancements.

27 Alabama s Coastal Connection Scenic Byway Increase public knowledge of the unique facets of the corridor.

28 Nature Tourism Initiative Partnership with Auburn Marine Extension Mississippi-Alabama Sea Grant

29 Nature Tourism Initiative Develop five-year plan

30 Nature Tourism Initiative Conduct industry Conduct industry inventory

31 Nature Tourism Initiative Conduct habitat inventory

32 Nature Tourism Initiative Develop marketing tools

33 Nature Tourism Initiative Provide Technical Training

34 The Alabama Gulf Coast Sports Commission

35 The Sports Commission is a partnership between the Alabama Gulf Coast Convention and Visitors Bureau Alabama Gulf Coast Area Chamber of Commerce City of Gulf Shores City of Orange Beach

36 The Sports Commission was formed in 2004 and in 2007 became a department within the CVB. In this role, the commission - along with assistance from Gulf Shores and Orange Beach works to bring quality sporting events to Alabama s Gulf Coast.

37 With the support of our partners and sponsors, we: Solicit S it and bid on events Award grants to events Create new events

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39 Our first O fi t time ti to t Gulf G lf Shores was amazing! Our t year old two ld son was iin love with the beach and h happy to t be b on the th sand d everyday! We can't wait f the for th nextt beach b h vacation! Britney Harper - Winchester, Winchester KY

40 We have just returned from our 24th trip in A il tto your wonderful d f l area. W d April We li live iin C Cedar Rapids, IA.... Th little The littl girls i ls are our 5-year-old twin granddaughters dd ht and d this was their 4th trip already l d with h plans to return again next year...

41 GulfShores.com OrangeBeach.com AGCCVB.org AlabamaCoastalBirdingTrail.com BattleofMobileBay.com AlabamaBeachSports.com

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